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Digital Storytelling Continues To Push Narrative Boundaries - Huffington Post

Digital Storytelling Continues To Push Narrative Boundaries - Huffington Post | Digital Content Marketing | Scoop.it
Digital Storytelling Continues To Push Narrative Boundaries Huffington Post A new initiative by the Brown University creative nonfiction program is exploring the potential of digital nonfiction through some of the web's most unusual storytelling...
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Should journalism worry about content marketing?

Should journalism worry about content marketing? | Digital Content Marketing | Scoop.it
At a glance, the Daily Growl could be any morning news meeting held in the
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Brand Journalism, Native Advertising and Branded Content

Brand Journalism, Native Advertising and Branded Content | Digital Content Marketing | Scoop.it
What are brand journalism, native advertising and branded content? Are these terms interchangeable and what purposes do these ideas serve?
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Why video game engines may power the future of film and architecture

Epic Games, the company best known for Gears of War, has a very different plan for this generation of video games — one that expands far beyond what games are typically assumed to be.
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Why We Should Take the Brand out of Branded Content

Why We Should Take the Brand out of Branded Content | Digital Content Marketing | Scoop.it
How do you create good branded content? Take a lesson from the media world. Find out more about why and how you should take the brand out of branded content.
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Full-Frontal Advertising: The Slow Reveal - Re/code

Full-Frontal Advertising: The Slow Reveal - Re/code | Digital Content Marketing | Scoop.it
The definition of "TV" has changed dramatically, and advertisers are beginning to catch up with cross-platform and cross-screen campaigns.
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The Role Of Brand Journalism In The Modern Marketing Mix

The Role Of Brand Journalism In The Modern Marketing Mix | Digital Content Marketing | Scoop.it
The Role Of Brand Journalism In The Modern Marketing Mix written by @matjohnston of @applause http://t.co/BhB1DjjcEJ via @cmo_com
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What brands should learn from the Oscars about storytelling - Marketing

What brands should learn from the Oscars about storytelling - Marketing | Digital Content Marketing | Scoop.it
What brands should learn from the Oscars about storytelling, Film has a uniquely powerful ubiquity within human culture.
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Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay

Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay | Digital Content Marketing | Scoop.it
Thoughts on navigating the open sea of knowledge.

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborat
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Four Pitfalls Hollywood Must Avoid To Keep Up With The Kardashians On Mobile

Four Pitfalls Hollywood Must Avoid To Keep Up With The Kardashians On Mobile | Digital Content Marketing | Scoop.it
 When Apple launched the iPhone in 2007, the world was immediately changed forever and the web gave way to apps as the leading way people absorbed content.
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Brand Journalism and Content Marketing: What's the difference?

Brand Journalism and Content Marketing: What's the difference? | Digital Content Marketing | Scoop.it
by Jonathan Haile This semester started with a question for Innovative PR: what is brand journalism? Just when we thought we had the answer, we scratched our heads and realized there was more to it...
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YouTube is 10 years old: the evolution of online video

YouTube is 10 years old: the evolution of online video | Digital Content Marketing | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 13, 1:33 PM


Fred McConnell:  "Ten years is a long time on the internet, especially when 300 minutes of video are uploaded to your site every minute. On YouTube’s 10th birthday, we trace the growth and growing pains of online video"

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Brand Journalism Favoring Video Storytelling Tactics

Brand Journalism Favoring Video Storytelling Tactics | Digital Content Marketing | Scoop.it
First Cristiano Ronaldo, the Real Madrid star, then Brazil’s Neymar. Suddenly, what started as a pick up game turns into a bout of legends on a global stage; I found myself fixated on the video. Co...
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The World's Top 10 Most Innovative Companies of 2015 in Advertising/Marketing

The World's Top 10 Most Innovative Companies of 2015 in Advertising/Marketing | Digital Content Marketing | Scoop.it
From brands dropping cultural truth bombs to Greenpeace razing web clutter, today's best advertising doesn't resemble advertising at all.
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Content Marketing vs Brand Journalism vs SEO

Content Marketing vs Brand Journalism vs SEO | Digital Content Marketing | Scoop.it
Brand JournalismThere is a new buzzword in town: Brand Journalism.When I Google for "Brand Journalism" I see interesting results.#1 is an article on AdAge,com titled Brand Journalism is a Modern Marketing Imperative.#2 is an article on...
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‘We Believe in Stories': GE Reports’ Tomas Kellner Reveals How He Built the World’s Best Brand Mag

GE Reports is one of the best brand magazines on the planet. We talked with Managing Editor Tomas Kellner to get an inside look at the digital publication's unique blueprint.
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Filmmaker and social media star Casey Neistat spills the secret behind successful branded content

Filmmaker and social media star Casey Neistat spills the secret behind successful branded content | Digital Content Marketing | Scoop.it
When approached by 20th Century Fox to create a video to promote the 2013 film The Secret Life of Walter Mitty, Neistat decided to spend...
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Three Content Curation Tools You Should Be Using

Three Content Curation Tools You Should Be Using | Digital Content Marketing | Scoop.it
For the past few years, those of us who are in the digital marketing field have heard the phrase, “content is king” pretty much relentlessly. And probab
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How Cards Are Quietly Transforming The Web

How Cards Are Quietly Transforming The Web | Digital Content Marketing | Scoop.it
 Nearly three hours a day. That’s the average amount of time you and I spent on our phones every day in 2014. Our dependency on mobile devices for information has forced the design of the web to change.
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The 15 Digital Trends Getting the Most Buzz Online

The 15 Digital Trends Getting the Most Buzz Online | Digital Content Marketing | Scoop.it
It's impossible to predict which new digital trends and technologies will rise to the level that they become a part of our daily lives.
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Tv series and transmedia storytelling strategies

Tv series and transmedia storytelling strategies | Digital Content Marketing | Scoop.it
Those words can scare you but there's nothing to be afraid of. Actually, transmedia storytelling is a strategy easy to understand. The transmedia strategy uses several media to create and nourish a...
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Can Content Marketing Help Companies Reach Consumers When They're ... - Entrepreneur

Can Content Marketing Help Companies Reach Consumers When They're ... - Entrepreneur | Digital Content Marketing | Scoop.it
NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
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Why is content marketing less effective without good design?

Why is content marketing less effective without good design? | Digital Content Marketing | Scoop.it
As a content marketer, it’s all too easy to get carried away with the strength of the content you have produced; after all, you’ve laboured over it for hours, found the best sources, and tailored it specifically to the objectives of its parent marketing campaign. You wouldn’t generate...

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Same Difference? Brand Journalism, Native Advertising and Branded Content | Good Word Digital

Same Difference? Brand Journalism, Native Advertising and Branded Content | Good Word Digital | Digital Content Marketing | Scoop.it
Same Difference? Brand Journalism, Native Advertising and Branded Content http://t.co/Hf6TiaIQWF #bmoretech
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How to harness the power of immersive media (infographic)

How to harness the power of immersive media (infographic) | Digital Content Marketing | Scoop.it
In an article in Admap a couple of years back, noted branded content guy Graham Hodge said some very nice things about The Art of Immersion but observed quite rightly that the book "stops short of offering advice to brands."...

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