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A Consumer Content Marketing Conundrum on Brand Content

A Consumer Content Marketing Conundrum on Brand Content | Digital Content Marketing | Scoop.it
Get fresh insights about consumer interest in brand content and what marketers can learn - Content Marketing Institute.
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You've Heard of Banner Blindness; Get Ready for Content Blindness - AdAge.com

You've Heard of Banner Blindness; Get Ready for Content Blindness - AdAge.com | Digital Content Marketing | Scoop.it
ad age hosted a 4a's transformation panel on content marketing with representatives from ge, huffington post, mec, leo burnett and the economist group.
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Trends + Trendsetters: The Best In Automotive Content Marketing - Business 2 Community

Trends + Trendsetters: The Best In Automotive Content Marketing - Business 2 Community | Digital Content Marketing | Scoop.it
In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased.
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Will interactive storytelling return to the spotlight?

Will interactive storytelling return to the spotlight? | Digital Content Marketing | Scoop.it
Interactive storytelling has entered a phase of negative perception, but transmedia author Michel Reilhac believes that this is just a temporary lull. New media is being perfected in the wings.
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Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West - Search Engine Land

Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West - Search Engine Land | Digital Content Marketing | Scoop.it
Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content.
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5 Ways Businesses Are Using Visual Storytelling on Facebook |

5 Ways Businesses Are Using Visual Storytelling on Facebook | | Digital Content Marketing | Scoop.it
Use visual storytelling to launch clever campaigns, create community, integrate fan generated content and share history with images on Facebook.
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Interactive Docs for the Nonbelievers

Interactive Docs for the Nonbelievers | Digital Content Marketing | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 10, 3:56 PM


Robinder Uppal & Marc Serpa Francoeur:  "A checklist of great interactive documentaries" ...

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Transmedia Storytelling: Protecting your Intellectual Property

Guest Post by Elaine K. Phillips So you’ve shot a film—a gorgeous story that’s haunted you for years. You couldn’t be more proud. Everyone who sees it encourages you to take it to Sundance, and you...

Via Simon Staffans
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Simon Staffans's curator insight, March 17, 2:56 PM

IP protection - pretty important for anyone.

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Why Social Media Advertising Is Set To Explode In The Next 3 Years - Marketing Land

Why Social Media Advertising Is Set To Explode In The Next 3 Years - Marketing Land | Digital Content Marketing | Scoop.it
Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.
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It's Not Enough To Be Fast: How Emulating Human Interaction Is Key To ... - Co.Create

It's Not Enough To Be Fast: How Emulating Human Interaction Is Key To ... - Co.Create | Digital Content Marketing | Scoop.it
Neuromarketing expert Douglas Van Praet says to improve digital messaging, think humans before apps and feelings before words.
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Facebook, Oculus And The Future Of Virtual Reality

Facebook, Oculus And The Future Of Virtual Reality | Digital Content Marketing | Scoop.it
 Editor’s note: Dan Kaplan helps startups tell their stories. He’s done marketing for Twilio, Asana and Salesforce and blogs about marketing, growth, and storytelling at Threadling.
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Transmedia Storytelling: The Heart behind the Hype

Transmedia Storytelling: The Heart behind the Hype | Digital Content Marketing | Scoop.it
Written by Elaine K. Phillips Admit it: You primarily joined Pottermore because of the Sorting Hat. Still, not only because of the Sorting Hat. We join Pottermore to read the new shorts J. K. Rowli...
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3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House Of Cards

It is no secret that storytelling has become the pinnacle practice of 2015. So what can content marketers learn from some of the best stories going right now?
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Brand Journalism: Using Content to Improve Sales

Brand Journalism: Using Content to Improve Sales | Digital Content Marketing | Scoop.it
If you’ve been following the brand journalism debate, you’ll know a lot of wild claims are in play. A recent post on LinkedIn Pulse categorically stated brand journalism activity is only suitable for the upper reaches of the marketing funnel.
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Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW

Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW | Digital Content Marketing | Scoop.it
Hopefully your South by Southwest hangover has eased, and you're ready for a final run-through of the social numbers from the festival.
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Content Creation Vs. Content Sharing - Huffington Post

Content Creation Vs. Content Sharing - Huffington Post | Digital Content Marketing | Scoop.it
There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it....
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6 Ways Virtual Reality Will Change Filmmaking

6 Ways Virtual Reality Will Change Filmmaking | Digital Content Marketing | Scoop.it
"The leap from film to VR is even bigger than the leap from radio to film was."

Via The Digital Rocking Chair
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RENE FIORI's curator insight, March 27, 4:47 AM

réalité virtuelle

Stephen Lee's curator insight, March 27, 9:01 AM

The next step in both the film and video game industries, virtual reality (or VR) provides so many new perspectives and an even deeper layer of immersion. Even training and education will benefit greatly as people will be able to learn and practice more accurately before being put in the field for volatile professions such as heart surgery or the military.

Jesse Studin's curator insight, March 29, 11:27 PM

VR has the potential to change the entertainment sector forever. Virtual reality is a way to put the user in the "entertainment piece". This is backed by face book's two billion dollar investment in Oculus.

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10 Trends Shaping the Future of Branded Content - Adweek

10 Trends Shaping the Future of Branded Content - Adweek | Digital Content Marketing | Scoop.it
As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't.
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Single-story apps and virtual reality storytelling

Project Syria an example of how virtual reality technology is being applied to news, in this case creating an immersive experience that reconstructs real scenes and events that took place in Syria. Producer Nonny de la Peña explains how the project was created..

 

[To skip directly to this segment in YouTube, go to 3' 19".]


Via mirmilla, Soraia Ferreira
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StoryCode Reports - The Promise and Realities of Creating Immersive Media Projects - Best Practices

StoryCode Reports - The Promise and Realities of Creating Immersive Media Projects - Best Practices | Digital Content Marketing | Scoop.it
This report takes a deep dive into audience numbers and behaviors for a few key immersive media projects, and puts the spotlight on the top practitioners in an emerging craft.
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SXSW: The dawning of a transmedia world? - MediaTel Newsline

SXSW: The dawning of a transmedia world? - MediaTel Newsline | Digital Content Marketing | Scoop.it
This is the year for transmedia, writes Cedar's Kim Willis - where making an impact means giving people a deep, sensory and immersive experience.
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Digital Content Marketing | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
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Transmedia Storytelling: It’s the Story, Stupid

Transmedia Storytelling: It’s the Story, Stupid | Digital Content Marketing | Scoop.it
In transmedia storytelling, the locus of control is with the audience
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Why Should Advertisers Care About Great Journalism? - Huffington Post UK

Why Should Advertisers Care About Great Journalism? - Huffington Post UK | Digital Content Marketing | Scoop.it
A listicle is for laughs but a newspaper is for life.
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The battle between great ads and content? It's a phoney war at best - The Guardian

The battle between great ads and content? It's a phoney war at best - The Guardian | Digital Content Marketing | Scoop.it
As the history of advertising reveals, strong ads and content have coexisted without much conflict for years. But there is a new threat to agencies on the horizon, writes Mark Boyd
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Transmedia Live: The next generation of storytelling

Transmedia Live: The next generation of storytelling | Digital Content Marketing | Scoop.it
Documentary film can be more than an honest film on a giant screen. Discovering the virtually uncharted territory of interactive documentary, artists and journalists Dan Archer, Elaine Sheldon and ...
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