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Effective storytelling for business

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Digital Content Marketing
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The Future of Mobile Phones

The Future of Mobile Phones | Digital Content Marketing | Scoop.it
Here is a look at the most innovative technologies that dropped in 2013 (In a world where scroll-activated animation is somehow a thing, one man dares to stand up to the establishment.
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How Hyperlocal Mobile Advertising Changes Everything - Marketing Land

How Hyperlocal Mobile Advertising Changes Everything - Marketing Land | Digital Content Marketing | Scoop.it
How Hyperlocal Mobile Advertising Changes Everything Marketing Land If the app also happens to be supported by ads, it's highly likely that these coordinates will be passed along to the ad network or ad exchange that sells the ad space to...
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Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO] | Digital Content Marketing | Scoop.it
In the wake of John Oliver’s epic rant against native advertising on his show, "Last Week Tonight" (second video, below), Robin Carey and I sat down to discuss the implications.
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How To Transform Your Brand Into A Movement - Forbes

How To Transform Your Brand Into A Movement - Forbes | Digital Content Marketing | Scoop.it
How To Transform Your Brand Into A Movement
Forbes
Digital technology has changed marketing to such an extent that most brands still struggle to adapt.
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How To Stop Failing At Content Marketing

How To Stop Failing At Content Marketing | Digital Content Marketing | Scoop.it
Content is not a long-form version of advertising, but an extension of publishing
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Five content marketing lessons you can learn from magazines - The Guardian (blog)

Five content marketing lessons you can learn from magazines - The Guardian (blog) | Digital Content Marketing | Scoop.it
The Guardian (blog)
Five content marketing lessons you can learn from magazines
The Guardian (blog)
With an increasing number of companies embarking on content marketing, the media landscape is becoming exceptionally noisy.
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Marketing 101: The Art of Storytelling - Entrepreneur

Marketing 101: The Art of Storytelling - Entrepreneur | Digital Content Marketing | Scoop.it
Entrepreneur
Marketing 101: The Art of Storytelling
Entrepreneur
In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell.
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The Top 15 Social Media Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Mistakes to Avoid - Jeffbullas's Blog | Digital Content Marketing | Scoop.it
Social media is now the most popular online activity, but how should businesses do it right? Here are the top 15 social media mistakes to avoid.
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The Age Of Video: Using Storytelling To Build Your Brand [VIDEO]

The Age Of Video: Using Storytelling To Build Your Brand [VIDEO] | Digital Content Marketing | Scoop.it
Jackson’s Honest Chips built its brand with a purpose. Learn from this a great example of how to use the power of video storytelling to drive growth.
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Trends in Newsrooms #5: Newspapers begin to challenge broadcasters in video storytelling - World News Publishing Focus by WAN-IFRA

Trends in Newsrooms #5: Newspapers begin to challenge broadcasters in video storytelling - World News Publishing Focus by WAN-IFRA | Digital Content Marketing | Scoop.it
Trends in newsrooms: Newspapers begin to challenge broadcasters in video storytelling, by @julieposetti http://t.co/ZPviMt7Atc
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Why Content and Social Media Marketing are the New SEO - Huffington Post

Why Content and Social Media Marketing are the New SEO - Huffington Post | Digital Content Marketing | Scoop.it
Why Content and Social Media Marketing are the New SEO Huffington Post A critical takeaway for savvy SEO Marketing is understanding SEO is just one strategic part of your overall marketing mix and should be integrated with other strategic marketing...
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The 10 Most Watched Ads on YouTube in June

The 10 Most Watched Ads on YouTube in June | Digital Content Marketing | Scoop.it
The 10 most watched ads on YouTube in June. http://t.co/C5dpTue1Mi http://t.co/Bn2Io3V3F5
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Storytelling Returns to Marketing - Huffington Post

Storytelling Returns to Marketing - Huffington Post | Digital Content Marketing | Scoop.it
Storytelling Returns to Marketing
Huffington Post
I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.
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Why brands are un-friending Facebook

Why brands are un-friending Facebook | Digital Content Marketing | Scoop.it
Some giants are now turning away from Facebook. Why?
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As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside - Wall Street Journal

As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside - Wall Street Journal | Digital Content Marketing | Scoop.it
Wall Street Journal As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside Wall Street Journal The shift has spawned antitrust investigations world-wide as some online publishers complain Google wields its extensive influence over...
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The Top 10 Benefits Of Social Media Marketing - Forbes

The Top 10 Benefits Of Social Media Marketing - Forbes | Digital Content Marketing | Scoop.it
The Top 10 Benefits Of Social Media Marketing
Forbes
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it's still in the spotlight.
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Interactive Video Ads Create Two-Way Communication

Interactive Video Ads Create Two-Way Communication | Digital Content Marketing | Scoop.it
Interactive video ads offer engagement between viewer and advertiser. The format is relatively new but growing fast, according to a new eMarketer report, and there are best practices for how to approach this ad unit with potentially big payoff.
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How Effective Is Content Marketing?

How Effective Is Content Marketing? | Digital Content Marketing | Scoop.it
It seems only yesterday the world was discussing how brands could shape public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing. The theory behind content marketing is quite straightforward: people like good content, so why [...]
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Jeroen Lugtigheid's curator insight, August 4, 4:29 AM

Een interessant artikel op Forbes waar Dan Matthews zeer kritisch kijkt naar het 'nieuwe' concept van content marketing. Zijn conclusie lijkt te zijn dat als je het niet kwalitatief goed doet je net zo goed en voor een stuk minder budget een banner of ad kunt plaatsen.

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If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic) - Entrepreneur

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic) - Entrepreneur | Digital Content Marketing | Scoop.it
Entrepreneur
If You Publish Content and Don't Promote It, Will Anyone See It?
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10 Things To Know In Advertising - Business Insider

10 Things To Know In Advertising - Business Insider | Digital Content Marketing | Scoop.it
10. Chat app Kik could be the future of advertising, The Wall Street Journal argues. The app uses "chat bots" to interact with users and apparently, four in 10 U.S. teens are said to use the app. Essentially, brands can use Kik ...
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The Science of Viral Content: Which Emotions Make Us Share?

The Science of Viral Content: Which Emotions Make Us Share? | Digital Content Marketing | Scoop.it
Men, women, Millennials and Baby Boomers all have different emotional responses to viral content, according to a new study by Frac.tl. (The Science of Viral Content: Which Emotions Make Us Share?
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5 Ways to Add Interactive Content to Marketing - Business 2 Community

5 Ways to Add Interactive Content to Marketing - Business 2 Community | Digital Content Marketing | Scoop.it
Business 2 Community
5 Ways to Add Interactive Content to Marketing
Business 2 Community
Early adopters of interactive content marketing have used online quizzes, calculators, surveys, white papers and infographics.
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How to Get Started With Longform Immersive Storytelling on Wordpress

How to Get Started With Longform Immersive Storytelling on Wordpress | Digital Content Marketing | Scoop.it
Ok, time to let you in on a not-so-secret secret: longform storytelling is making a comeback online.
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Brand Journalism Is a Modern Marketing Imperative - AdAge.com

Brand Journalism Is a Modern Marketing Imperative - AdAge.com | Digital Content Marketing | Scoop.it
Brand Journalism Is a Modern Marketing Imperative
AdAge.com
In June 2004, McDonald's introduced its "brand journalism" plan at an Advertising Age conference.
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Adidas on the new rules of content marketing - Marketing

Adidas on the new rules of content marketing - Marketing | Digital Content Marketing | Scoop.it
Adidas on the new rules of content marketing
Marketing
'All in or nothing' was more than just a World Cup strapline for Adidas, it was a real-time marketing state of mind.
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