Digital Content Marketing
7.2K views | +2 today
Follow
Digital Content Marketing
Hot topics around new digital communications
Curated by brandinmind
Your new post is loading...
Your new post is loading...
Scooped by brandinmind
Scoop.it!

Storytelling for Mobiles: Types of Micro Episodes

How to create relevant stories for crucial micro-moments in a users mobile experience. Mastering the Discovery episode, the Action episode, the Road episode ...
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

The future of content marketing is in video and data according to The Drum ... - The Drum

The future of content marketing is in video and data according to The Drum ... - The Drum | Digital Content Marketing | Scoop.it
The judges of this year’s The Drum Content Awards have hailed data and video as the areas to watch.Speaking to The Drum during the...
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Consumer Content: The Breakdown Of Media Silos And Converged Marketing - Marketing Land

Consumer Content: The Breakdown Of Media Silos And Converged Marketing - Marketing Land | Digital Content Marketing | Scoop.it
As consumers engage with content across multiple platforms, brands need to realize the importance of converged media. Columnist Jim Yu discusses some ways you can meet this challenge within your own marketing teams.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

What is Brand Journalism and Why Does it Matter?

What is Brand Journalism and Why Does it Matter? | Digital Content Marketing | Scoop.it
What is brand journalism and why does it matter?
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Video Marketing Is King: Oops, I Meant Content! | Diane Primo

Video Marketing Is King: Oops, I Meant Content! | Diane Primo | Digital Content Marketing | Scoop.it
With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Digital Marketing & Luxury Brands: Re-Discovering The Fine Art Of Seduction - Luxury Society - Digital

Digital Marketing & Luxury Brands: Re-Discovering The Fine Art Of Seduction - Luxury Society - Digital | Digital Content Marketing | Scoop.it
The digital era means myriad new avenues to connect with consumers – but is it putting luxury brands at risk of overexposure and losing their mystery and appeal? Communications & media agency Cream UK investigates.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Content Marketing Lessons From Hollywood A-Listers

Content Marketing Lessons From Hollywood A-Listers | Digital Content Marketing | Scoop.it
What lessons can marketers learn from the big screen? Columnist Quinn Whissen explores what movies and A-listers can teach you about content marketing.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

10 Content Marketing Videos That Will Inspire You | Uscreen

10 Content Marketing Videos That Will Inspire You | Uscreen | Digital Content Marketing | Scoop.it
10 Content Marketing Videos That Will Inspire You shows you 10 inspiring marketing videos done by major publishers who inspire us every day.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Fast Company – Storytelling & Creative Process Tips from the 100 Most Creative People in Business | The Brainzooming Group

Fast Company – Storytelling & Creative Process Tips from the 100 Most Creative People in Business | The Brainzooming Group | Digital Content Marketing | Scoop.it
Fast Company featuring its list of 100 Most Creative People in Business. These creative ideas focus on storytelling and creative process tips from 36 creative
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Fortune 500 brands: Killer apps are more important than advertising - Fortune

Fortune 500 brands: Killer apps are more important than advertising - Fortune | Digital Content Marketing | Scoop.it
Fortune 500 companies are spending big on mobile, but its not to buy ads.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Land Rover: An automotive revolution in luxury content marketing - Econsultancy (blog)

Land Rover: An automotive revolution in luxury content marketing - Econsultancy (blog) | Digital Content Marketing | Scoop.it
Car manufacturer websites, particularly luxury cars, used to be a bit of a bugbear of mine.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

What Does Ad Blocking Actually Achieve?

What Does Ad Blocking Actually Achieve? | Digital Content Marketing | Scoop.it
Ad blocking software and apps has been a hot topic lately. But what does using an ad blocker app actually achieve? It may disappoint you.
more...
No comment yet.
Suggested by Belle Balace
Scoop.it!

5 Visual Storytelling Trends to Watch Out For in 2016 | Visual Learning Center by Visme

5 Visual Storytelling Trends to Watch Out For in 2016 | Visual Learning Center by Visme | Digital Content Marketing | Scoop.it
An analysis of visual storytelling, reasons why it will dominate the content marketing world in coming years and our predictions for 2016.
more...
No comment yet.
Rescooped by brandinmind from Education 2.0 & 3.0
Scoop.it!

Transmedia Storytelling

Transmedia Storytelling | Digital Content Marketing | Scoop.it
Blogs, Social Media, Video, SEO, Apps - 10 Years of Digital Storytelling [INFOGRAPHIC]

Via Cindy Rudy, Yashy Tohsaku
more...
Marco Favero's curator insight, January 5, 2015 11:36 PM

aggiungi la tua intuizione ...

Scooped by brandinmind
Scoop.it!

4 Social-Media Campaigns That Demonstrate Brazil's Passionate Digital Culture - Entrepreneur

4 Social-Media Campaigns That Demonstrate Brazil's Passionate Digital Culture - Entrepreneur | Digital Content Marketing | Scoop.it
Has your your global marketing campaign considered including Brazil?
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

John Cleese speaking at Content Marketing World 2015

Actor John Cleese delivered one of the closing keynote speeches to 3500 people from 50 countries at Content Marketing World 2015 in Cleveland, Ohio, ...
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Here's how to succeed with real-time content marketing - Marketing Interactive

Here's how to succeed with real-time content marketing - Marketing Interactive | Digital Content Marketing | Scoop.it
Marketing Interactive Here's how to succeed with real-time content marketing Marketing Interactive Social media war rooms are a way of centralising operations for content creation and communication while enhancing agility, flexibility, and...
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

The Essential Guide to Writing Potent Blog Posts | The Creative Copywriter.

The Essential Guide to Writing Potent Blog Posts | The Creative Copywriter. | Digital Content Marketing | Scoop.it
Most businesses and bloggers fail at content marketing. With these essential guidelines you won't. Simple.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

7 Smoking Hot Changes Coming to Content Marketing

7 Smoking Hot Changes Coming to Content Marketing | Digital Content Marketing | Scoop.it
Content marketing is constantly changing. In this post learn 7 changes that will impact your business and help you stay ahead of your competition.
brandinmind's insight:

It´s oversold. Lukewarm would do.

more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark | Digital Content Marketing | Scoop.it
Learn the difference between good and great content -- and how you can make sure your content always falls into the latter camp.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Emotions and Advertising: How We Connect to Brands

Emotions and Advertising: How We Connect to Brands | Digital Content Marketing | Scoop.it
This is a guest post by Kelly Fong, a content editor at 2U.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

What Marketers Can Learn About Storytelling From The Moth

What Marketers Can Learn About Storytelling From The Moth | Digital Content Marketing | Scoop.it
Want to entice your customers by telling a great tale? Here are five things The Moth can teach us about marketing storytelling.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Up For Debate: Can Content Really Save Advertising? - AdAge.com (blog)

Up For Debate: Can Content Really Save Advertising? - AdAge.com (blog) | Digital Content Marketing | Scoop.it
content rises as the industry's plan to reel in consumers. but can it really save advertising? let's debate.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

The Telltale 8% Drop In Content Marketing Effectiveness - Customer Think

The Telltale 8% Drop In Content Marketing Effectiveness - Customer Think | Digital Content Marketing | Scoop.it
The Telltale 8% Drop In Content Marketing Effectiveness
Customer Think
The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Lessons learned from Adobe's shift to digital marketing

Lessons learned from Adobe's shift to digital marketing | Digital Content Marketing | Scoop.it
The shift to digital marketing brings big changes to the way you work, but the fundamentals haven't changed, Adobe's former brand chief tells diginomica
more...
No comment yet.