Digital Content Marketing
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Content Shock: Why content marketing is not a sustainable strategy - Schaefer Marketing Solutions: We Help Businesses {grow}

Content Shock: Why content marketing is not a sustainable strategy - Schaefer Marketing Solutions: We Help Businesses {grow} | Digital Content Marketing | Scoop.it
Rising content levels and limited attention will create a content shock making it more difficult for marketers to get their message through.
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Facebook content strategy is a timebomb for inbound marketing

Facebook content strategy is a timebomb for inbound marketing | Digital Content Marketing | Scoop.it
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
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Facebook Live Rolls Out Continuous Streaming: This Week in Social Media : Social Media Examiner

Facebook Live Rolls Out Continuous Streaming: This Week in Social Media : Social Media Examiner | Digital Content Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Live, Twitter Character Count, Instagram Media Buying)
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10 Killer Social Media Advertising Hacks For Content Marketers

10 Killer Social Media Advertising Hacks For Content Marketers | Digital Content Marketing | Scoop.it
Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive com…
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Rebekah Radice's Facebook Wall: Want to communicate with your audience through powerful storytelling? These powerful storytelling tips can help boost your content marketing and reach more people!

Rebekah Radice's Facebook Wall: Want to communicate with your audience through powerful storytelling? These powerful storytelling tips can help boost your content marketing and reach more people! | Digital Content Marketing | Scoop.it
Telling stories is a powerful way to communicate. In today's information-dense world, stories are the difference between being remembered or forgotten.
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How Mobile Today Is Like TV Six Decades Ago

How Mobile Today Is Like TV Six Decades Ago | Digital Content Marketing | Scoop.it
All of the growth in advertising right now is targeted at that little screen people carry with them everywhere.
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The Psychology of Color in Marketing and Branding

The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?
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17 Data Visualization Tools & Resources You Should Bookmark

17 Data Visualization Tools & Resources You Should Bookmark | Digital Content Marketing | Scoop.it
Uncover the tools you need to source credible information and create stunning data visualizations.
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How to Fix the 4 Biggest Problems With Content Writers

How to Fix the 4 Biggest Problems With Content Writers | Digital Content Marketing | Scoop.it
There’s plenty of advice on how to fix the content marketing industry. The problem, though, isn’t with the industry. The problem lies with the way we’re going about it. Consider these four problems (and solutions) for content writing.
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The Science of the Story

The Science of the Story | Digital Content Marketing | Scoop.it
We know in our gut when we’re hearing a good story—and research is starting to explain why.
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Watch live conversations about topics that matter most to you

Watch live conversations about topics that matter most to you | Digital Content Marketing | Scoop.it
Welcome to Blab, a place to watch, join, and interact with live conversations about the topics that matter most to you.
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The leaked New York Times innovation report is one of the key documents of this media age

The leaked New York Times innovation report is one of the key documents of this media age | Digital Content Marketing | Scoop.it
It's an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world's greatest newsrooms. Read it.
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3 Hidden Neuroscience Tricks Behind Instagram’s New Logo

3 Hidden Neuroscience Tricks Behind Instagram’s New Logo | Digital Content Marketing | Scoop.it
While some feel Instagram's new logo design is a step in the wrong direction, the neuro-design at work suggests otherwise.
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10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated) | Digital Content Marketing | Scoop.it
How fresh is this article?

Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO.
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17 Marketing Influencers Share Their Favorite (Little Known) Apps

17 Marketing Influencers Share Their Favorite (Little Known) Apps | Digital Content Marketing | Scoop.it
Millions of Twitter followers, hundreds of thousands of Facebook fans. What’s the one thing that every single marketing influencer has in common? If you thought it was mobs of loyal followers, then…
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Influencing with ad copy: how to truly drive action

Influencing with ad copy: how to truly drive action | Digital Content Marketing | Scoop.it
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions.
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The importance of micro-moments: The mobile customer journey

The importance of micro-moments: The mobile customer journey | Digital Content Marketing | Scoop.it
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
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16 of the Best Landing Page Design Examples You Need to See

16 of the Best Landing Page Design Examples You Need to See | Digital Content Marketing | Scoop.it
Putting together an A+ landing page can be tricky.
There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
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The future of video is vertical, texted & emotional

The future of video is vertical, texted & emotional | Digital Content Marketing | Scoop.it
This week saw Econsultancy's Future of Digital Marketing conference take place in London.
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Facebook and Snapchat: The New Television

Facebook and Snapchat: The New Television | Digital Content Marketing | Scoop.it
The next few years will see a massive shift of ads and attention from TV to mobile. A handful of companies, led by Facebook, are poised to make a killing.
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16 Writing Tools for Social Media Marketers : Social Media Examiner

16 Writing Tools for Social Media Marketers : Social Media Examiner | Digital Content Marketing | Scoop.it
Do you create copy for social media posts? Discover 16 tools to help social media marketers write, edit and proof their content.
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Data Storytelling: What It Is, Why It Matters - InformationWeek

Data Storytelling: What It Is, Why It Matters - InformationWeek | Digital Content Marketing | Scoop.it
Telling a compelling story with your data helps you get your point across effectively. Here are four tips to keep your data from getting lost in translation.
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Watch live conversations about topics that matter most to you

Watch live conversations about topics that matter most to you | Digital Content Marketing | Scoop.it
Welcome to Blab, a place to watch, join, and interact with live conversations about the topics that matter most to you.
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"Unblocking Better Ads: Will Digital Advertising Heal Itself… ?" - Andrew Shebbeare, Essence

Session recording from AdExchanger's Clean Ads I/O 2016. #CleandAdsIO Session abstract: Opaque markets, misaligned incentives and fraud represent
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3 Hidden Neuroscience Tricks Behind Instagram’s New Logo

3 Hidden Neuroscience Tricks Behind Instagram’s New Logo | Digital Content Marketing | Scoop.it
While some feel Instagram's new logo design is a step in the wrong direction, the neuro-design at work suggests otherwise.
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