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Why Your Brand Should Stop Stressing About Social-Media Campaigns - Fast Company

Why Your Brand Should Stop Stressing About Social-Media Campaigns - Fast Company | Digital Content Marketing | Scoop.it
Fast Company Why Your Brand Should Stop Stressing About Social-Media Campaigns Fast Company "Social media" remains a source of profound confusion and challenge to brands around the globe, resulting in siloed marketing departments and social...
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Marketing 101: The Art of Storytelling - Entrepreneur

Marketing 101: The Art of Storytelling - Entrepreneur | Digital Content Marketing | Scoop.it
Entrepreneur
Marketing 101: The Art of Storytelling
Entrepreneur
In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell.
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The Top 15 Social Media Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Mistakes to Avoid - Jeffbullas's Blog | Digital Content Marketing | Scoop.it
Social media is now the most popular online activity, but how should businesses do it right? Here are the top 15 social media mistakes to avoid.
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The Age Of Video: Using Storytelling To Build Your Brand [VIDEO]

The Age Of Video: Using Storytelling To Build Your Brand [VIDEO] | Digital Content Marketing | Scoop.it
Jackson’s Honest Chips built its brand with a purpose. Learn from this a great example of how to use the power of video storytelling to drive growth.
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Trends in Newsrooms #5: Newspapers begin to challenge broadcasters in video storytelling - World News Publishing Focus by WAN-IFRA

Trends in Newsrooms #5: Newspapers begin to challenge broadcasters in video storytelling - World News Publishing Focus by WAN-IFRA | Digital Content Marketing | Scoop.it
Trends in newsrooms: Newspapers begin to challenge broadcasters in video storytelling, by @julieposetti http://t.co/ZPviMt7Atc
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Why Content and Social Media Marketing are the New SEO - Huffington Post

Why Content and Social Media Marketing are the New SEO - Huffington Post | Digital Content Marketing | Scoop.it
Why Content and Social Media Marketing are the New SEO Huffington Post A critical takeaway for savvy SEO Marketing is understanding SEO is just one strategic part of your overall marketing mix and should be integrated with other strategic marketing...
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The 10 Most Watched Ads on YouTube in June

The 10 Most Watched Ads on YouTube in June | Digital Content Marketing | Scoop.it
The 10 most watched ads on YouTube in June. http://t.co/C5dpTue1Mi http://t.co/Bn2Io3V3F5
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Storytelling Returns to Marketing - Huffington Post

Storytelling Returns to Marketing - Huffington Post | Digital Content Marketing | Scoop.it
Storytelling Returns to Marketing
Huffington Post
I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.
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Forrester thinks Content Marketing Isn't Working – They're Half Right - Business 2 Community

Forrester thinks Content Marketing Isn't Working – They're Half Right - Business 2 Community | Digital Content Marketing | Scoop.it
Business 2 Community Forrester thinks Content Marketing Isn't Working – They're Half Right Business 2 Community Even then, the data from Forrester's own study seem to suggest that the results from content marketing aren't quite as downbeat as the...
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Master This Storytelling Technique to Create an Irresistible Content ...

Master This Storytelling Technique to Create an Irresistible Content ... | Digital Content Marketing | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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Using Data to Build a More Effective Content Strategy - Smart Data Collective

Using Data to Build a More Effective Content Strategy - Smart Data Collective | Digital Content Marketing | Scoop.it
Smart Data Collective Using Data to Build a More Effective Content Strategy Smart Data Collective Image If you're familiar with online marketing, you've undoubtedly heard the expression “content is king.” Establishing an active business blog,...
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User-Generated Content Is Dead - As Video Evolves - Forbes

User-Generated Content Is Dead - As Video Evolves - Forbes | Digital Content Marketing | Scoop.it
User-Generated Content Is Dead - As Video Evolves
Forbes
It's since been viewed more than fifteen million times. For the next five years, YouTube's growth and traffic were driven by what became known as UGC, User-Generated Content.
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Jeroen Lugtigheid's curator insight, July 22, 12:25 AM
Een interessant artikel over de ontwikkeling van content op YouTube (en Vimeo en de anderen) van user generated naar created content en waarom dit belangrijk is. Goed leesvoer voor iedereen die vaker video in wil zetten.
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Apple and Cadbury still top brands for storytelling - The Drum

Apple and Cadbury still top brands for storytelling - The Drum | Digital Content Marketing | Scoop.it
Apple and Cadbury still top brands for storytelling
The Drum
Apple and Cadbury have been named the top brands for storytelling for the second year running, according to research by creative agency Aesop alongside OnePoll.
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The power of live content: World Cup 2014 social media winners and losers - The Next Web

The power of live content: World Cup 2014 social media winners and losers - The Next Web | Digital Content Marketing | Scoop.it
The power of live content: World Cup 2014 social media winners and losers
The Next Web
The 2014 World Cup has become social media's biggest ever sporting event, with a staggering 35.6 million tweets about the game sent during the Brazil vs.
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10 Things To Know In Advertising - Business Insider

10 Things To Know In Advertising - Business Insider | Digital Content Marketing | Scoop.it
10. Chat app Kik could be the future of advertising, The Wall Street Journal argues. The app uses "chat bots" to interact with users and apparently, four in 10 U.S. teens are said to use the app. Essentially, brands can use Kik ...
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The Science of Viral Content: Which Emotions Make Us Share?

The Science of Viral Content: Which Emotions Make Us Share? | Digital Content Marketing | Scoop.it
Men, women, Millennials and Baby Boomers all have different emotional responses to viral content, according to a new study by Frac.tl. (The Science of Viral Content: Which Emotions Make Us Share?
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5 Ways to Add Interactive Content to Marketing - Business 2 Community

5 Ways to Add Interactive Content to Marketing - Business 2 Community | Digital Content Marketing | Scoop.it
Business 2 Community
5 Ways to Add Interactive Content to Marketing
Business 2 Community
Early adopters of interactive content marketing have used online quizzes, calculators, surveys, white papers and infographics.
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How to Get Started With Longform Immersive Storytelling on Wordpress

How to Get Started With Longform Immersive Storytelling on Wordpress | Digital Content Marketing | Scoop.it
Ok, time to let you in on a not-so-secret secret: longform storytelling is making a comeback online.
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Brand Journalism Is a Modern Marketing Imperative - AdAge.com

Brand Journalism Is a Modern Marketing Imperative - AdAge.com | Digital Content Marketing | Scoop.it
Brand Journalism Is a Modern Marketing Imperative
AdAge.com
In June 2004, McDonald's introduced its "brand journalism" plan at an Advertising Age conference.
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Adidas on the new rules of content marketing - Marketing

Adidas on the new rules of content marketing - Marketing | Digital Content Marketing | Scoop.it
Adidas on the new rules of content marketing
Marketing
'All in or nothing' was more than just a World Cup strapline for Adidas, it was a real-time marketing state of mind.
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Transmedia Storytelling: You Need a Plan, Man | Social Media Today

Transmedia Storytelling: You Need a Plan, Man | Social Media Today | Digital Content Marketing | Scoop.it
Since people are natural storytellers, all you need is one good question and you’re in. @BreeBaich http://t.co/rUCjIGKNeK
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Good advertising is good storytelling - Business Standard

Good advertising is good storytelling
Business Standard
First of all, good advertising is good storytelling. Every successful brand or company has a story to tell as to why they should be bought instead of their competitors' offerings.
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Hackastory: a glimpse into the future of digital storytelling ...

Hackastory: a glimpse into the future of digital storytelling ... | Digital Content Marketing | Scoop.it
Created by two journalists and a developer based in the Netherlands (Albertine Piels, Nienke Huitenga and Hay Kranen), Hackastory focuses on pushing the boundaries of storytelling in the digital age. The concept was ...
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Content Is King Again, Just Look Where The Megabucks Are Going - MediaPost Communications

Content Is King Again, Just Look Where The Megabucks Are Going - MediaPost Communications | Digital Content Marketing | Scoop.it
Content Is King Again, Just Look Where The Megabucks Are Going
MediaPost Communications
Even if the latest name in the game had content to offer, this was nearly always made available through a deal with a content creator.
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The Future of Marketing, as Seen at Cannes Lions

The Future of Marketing, as Seen at Cannes Lions | Digital Content Marketing | Scoop.it
Momentum is with brands, not agencies. (Do the dinosaurs of advertising finally understand how their industry is changing? http://t.co/CLp7fGrhpi)
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Marketers Still Struggling To Get Results From Content Marketing - AdAge.com

AdAge.com Marketers Still Struggling To Get Results From Content Marketing AdAge.com Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual...
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