Digital Creatives
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Digital Creatives
Digital Creatives
Out of the box ideas in digital communication
Curated by Jb Burdin
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LinkedIn and Ana to map your network

LinkedIn and Ana to map your network | Digital Creatives | Scoop.it
Jb Burdin's insight:

The platform uses LinkedIn to visualize users’ social networks on a WebGL-powered globe. Flight paths between ANA destination cities are then overlaid onto the globe, showing how the airline can connect people with their faraway connections. Users can also gain more insight into how to physically reach their LinkedIn networks via a dashboard that visualizes connections across numerous metrics.

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Get Married Online with Ikea

Get Married Online with Ikea | Digital Creatives | Scoop.it
A new wedding tool from IKEA will let couples get married anywhere.
Jb Burdin's insight:

IKEA’s new wedding tool turns out to be some sort of video conferencing software that allows guests to witness your wedding without leaving their desks. 

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Ikea salutes everyday heroes through their products

Ikea salutes everyday heroes through their products | Digital Creatives | Scoop.it
IKEA have created a wonderful ad to celebrate our household everyday heroes. The ad features a stirring voice over performance from Terence Stamp, and IKEA have also created a twitter account to go with the campaign at http://twitter.com/EverydayHero365. Work by Forsman & Bodenfors.
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Create engagement in the Skip Ad format

Create engagement in the Skip Ad format | Digital Creatives | Scoop.it
Really smart work to promote The Voice singing contest in Brazil using YouTube pre-roll ads. They got musicians to play in the pre-roll ads, if you didn't skip the ad after 5 seconds the singers won and got to play on, if you skipped the ad they  failed. Clever way to get people to feel like they are judges and more involved with the show. Work by Publicis Brasil
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Everyday, a mystery URL promo to get free burritos

Everyday, a mystery URL promo to get free burritos | Digital Creatives | Scoop.it
Jb Burdin's insight:

For its latest marketing push, Chipotle has created a series of 24-hour websites that will go live every day for a week from 5 August, and accessed via Chipotle’sFacebook, Instagram and Twitter accounts.

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An Oculus VR Experience where you literally chase a car

To prove the exciting feeling of driving a JUKE, Nissan Partners with DigitasLBi to create an oculus experience that makes you do exercice: riding on a Wizdish treadmill, you are immersed into a virtual city to chase the car. Try it now at Paris Motorshow!

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A car dealership at home

A car dealership at home | Digital Creatives | Scoop.it
Devised as a way to make the digital experience more human, Live Store connects people to real-life Fiat experts in real time.
Jb Burdin's insight:

Fiat introduces the world's first point-of-view store.Consumers will be attended by live audio and video generated by experts. Using eye-level micro cameras they show all details of the car, allowing the consumer to see everything firsthand in an immersive experience. The goal is to make visitors forget that they are on internet and feel as though they were inside the car. 

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An insurance catalog made from StreetView

An insurance catalog made from StreetView | Digital Creatives | Scoop.it
Jb Burdin's insight:

Allianz used streetview to illustrate real life situations where you need insurance. Audience was also to spot other examples from the map.

 

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Draw Solid Objects In Thin Air With The World's Smallest 3D Printing Pen [DESIGN]

Draw Solid Objects In Thin Air With The World's Smallest 3D Printing Pen [DESIGN] | Digital Creatives | Scoop.it
Tech-lovers, artists, designers and just about everyone will drool over this marvellous piece of technology that'll top your list of must-have items this y
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Agency's Ice-Cold Prank Turns DHL's Rivals Into DHL Advertisers

Agency's Ice-Cold Prank Turns DHL's Rivals Into DHL Advertisers | Digital Creatives | Scoop.it
Some evil genius of an agency is getting global buzz for delivery service DHL with a endearingly cold prank on the brand's rivals. There's just one problem: DHL didn't have anything to do with it.
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An App to scan tigers

An App to scan tigers | Digital Creatives | Scoop.it
Every tiger has a pattern of stripes unique to itself. Computer programs can match photographs of the stripes to a database of known individuals so that researchers can know exactly which tigers are in a particular conservation.
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Sum up your daily news in quick video

Jb Burdin's insight:

Wibbitz is a text to video technology that can automatically turn any text-based article, post or feed into a video. It makes me think about qwiki...

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The world's first hologram protest held in Spain

The world's first hologram protest held in Spain | Digital Creatives | Scoop.it
"With the restrictions we're suffering on our freedoms of association and peaceful assembly, the last option that will be left to us in the end will be to protest through our holograms."
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Winner Of The JCDecaux Innovate Campaign Of The Month – September 2014

Winner Of The JCDecaux Innovate Campaign Of The Month – September 2014 | Digital Creatives | Scoop.it
Jb Burdin's insight:

KPN, a provider for Internet/TV/Mobile spoilt consumers during their “All Inclusive weeks”. KPN treated passers-by in Amsterdam with a one day all-inclusive campaign. Hostesses on site distributed RFID bracelets that could be used at 5 different locations in Amsterdam, for people to get rewarded with 5 different treatments.

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Make Money By Creating Your Own Pizza

Make Money By Creating Your Own Pizza | Digital Creatives | Scoop.it
Domino's Pizza has launched Pizza Mogul as the next phase of its digital businesses, which it has been working on for the last nine years.
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How Paddy Power turned wrong number text into hilarious prank that won the internet

How Paddy Power turned wrong number text into hilarious prank that won the internet | Digital Creatives | Scoop.it
Hapless romantic unknowingly text a bookie PR worker, who turned his chatting up attempt into a viral sensation
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Screenshot and share products to get discounts

Screenshot and share products to get discounts | Digital Creatives | Scoop.it
Jb Burdin's insight:

To release a new collection, a department store made a series of stopmotion Instagram video clips featuring products. To get a discount people needed to screen shot the right video frame featuring the item they wanted, then post it on Instagram with a hashtag, then show it to staff in store to receive the discount on the product.

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A magazine ad that offers free wifi

A magazine ad that offers free wifi | Digital Creatives | Scoop.it
Jb Burdin's insight:

In Brazil, Volkswagen brought wifi to the viewer thanks to a cheap inserted into the magazine, to demonstrate the innovation of its car.

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Pay for a minute of silence on your phone

Pay for a minute of silence on your phone | Digital Creatives | Scoop.it
Jb Burdin's insight:

In a fundraising first, the ANZAC Appeal (Australian soldiers in WW1) has created 'The Minute of Silence', a pre-recorded minute of silence which can be purchased by phoning 1902 25 04 14 or texting SILENCE and state to 1999 1234.

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A comedy theater where you pay when you laugh

Jb Burdin's insight:

Thanks to an app that detects smiles on faces, placed in front of each participants of the audience, it scans your laughs and make you pay only the real price of your appreciation.

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A smartwatch to collect datas from your surf's experiences

A smartwatch to collect datas from your surf's experiences | Digital Creatives | Scoop.it
Jb Burdin's insight:

Rip Curl has announced its creation of the 'Rip Curl Search GPS', a new surfing watch and digital platform that allows surfers to record and relive every wave they catch.

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Donate from a billboard with a Swipe

Donate from a billboard with a Swipe | Digital Creatives | Scoop.it
Jb Burdin's insight:

‘The Social Swipe’ places a dual screen billboard at the centre of the equation, through the middle runs a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. It’s a cool way to get people to engage, to donate $2 to help people in need.

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Hermès 2014 collection mutates in a quirky film by Julien Vallée

Hermès 2014 collection mutates in a quirky film by Julien Vallée | Digital Creatives | Scoop.it
Hermès is an interesting brand. Every year it crafts its collection and communication around one creative theme. The theme for 2014 is ‘Métamorphose’.
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