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We focus on executing your video content strategy, maximizing impact, measuring results, and ensuring that you create sustainable campaigns that add long-term value to your organization.
Via Stefano Principato
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Marketers recognize videos like these play an increasingly important role in the marketing mix, yet many of us have questions about producing effective video campaigns.
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‘Haunting Melissa’ Explores App Boundaries
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Getty Images to Explore Visual Storytelling and Future of Video at Cannes ...
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AFTER the Welsh Maradona was accused of being a fake, SunSport brings you 10 other videos that got people talking (Unbelievable tekkers? Which of these virals are the real deal?
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There has been a lot of discussion in the branded content community since Jaguar launched the full-length version of its short film Desire.
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You’ve never seen anything like this, because there’s never been a haunting quite like this. The first-of-its-kind Haunting Melissa is a terrifying tale with twists and frights that you won’t soon forget.
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Tech and storytelling converged during a fascinating series of discussions at the Academy .
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It is no longer enough to tell audiences that your product is great and that they should buy it.
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Tips for Writing Horrifically Effective Content with Stephen King Small Business Trends It's a little strange to acknowledge that someone as famous and prolific as Stephen King is perhaps the ultimate ghostwriter.
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I was perusing the Washington, D.C. subreddit earlier this morning when I came across one of the most poignant...
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Hello. I’m Ed Barnes. Pleased to meet you. People call me a rich media expert and to be honest, if I’d spent the last 13 years in rich...
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Soo Meta redefines video storytelling by turning Storify-like content curation into great-looking video slideshows. The platform even allows producers to add polls and quizzes to their videos.
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Learn how your B2B brand can develop a social media strategy to rival any B2C company on the block!
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Internet Marketing News Let's Talk About Why Yahoo Really Bought Tumblr: Native Advertising ReadWrite (blog) So what is native advertising?
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Editor’s NoteThis post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...
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Behavioral Storytelling: Social Media Content Strategy iMedia Connection (blog) To make sense of it all, to give teams a structure by which they can create ideas that build on each other, I made a bit of a simple, strategic mashup: First, take the...
In an episode of Mad Men, Don Draper talks about pitching the Kodak Carousel. “Technology is a glittering lure, but there is the rare...
Via Jonathan Belisle
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Unkonventionelle Liebeserklärung an den neuen Mercedes CLA: Exklusiv für den deutschen Autohersteller produziert der amerikanische Filmemacher Casey Neistat eine vierteilige Clipserie, die den Werd...
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Def de la #vidéo online : copiable, modifiable, téléchargeable, dissociable, explorable, multimédia, dynamique... http://t.co/od0npiAbSI
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One of the biggest complaints from the old world is that bloggers don't understand the difference between advertising and editorial content.
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13 lessons from David Ogilvy, one of the world's best ad men and copywriters.
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Gamasutra Warren Spector: Use the storytelling tools that work for games Gamasutra Warren Spector is well known for focusing on creating games where players can make meaningful choices.
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