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Transmedia Storytelling: You Need a Plan, Man | Social Media Today

Transmedia Storytelling: You Need a Plan, Man | Social Media Today | Digital Content Marketing | Scoop.it
Since people are natural storytellers, all you need is one good question and you’re in. @BreeBaich http://t.co/rUCjIGKNeK
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Good advertising is good storytelling - Business Standard

Good advertising is good storytelling
Business Standard
First of all, good advertising is good storytelling. Every successful brand or company has a story to tell as to why they should be bought instead of their competitors' offerings.
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Hackastory: a glimpse into the future of digital storytelling ...

Hackastory: a glimpse into the future of digital storytelling ... | Digital Content Marketing | Scoop.it
Created by two journalists and a developer based in the Netherlands (Albertine Piels, Nienke Huitenga and Hay Kranen), Hackastory focuses on pushing the boundaries of storytelling in the digital age. The concept was ...
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Content Is King Again, Just Look Where The Megabucks Are Going - MediaPost Communications

Content Is King Again, Just Look Where The Megabucks Are Going - MediaPost Communications | Digital Content Marketing | Scoop.it
Content Is King Again, Just Look Where The Megabucks Are Going
MediaPost Communications
Even if the latest name in the game had content to offer, this was nearly always made available through a deal with a content creator.
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The Future of Marketing, as Seen at Cannes Lions

The Future of Marketing, as Seen at Cannes Lions | Digital Content Marketing | Scoop.it
Momentum is with brands, not agencies. (Do the dinosaurs of advertising finally understand how their industry is changing? http://t.co/CLp7fGrhpi)
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Marketers Still Struggling To Get Results From Content Marketing - AdAge.com

AdAge.com Marketers Still Struggling To Get Results From Content Marketing AdAge.com Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual...
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Why Every Brand Should Be On Instagram - Fast Company

Why Every Brand Should Be On Instagram - Fast Company | Digital Content Marketing | Scoop.it
Fast Company Why Every Brand Should Be On Instagram Fast Company The reason for this unusually high engagement is driven by the consumer, as they crave to visually share their stories, reactions, and experiences--Instagram offers a platform for...
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Ikea Advertising Miss: Epic For Epic's Sake - Forbes

Ikea Advertising Miss: Epic For Epic's Sake - Forbes | Digital Content Marketing | Scoop.it
Ikea Advertising Miss: Epic For Epic's Sake
Forbes
I give Ikea credit for having a brand idea, taking chances with their advertising, and for avoiding the dreaded “price and item” trap.
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The Art and Science of Content Marketing [Infographic] - MarketingProfs.com (subscription)

The Art and Science of Content Marketing [Infographic] - MarketingProfs.com (subscription) | Digital Content Marketing | Scoop.it
MarketingProfs.com (subscription)
The Art and Science of Content Marketing [Infographic]
MarketingProfs.com (subscription)
Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists).
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The top storytelling brands | Trends | Marketing Week

The top storytelling brands | Trends | Marketing Week | Digital Content Marketing | Scoop.it
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.
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Brazil vs. Germany: When Social Media Goes NUTS - NeoReach

Brazil vs. Germany: When Social Media Goes NUTS - NeoReach | Digital Content Marketing | Scoop.it
   Wait, what?   In case you live in a cave, this just happened:     And people on social media around the world went completely apeshit.     While my...
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Wake up and smell the content - Creative Review (blog)

Wake up and smell the content - Creative Review (blog) | Digital Content Marketing | Scoop.it
“Creative Review (blog) Wake up and smell the content Creative Review (blog) Last week the Creative Social blog tweeted a quote from a Cannes talk given by Pereira & O'Dell's PJ Pereira, that stirred up some reaction on the subject of 'content'.”
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The Art of Persuasive Storytelling - Huffington Post (blog)

The Art of Persuasive Storytelling - Huffington Post (blog) | Digital Content Marketing | Scoop.it
The Art of Persuasive Storytelling
Huffington Post (blog)
Nancy Duarte (Twitter: @nancyduarte), CEO - Duarte Design.
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Forrester thinks Content Marketing Isn't Working – They're Half Right - Business 2 Community

Forrester thinks Content Marketing Isn't Working – They're Half Right - Business 2 Community | Digital Content Marketing | Scoop.it
Business 2 Community Forrester thinks Content Marketing Isn't Working – They're Half Right Business 2 Community Even then, the data from Forrester's own study seem to suggest that the results from content marketing aren't quite as downbeat as the...
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Master This Storytelling Technique to Create an Irresistible Content ...

Master This Storytelling Technique to Create an Irresistible Content ... | Digital Content Marketing | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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Using Data to Build a More Effective Content Strategy - Smart Data Collective

Using Data to Build a More Effective Content Strategy - Smart Data Collective | Digital Content Marketing | Scoop.it
Smart Data Collective Using Data to Build a More Effective Content Strategy Smart Data Collective Image If you're familiar with online marketing, you've undoubtedly heard the expression “content is king.” Establishing an active business blog,...
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User-Generated Content Is Dead - As Video Evolves - Forbes

User-Generated Content Is Dead - As Video Evolves - Forbes | Digital Content Marketing | Scoop.it
User-Generated Content Is Dead - As Video Evolves
Forbes
It's since been viewed more than fifteen million times. For the next five years, YouTube's growth and traffic were driven by what became known as UGC, User-Generated Content.
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Jeroen Lugtigheid's curator insight, July 22, 3:25 AM
Een interessant artikel over de ontwikkeling van content op YouTube (en Vimeo en de anderen) van user generated naar created content en waarom dit belangrijk is. Goed leesvoer voor iedereen die vaker video in wil zetten.
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Apple and Cadbury still top brands for storytelling - The Drum

Apple and Cadbury still top brands for storytelling - The Drum | Digital Content Marketing | Scoop.it
Apple and Cadbury still top brands for storytelling
The Drum
Apple and Cadbury have been named the top brands for storytelling for the second year running, according to research by creative agency Aesop alongside OnePoll.
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The power of live content: World Cup 2014 social media winners and losers - The Next Web

The power of live content: World Cup 2014 social media winners and losers - The Next Web | Digital Content Marketing | Scoop.it
The power of live content: World Cup 2014 social media winners and losers
The Next Web
The 2014 World Cup has become social media's biggest ever sporting event, with a staggering 35.6 million tweets about the game sent during the Brazil vs.
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Retargeting Is Flawed; the Future Is Pretargeting - AdAge.com

Retargeting Is Flawed; the Future Is Pretargeting
AdAge.com
When more and more behavioral data is overlaid with checkout data, credit card data and recommendation engines, we will soon see a new era of personalized advertising.
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5 Storytelling Tips From Social Introverts - Business 2 Community

5 Storytelling Tips From Social Introverts - Business 2 Community | Digital Content Marketing | Scoop.it
5 Storytelling Tips From Social Introverts
Business 2 Community
Walking alone into a crowded room to mingle with strangers leaves most introverts drenched in flop sweat —which is precisely why many of them are such gifted storytellers.
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World Cup: Social media reaction to Germany's win over Argentina - Los Angeles Times

World Cup: Social media reaction to Germany's win over Argentina - Los Angeles Times | Digital Content Marketing | Scoop.it
World Cup: Social media reaction to Germany's win over Argentina
Los Angeles Times
Messi's selection sparked controversy, especially after his team lost.
brandinmind's insight:

By very good reasons...

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Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets

Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets | Digital Content Marketing | Scoop.it
The online video ad market is growing faster than search, desktop display, and TV advertising.
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Ask yourself: “Is this content someone would pay for?” - StreamDaily

Ask yourself: “Is this content someone would pay for?” - StreamDaily | Digital Content Marketing | Scoop.it
“StreamDaily Ask yourself: “Is this content someone would pay for?” StreamDaily Doug Scott can be a bit of a purist when it comes to defining branded content.”
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3 Ways To Develop An Effective Content Road Map - Business 2 Community

3 Ways To Develop An Effective Content Road Map - Business 2 Community | Digital Content Marketing | Scoop.it
“3 Ways To Develop An Effective Content Road Map Business 2 Community In the case of the first post on HubSpot's blog about viral content, there is a call to action at the bottom of the post to attend the Hubspot Academy training class on how to...”
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