Nearly three hours a day. That’s the average amount of time you and I spent on our phones every day in 2014. Our dependency on mobile devices for information has forced the design of the web to change.
As a content marketer, it’s all too easy to get carried away with the strength of the content you have produced; after all, you’ve laboured over it for hours, found the best sources, and tailored it specifically to the objectives of its parent marketing campaign. You wouldn’t generate...
In an article in Admap a couple of years back, noted branded content guy Graham Hodge said some very nice things about The Art of Immersion but observed quite rightly that the book "stops short of offering advice to brands."...
Increasingly, media institutions like the New York Times and Condé Nast have been opening their pages and websites to 'native' ads designed to blend in with regular articles. Neil Macdonald asks if this is a good thing.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
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Creating engaging newsletters with your curated content is really easy.