As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't.
Project Syria an example of how virtual reality technology is being applied to news, in this case creating an immersive experience that reconstructs real scenes and events that took place in Syria. Producer Nonny de la Peña explains how the project was created..
[To skip directly to this segment in YouTube, go to 3' 19".]
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
If you’ve been following the brand journalism debate, you’ll know a lot of wild claims are in play. A recent post on LinkedIn Pulse categorically stated brand journalism activity is only suitable for the upper reaches of the marketing funnel.
Brand JournalismThere is a new buzzword in town: Brand Journalism.When I Google for "Brand Journalism" I see interesting results.#1 is an article on AdAge,com titled Brand Journalism is a Modern Marketing Imperative.#2 is an article on...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.