Digital Content Marketing
52
Hot topics around new digital communications
Curated by brandinmind
Follow
Scooped by brandinmind onto Digital Content Marketing
Scoop.it!

Twitter Is Finally Preparing To Release Its Advertising API In Q1, Say Sources | TechCrunch

Twitter Is Finally Preparing To Release Its Advertising API In Q1, Say Sources | TechCrunch | Digital Content Marketing | Scoop.it
People have speculated that 2013 will be the year that Twitter will reach $1 billion in advertising revenues.
No comment yet.
Your new post is loading...
Scooped by brandinmind
Scoop.it!

creative*glasses: Storytelling Structures - 5 Gründe warum Marketing, Werbung und Digital einen strukturierten Blick auf Geschichten braucht.

creative*glasses: Storytelling Structures - 5 Gründe warum Marketing, Werbung und Digital einen strukturierten Blick auf Geschichten braucht. | Digital Content Marketing | Scoop.it
No comment yet.
Rescooped by brandinmind from Content Marketing & Content Strategy
Scoop.it!

Execute Your Video Content Strategy in 8 Steps

Execute Your Video Content Strategy in 8 Steps | Digital Content Marketing | Scoop.it

We focus on executing your video content strategy, maximizing impact, measuring results, and ensuring that you create sustainable campaigns that add long-term value to your organization.


Via Stefano Principato
Stefano Principato's curator insight, May 23, 10:34 AM

Now that you’ve completed the planning stages for your video content campaign, including defining the objectives, target market, video style, length, and tone, it’s time you got the ball rolling and produced your first video. But what steps do you need to take?

Scooped by brandinmind
Scoop.it!

Spock vs. Spock: A Logical Argument For Video Content

Spock vs. Spock: A Logical Argument For Video Content | Digital Content Marketing | Scoop.it
Marketers recognize videos like these play an increasingly important role in the marketing mix, yet many of us have questions about producing effective video campaigns.
No comment yet.
Scooped by brandinmind
Scoop.it!

‘Haunting Melissa’ Explores App Boundaries - GalleyCat

‘Haunting Melissa’ Explores App Boundaries - GalleyCat | Digital Content Marketing | Scoop.it
‘Haunting Melissa’ Explores App Boundaries
No comment yet.
Scooped by brandinmind
Scoop.it!

Getty Images to Explore Visual Storytelling and Future of Video at Cannes ... - PR Newswire (press release)

Getty Images to Explore Visual Storytelling and Future of Video at Cannes ... - PR Newswire (press release) | Digital Content Marketing | Scoop.it
Getty Images to Explore Visual Storytelling and Future of Video at Cannes ...
No comment yet.
Scooped by brandinmind
Scoop.it!

The 10 best sports virals ever ... but are they real or fake?

The 10 best sports virals ever ... but are they real or fake? | Digital Content Marketing | Scoop.it
AFTER the Welsh Maradona was accused of being a fake, SunSport brings you 10 other videos that got people talking (Unbelievable tekkers? Which of these virals are the real deal?
No comment yet.
Scooped by brandinmind
Scoop.it!

THE FIVE ACTS OF BRAND STORYTELLING | Blogs | Red Bee Media

THE FIVE ACTS OF BRAND STORYTELLING | Blogs | Red Bee Media | Digital Content Marketing | Scoop.it
There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its short film Desire.
No comment yet.
Scooped by brandinmind
Scoop.it!

Haunting Melissa

Haunting Melissa | Digital Content Marketing | Scoop.it
You’ve never seen anything like this, because there’s never been a haunting quite like this. The first-of-its-kind Haunting Melissa is a terrifying tale with twists and frights that you won’t soon forget.
brandinmind's insight:

Interaktive mobile stroytelling. But if the app is for free, what is the business model??

No comment yet.
Scooped by brandinmind
Scoop.it!

The Academy Tackles Storytelling in the Digital Age

The Academy Tackles Storytelling in the Digital Age | Digital Content Marketing | Scoop.it
Tech and storytelling converged during a fascinating series of discussions at the Academy .
No comment yet.
Scooped by brandinmind
Scoop.it!

Video Storytelling Tips | Social Media Today

Video Storytelling Tips | Social Media Today | Digital Content Marketing | Scoop.it
It is no longer enough to tell audiences that your product is great and that they should buy it.
No comment yet.
Scooped by brandinmind
Scoop.it!

Tips for Writing Horrifically Effective Content with Stephen King - Small Business Trends

Tips for Writing Horrifically Effective Content with Stephen King - Small Business Trends | Digital Content Marketing | Scoop.it
Tips for Writing Horrifically Effective Content with Stephen King
Small Business Trends
It's a little strange to acknowledge that someone as famous and prolific as Stephen King is perhaps the ultimate ghostwriter.
No comment yet.
Scooped by brandinmind
Scoop.it!

Gentrification and Drugs: The Most Incredible D.C. Story You'll Read on Twitter [Storify]

Gentrification and Drugs: The Most Incredible D.C. Story You'll Read on Twitter [Storify] | Digital Content Marketing | Scoop.it
I was perusing the Washington, D.C. subreddit earlier this morning when I came across one of the most poignant...
No comment yet.
Scooped by brandinmind
Scoop.it!

The evolution of rich media

The evolution of rich media | Digital Content Marketing | Scoop.it
Hello. I’m Ed Barnes. Pleased to meet you. People call me a rich media expert and to be honest, if I’d spent the last 13 years in rich...
No comment yet.
Scooped by brandinmind
Scoop.it!

Soo Meta, the Storify for online video storytelling, launches to the public — paidContent | NewsMeBack

Soo Meta redefines video storytelling by turning Storify-like content curation into great-looking video slideshows. The platform even allows producers to add polls and quizzes to their videos.
No comment yet.
Scooped by brandinmind
Scoop.it!

7 “Boring” B2B Brands With Amazing Facebook Content

7 “Boring” B2B Brands With Amazing Facebook Content | Digital Content Marketing | Scoop.it
Learn how your B2B brand can develop a social media strategy to rival any B2C company on the block!
No comment yet.
Scooped by brandinmind
Scoop.it!

Let's Talk About Why Yahoo Really Bought Tumblr: Native Advertising - ReadWrite (blog)

Let's Talk About Why Yahoo Really Bought Tumblr: Native Advertising - ReadWrite (blog) | Digital Content Marketing | Scoop.it
Internet Marketing News
Let's Talk About Why Yahoo Really Bought Tumblr: Native Advertising
ReadWrite (blog)
So what is native advertising?
No comment yet.
Scooped by brandinmind
Scoop.it!

How Twitter Is Reshaping The Future Of Storytelling

How Twitter Is Reshaping The Future Of Storytelling | Digital Content Marketing | Scoop.it
Editor’s NoteThis post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...
No comment yet.
Scooped by brandinmind
Scoop.it!

Behavioral Storytelling: Social Media Content Strategy - iMedia Connection (blog)

Behavioral Storytelling: Social Media Content Strategy - iMedia Connection (blog) | Digital Content Marketing | Scoop.it
Behavioral Storytelling: Social Media Content Strategy iMedia Connection (blog) To make sense of it all, to give teams a structure by which they can create ideas that build on each other, I made a bit of a simple, strategic mashup: First, take the...
No comment yet.
Rescooped by brandinmind from Transmedia Storytelling & Immersion Experiences
Scoop.it!

Big Data Needs Storytellers: An Interview with Gary Vaynerchuck | Architects Zone

Big Data Needs Storytellers: An Interview with Gary Vaynerchuck | Architects Zone | Digital Content Marketing | Scoop.it
In an episode of Mad Men, Don Draper talks about pitching the Kodak Carousel. “Technology is a glittering lure, but there is the rare...

Via Jonathan Belisle
Luc Gauvreau's comment, May 12, 10:13 PM
Cette émission où Draper parle de la conception du "carousel" est vraiment géniale. Les techniciens de KOdak l'avaient inventé mais personne ne savait trop à quoi cela pouvait servir et surtout comment le rendre intéressant.
Scooped by brandinmind
Scoop.it!

W&V: Mercedes CLA: Witzige Spotserie von Casey Neistat

W&V: Mercedes CLA: Witzige Spotserie von Casey Neistat | Digital Content Marketing | Scoop.it
Unkonventionelle Liebeserklärung an den neuen Mercedes CLA: Exklusiv für den deutschen Autohersteller produziert der amerikanische Filmemacher Casey Neistat eine vierteilige Clipserie, die den Werd...
brandinmind's insight:

Very fresh style and cool details. Respect!

No comment yet.
Scooped by brandinmind
Scoop.it!

The web video problem | why it’s time to rethink visual storytelling on the web from the bottom up | Adam Westbrook // Journal

Def de la #vidéo online : copiable, modifiable, téléchargeable, dissociable, explorable, multimédia, dynamique... http://t.co/od0npiAbSI
No comment yet.
Rescooped by brandinmind from Numeric Sapiens
Scoop.it!

Where Curation and Storytelling Meet: The 85 Seconds Clip

Getty Images touches people in a new campaign created by AlmapBBDO. 


Via Robin Good, Gilles Raillard
Cindy Rudy's curator insight, May 20, 10:20 PM

Beautiful!

Carmenne K. Thapliyal's curator insight, May 21, 5:54 AM

A very creative video clip

carmen blyth's curator insight, May 22, 9:31 PM

Distilled images woven into a story

Scooped by brandinmind
Scoop.it!

The Difference Between Editorial and Advertising Blog Content | IFB

The Difference Between Editorial and Advertising Blog Content | IFB | Digital Content Marketing | Scoop.it
One of the biggest complaints from the old world is that bloggers don't understand the difference between advertising and editorial content.
No comment yet.
Scooped by brandinmind
Scoop.it!

13 Timeless Lessons from the Father of Advertising | Copyblogger

13 Timeless Lessons from the Father of Advertising | Copyblogger | Digital Content Marketing | Scoop.it
13 lessons from David Ogilvy, one of the world's best ad men and copywriters.
No comment yet.
Scooped by brandinmind
Scoop.it!

Warren Spector: Use the storytelling tools that work for games - Gamasutra

Warren Spector: Use the storytelling tools that work for games - Gamasutra | Digital Content Marketing | Scoop.it
Gamasutra
Warren Spector: Use the storytelling tools that work for games
Gamasutra
Warren Spector is well known for focusing on creating games where players can make meaningful choices.
No comment yet.