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Digital Content Marketing
Hot topics around new digital communications
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Can Content Marketing Help Companies Reach Consumers When They're ... - Entrepreneur

Can Content Marketing Help Companies Reach Consumers When They're ... - Entrepreneur | Digital Content Marketing | Scoop.it
NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
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Why is content marketing less effective without good design?

Why is content marketing less effective without good design? | Digital Content Marketing | Scoop.it
As a content marketer, it’s all too easy to get carried away with the strength of the content you have produced; after all, you’ve laboured over it for hours, found the best sources, and tailored it specifically to the objectives of its parent marketing campaign. You wouldn’t generate...

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Same Difference? Brand Journalism, Native Advertising and Branded Content | Good Word Digital

Same Difference? Brand Journalism, Native Advertising and Branded Content | Good Word Digital | Digital Content Marketing | Scoop.it
Same Difference? Brand Journalism, Native Advertising and Branded Content http://t.co/Hf6TiaIQWF #bmoretech
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How to harness the power of immersive media (infographic)

How to harness the power of immersive media (infographic) | Digital Content Marketing | Scoop.it
In an article in Admap a couple of years back, noted branded content guy Graham Hodge said some very nice things about The Art of Immersion but observed quite rightly that the book "stops short of offering advice to brands."...

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The World's Top 10 Most Innovative Companies of 2015 in Social Media

The World's Top 10 Most Innovative Companies of 2015 in Social Media | Digital Content Marketing | Scoop.it
From apps specializing in nostalgia to the TSA really, the companies and organizations effecting change through social media.
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12 classic content marketing problems (and how to avoid them)

12 classic content marketing problems (and how to avoid them) | Digital Content Marketing | Scoop.it
Chances are some sort of content marketing will be happening in your business.
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Marco Favero's curator insight, February 7, 9:24 AM

aggiungi la tua intuizione ...

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Ads masquerading as journalism, the slippery slope of branded content - CBC.ca

Ads masquerading as journalism, the slippery slope of branded content - CBC.ca | Digital Content Marketing | Scoop.it
Increasingly, media institutions like the New York Times and Condé Nast have been opening their pages and websites to 'native' ads designed to blend in with regular articles. Neil Macdonald asks if this is a good thing.
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Virtual reality company Oculus is getting into ...

Virtual reality company Oculus is getting into ... | Digital Content Marketing | Scoop.it
“Facebook-owned virtual reality firm Oculus VR is getting into filmmaking with a new division called Story Studio, staffed by a team of veterans from the likes of Pixar and Industrial Light & Magic.”
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Storytelling Ideas for Presentations | Ethos3 - A Presentation Design Agency

Storytelling Ideas for Presentations | Ethos3 - A Presentation Design Agency | Digital Content Marketing | Scoop.it
A few creative ways to present your message as a story.
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Quality Content Factors: A List That's Actually Helpful - Search Engine Land

Quality Content Factors: A List That's Actually Helpful - Search Engine Land | Digital Content Marketing | Scoop.it
We’re all chasing “quality content,” but what does that actually look like? Columnist Nate Dame explores 20 concrete characteristics of great content.
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2015 Design Trend to Watch: Responsive Storytelling

2015 Design Trend to Watch: Responsive Storytelling | Digital Content Marketing | Scoop.it
We’ve spent a lot of time here at Propoint thinking about the new year and what it means for the world of information presentation, visualization, and design.
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4 surprising storytelling lessons marketers can learn from Howard Stern

4 surprising storytelling lessons marketers can learn from Howard Stern | Digital Content Marketing | Scoop.it
Marketers can take away some strong tips from the self-proclaimed King of All Media.
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How Lidl used storytelling to alter the brand's perception - Econsultancy (blog)

One of the big news stories in UK retail last year was the massive growth of discount grocery stores Lidl and Aldi.
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Brand Journalism and Content Marketing: What's the difference?

Brand Journalism and Content Marketing: What's the difference? | Digital Content Marketing | Scoop.it
by Jonathan Haile This semester started with a question for Innovative PR: what is brand journalism? Just when we thought we had the answer, we scratched our heads and realized there was more to it...
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YouTube is 10 years old: the evolution of online video

YouTube is 10 years old: the evolution of online video | Digital Content Marketing | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 13, 1:33 PM


Fred McConnell:  "Ten years is a long time on the internet, especially when 300 minutes of video are uploaded to your site every minute. On YouTube’s 10th birthday, we trace the growth and growing pains of online video"

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Brand Journalism Favoring Video Storytelling Tactics

Brand Journalism Favoring Video Storytelling Tactics | Digital Content Marketing | Scoop.it
First Cristiano Ronaldo, the Real Madrid star, then Brazil’s Neymar. Suddenly, what started as a pick up game turns into a bout of legends on a global stage; I found myself fixated on the video. Co...
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Welcome to the Future of Storytelling - Re/code

Welcome to the Future of Storytelling - Re/code | Digital Content Marketing | Scoop.it
Creators are now free of many of the limitations of broadcast television, but few have taken advantage of this fact.
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Using Content Discovery & Curation To Power Marketing - Search Engine People (blog)

Using Content Discovery & Curation To Power Marketing - Search Engine People (blog) | Digital Content Marketing | Scoop.it
Using Content Discovery & Curation To Power Marketing
Search Engine People (blog)
A common goal of content and social media marketing campaigns is to drive more traffic to our websites.
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80 Online Marketing Experts To Watch In 2015 (By Category)

80 Online Marketing Experts To Watch In 2015 (By Category) | Digital Content Marketing | Scoop.it
“ A list highlighting 80 of the best minds in online marketing, broken down into SEO, PPC, CRO, content marketing, social media, email marketing, analytics and affiliate marketing.”
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AP's 'robot journalists' are writing their own stories now

Minutes after Apple released its record-breaking quarterly earnings this week, the Associated Press published (by way of CNBC, Yahoo, and others) "Apple tops Street 1Q forecasts." It's a story...
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Tumblr Announces Creatrs Network, An Agency- Style Platform Matching Brands With User Content

Tumblr Announces Creatrs Network, An Agency- Style Platform Matching Brands With User Content | Digital Content Marketing | Scoop.it
Tumblr, at 420 million monthly uniques, has announced a new program today called Creatrs. Tumblr describes it as a art-meets-content collective but it feels a..
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5 Secrets to Succeed at Video Advertising

5 Secrets to Succeed at Video Advertising | Digital Content Marketing | Scoop.it
“Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.”
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Digital Content Marketing | Scoop.it
“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”
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Mike Donahue's curator insight, January 29, 8:48 AM

A great aspect of storytelling is how well it can convey the emotional state of the user throughout their experience. 

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How To Step Up Your Content Marketing [INFOGRAPHIC]

How To Step Up Your Content Marketing [INFOGRAPHIC] | Digital Content Marketing | Scoop.it
Spread the word about your content marketing by creating a content amplification strategy to build awareness.
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