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If You can Dream it, You can Do It

If You can Dream it, You can Do It | Digital Content Marketing | Scoop.it
Walt Disney's creative thinking strategies.
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Haunting Melissa

Haunting Melissa | Digital Content Marketing | Scoop.it
You’ve never seen anything like this, because there’s never been a haunting quite like this. The first-of-its-kind Haunting Melissa is a terrifying tale with twists and frights that you won’t soon forget.
brandinmind's insight:

Interaktive mobile stroytelling. But if the app is for free, what is the business model??

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The Academy Tackles Storytelling in the Digital Age

The Academy Tackles Storytelling in the Digital Age | Digital Content Marketing | Scoop.it
Tech and storytelling converged during a fascinating series of discussions at the Academy .
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Video Storytelling Tips | Social Media Today

Video Storytelling Tips | Social Media Today | Digital Content Marketing | Scoop.it
It is no longer enough to tell audiences that your product is great and that they should buy it.
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Tips for Writing Horrifically Effective Content with Stephen King - Small Business Trends

Tips for Writing Horrifically Effective Content with Stephen King - Small Business Trends | Digital Content Marketing | Scoop.it
Tips for Writing Horrifically Effective Content with Stephen King
Small Business Trends
It's a little strange to acknowledge that someone as famous and prolific as Stephen King is perhaps the ultimate ghostwriter.
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Gentrification and Drugs: The Most Incredible D.C. Story You'll Read on Twitter [Storify]

Gentrification and Drugs: The Most Incredible D.C. Story You'll Read on Twitter [Storify] | Digital Content Marketing | Scoop.it
I was perusing the Washington, D.C. subreddit earlier this morning when I came across one of the most poignant...
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The evolution of rich media

The evolution of rich media | Digital Content Marketing | Scoop.it
Hello. I’m Ed Barnes. Pleased to meet you. People call me a rich media expert and to be honest, if I’d spent the last 13 years in rich...
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Global Mobile Advertising - Statistics and Trends - Infographic

Global Mobile Advertising - Statistics and Trends - Infographic | Digital Content Marketing | Scoop.it
Statistics and trends of mobile advertising spending. How much advertisers are spending on mobile ads.
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What Chief Sustainability Officers Learn from Screenwriting | ParkHowell.com

What Chief Sustainability Officers Learn from Screenwriting | ParkHowell.com | Digital Content Marketing | Scoop.it
Seven proven steps for all chief sustainability officers to become better storytellers by mirroring Hollywood screenwriting for more impactful green marketing.
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YouTube Rolls Out Paid Channels, Details New Plans For Content Creators To ... - Android Police

YouTube Rolls Out Paid Channels, Details New Plans For Content Creators To ... - Android Police | Digital Content Marketing | Scoop.it
Livemint
YouTube Rolls Out Paid Channels, Details New Plans For Content Creators To ...
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Atomic Theater: Watch the Tiniest Movie Of All Time

Atomic Theater: Watch the Tiniest Movie Of All Time | Digital Content Marketing | Scoop.it

Joe Berkowitz:  "Filmmakers like Michael Bay are usually interested only in going bigger--trying to top themselves with set pieces and spectacles that succeed through excess. In the technology space, however, there is a constant race to make things smaller."


Via The Digital Rocking Chair
The Digital Rocking Chair's curator insight, May 2, 1:31 AM

This is so cool!

Asil's curator insight, May 5, 7:53 PM

This really is amazing.

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1 + 1 = 3: Ken Burns on What Makes a Great Story

1 + 1 = 3: Ken Burns on What Makes a Great Story | Digital Content Marketing | Scoop.it
How stories keep the wolf from the door and why math has no place in storytelling.

What makes a great story?
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Zu Besuch bei Flipboard oder wieso Print wirklich sterben wi

Zu Besuch bei Flipboard oder wieso Print wirklich sterben wi | Digital Content Marketing | Scoop.it
Anlässlich der IAA Study Tour ins Silicon Valley hatten wir letzten Freitag die Möglichkeit Flipboard zu besuchen. Flipboard mit ihren inzwischen ü
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Is Content-Based Advertising The New Advertorial? - BRG Living

Is Content-Based Advertising The New Advertorial? - BRG Living | Digital Content Marketing | Scoop.it
There are a lot of new terms being used in PR and advertising these days. What do native advertising, brand journalism and sponsored posts have in common? (New post! Is Content-Based Advertising The New Advertorial?
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The web video problem | why it’s time to rethink visual storytelling on the web from the bottom up | Adam Westbrook // Journal

Def de la #vidéo online : copiable, modifiable, téléchargeable, dissociable, explorable, multimédia, dynamique... http://t.co/od0npiAbSI
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Where Curation and Storytelling Meet: The 85 Seconds Clip

Getty Images touches people in a new campaign created by AlmapBBDO. 


Via Robin Good, Gilles Raillard
Asil's curator insight, May 20, 4:03 PM

This is some great editing.

Cindy Rudy's curator insight, May 20, 10:20 PM

Beautiful!

Carmenne K. Thapliyal's curator insight, Today, 5:54 AM

A very creative video clip

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The Difference Between Editorial and Advertising Blog Content | IFB

The Difference Between Editorial and Advertising Blog Content | IFB | Digital Content Marketing | Scoop.it
One of the biggest complaints from the old world is that bloggers don't understand the difference between advertising and editorial content.
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13 Timeless Lessons from the Father of Advertising | Copyblogger

13 Timeless Lessons from the Father of Advertising | Copyblogger | Digital Content Marketing | Scoop.it
13 lessons from David Ogilvy, one of the world's best ad men and copywriters.
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Warren Spector: Use the storytelling tools that work for games - Gamasutra

Warren Spector: Use the storytelling tools that work for games - Gamasutra | Digital Content Marketing | Scoop.it
Gamasutra
Warren Spector: Use the storytelling tools that work for games
Gamasutra
Warren Spector is well known for focusing on creating games where players can make meaningful choices.
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Shareable content on social media | Social Media Today

Shareable content on social media | Social Media Today | Digital Content Marketing | Scoop.it
These 8 useful tips will help you create socially shareable, relevant content.
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Effective storytelling for business

Join the Microsoft Partner Network Community; we are building a community that is all about you. Connect with other partners and Microsoft to expand opportunities, share best practices, spark innovation, and build relationships.
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Eye-Tracking Technologies Are About to Make Advertising Even More Invasive - Huffington Post (blog)

Eye-Tracking Technologies Are About to Make Advertising Even More Invasive - Huffington Post (blog) | Digital Content Marketing | Scoop.it
Eye-Tracking Technologies Are About to Make Advertising Even More Invasive
Huffington Post (blog)
Advertisers are infamous for their relentless pursuit to learn about even the most mundane details of your life in hopes of selling you something.
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Web 2.0 Storytelling: Emergence of a New Genre (EDUCAUSE Review) | EDUCAUSE.edu

Web 2.0 Storytelling: Emergence of a New Genre (EDUCAUSE Review) | EDUCAUSE.edu | Digital Content Marketing | Scoop.it
EDUCAUSE Review Online
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Where Film Goes to Be Reinvented

Where Film Goes to Be Reinvented | Digital Content Marketing | Scoop.it
Canada’s unlikely trailblazer responsible for some of the most innovative experiments in interactive storytelling…
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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello, Leo J. Bogee III
Michael Kristiansen's curator insight, May 8, 1:57 AM

This is a very good explanation on how important the role curation plays in improving the overall content of a website.  This gives reason for staying on a website and getting bookmarked for return visits.

 

Adam Donkus's curator insight, May 9, 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock's curator insight, May 13, 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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YouTube's 20 Most-Shared Ads in April

YouTube's 20 Most-Shared Ads in April | Digital Content Marketing | Scoop.it
Here are the the most-shared ads on YouTube for the month of April.
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