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Effective storytelling for business

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#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week

#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week | Digital Content Marketing | Scoop.it
MarketingProfs' social media update: LinkedIn changes that marketers need to know, Periscope 360 live video, social commerce concerns, social selling, much more... Check out all the social news.
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Has Social Media Brought Journalism and Marketing Together?

Has Social Media Brought Journalism and Marketing Together? | Digital Content Marketing | Scoop.it
In the minds of most people, journalism and marketing were once diametrically opposed. Has that changed in the social media era?
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Nine mobile trends to help you stand out in 2017 and beyond

Nine mobile trends to help you stand out in 2017 and beyond | Digital Content Marketing | Scoop.it
The way we ask for information is changing. The way we optimise must change too.
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Don’t Gut Net Neutrality. It’s Good for People and Business

Don’t Gut Net Neutrality. It’s Good for People and Business | Digital Content Marketing | Scoop.it
Opinion: An NYU economics professor describes how abandoning net neutrality would hurt companies and consumers alike.
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The 13 Best Instagram Marketing Campaigns of 2016

The 13 Best Instagram Marketing Campaigns of 2016 | Digital Content Marketing | Scoop.it
2016 was a big year for Instagram. This year alone, the rapidly-growing media-sharing app launched new features like longer video, Instagram Stories, zoom,
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How to Optimize Social Ads for Every Stage of the Buying Funnel : Social Media Examiner

How to Optimize Social Ads for Every Stage of the Buying Funnel : Social Media Examiner | Digital Content Marketing | Scoop.it
Want more conversions from your social media ads? Discover how to serve optimized social media ads that generate sales from all of your customers.
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3 Ways to Republish Instagram Content on Facebook : Social Media Examiner

3 Ways to Republish Instagram Content on Facebook : Social Media Examiner | Digital Content Marketing | Scoop.it
Have you thought about sharing your Instagram posts on Facebook? Discover three ways to share your Instagram content on Facebook.
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A Strategic System that Produces Powerful Content Marketing Campaigns - Copyblogger

A Strategic System that Produces Powerful Content Marketing Campaigns - Copyblogger | Digital Content Marketing | Scoop.it
Raubi Perilli shares a system that will help you incorporate the fun parts of content marketing with a thoughtful plan to track your results.
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Facebook’s Cracking Down on Fake News Starting Today

Facebook’s Cracking Down on Fake News Starting Today | Digital Content Marketing | Scoop.it
The social network’s updates to address fake news are live now. And while they won’t solve the problem overnight, they’re an important first step.
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Brand Quarterly’s 2016 50 Marketing Thought Leaders Over 50 List - Brand Quarterly

Brand Quarterly’s 2016 50 Marketing Thought Leaders Over 50 List - Brand Quarterly | Digital Content Marketing | Scoop.it
Mantras For Marketers To Live By We’re nearing the end of the year, which means it’s time for the 2016 edition of your ‘50 Marketing Thought Leaders Over 50’. Each of the Marketing Thought Leaders highlighted below, have a wealt
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Stop Building Traffic, and Start Converting It. Here’s How

Stop Building Traffic, and Start Converting It. Here’s How | Digital Content Marketing | Scoop.it
I’ll let you in on a little marketing secret. In the grand scheme of things, building massive amounts of traffi
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Facebook’s Stumbles Expose Flaws in Its Plan to Rule Advertising

Facebook’s Stumbles Expose Flaws in Its Plan to Rule Advertising | Digital Content Marketing | Scoop.it
The revelation that Facebook exaggerated its own reach shows there are real flaws in the narrative about what Facebook—and digital advertising—can do.
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The Subtle art of Successful Blogging - an interview with NYT Bestseller Mark Manson

The Subtle art of Successful Blogging - an interview with NYT Bestseller Mark Manson | Digital Content Marketing | Scoop.it
ProBlogger's Kelly Exeter chats to Mark Manson about blogging with huge audiences, monetizing, and his new book The Subtle Art of Not Giving a F*ck.
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Moore's law is not dead, says Intel boss

Moore's law is not dead, says Intel boss | Digital Content Marketing | Scoop.it
Intel founder Gordon Moore declared half a century ago that computer power would roughly double every two years as the silicon chips powering them developed.
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Alexa Just Conquered CES. The World Is Next

Alexa Just Conquered CES. The World Is Next | Digital Content Marketing | Scoop.it
From speakers to routers to bedside lamps, Amazon's voice assistant is suddenly everywhere.
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21 Instagram Accounts to Follow for Brand Inspiration | Sprout Social

21 Instagram Accounts to Follow for Brand Inspiration | Sprout Social | Digital Content Marketing | Scoop.it
Need some visual and creative guidance for your brand on Instagram? Here are 21 Instagram accounts to follow for brand inspiration.
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Amazon begins testing Product Listing Ads on AdWords

Amazon begins testing Product Listing Ads on AdWords | Digital Content Marketing | Scoop.it
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
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How the Social Media Dumpster Fire Hijacked the Election

How the Social Media Dumpster Fire Hijacked the Election | Digital Content Marketing | Scoop.it
Say what you will about this dumpster fire, the election was a stunning triumph of influencer marketing and social media amplification. Businesses, are you paying attention?
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Official: Google makes change, results are no longer in denial over 'Did the Holocaust happen?'

Official: Google makes change, results are no longer in denial over 'Did the Holocaust happen?' | Digital Content Marketing | Scoop.it
Criticized for listing a Holocaust-denial site first, Google's results are finally changing -- but probably due to external factors.
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Facebook Changes Page Layouts: This Week in Social Media : Social Media Examiner

Facebook Changes Page Layouts: This Week in Social Media : Social Media Examiner | Digital Content Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Instagram Live Video and Disappearing Photos and Videos, Google Search Rich Cards)
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7 Growth Hacks to Improve Your Content Strategy

7 Growth Hacks to Improve Your Content Strategy | Digital Content Marketing | Scoop.it
Patching the holes in your content strategy takes time and energy. Conserve your resources with these seven growth hacks.
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Data To Insight: The Evolution Of The Social Command Center - Brand Quarterly

Data To Insight: The Evolution Of The Social Command Center - Brand Quarterly | Digital Content Marketing | Scoop.it
Social Command Center 1.0 For many organizations and brands – the early days of “social media” resembled both the Wild West and a gold rush all at once.  Brands realized that consumers, customers, and people in general, were empowered t
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Experts Share Content Marketing Predictions for 2017

Experts Share Content Marketing Predictions for 2017 | Digital Content Marketing | Scoop.it
See what Ann Handley, Joe Pulizzi, Jason Miller, Amy Higgins, Carlos Abler and Chris Moody think is the future of content marketing.
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Move over, Amazon Echo & Google Home: Here comes Microsoft Cortana

Move over, Amazon Echo & Google Home: Here comes Microsoft Cortana | Digital Content Marketing | Scoop.it
Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices.
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