“ Content - The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that people just don't get what good copy is, according to a recent ...”
Over at the NY Times, Anna North asks if we can become more creative by using an unusual search engine called Yossarian that purports to help us see things in new ways—ways that go beyond the predictable associations we’re inclined to make when...
AdAge.com So You've Made Some Content, Now What Do You Do With It? AdAge.com GE's campaign may sound like a content marketer's "Field of Dreams": If you build it, audiences will come (and you won't have to pay their transportation costs).
How do you make the voice of your business heard over the din online? By telling your story. Take a look at the full infographic to see the process broken down into five easy steps: 1. show, don't tell 2. make sure your message doesn't get skimmed 3. manage information for your audience 4. don't let your brand get lost in marketing overload 5. don't let your information get lost in different places
Via Kim Zinke (aka Gimli Goose), Karen Dietz, John van den Brink, SannSab
Business 2 Community The Connection Between Anecdotes and Storytelling in Business Communications Business 2 Community Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form.