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Digital Creative Ethos
No, this is not about a new niche generation of youngsters born between March 12, 1988 and April 24, 1993; the C stands for CONTENT, and anyone with even a tiny amount of creative talent can (and probably will) be part of this not-so-exclusive trend. So what is it all about? The GENERATION C phenomenon captures the an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis. The two main drivers fuelling this trend? (1) The creative urges each consumer undeniably possesses. We're all artists, but until now we neither had the guts nor the means to go all out. (2) The manufacturers of content-creating tools, who relentlessly push us to unleash that creativity, using -- of course -- their ever cheaper, ever more powerful gadgets and gizmos. Instead of asking consumers to watch, to listen, to play, to passively consume, the race is on to get them to create, to produce, and to participate. 
What’s Game Good For?
That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.
Rules Can Be Starting Points Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...
Read more: http://osakabentures.com/2012/01/gamification-motivation-and-engagement/ Via Martin Gysler 
Volkswagen is launching an iPad app called “Golf R Drivers Forever,” touting the most powerful out-of-the-box car it makes. The app's launch is timed with the arrival this month of the sixth-generation Golf R factory-revved performance car. 
It seems like every company nowadays has taken use of a social media platform where they can connect with their customers. Even the local dentist around the corner from where I live has a Facebook page you can like! And it is fully understandable if you think about the opportunities related to this type of marketing; it’s minimal of costs involved (compared to traditional media), you can build and support your business’ image through the way you communicate, it’s an opportunity to create a dialogue with your customers compared to the traditional you-listen-to-me-now-monologue. Even if the dentist so far has only gotten 20 likes, it’s a start and for small businesses it’s important to be visible in order to generate new customers, and to even keep the old ones. 
Don’t you hate writer’s block? You know you have brilliant ideas, but there’s that damn blank screen staring at you when you sit down to blog. Nothing happens. The brain’s in idle. Frustration begins to creep in. (Remember Jack Nicholson in The Shining?)
Many people struggle with writing. But I believe anyone can write and blog with the right approach. It’s not brain surgery, but it does take some work.
First, get over the idea that you have to write a blockbuster blog every time. We find in our training that many corporate bloggers are by nature analytical and perfectionists, which creates a lot of extra agony. It’s great to hit a home run, but mostly this is about hitting lots of singles and doubles... Via Martin Gysler 
A website should be designed to accommodate it's content. So when there's not a lot of content, it might be make sense to place everything on one page. Like a scrapbooker, the mind of a designer is constantly storing little pieces of information for future use. A person may wonder if they have the makings of a designer mind. 
Paperboy uses image recognition technology to enable users to share, save and explore printed media, online. 
With Facebook's new timeline you'll have seen all sorts of creative ways to use the new header space. But what about that huge MAP page? 
While classic media is becoming less and less effective when it comes to companies engaging with users, these are turning to t... 
Share This Digital Buzz Post: Related Digital Buzz Posts:National Geographic: Live Augmented Reality Cartoon Network: Augmented Reality Show Penguin Books: Customised Online Stories For Kids Ubisoft “Driver” Augmented Reality iPad2 Game Augmented... Here it is! 62 pages of the latest ideas, trends and insights ready for you to view and download. Enjoy! |
Do the Profile Check: See which LIFEBOOK personality is reflected in your LinkedIn profile & win Fujitsu tablet PCs and notebooks! 
TousDonateurs is a French site that enables consumers to watch video ads in exchange for donations to the charity of their choice. 
Sure, just about every street in the world has been mapped now, but how about your local airport or IKEA store? Well, the latest version of Google Maps (6.0) now works indoors, in a whole bunch of places across the US and Japan to start. 
Award Finalist Campaign: Tellusyourneed.com Award Finalist Campaign: Paintcompetition.com The GEMAS Effie Mena Awards is the regional version of the world's premier awards for marketing excellence, the Effie. It is one of the most eagerly anticipated events on the Middle East's business calendar. Combining the global heritage of 41 years of Effie Awards and the long-running regional expertise of the Gulf Effectiveness in Marketing Awards (GEMAS), winners are brands that can prove they have met a marketing challenge with an idea big enough and effective enough to win the hearts and minds of consumers. 
Some of the best examples of sticker advertising, wisely and creatively done. 
I'mOK is a free mobile app that rewards kids for checking in, using an element of gaming to help families stay in touch throughout the day. 
Here is a slightly different, yet innovative green initiative from Coca-Cola in Israel, who were aiming to promote increased recycling of their bottles across the entire country.In no small feat, they added over 10,000 new "recycling bins" to the ... 
via youtube.com a Refreshing Fashion campaign movie. 
Like infographics and data visualizations? Visual.ly is the world's largest community of dataviz and infographics. Come explore, share and create. 
It's no easy feat getting consumers to pay attention to one's ads, but now new site Loffles is using prizes to ensure that they do. 
Share This Digital Buzz Post: Related Digital Buzz Posts:National Geographic: Live Augmented Reality Infographic: The Twitterverse Times Square Augmented Reality Billboard Burger King: The “Whopper Lust” Challenge Augmented Reality City 3D (Glasses... |
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