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How To Use Negative Feedback on Facebook To Improve Your Content Strategy

How To Use Negative Feedback on Facebook To Improve Your Content Strategy | Digital Contentment | Scoop.it

Facebook recently made a change to the EdgeRank Algorithm that increased the importance of Negative Feedback.

Negative feedback on Facebook is when a user will hide, hide-all or unlike your content.

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Digital Contentment
Want to catch people's attention? Content might be king, but it doesn't mean anything if you don't know how to use it.
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20+ Quality WebsitesThat Accept Guest Posts (2014)

20+ Quality WebsitesThat Accept Guest Posts (2014) | Digital Contentment | Scoop.it
Learn where to find websites that accept guest blogging - along with their description, page rank, and Alexa rank.
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The Best (And Worst) Times To Post On Social Media (Infographic)

The Best (And Worst) Times To Post On Social Media (Infographic) | Digital Contentment | Scoop.it
Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.
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5 Ways to Beat Content Marketing Overload

5 Ways to Beat Content Marketing Overload | Digital Contentment | Scoop.it
I'd recommend that content marketers read this entire guide and note some of the tips inside, but here are a few of the key takeaways worth noting.
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5 Hacks for Creating and Promoting the Right Content

5 Hacks for Creating and Promoting the Right Content | Digital Contentment | Scoop.it
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
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9 Social Media Leaders Reveal Brands' Biggest Social Media Content Mistakes

9 Social Media Leaders Reveal Brands' Biggest Social Media Content Mistakes | Digital Contentment | Scoop.it
Social media is one of the most effective methods brands use to get long term, brand loyal customers, yet many still drop the ball. To help them pick it up and run with it, I asked 9 of the world's leading social media marketing experts to reveal the most critical social media content mistakes brands make. After all, content is social media's backbone, and mistakes there will cripple a brand's social efforts. Here's how to avoid them.
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Author Photos are Gone: Does Google Authorship Still Have Value?

Author Photos are Gone: Does Google Authorship Still Have Value? | Digital Contentment | Scoop.it
Does Google Authorship still matter once photos no longer show up in SERPs? Mark Traphagen considers why they were removed and what's next for Authorship.
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6 Myths of Social Sharing | Social Media Today

6 Myths of Social Sharing | Social Media Today | Digital Contentment | Scoop.it
Consider everything you thought you knew about social sharing. Now, forget it. The trends you thought you knew have evolved and are not the same as they used to be. Time to hit refresh on your social marketing strategy and optimize your customer engagement by sharing the right content at the right time, and truly understand what channels people are using to make your message go viral.
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New Facebook Page Timeline: 4 Things You Need to Do Now to Prepare

New Facebook Page Timeline:  4 Things You Need to Do Now to Prepare | Digital Contentment | Scoop.it
You have undoubtedly heard the news that the new Facebook Timelines are rolling out to Pages sometime soon.  Facebook announced the Timeline rollout on March 10th and some Pages have it already, including Guy Kawasaki and The Nonprofit Facebook Guy (aka John Haydon).  There are 4 critical changes that you can prepare for right now.…
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Facebook Goes Big With Right-Hand Rail Ad Redesign

Facebook Goes Big With Right-Hand Rail Ad Redesign | Digital Contentment | Scoop.it
Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed's Times Square.
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Measuring Your Content Marketing | Social Media Today

Measuring Your Content Marketing | Social Media Today | Digital Contentment | Scoop.it
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand.
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Social Media Tools and Use | Social Media Today

Social Media Tools and Use | Social Media Today | Digital Contentment | Scoop.it
Social Media for corporations, small businesses or startups is not just about “engagement.” It’s much broader than that, often including things like advertising, reputation management and customer service.
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Make Your Personal Brand Even Better | Social Media Today

Make Your Personal Brand Even Better | Social Media Today | Digital Contentment | Scoop.it
Both your marketing plan and calendar are intended to be fluid documents. While you may have mapped out your entire year, you can always expect to make changes.
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Don’t Take the Content Creation Journey Alone

Don’t Take the Content Creation Journey Alone | Digital Contentment | Scoop.it
It’s time social media managers to start thinking about how to can integrate consumer-generated content into their regular routine. Let's start leveraging the power of our consumers on a regular, perhaps even weekly or daily, basis.
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Six Arguments Against Content Shock - Schaefer Marketing Solutions: We Help Businesses {grow}

Six Arguments Against Content Shock - Schaefer Marketing Solutions: We Help Businesses {grow} | Digital Contentment | Scoop.it
Dissenting views of content shock
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Before You Invest in Online Advertising, Do This!

Before You Invest in Online Advertising, Do This! | Digital Contentment | Scoop.it
There are lots of small business owners and yes, even marketers, who believe online advertising is not worth the spend. For a long time, I was one of those marketers. Then I read Mark Schaefer’s article, “Content Shock: Why Content Marketing Is Not a Sustainable Strategy,” and my thinking about online ads started to change.
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How Brands Are Winning With Vine Videos: 10 Examples |

How Brands Are Winning With Vine Videos: 10 Examples | | Digital Contentment | Scoop.it
Do you use Vine as part of your Twitter marketing? This article shows 10 fun ways companies use Vine in their Twitter marketing.
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How to Effectively Use Hashtags for Maximum Engagement | Social Media Today

How to Effectively Use Hashtags for Maximum Engagement | Social Media Today | Digital Contentment | Scoop.it
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How to Split Test Facebook Posts and Facebook Ads |

How to Split Test Facebook Posts and Facebook Ads | | Digital Contentment | Scoop.it
Did you know you can split test Facebook Page posts and your Facebook ads? This article shows how to test Facebook posts and ads for best results.
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Quit Using These 10 Words to Describe Yourself on LinkedIn

Why? Everyone else is using them too. Check out LinkedIn's 2013 Most Overused Buzzwords list.
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Brand Content and Storytelling Structure | Social Media Today

Brand Content and Storytelling Structure | Social Media Today | Digital Contentment | Scoop.it
Since the dawn of time, stories have contained the same key elements over and over - you know them, whether you're aware of it or not. Here's how you can put them into practice in branded content.
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5 Trends in Nonprofit Infographic Design

5 Trends in Nonprofit Infographic Design | Digital Contentment | Scoop.it
As the fiscal year comes to a close and nonprofits are currently crafting next year's budget, adding a line item for infographic design would be a very wise investment. From print fundraising appea...
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What It Means to Copyright a Website - SitePoint

What It Means to Copyright a Website - SitePoint | Digital Contentment | Scoop.it
The vast majority of websites have a copyright notice in the footer. Most designers do this as routine on all websites they design. But what exactly does it mean and what protection does it provide?
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Why animated video can boost your website traffic | Web design | Creative Bloq

Why animated video can boost your website traffic | Web design | Creative Bloq | Digital Contentment | Scoop.it
If you want people to emotionally connect with your content, animated video is an investment worth making, argues Nicola Davies.
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How you should be posting content on Facebook

How you should be posting content on Facebook | Digital Contentment | Scoop.it
[author]Carve out some time for this 13-minute video. In it, I go over a Facebook page management process that I recommend to all of our clients. You might have a Facebook account, but do you have a systematic way to manage it?
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