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The Year in Video Marketing and What to Expect in 2016

The Year in Video Marketing and What to Expect in 2016 | Digital Content Marketing | Scoop.it

Content - In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ...

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Content marketing trends in 2016: curation, video & more

Content marketing trends in 2016: curation, video & more | Digital Content Marketing | Scoop.it

We recently published a round-up of all the biggest content marketing trends of 2015, according to our panel of experts.

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Why Your Content Sucks And How You Can Make It Exceptional - Venngage

Why Your Content Sucks And How You Can Make It Exceptional - Venngage | Digital Content Marketing | Scoop.it
What compels us to strive for exceptional content creation in the first place? Well, that would be social reinforcement.
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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know | Digital Content Marketing | Scoop.it

As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless.

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What retailers can learn from the online dating world

What retailers can learn from the online dating world | Digital Content Marketing | Scoop.it
When online daters get lucky, it’s thanks to sophisticated on-demand data science – a capability retailers have yet to match in their efforts to serve up something fresh and exciting that will get a customer’s pulse racing.
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Mike Donahue's curator insight, December 3, 2015 9:04 AM

Great to see some are connecting big data to the power of relationships to drive better emotional outcomes for people. Nice article with some intriguing ideas that could be the next big thing for business.

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Why Brands Need to Acquire a Media Company [Here’s How]

Why Brands Need to Acquire a Media Company [Here’s How] | Digital Content Marketing | Scoop.it
More brands should consider acquiring media sites as a shortcut to build a content brand with teeth. Here’s how to get started. – Content Marketing Institute
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Feeling contented: Where now for content marketing? - The Drum

Feeling contented: Where now for content marketing? - The Drum | Digital Content Marketing | Scoop.it
Some three years ago the Association of Publishing Agencies (APA) changed its name to the Content Marketing Association. A sign of the...
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Brand Storytelling: What Is Your Story?

Brand Storytelling: What Is Your Story? | Digital Content Marketing | Scoop.it
A guide to emotionally connecting to your customers by using a powerful tool called brand storytelling.
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Go Ahead and Jump: Transmedia Storytelling - Digital Writing Month

Go Ahead and Jump: Transmedia Storytelling - Digital Writing Month | Digital Content Marketing | Scoop.it
By Kevin Hodgson If you have been following Digital Writing Month the past few weeks, you may have noticed a progression of themes. We began our first week exploring the concept of writing itself, and of what it means to be a digital writer.
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20 Companies That Do Content Marketing Right

20 Companies That Do Content Marketing Right | Digital Content Marketing | Scoop.it
Examples of big and small companies who are giving content marketing a good name and showing it works.
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Neil Gaiman On Storytelling In The Age Of The Internet And Other Oddities

Neil Gaiman On Storytelling In The Age Of The Internet And Other Oddities | Digital Content Marketing | Scoop.it
“I was a glorious mess at 26. But I was a glorious mess who had a sort of combination of dreams of grandeur and no plan B.”
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6 Bold Predictions for Digital Marketing in 2016 - Huffington Post

6 Bold Predictions for Digital Marketing in 2016 - Huffington Post | Digital Content Marketing | Scoop.it
As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception.
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Documentary- The Story of Content: Rise of the New Marketing

For more info: TheStoryofContent.com Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, ...
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11 Content Curation Tools Every Marketer Needs

11 Content Curation Tools Every Marketer Needs | Digital Content Marketing | Scoop.it

Content curation is necessary for finding relevant information for your audience and sharing it through your communication channels. Whether you are a beginner or advanced, check out these tools to help you stay on top of your content.

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12 Content Marketing Tools to Improve Your Productivity | SEJ

12 Content Marketing Tools to Improve Your Productivity | SEJ | Digital Content Marketing | Scoop.it

By using the right tools, you can ensure your content creation process starts off on the right foot and delivers the results you need.

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How to Use Visual Storytelling in Your Digital Marketing Campaigns

How to Use Visual Storytelling in Your Digital Marketing Campaigns | Digital Content Marketing | Scoop.it
Examples of how to apply visual storytelling principles in your digital marketing campaigns.
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How BetaBrand Uses Dead Fish and Emails from the Future to Sell Clothes

How BetaBrand Uses Dead Fish and Emails from the Future to Sell Clothes | Digital Content Marketing | Scoop.it
Betabrand doesn't just think outside the box when it comes to content. It slaps the box with a dead fish.
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A view from Dave Trott: Content, content, content - CampaignLive

A view from Dave Trott: Content, content, content - CampaignLive | Digital Content Marketing | Scoop.it
I was recently invited to a roundtable discussion with a dozen of the most senior people in the ad business.
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8 Outstanding Content Marketing Case Studies

8 Outstanding Content Marketing Case Studies | Digital Content Marketing | Scoop.it
Here are 8 content marketing case studies to show you a variety of goals, strategies and achievements you should consider for your own content marketing
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Companies turn to social media for branded content to grab maximum eyeballs - Economic Times

Companies turn to social media for branded content to grab maximum eyeballs - Economic Times | Digital Content Marketing | Scoop.it
Concept of branded content, where brands put up a short film with very subtle advertising of the brand, is now trending in India.
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25 Things You Should Know About Transmedia Storytelling

25 Things You Should Know About Transmedia Storytelling | Digital Content Marketing | Scoop.it
Let's get this out of the way, now -- this, like many/most of my other lists, could easily be called "25 Things I Think About Transmedia." It does not attempt to purport concrete truths but rather,...
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4 Content Marketing Measurement Hacks You Should Apply Right Now | Adobe

4 Content Marketing Measurement Hacks You Should Apply Right Now | Adobe | Digital Content Marketing | Scoop.it
Content marketing measurement offers insight into how your content performs in terms of cost per asset, influence on conversion rate, even impact on sales.
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GIFs are becoming the future of advertising - CNBC

GIFs are becoming the future of advertising - CNBC | Digital Content Marketing | Scoop.it
The format isn't new, but it's becoming the go-to language for how millennials communicate via text. Naturally, brands are noticing.
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Land Rover "WeDefender"

WeTransfer is the most practical tool to transfer heavy files online. Land Rover Defender is the ideal vehicle to do just the same thing in real life. WeDefender is ...
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Marketing Cartoons in Content Marketing

Marketing Cartoons in Content Marketing | Digital Content Marketing | Scoop.it
One change can make all the difference. Here's what you can learn from Google, Kronos, IBM, Dun & Bradstreet, and other B2B tech giants about creating lasting impact with effective content marketing.
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