“Adweek How Advertising Worms Its Way Into Your Brain and Drains Your Wallet Adweek Earlier this week, we saw the stock-footage realization of the cheeky anti-advertising manifesto "This Is a Generic Brand Video," which brilliantly illustrated how...”
“Now that everyone from your auto mechanic to your grandmother uses social media, it seems that app-makers are scrambling to fill a previously neglected market sector: anti-social media. Apps like C...”
When I came to Coca-Cola two years ago, Journey was still an idea. My role was to find and create the stories that would transform the Company’s (What is the #CokeJourney team up to this week? #JourneyOn has begun.
Memeburn Do you suffer from these 6 misconceptions about content marketing? Memeburn It's a rule of thumb in 2014 that anyone involved in digital marketing should include content marketing in their book of plays.
“With Online Video, Advertisers Don't Always Get What They Pay For Wall Street Journal (blog) In the world of digital media, video is a hot commodity. But when it comes to purchasing online video ads, marketers may not always get what they pay for.”
“GameSpot Disney pays $500M for YouTube network that distributes gaming content like ... GameSpot Founded in 2009, Maker Studios distributes video game-related programming like PewDiePie, TotalBiscuit, and Yogscast, among many others.”
Perhaps what is more important today than getting high exam results is to develop the 'softer' 21st century skills of IT capacity, cooperation and collaboration (the ability to work productively with others); enterprise and ...
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content.
Adweek Instagram-Omnicom Deal Signals the Future of Digital Advertising Adweek This massive advertising commitment comes with Instagram's insistence that it maintain creative control of its ad partnerships—only brands that pass muster as worthy...
The Guardian (blog) How do you value and rank viral content? The Guardian (blog) Perhaps more engrossing for me though, as the head of a digital network, was the way in which the festival furthered debate around viral content.