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The Meaning of Quality: Content Writing and Google Guidelines | Internet Marketing Diary

The Meaning of Quality: Content Writing and Google Guidelines  | Internet Marketing Diary | Digital Content Marketing | Scoop.it
New York's Marketing Firm. Expert SEO, Web, Display, Media services. Marketing Technology agency driving and converting leads.
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Content Marketing: Friend Or Foe? | SkipTheDrive

Content Marketing: Friend Or Foe? | SkipTheDrive | Digital Content Marketing | Scoop.it
Content marketing can be a valuable tool to your marketing efforts if used correctly, but can prove to be detrimental to your business if not done with love.
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The Content Marketing Revolution

The Content Marketing Revolution | Digital Content Marketing | Scoop.it
“Companies are no longer just economically important -- they're intellectually valuable, too.”
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Is Collaborative Storytelling the Next Generation of Blogging? - Huffington Post

Is Collaborative Storytelling the Next Generation of Blogging? - Huffington Post | Digital Content Marketing | Scoop.it
A study that year found that 44 percent of users were more likely to engage with a brand that posts photos rather than purely text-based content....
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Marco Favero's curator insight, October 16, 8:21 AM

aggiungi la tua intuizione ...

Jeroen Lugtigheid's curator insight, October 19, 9:46 AM

Een artikel waar wederom een lans gebroken wordt voor sterke aandacht voor het visuele aspect in content marketing. Tekstschrijven alleen is niet genoeg: visuals, foto's , grafieken en video's maken het verschil.

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What We Talk About When We Talk About 'Content' - AdAge.com

What We Talk About When We Talk About 'Content' - AdAge.com | Digital Content Marketing | Scoop.it
dumenco on the art (?) of shoveling content into the internet's ravenous maw.
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Brands Need To Shift From Story-Yelling To Storytelling 10/14/2014

Brands Need To Shift From Story-Yelling To Storytelling - 10/14/2014
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What makes a good story: 6 tips for telling tales

What makes a good story: 6 tips for telling tales | Digital Content Marketing | Scoop.it
We're taught from an early age that stories need a beginning, a middle, and an end, although as film director Jean-Luc Godard famously quipped, 'not necessarily in the order.' That is...
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I've Seen the Future of Blogging. And I'm Inspired

I've Seen the Future of Blogging. And I'm Inspired | Digital Content Marketing | Scoop.it
“ Continuous effort online has rewards. Google indexes your content. People share. You are creating digital assets. But I have seen the future of blogging.”
Via Ariadna's Fantasy, Os Ishmael
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BSN's curator insight, October 6, 5:56 AM

#blogging

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Why 'Microsoft Stories' is one of the best brand storytelling sites

Why 'Microsoft Stories' is one of the best brand storytelling sites | Digital Content Marketing | Scoop.it
“Personal stories, magazine-quality imagery, and a laser focus on content make Microsoft's storytelling site a standout.”
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Rescooped by brandinmind from Content Marketing
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The State of Digital Copywriting: Top Challenges and Trends

The State of Digital Copywriting: Top Challenges and Trends | Digital Content Marketing | Scoop.it
“ Content - The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that people just don't get what good copy is, according to a recent ...”
Via SannSab
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The History of Advertising in 60 Seconds - YouTube

The History of Advertising in 60 Seconds - YouTube | Digital Content Marketing | Scoop.it
The video above provides a 60-second, bird's-eye view of the evolution of the advertising industry, from ad agencies to brand-building to soap operas to bran...
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The Power of Leaving Something Out: Storytelling

The Power of Leaving Something Out: Storytelling | Digital Content Marketing | Scoop.it
“Leave it incomplete so others can complete it.”
Via Karen Dietz
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Valerius Terapeuta Holistico's curator insight, October 3, 10:29 AM

adicionar a sua visão ...

Alexis Niki's curator insight, October 3, 10:41 AM

When telling a story for business or otherwise, what you leave out can be as important as what you put in.

Michael Williams StoryCoaching's curator insight, October 5, 3:11 PM

Great storytellers know that by leaving out a lot of unnecessary description, you engage your listener's imagination. "Suggest, don't tell." Give your audience the silence and space to engage with the story. If not, they become passive as you are doing all the imaginative work for them. This article gives some media examples of this in practice.

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Stephen Fry seeking digital makers for global YourFry storytelling project

Stephen Fry seeking digital makers for global YourFry storytelling project | Digital Content Marketing | Scoop.it
Publisher working with WeTransfer to make text, audio and images available for creators alongside new autobiography.
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If Content Is King, What Kind Of Emperors Are Netflix And Amazon? - Seeking Alpha (registration)

If Content Is King, What Kind Of Emperors Are Netflix And Amazon? - Seeking Alpha (registration) | Digital Content Marketing | Scoop.it
“Content is king but not all kings are created equalWe have all heard the saying that "content is king." The part that is left out is that not all kings are equal.”
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What Will Content Marketing Look Like in 2024?

What Will Content Marketing Look Like in 2024? | Digital Content Marketing | Scoop.it
“Unless your name is Nostradamus or Doc Brown, guessing too far into the future is a tough business. But predicting trends in content marketing a few years out can give smart brands a huge edge.”
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Zen and the Art of Video Storytelling - Business 2 Community

Zen and the Art of Video Storytelling - Business 2 Community | Digital Content Marketing | Scoop.it
Anyone who makes videos, whether they’re churning them out 9–5 at a huge corporation or producing experimental video art in their basement, wants to produce something of quality. But we all know …
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So You've Made Some Content, Now What Do You Do With It? - AdAge.com

AdAge.com
So You've Made Some Content, Now What Do You Do With It?
AdAge.com
GE's campaign may sound like a content marketer's "Field of Dreams": If you build it, audiences will come (and you won't have to pay their transportation costs).
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5 Mistakes You're Making When Producing Digital Content - Entrepreneur

5 Mistakes You're Making When Producing Digital Content - Entrepreneur | Digital Content Marketing | Scoop.it
While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
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Brands Need To Shift From Story-Yelling To Storytelling - MediaPost Communications

Brands Need To Shift From Story-Yelling To Storytelling - 10/14/2014
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The power of storytelling: TED Speaker Drew Dudley hosts TED-Ed Club workshop

The power of storytelling: TED Speaker Drew Dudley hosts TED-Ed Club workshop | Digital Content Marketing | Scoop.it
Drew Dudley's TED Talk 'Everyday leadership' is a great example of a speaker harnessing the power of storytelling to engage an audience. Dudley uses a funny, personal story to make a point about th...
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Cut through info overload with effective storytelling [infographic]

Cut through info overload with effective storytelling [infographic] | Digital Content Marketing | Scoop.it
How do you make the voice of your business heard over the din online? By telling your story. Take a look at the full infographic to see the process broken down into five easy steps: 1. show, don't tell 2. make sure your message doesn't get skimmed 3. manage information for your audience 4. don't let your brand get lost in marketing overload 5. don't let your information get lost in different places
Via Kim Zinke (aka Gimli Goose), Karen Dietz, John van den Brink, SannSab
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Karen Dietz's comment, July 25, 2013 1:40 PM
Glad you like it Samuel!
Bad Spoon's curator insight, July 26, 2013 1:59 AM

Les avantages du storytelling dans un environnement marketing B2B surchargé, sous la forme d'une infographie

Grondin Samuel's curator insight, July 26, 2013 2:57 AM
Comment faites-vous la voix de votre entreprise entendu dans le vacarme en ligne? En racontant votre histoire. Jetez un oeil à la pleine infographie pour voir le processus décomposé en cinq étapes faciles:

1. montrer, ne pas dire

2. assurez-vous que votre message ne soit pas écrémé

3. gérer les informations pour votre auditoire

4. ne laissez pas votre marque se perdre dans la surcharge de commercialisation

5. ne laissez pas vos informations se perdre dans des endroits différents
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7 Storytelling Techniques and How To Apply Them

7 Storytelling Techniques and How To Apply Them | Digital Content Marketing | Scoop.it
“Storytelling is one of the marketing world’s new darlings. It’s a marketing strategy that has made it’s way into everywhere fromboard rooms to mom and pop stores. Storytelling is even ...”
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The Spots Everyone Talked About at Advertising Week - Mashable

The Spots Everyone Talked About at Advertising Week - Mashable | Digital Content Marketing | Scoop.it
“If we've learned one thing from Advertising Week, it's that story matters.”
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How Emotional Storytelling Makes a Good Story Great for Business

How Emotional Storytelling Makes a Good Story Great for Business | Digital Content Marketing | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.

Via Kasia Hein-Peters
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Kasia Hein-Peters's curator insight, September 29, 1:04 AM

What is the story about your brand?