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Twitter Is Finally Preparing To Release Its Advertising API In Q1, Say Sources | TechCrunch

Twitter Is Finally Preparing To Release Its Advertising API In Q1, Say Sources | TechCrunch | Digital Content Marketing | Scoop.it
People have speculated that 2013 will be the year that Twitter will reach $1 billion in advertising revenues.
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The Role Of Brand Journalism In The Modern Marketing Mix

The Role Of Brand Journalism In The Modern Marketing Mix | Digital Content Marketing | Scoop.it
The Role Of Brand Journalism In The Modern Marketing Mix written by @matjohnston of @applause http://t.co/BhB1DjjcEJ via @cmo_com
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What brands should learn from the Oscars about storytelling - Marketing

What brands should learn from the Oscars about storytelling - Marketing | Digital Content Marketing | Scoop.it
What brands should learn from the Oscars about storytelling, Film has a uniquely powerful ubiquity within human culture.
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Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay

Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay | Digital Content Marketing | Scoop.it
Thoughts on navigating the open sea of knowledge.

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborat
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Four Pitfalls Hollywood Must Avoid To Keep Up With The Kardashians On Mobile

Four Pitfalls Hollywood Must Avoid To Keep Up With The Kardashians On Mobile | Digital Content Marketing | Scoop.it
 When Apple launched the iPhone in 2007, the world was immediately changed forever and the web gave way to apps as the leading way people absorbed content.
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Brand Journalism and Content Marketing: What's the difference?

Brand Journalism and Content Marketing: What's the difference? | Digital Content Marketing | Scoop.it
by Jonathan Haile This semester started with a question for Innovative PR: what is brand journalism? Just when we thought we had the answer, we scratched our heads and realized there was more to it...
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YouTube is 10 years old: the evolution of online video

YouTube is 10 years old: the evolution of online video | Digital Content Marketing | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 13, 1:33 PM


Fred McConnell:  "Ten years is a long time on the internet, especially when 300 minutes of video are uploaded to your site every minute. On YouTube’s 10th birthday, we trace the growth and growing pains of online video"

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Brand Journalism Favoring Video Storytelling Tactics

Brand Journalism Favoring Video Storytelling Tactics | Digital Content Marketing | Scoop.it
First Cristiano Ronaldo, the Real Madrid star, then Brazil’s Neymar. Suddenly, what started as a pick up game turns into a bout of legends on a global stage; I found myself fixated on the video. Co...
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Welcome to the Future of Storytelling - Re/code

Welcome to the Future of Storytelling - Re/code | Digital Content Marketing | Scoop.it
Creators are now free of many of the limitations of broadcast television, but few have taken advantage of this fact.
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Using Content Discovery & Curation To Power Marketing - Search Engine People (blog)

Using Content Discovery & Curation To Power Marketing - Search Engine People (blog) | Digital Content Marketing | Scoop.it
Using Content Discovery & Curation To Power Marketing
Search Engine People (blog)
A common goal of content and social media marketing campaigns is to drive more traffic to our websites.
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80 Online Marketing Experts To Watch In 2015 (By Category)

80 Online Marketing Experts To Watch In 2015 (By Category) | Digital Content Marketing | Scoop.it
“ A list highlighting 80 of the best minds in online marketing, broken down into SEO, PPC, CRO, content marketing, social media, email marketing, analytics and affiliate marketing.”
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AP's 'robot journalists' are writing their own stories now

Minutes after Apple released its record-breaking quarterly earnings this week, the Associated Press published (by way of CNBC, Yahoo, and others) "Apple tops Street 1Q forecasts." It's a story...
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Tumblr Announces Creatrs Network, An Agency- Style Platform Matching Brands With User Content

Tumblr Announces Creatrs Network, An Agency- Style Platform Matching Brands With User Content | Digital Content Marketing | Scoop.it
Tumblr, at 420 million monthly uniques, has announced a new program today called Creatrs. Tumblr describes it as a art-meets-content collective but it feels a..
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How Cards Are Quietly Transforming The Web

How Cards Are Quietly Transforming The Web | Digital Content Marketing | Scoop.it
 Nearly three hours a day. That’s the average amount of time you and I spent on our phones every day in 2014. Our dependency on mobile devices for information has forced the design of the web to change.
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The 15 Digital Trends Getting the Most Buzz Online

The 15 Digital Trends Getting the Most Buzz Online | Digital Content Marketing | Scoop.it
It's impossible to predict which new digital trends and technologies will rise to the level that they become a part of our daily lives.
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Tv series and transmedia storytelling strategies

Tv series and transmedia storytelling strategies | Digital Content Marketing | Scoop.it
Those words can scare you but there's nothing to be afraid of. Actually, transmedia storytelling is a strategy easy to understand. The transmedia strategy uses several media to create and nourish a...
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Can Content Marketing Help Companies Reach Consumers When They're ... - Entrepreneur

Can Content Marketing Help Companies Reach Consumers When They're ... - Entrepreneur | Digital Content Marketing | Scoop.it
NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
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Why is content marketing less effective without good design?

Why is content marketing less effective without good design? | Digital Content Marketing | Scoop.it
As a content marketer, it’s all too easy to get carried away with the strength of the content you have produced; after all, you’ve laboured over it for hours, found the best sources, and tailored it specifically to the objectives of its parent marketing campaign. You wouldn’t generate...

Via Soraia Ferreira
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Same Difference? Brand Journalism, Native Advertising and Branded Content | Good Word Digital

Same Difference? Brand Journalism, Native Advertising and Branded Content | Good Word Digital | Digital Content Marketing | Scoop.it
Same Difference? Brand Journalism, Native Advertising and Branded Content http://t.co/Hf6TiaIQWF #bmoretech
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How to harness the power of immersive media (infographic)

How to harness the power of immersive media (infographic) | Digital Content Marketing | Scoop.it
In an article in Admap a couple of years back, noted branded content guy Graham Hodge said some very nice things about The Art of Immersion but observed quite rightly that the book "stops short of offering advice to brands."...

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The World's Top 10 Most Innovative Companies of 2015 in Social Media

The World's Top 10 Most Innovative Companies of 2015 in Social Media | Digital Content Marketing | Scoop.it
From apps specializing in nostalgia to the TSA really, the companies and organizations effecting change through social media.
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12 classic content marketing problems (and how to avoid them)

12 classic content marketing problems (and how to avoid them) | Digital Content Marketing | Scoop.it
Chances are some sort of content marketing will be happening in your business.
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Marco Favero's curator insight, February 7, 9:24 AM

aggiungi la tua intuizione ...

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Ads masquerading as journalism, the slippery slope of branded content - CBC.ca

Ads masquerading as journalism, the slippery slope of branded content - CBC.ca | Digital Content Marketing | Scoop.it
Increasingly, media institutions like the New York Times and Condé Nast have been opening their pages and websites to 'native' ads designed to blend in with regular articles. Neil Macdonald asks if this is a good thing.
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Virtual reality company Oculus is getting into ...

Virtual reality company Oculus is getting into ... | Digital Content Marketing | Scoop.it
“Facebook-owned virtual reality firm Oculus VR is getting into filmmaking with a new division called Story Studio, staffed by a team of veterans from the likes of Pixar and Industrial Light & Magic.”
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Storytelling Ideas for Presentations | Ethos3 - A Presentation Design Agency

Storytelling Ideas for Presentations | Ethos3 - A Presentation Design Agency | Digital Content Marketing | Scoop.it
A few creative ways to present your message as a story.
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