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Why Free Is Not the Future of Digital Content in Education | WIRED

Why Free Is Not the Future of Digital Content in Education | WIRED | Digital Content Publishing | Scoop.it
courosa/Flickr As Chief Content Officer of a learning company, people frequently ask me: “Won’t all of your content eventually be free? After all, when technology enters the market, free is right behind it.” Then they’ll point to something like the music industry, where annual revenues have declined more than $20 billion from their peak over a…
Ron Hershey's insight:

The important takeaway from the article above is the value proposition.  Content with real value will always be able to command a price, despite downward price pressures.

 

Take the music industry, as cited by Mary Cullinane in this article.  It has a history of downward price pressure.  Look back at the days of record stores...

 

Read the rest of this post on our blog at:

 

http://bit.ly/1lDvfsn ;

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Self-Publishing Masterclass - HOW TO PUBLISH YOUR PAPERBACK WITH CREATESPACE: The Step-by Step Guide to Publishing your Printed Book on Amazon - Completely Free! - Kindle edition by Rick Smith, Sel...

Self-Publishing Masterclass - HOW TO PUBLISH YOUR PAPERBACK WITH CREATESPACE: The Step-by Step Guide to Publishing your Printed Book on Amazon - Completely Free! - Kindle edition by Rick Smith, Self-Publishing Masterclass.
Ron Hershey's insight:

Does the promotion of this book strike anyone else as self-defeating? It's a free electronic book (Kindle) that teaches how to publish a paperback!

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AT&T Sued by FTC Over ‘Throttling’ Smartphone Data Speeds

AT&T Sued by FTC Over ‘Throttling’ Smartphone Data Speeds | Digital Content Publishing | Scoop.it
AT&T Inc. was accused in a lawsuit by U.S. regulators of deceiving at least 3.5 million smartphone customers who paid for unlimited data plans and had their transmission speed drastically reduced in a practice known as “data throttling.”
Ron Hershey's insight:

We've all heard about various wireless carriers "throttling" smartphone data, right?  So why is this story interesting?  Because AT&T's lawyer says the claims are baseless, but AT&T agreed to pay $105 million to settle the complaint!  Seems like an admission of guilt!

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Experience the power of a bookbook™ - YouTube

Experience the power of a bookbook™ - YouTube | Digital Content Publishing | Scoop.it
At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution...
Ron Hershey's insight:

Love this video content ad from IKEA for their new catalog!

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FCC Feuds With Verizon on Throttling, Investigates ... - Digital Trends

FCC Feuds With Verizon on Throttling, Investigates ... - Digital Trends | Digital Content Publishing | Scoop.it
FCC Chairman Tom Wheeler tore apart Verizon's defense of throttling the data of users on its old unlimited data plan. The FCC also moved to investigate Verizon's claim that the other main carriers, including T-Mobile, AT&T, ...
Ron Hershey's insight:

Does anyone else see this as a mixed message from the FCC?  On the one hand, the FCC says ISPs may charge content suppliers for increased bandwidth (i.e., the ability for Netflix to pay Comcast for more bandwidth).  On the other hand, as detailed in this article, the FCC says mobile carriers (who are also ISPs) cannot throttle user data.

 

Seems to me that throttling is just the flip side of selling increased bandwidth.  If you sell additional bandwidth to some, you'll have to reduce (or throttle) bandwidth for others because there is limited bandwidth to go around.  Thus, "throttling" some users seems like a contradictory position to take.

 

Maybe I'm missing something.  Anybody have any thoughts about this?

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Digital Media Rise Pushes Print Suppliers To The Brink And Beyond

Digital Media Rise Pushes Print Suppliers To The Brink And Beyond | Digital Content Publishing | Scoop.it
By Patrick Holohan The demise of print media has been widely publicized and analyzed, as has the struggle of big-box retailers hogtied by disrupted industries. A collision of those worlds can be catastrophic for companies, and for evidence of the aftermath look no further than the recent collapse of Source Home [...]
Ron Hershey's insight:

This article shows how successful and devastating the evolution to digital content can be; and how the success or failure of one industry has a cascading effect so many others.  A short read, and worth it for some general business lessons.

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The e-textbook transformation

The e-textbook transformation | Digital Content Publishing | Scoop.it

A new wave of e-textbooks is giving students more than just words and a few hotlinks on a digital page. Publishers over the last few years have been adding video, interactive maps and gamified quizzes designed to engage students more deeply in their learning.


Via Nik Peachey
Ron Hershey's insight:

Good article about the transition to eLearning in schools.  One very interesting aspect is how the district selects electronic textbooks based on the level of engagement each text can offer the students.  For example, they opted not to purchase one textbook that was basically a digital copy of the printed text book which offered little to engage the students.  This is another example of the need to review your products for ways to engage in the digital marketplace.

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Martin Debattista's curator insight, July 25, 2014 2:22 AM

A transformation which is not a revolution. It will take time and effort.  It's important we give it the space to take its natural course.

Angela C. Dowd's curator insight, July 25, 2014 2:11 PM

Thank you Nik. I like reading about innovations like e-textbook transformation that make learning more accessible to all students.

Raj Shekhar Mishra's curator insight, March 20, 2015 3:07 AM

To engage students more deeply in their learning publishers are making the textbook a hands-on activity by adding video, interactive maps and gamified quizzes.  The goal is not simply to replace traditional textbooks with e-books but to fundamentally change teaching and learning .The best learning strategy is the multi-modal approach—you can hear it, you can see it, you can manipulate and interact with the content.

 

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Digital Product Quality: The Doors Are Falling Off - Wired

Digital Product Quality: The Doors Are Falling Off - Wired | Digital Content Publishing | Scoop.it
Digital Product Quality: The Doors Are Falling Off
Wired
While in more established industries such as car or electrical goods manufacturing, we expect, and invariably receive, high quality products, in the digital world this is simply not the case.
Ron Hershey's insight:

This article is insightful about why digital content delivery often exhibits questionable quality, but it also misses the mark somewhat.  To fix the problems, all businesses in the digital "supply chain" must be dedicated to creating the highest quality customer experience, willing to work with each other to ensure that happens, and able to put aside egos for a common goal.  Teaming/partnering with the right companies can make a big difference, especially if digital content publishers commit to a standard of nothing less than the best customer experience they can provide.  How would you do that when there are so many levels involved?  Learn about the companies and steps it takes to publish your content, take recommendations from your most trusted partners, shed the suppliers who aren't willing to make the commitment to quality with you, and be uncompromising in your commitment!

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How your e-commerce store can outpace Amazon

How your e-commerce store can outpace Amazon | Digital Content Publishing | Scoop.it
Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on the SumAll blog. Amazon is an e-commerce behemoth.
Ron Hershey's insight:

Here is something for everyone who sells online, whether you are a Digital Content Publisher or not!  There are four straight forward suggestions that can help you compete more effectively.

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Jet Magazine to Shift to Digital Publishing Next Month

Jet Magazine to Shift to Digital Publishing Next Month | Digital Content Publishing | Scoop.it
Jet magazine, the third-largest publication aimed at African-Americans, has joined the list of scores of others that have changed their formats from print to online and mobile.
Ron Hershey's insight:

Everybody's making the shift to distributing content digitally!  Not sure how to transition your distributions?  We can help!  http://bit.ly/1dIR3RJ

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Inside The Financial Times' digital strategy - Digiday

Inside The Financial Times' digital strategy - Digiday | Digital Content Publishing | Scoop.it
Inside The Financial Times' digital strategy
Digiday
Publishers today are subject to that most timeworn of business imperatives: Grow as large an audience as possible, then sell that scaled audience to the advertisers who want to reach it.
Ron Hershey's insight:

How to approach Digital Content Publishing and make it profitable - lessons from the Financial Times.  We can help: http://bit.ly/1dIR3RJ

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Digital Content Summit: Jessica April Keynote Speech, "Brands and Breaking News"

Jessica April, Director of Business Development, Reuters News Agency delivers a keynote entitled "Brands and Breaking News: The Next Phase in Publishing" at ...
Ron Hershey's insight:

Jessica April of Reuters offers insights on brands and how those companies are creating news and relevancy for their customers.  She also indicates that Reuters believes aligning with "brand publishers" for generation of news content is a good idea.  While I understand her concept, it causes me some concern.  Is it news if it's "created" by a company?  Or is it self-promotion?  Does taking this direction risk the integrity of Reuters non-biased approach to news?  I'd love to know your thoughts, so I hope you'll share them!

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Report: Why and How Businesses are Investing in Digital Transformation and the New Customer Experience - Brian Solis

Report: Why and How Businesses are Investing in Digital Transformation and the New Customer Experience - Brian Solis | Digital Content Publishing | Scoop.it
Ron Hershey's insight:

There is much written these days about "Digital Disruption" and "Digital Transformation" which can create an added level of challenge to Digital Content Publishing.  Much of it is the result of moving toward mobile devices and rapidly evolving technology.  Pretty much, everybody knows that.  But where is it heading?  Most of it is a race for an improved "Customer Experience".  This article provides some good insight and a link to a report with additional insights on what your business should be looking for and moving toward.

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How important is “user experience” to your company?

How important is “user experience” to your company? | Digital Content Publishing | Scoop.it

If your answer to that question is anything but “It’s the most important thing”, you should probably review your priorities. (http://bit.ly/1lDvfsn

Ron Hershey's insight:

How important is "user experience" in your organization?  Maybe more important than you think!

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Aussies opt for digital news content: News from warc.com

Aussies opt for digital news content: News from warc.com | Digital Content Publishing | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
Ron Hershey's insight:

Another story demonstrating how important it is to distribute content electronically.  Here's how to monetize and distribute digital content while providing the best customer experience:  http://bit.ly/1dIR3RJ. ;

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U.S. Digital Publishers Extend Revenue Streams Abroad - MediaPost Communications

U.S. Digital Publishers Extend Revenue Streams Abroad - MediaPost Communications | Digital Content Publishing | Scoop.it
U.S. Digital Publishers Extend Revenue Streams Abroad
MediaPost Communications
The U.S. publishing industry has shifted to align with the active digital consumer, increasing the sharing of exclusive content online and over mobile devices.
Ron Hershey's insight:

If your company hasn't started optimizing content for mobile platforms, this article shows just how essential it is.  And, as the article makes clear, to extend your reach globally, your content must be compatible with all major platforms.  

 

The experience of one of our customers is a great example.  They sold only a few units to international customers when distributing on DVD.  But, after using e-Delivery (http://bit.ly/1dIR3RJ) to deliver electronically with content optimized for PC, Mac, iOS, Android and Kindle Fire, their overall sales grew dramatically and international sales ballooned to 41% of their total volume in just one year!

 

That says it all, don't you think?

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EDI Blog - Visit the Endeavor Digital Blog

EDI Blog - Visit the Endeavor Digital Blog | Digital Content Publishing | Scoop.it
How to Protect Yourself Against Hackers (or Pirates)

It was another blog post that inspired this one.  That post provided advice and instruction to protect yourself against hackers – How to protect yourself against hackers (or at least make it difficult for them)... 

Ron Hershey's insight:

Here is an article from our blog that discusses the benefits and realities of protecting digital content when distributing it electronically, on disc (CD/DVD/Blu-Ray), or on Flash drives.  If you distribute content with value (i.e., charge for it), this is a good starting point for how to approach protecting the value of your content.

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Study: Student Content Consumption Shifts to Cheap and Digital | Digital Book World

Study: Student Content Consumption Shifts to Cheap and Digital | Digital Book World | Digital Content Publishing | Scoop.it
Students are using core textbooks less and online study guides more, according to the latest Student Attitudes Toward Content in Higher Education report from
Ron Hershey's insight:

College students are deciding whether or not they need to buy the assigned textbook for the class!  The findings of this survey by the Book Industry Study Group indicates an important trend for all digital content publishers to consider because it demonstrates how your customers perceive the value of your content when weighing purchase decisions.  (Apparently, students are weighing whether or not they can obtain the content illicitly when making these decisions!)  Your content has value and you should be able to get paid for it.  But, If you are going to charge for your content, you need to be sure your customer perceives the value so they can justify your price for it and distribute it in such a way that obtaining it illegally is not easy..

 

Additionally, the results of the study suggest that content, at least for certain situations, will have more value when it is focused on a specific need and delivers the message concisely and efficiently.  

 

Does the content you charge for achieve this?  Do you have a distribution platform that protects against unauthorized use and distribution?  We have some solutions to help you achieve these goals.  (http://bit.ly/1dIR3RJ)

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Net neutrality becomes a key battleground in encryption fight

Net neutrality becomes a key battleground in encryption fight | Digital Content Publishing | Scoop.it
Plans to favor some Internet packets over others threaten consumers' hard-won right to use encryption, a digital privacy advocate says.
Ron Hershey's insight:

Everyone who does any sort of secure interaction on the internet (e-commerce, online purchases, online banking, online bill pay, Facebook, LinkedIn, etc. - anything that requires a "login") should be concerned!  This article lays out more consequences of the FCC's changes to "net neutrality".

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County courthouse going digital - The Columbian

County courthouse going digital - The Columbian | Digital Content Publishing | Scoop.it
County courthouse going digital The Columbian Since he took office, Weber said he's envisioned a courthouse where documents are immediately scanned and streamlined into the courthouse's digital content management system, LibertyNET, and where paper...
Ron Hershey's insight:

This is a pretty cool application for digital content, but it has one very large flaw - it is only compatible with Internet Explorer!  Seriously?  Not that I have anything against IE, but to effectively offer a digital alternative these days, don't you think you need to be compatible with multiple platforms?

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Colorado Papers Form Digital Syndicate - NetNewsCheck.com

Colorado Papers Form Digital Syndicate - NetNewsCheck.com | Digital Content Publishing | Scoop.it
Colorado Papers Form Digital Syndicate
NetNewsCheck.com
Colorado Papers Form Digital Syndicate. How do you create more, higher quality content with a smaller, busier staff?
Ron Hershey's insight:

Maybe this would be an approach for small businesses to be able to compete for publishing content - form a syndicate, coalition,  or partnership with complementary small businesses in which each generates content on a schedule that all can use for their marketing.  Anyone interested in exploring this further with me?

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Microsoft announces next IE version will feature Web Audio, Media Capture, ES6 Promises, and HTTP/2

Microsoft announces next IE version will feature Web Audio, Media Capture, ES6 Promises, and HTTP/2 | Digital Content Publishing | Scoop.it
Microsoft today announced it is developing at least four new features for the next release of Internet Explorer: Web Audio API, Media Capture and Streams, ES6 Promises, and HTTP/2.
Ron Hershey's insight:

"Media Capture and Streams" in Microsoft's next version of Internet Explorer could make your monetized streaming content even more vulnerable.  Protect the value of your content: http://bit.ly/1dIR3RJ

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8 Lessons from the Financial Times' Digital Success - PBS MediaShift

8 Lessons from the Financial Times' Digital Success - PBS MediaShift | Digital Content Publishing | Scoop.it
PBS MediaShift 8 Lessons from the Financial Times' Digital Success PBS MediaShift Profits from digital operations pay about 75 percent of the FT's editorial costs, said Grimshaw, who oversees FT.com's business, as well as print subscriptions and...
Ron Hershey's insight:

More in-depth look at how the Financial Times makes Digital Content Publishing successful and profitable.  Solution to leverage for fast success with your digital content: http://bit.ly/1dIR3RJ

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‘Disruption has become disrupted’: Forrester’s James McQuivey at TNW Europe Conference

‘Disruption has become disrupted’: Forrester’s James McQuivey at TNW Europe Conference | Digital Content Publishing | Scoop.it
James McQuivey, Vice President and Principal Analyst at Forrester Research, works with companies from a wide range of industries to help them understand the modern digital world.
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Disruption has been going on for centuries, it's just found a new form with MUCH faster results!  Interesting perspectives in a fairly short audio interview.

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LA Register newspaper embraces print in a digital world - abc7.com

LA Register newspaper embraces print in a digital world - abc7.com | Digital Content Publishing | Scoop.it
abc7.com LA Register newspaper embraces print in a digital world abc7.com He's pulled focus away from digital content and advertising sales, insisting that chasing low-value clicks won't matter if the print product, which accounts for 90 percent of...
Ron Hershey's insight:

Here's an entrepreneur who is trying to buck the trend toward digital with a newspaper.  In six months, he's managed to grow subscribers and readership.  But, is it a good long-term strategy?  Is it possible to maintain growth and succeed with a physical print product in our increasingly digital world?  I am very interested to hear your thoughts about this venture and whether you think it can be successful in the long run!

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