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Rescooped by brandinmind from Transmedia: Storytelling for the Digital Age
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From Coke to Burberry: Dynamic or Transmedia Storytelling

From Coke to Burberry: Dynamic or Transmedia Storytelling | Digital Content Marketing | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 13, 2015 12:59 PM


Dr. Pamela Rutledge:  "Are dynamic storytelling and transmedia storytelling the same thing?"

Rescooped by brandinmind from Just Story It! Biz Storytelling
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The LEGO® Story

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com...

 

Here's some Friday Fun -- the animated story of LEGO! I wish more companies -- of any size -- would do something similar. 

 

I love LEGO and could still happily spend hours building things. Now I know the fascinating story behind it. Which makes me love those plastic bricks all the more.

 

This is a 15 minute video (minus the rolling credits at the end). It's a little long and it could have been told a bit better. I found the narration a bit slow and sing-songy. Sigh. So the execution could use some work.

 

But overlook that and it is still a great story!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by brandinmind from Just Story It! Biz Storytelling
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Digital Content Marketing | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.

Via Karen Dietz
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Karen Dietz's curator insight, December 7, 2012 7:16 PM

Hey folks -- what a great article that talk about how dramatically the brain changes when it is engage with a story. It is terrific information for when you want to explain the power of storytelling and why it works so powerfully in communication.


Tips for working with stories include exchange giving suggestions for telling stories with others; how to write more persuasively using stories; and a reminder to boil down the complex into the simple via stories.


This post is a nice piece and will come in handy -- either to explain storytelling or to stimulate ideas for how to work with stories in your marketing. Keep it around!


Thanks go to my friend and story colleague Patti Christiansen for finding this article and sending it to me! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it