The platform uses LinkedIn to visualize users’ social networks on a WebGL-powered globe. Flight paths between ANA destination cities are then overlaid onto the globe, showing how the airline can connect people with their faraway connections. Users can also gain more insight into how to physically reach their LinkedIn networks via a dashboard that visualizes connections across numerous metrics.
IKEA have created a wonderful ad to celebrate our household everyday heroes. The ad features a stirring voice over performance from Terence Stamp, and IKEA have also created a twitter account to go with the campaign at http://twitter.com/EverydayHero365. Work by Forsman & Bodenfors.
Really smart work to promote The Voice singing contest in Brazil using YouTube pre-roll ads. They got musicians to play in the pre-roll ads, if you didn't skip the ad after 5 seconds the singers won and got to play on, if you skipped the ad they failed. Clever way to get people to feel like they are judges and more involved with the show. Work by Publicis Brasil
For its latest marketing push, Chipotle has created a series of 24-hour websites that will go live every day for a week from 5 August, and accessed via Chipotle’sFacebook, Instagram and Twitter accounts.
To prove the exciting feeling of driving a JUKE, Nissan Partners with DigitasLBi to create an oculus experience that makes you do exercice: riding on a Wizdish treadmill, you are immersed into a virtual city to chase the car. Try it now at Paris Motorshow!
Devised as a way to make the digital experience more human, Live Store connects people to real-life Fiat experts in real time.
Jb Burdin's insight:
Fiat introduces the world's first point-of-view store.Consumers will be attended by live audio and video generated by experts. Using eye-level micro cameras they show all details of the car, allowing the consumer to see everything firsthand in an immersive experience. The goal is to make visitors forget that they are on internet and feel as though they were inside the car.
Every tiger has a pattern of stripes unique to itself. Computer programs can match photographs of the stripes to a database of known individuals so that researchers can know exactly which tigers are in a particular conservation.
KPN, a provider for Internet/TV/Mobile spoilt consumers during their “All Inclusive weeks”. KPN treated passers-by in Amsterdam with a one day all-inclusive campaign. Hostesses on site distributed RFID bracelets that could be used at 5 different locations in Amsterdam, for people to get rewarded with 5 different treatments.
To release a new collection, a department store made a series of stopmotion Instagram video clips featuring products. To get a discount people needed to screen shot the right video frame featuring the item they wanted, then post it on Instagram with a hashtag, then show it to staff in store to receive the discount on the product.
In a fundraising first, the ANZAC Appeal (Australian soldiers in WW1) has created 'The Minute of Silence', a pre-recorded minute of silence which can be purchased by phoning 1902 25 04 14 or texting SILENCE and state to 1999 1234.
‘The Social Swipe’ places a dual screen billboard at the centre of the equation, through the middle runs a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. It’s a cool way to get people to engage, to donate $2 to help people in need.
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