Digital Content Marketing
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9 Marketing Tips to Increase Your Instagram Followers

9 Marketing Tips to Increase Your Instagram Followers | Digital Content Marketing | Scoop.it
If you ask any social media marketer what their number one Instagram question or concern is, the majority will say it’s how to get more followers
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Emotional Advertising: How Brands Use Feelings to Get People to Buy

Emotional Advertising: How Brands Use Feelings to Get People to Buy | Digital Content Marketing | Scoop.it
Learn how brands use the four core human emotions in advertising to influence buying behavior.
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11 digital platforms and tips to improve your advertising strategy

11 digital platforms and tips to improve your advertising strategy | Digital Content Marketing | Scoop.it
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a mor Arnel Hernandez Tanyag's insight: What digital platforms cna improve your...
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10 tips for writing effective headlines for the web | Search Engine Watch

10 tips for writing effective headlines for the web | Search Engine Watch | Digital Content Marketing | Scoop.it
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
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10 Mistakes Content Creators Need to Avoid

10 Mistakes Content Creators Need to Avoid | Digital Content Marketing | Scoop.it
Don’t make these 10 mistakes that Neil Patel did in creating content – Content Marketing Institute
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Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why? - Copyblogger

Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why? - Copyblogger | Digital Content Marketing | Scoop.it
What are the differences, advantages, and disadvantages of content marketing and advertising? We answer that question, plus much more, in this article.
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10 Marketing Tips from Father of Marketing David Ogilvy

10 Marketing Tips from Father of Marketing David Ogilvy | Digital Content Marketing | Scoop.it
There are plenty of tips for the modern marketer in these quotes from David Ogilvy, one of the most influential marketing minds of all time.
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Vice Media Traffic Plummets, Underscoring Risky Web Strategy

Vice Media Traffic Plummets, Underscoring Risky Web Strategy | Digital Content Marketing | Scoop.it
Vice Media has come into the month of March looking more like a lamb than the proverbial lion.
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5 Times the Next Big Thing Failed to Kill the Last Big Thing

5 Times the Next Big Thing Failed to Kill the Last Big Thing | Digital Content Marketing | Scoop.it
One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the Internet is challenged: When will apps or Facebook kill the Web?
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Decoding Digital Marketing Jargon

Decoding Digital Marketing Jargon | Digital Content Marketing | Scoop.it
As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all to determine which approach is the best fit for your business.
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15 Instagram Accounts That Are Killing it at B2B Content

15 Instagram Accounts That Are Killing it at B2B Content | Digital Content Marketing | Scoop.it
Fitness? Easy. Food? Easy. Fashion? Really Easy. B2B? Not so easy...

With over 100 million users, Instagram has quickly become one of the most
popular social media platforms in the world.
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LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow

LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow | Digital Content Marketing | Scoop.it
The team at LinkedIn Marketing Solutions (client) recently published a fantastic resource for content marketing called The Sophisticated Marketers Guide to
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Five Carousel Ad Examples to Inspire Your Marketing

Five Carousel Ad Examples to Inspire Your Marketing | Digital Content Marketing | Scoop.it
Advertising - Carousel ads are becoming a favorite tool of myriad digital marketers. Check out these examples of brands that use the ad format to boost their customer engagement.
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What does content strategy mean at The Economist?

What does content strategy mean at The Economist? | Digital Content Marketing | Scoop.it
The Economist has caught the eye of late, with notable successes in creative programmatic and experimentation with social platforms.
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The Social Media Monitoring Tools and Tactics

The Social Media Monitoring Tools and Tactics | Digital Content Marketing | Scoop.it
What do you need to monitor on social media? Check out the social media monitoring lighthouse with social media monitoring tools!
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Introducing the Content Strategy Canvas | Search Engine Watch

Introducing the Content Strategy Canvas | Search Engine Watch | Digital Content Marketing | Scoop.it
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from
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Netflix’s Grand, Daring, Maybe Crazy Plan to Conquer the World

Netflix’s Grand, Daring, Maybe Crazy Plan to Conquer the World | Digital Content Marketing | Scoop.it
What happens when every part of an online entertainment empire is engineered to be everything to everyone, all of the time.
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27 Experts Riff On the Essential Ingredient of Great Copywriting

27 Experts Riff On the Essential Ingredient of Great Copywriting | Digital Content Marketing | Scoop.it
What is the essential ingredient of great copywriting? Barry Feldman put this question to 27 of the industry's best - here are their responses. 
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50 Shortcuts to Create Visual Content for Social Media

50 Shortcuts to Create Visual Content for Social Media | Digital Content Marketing | Scoop.it
Are you stuck trying to create visual content for social media? Is it taking you hours to do it? Here's 50 ways to create visual content faster and easier.
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How Giphy Became the Internet's Go-To Gif Brand

How Giphy Became the Internet's Go-To Gif Brand | Digital Content Marketing | Scoop.it
Giphy is taking on the biggest, weirdest branding challenge online today: How to become the go-to company for a new kind of internet culture.
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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Digital Content Marketing | Scoop.it
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics t
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Out of Ideas? 13+ Tools to Spark Content Creation

Out of Ideas? 13+ Tools to Spark Content Creation | Digital Content Marketing | Scoop.it
These 13+ tools can help spark ideas for new, engaging, and relevant content – Content Marketing Institute
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How Adidas is using newsrooms to create five great pieces of content a week, not just five great ads a year

How Adidas is using newsrooms to create five great pieces of content a week, not just five great ads a year | Digital Content Marketing | Scoop.it
Creating processes and metrics aren’t as sexy as creating real-time content but Adidas is putting all three in place so that it can...
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5 YouTube Tools to Boost Your Content Marketing Efforts

5 YouTube Tools to Boost Your Content Marketing Efforts | Digital Content Marketing | Scoop.it
Youtube is one the most powerful marketing channels at our disposal.
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7 Inconvenient Truths About Content Marketing

7 Inconvenient Truths About Content Marketing | Digital Content Marketing | Scoop.it
The competition is enormous -- and so is the level of noise you have to get over just to be seen and heard by potential customers.
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