Digital Content Marketing
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Up For Debate: Can Content Really Save Advertising? - AdAge.com (blog)

Up For Debate: Can Content Really Save Advertising? - AdAge.com (blog) | Digital Content Marketing | Scoop.it
content rises as the industry's plan to reel in consumers. but can it really save advertising? let's debate.
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The Telltale 8% Drop In Content Marketing Effectiveness - Customer Think

The Telltale 8% Drop In Content Marketing Effectiveness - Customer Think | Digital Content Marketing | Scoop.it
The Telltale 8% Drop In Content Marketing Effectiveness
Customer Think
The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling.
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Lessons learned from Adobe's shift to digital marketing

Lessons learned from Adobe's shift to digital marketing | Digital Content Marketing | Scoop.it
The shift to digital marketing brings big changes to the way you work, but the fundamentals haven't changed, Adobe's former brand chief tells diginomica
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The State Of Digital Marketing Skills 2015 [Infographic] | Social Media Today

The State Of Digital Marketing Skills 2015 [Infographic] | Social Media Today | Digital Content Marketing | Scoop.it
Smart Insights, eCommerce Expo and Technology for Marketing and Advertising have joined forces to asses the digital skills gap, creating an infographic which reveals how many marketers possess the digital skills needed to succeed, which skills they...
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The Art of Storytelling in a Digital Age - Jeffbullas's Blog

The Art of Storytelling in a Digital Age - Jeffbullas's Blog | Digital Content Marketing | Scoop.it
Love this - The Art of #Storytelling in a #Digital #Age http://t.co/cNKujbqaLS via @JeffBullas #Marketing
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Gary Vaynerchuk | Being a content marketing animal | Online Marketing Rockstars 2015

Gary Vaynerchuk's Keynote at Online Marketing Rockstars 2015 in Hamburg, Germany #omr15 Read more.
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A Short History of Interactivity — Reinventing storytelling — Medium

A Short History of Interactivity - Reinventing storytelling - Medium
The revolution was coming for some time…
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Branded content lessons from Red Bull Media House | Marketing Magazine

Branded content lessons from Red Bull Media House | Marketing Magazine | Digital Content Marketing | Scoop.it
How the brand expanded its marketing strategy beyond the contents of a can

Via Thomas M. Firchow
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Why Facebook's 'Dislike' Button Would Be Great For Brands

Why Facebook's 'Dislike' Button Would Be Great For Brands | Digital Content Marketing | Scoop.it
Facebook probably won't introduce a dislike button for brand posts, but it absolutely should.
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Why GoPro Could Replace Red Bull as the New King of Content Marketing

Why GoPro Could Replace Red Bull as the New King of Content Marketing | Digital Content Marketing | Scoop.it
GoPro is getting serious about becoming a media company. Before long, it might just be your favorite example of great content marketing.
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The 2015 Content Marketing Awards: Brands that are Early Favorites - CopyPressed

The 2015 Content Marketing Awards: Brands that are Early Favorites - CopyPressed | Digital Content Marketing | Scoop.it
Brands that are dominating content marketing in 2015 deserve to be recognized. Here are a few of our favorite brands in 2015 so far and what they are doing
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The Age of Branded Content Studios

The Age of Branded Content Studios | Digital Content Marketing | Scoop.it
2015 is on its way to being named the Year of Branded Content Studios. Time Inc.'s "The Foundry", Condé Nast's "23 Stories", Deep Focus' "DFx" and Om
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Glen Keane on the Future of Storytelling - Indie Wire (blog)

Glen Keane on the Future of Storytelling - Indie Wire (blog) | Digital Content Marketing | Scoop.it
This new, original short film featuring animation legend, Glen Keane, went live today to coincide with his upcoming appearance at the Future of Storytellin
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Land Rover: An automotive revolution in luxury content marketing - Econsultancy (blog)

Land Rover: An automotive revolution in luxury content marketing - Econsultancy (blog) | Digital Content Marketing | Scoop.it
Car manufacturer websites, particularly luxury cars, used to be a bit of a bugbear of mine.
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What Does Ad Blocking Actually Achieve?

What Does Ad Blocking Actually Achieve? | Digital Content Marketing | Scoop.it
Ad blocking software and apps has been a hot topic lately. But what does using an ad blocker app actually achieve? It may disappoint you.
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5 Visual Storytelling Trends to Watch Out For in 2016 | Visual Learning Center by Visme

5 Visual Storytelling Trends to Watch Out For in 2016 | Visual Learning Center by Visme | Digital Content Marketing | Scoop.it
An analysis of visual storytelling, reasons why it will dominate the content marketing world in coming years and our predictions for 2016.
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Twitter Dropping Its 140-Character Limit Signals a New Era in Content Marketing

Twitter Dropping Its 140-Character Limit Signals a New Era in Content Marketing | Digital Content Marketing | Scoop.it
Hold on tight to your blog posts, kids. The platforms are coming for your content.
brandinmind's insight:

It´s also possible that Twitter will lose it´s edge and differentiation is getting in real trouble because of this decision.

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Robert Isacovici's curator insight, October 2, 2015 11:32 AM

Dropping the minimum number of characters, plus the ability to post  video and photos opens a fantastic opportunity for companies to increase further their reach through content. Social Media keeps increasing its importance.

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How Storytelling Helped Richard Branson Become a Billionaire

How Storytelling Helped Richard Branson Become a Billionaire | Digital Content Marketing | Scoop.it
Virgin's founder on on taking risks, finding stories, and reading Where the Wild Things Are... to a young couple in bed.
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Tribeca Film Festival Gets Interactive With 'Storyscapes' - PC Magazine

Tribeca Film Festival Gets Interactive With 'Storyscapes' - PC Magazine | Digital Content Marketing | Scoop.it
The interactive exhibits at the Tribeca Film Festival's Storyscapes take you out of yourself.
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Is Branded Content Really Immune to Ad-blocking? - VideoInk

VideoInk
Is Branded Content Really Immune to Ad-blocking?
VideoInk
Immunity: All these campaigns blur the boundary between long form advertising and branded content.
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Google's New Video Watch Time Based Ranking Changes Content Marketing Strategies

Do you find it frustrating to keep up with Google and where it's leading the content marketing industry? If so, the path just became a lot clearer. Recently, Google ...
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123 Content Marketing Tools from Industry Professionals

123 Content Marketing Tools from Industry Professionals | Digital Content Marketing | Scoop.it
Looking for the top content marketing tools? Here's 123 shared by top industry professionals!
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Marketing Legend Seth Godin on the Future of Branded Content

Marketing Legend Seth Godin on the Future of Branded Content | Digital Content Marketing | Scoop.it
We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.
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Marco Favero's curator insight, September 14, 2015 3:57 PM

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