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Why Online Video Is Vital For Your 2013 Content Marketing Objectives - Forbes

Why Online Video Is Vital For Your 2013 Content Marketing Objectives - Forbes | Digital Content Marketing | Scoop.it
If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing.
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Why is Storytelling so Powerful? A Look at What it does to our Brain

Why is Storytelling so Powerful? A Look at What it does to our Brain | Digital Content Marketing | Scoop.it
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.

Long before we had writing as we know it there has been an oral tradition of storytelling. This post looks at the science around storytelling.

Learn about how a story "can put your whole brain to work" and why "our brains become more active when we tell stories." Find out why the brain "learns to ignore certain overused words and phrases" and much more. If you enjoy telling stories, writing stories, or listening to stories check out this post to learn more!


Via Beth Dichter
Audrey's curator insight, December 19, 2012 4:15 PM

Just think about all the schemas (pockets of information) we have for everything we do.  Even though we have never taken part in many activities, we could easily build plausible stories based on those schemas and even devise theories, which may be testable. This is imagination which is one example of brain power, audrey@homeschoolsource.co.uk