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The Difference Between Editorial and Advertising Blog Content | IFB

The Difference Between Editorial and Advertising Blog Content | IFB | Digital Content Marketing | Scoop.it
One of the biggest complaints from the old world is that bloggers don't understand the difference between advertising and editorial content.
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Is Your Brand Too Boring For Content Marketing?

Is Your Brand Too Boring For Content Marketing? | Digital Content Marketing | Scoop.it
If you’re concerned that your industry is a little too blasé for good content marketing, here are some steps you can take. (Is Your Brand Too Boring For Content Marketing?
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How Advertising Worms Its Way Into Your Brain and Drains Your Wallet - Adweek

How Advertising Worms Its Way Into Your Brain and Drains Your Wallet - Adweek | Digital Content Marketing | Scoop.it
“Adweek How Advertising Worms Its Way Into Your Brain and Drains Your Wallet Adweek Earlier this week, we saw the stock-footage realization of the cheeky anti-advertising manifesto "This Is a Generic Brand Video," which brilliantly illustrated how...”
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Coca-Cola On How Brand Story Shapes Brand Leadership [VIDEO]

Coca-Cola On How Brand Story Shapes Brand Leadership [VIDEO] | Digital Content Marketing | Scoop.it
“Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, discusses how a brand story shapes brand leadership.”
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So You Want to Build an Awesome Team of Content Marketers - Adweek

So You Want to Build an Awesome Team of Content Marketers - Adweek | Digital Content Marketing | Scoop.it
“Adweek So You Want to Build an Awesome Team of Content Marketers Adweek Content creation is a major pain point for many brands.”
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Anti-Social Media: A New Trend?

Anti-Social Media: A New Trend? | Digital Content Marketing | Scoop.it
“Now that everyone from your auto mechanic to your grandmother uses social media, it seems that app-makers are scrambling to fill a previously neglected market sector: anti-social media. Apps like C...”
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Are Talent Agencies Leading Brand Storytelling? - The Holmes Report

Are Talent Agencies Leading Brand Storytelling? - The Holmes Report | Digital Content Marketing | Scoop.it
Are Talent Agencies Leading Brand Storytelling?
The Holmes Report
Every marketing discipline is looking for a piece of brand storytelling.
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The Moth

The Moth | Digital Content Marketing | Scoop.it
The Moth is a New York City based nonprofit organization that conducts live storytelling events.
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Coca-Cola Writers From Around the World Come Together in Atlanta

Coca-Cola Writers From Around the World Come Together in Atlanta | Digital Content Marketing | Scoop.it
When I came to Coca-Cola two years ago, Journey was still an
idea. My role was to find and create the stories that would transform the
Company’s (What is the #CokeJourney team up to this week? #JourneyOn has begun.
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How Content Marketing Success is Blocked by Antiquated Beliefs

How Content Marketing Success is Blocked by Antiquated Beliefs | Digital Content Marketing | Scoop.it
As content marketing becomes an increasingly important means of propelling our businesses forward, many marketers are still struggling with the operational issues associated with the discipline. Fi...
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The 8 Digital Trends That Will Change The Future Of Advertising

The 8 Digital Trends That Will Change The Future Of Advertising | Digital Content Marketing | Scoop.it
Keep up in today's rapidly evolving digital marketing economy.
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Ads Worth Spreading: These Are The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: These Are The 10 Most World-Changing Ads, According To TED | Digital Content Marketing | Scoop.it
Dove, Honda, Adobe, and IBM among the brands honored by the global ideas conference.
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Why Your Branded Content Shouldn't Always Be About Your Brand

Why Your Branded Content Shouldn't Always Be About Your Brand | Digital Content Marketing | Scoop.it
Creating branded content that doesn't specifically showcase the brand can be a tricky prospect. Learn more about developing non-promotional branded content.
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Jesse Soininen's curator insight, March 14, 11:55 AM

This seems to be hardest of them all...

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SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker ... - ClickZ

SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker ... - ClickZ | Digital Content Marketing | Scoop.it
SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker ...
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Do you suffer from these 6 misconceptions about content marketing? - Memeburn

Do you suffer from these 6 misconceptions about content marketing? - Memeburn | Digital Content Marketing | Scoop.it
Memeburn
Do you suffer from these 6 misconceptions about content marketing?
Memeburn
It's a rule of thumb in 2014 that anyone involved in digital marketing should include content marketing in their book of plays.
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Peter Besenyei fliegt durch den Kanal von Korinth (Kurzversion) © Red Bull Content Pool - YouTube

Peter Besenyei fliegt durch den Kanal von Korinth (Kurzversion) © Red Bull Content Pool - YouTube | Digital Content Marketing | Scoop.it
Peter Besenyei zeigt einen unglaublichen Flug durch den Kanal von Korinth. Der ungarische Pilot durchquert die 6,4km lange und 21,4m breite Schneise in der L...
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With Online Video, Advertisers Don't Always Get What They Pay For - Wall Street Journal (blog)

With Online Video, Advertisers Don't Always Get What They Pay For - Wall Street Journal (blog) | Digital Content Marketing | Scoop.it
“With Online Video, Advertisers Don't Always Get What They Pay For Wall Street Journal (blog) In the world of digital media, video is a hot commodity. But when it comes to purchasing online video ads, marketers may not always get what they pay for.”
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This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising

This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising | Digital Content Marketing | Scoop.it
“Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas.”
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Disney pays $500M for YouTube network that distributes gaming content like ... - GameSpot

Disney pays $500M for YouTube network that distributes gaming content like ... - GameSpot | Digital Content Marketing | Scoop.it
“GameSpot Disney pays $500M for YouTube network that distributes gaming content like ... GameSpot Founded in 2009, Maker Studios distributes video game-related programming like PewDiePie, TotalBiscuit, and Yogscast, among many others.”
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Developing a Creative Mindset: How To Generate Great Ideas ...

Developing a Creative Mindset: How To Generate Great Ideas ... | Digital Content Marketing | Scoop.it
Perhaps what is more important today than getting high exam results is to develop the 'softer' 21st century skills of IT capacity, cooperation and collaboration (the ability to work productively with others); enterprise and ...
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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Digital Content Marketing | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content.
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15 Lessons For Brand Storytellers

15 Lessons For Brand Storytellers | Digital Content Marketing | Scoop.it
Do you agree that storytelling is the top business skill of the next 5 years, or will it take a bit more convincing to persuade you? (Storytelling is largely an act of curation.
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Instagram-Omnicom Deal Signals the Future of Digital Advertising - Adweek

Instagram-Omnicom Deal Signals the Future of Digital Advertising - Adweek | Digital Content Marketing | Scoop.it
Adweek Instagram-Omnicom Deal Signals the Future of Digital Advertising Adweek This massive advertising commitment comes with Instagram's insistence that it maintain creative control of its ad partnerships—only brands that pass muster as worthy...
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How do you value and rank viral content? - The Guardian (blog)

How do you value and rank viral content? - The Guardian (blog) | Digital Content Marketing | Scoop.it
The Guardian (blog)
How do you value and rank viral content?
The Guardian (blog)
Perhaps more engrossing for me though, as the head of a digital network, was the way in which the festival furthered debate around viral content.
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19 Writing Tips From Writers And Editors For The New Yorker

19 Writing Tips From Writers And Editors For The New Yorker | Digital Content Marketing | Scoop.it
Secrets on reporting and storytelling from some of the best in the business.
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The Five Phases of Content Marketing Maturity - Forbes

The Five Phases of Content Marketing Maturity - Forbes | Digital Content Marketing | Scoop.it
The Five Phases of Content Marketing Maturity
Forbes
Virtually every day, I talk to marketing leaders who are caught flatfooted by the content imperative.
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