Digital Content M...
Follow
Find
5.2K views | +2 today
 
Scooped by brandinmind
onto Digital Content Marketing
Scoop.it!

Top 5 Storytelling Articles from @FastCompany

Top 5 Storytelling Articles from @FastCompany | Digital Content Marketing | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
more...
No comment yet.
Digital Content Marketing
Hot topics around new digital communications
Curated by brandinmind
Your new post is loading...
Your new post is loading...
Scooped by brandinmind
Scoop.it!

How a Marketing Agency Broke All the Rules to Become a Lifestyle Brand Beloved by Stars

How a Marketing Agency Broke All the Rules to Become a Lifestyle Brand Beloved by Stars | Digital Content Marketing | Scoop.it
You may have noticed celebrities such as Jay Z, Beyoncé, Dwayne "The Rock" Johnson and UFC champ Ronda Rousey wearing apparel emblazoned with the names of iconic fighters such as Muhammad Ali, Mike Tyson and Bruce Lee.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Why You Need To Stop Selling In Your Content Marketing | Newscred Blog

Why You Need To Stop Selling In Your Content Marketing | Newscred Blog | Digital Content Marketing | Scoop.it
We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Branded Content: The Future of Marketing

Branded Content: The Future of Marketing | Digital Content Marketing | Scoop.it
Branded content has taken the world by storm, but what is it really?
brandinmind's insight:

The Red Bull example he got prefectly wrong mixing advertising and branded content. Mastering both and knowing what works were is the real deal.

more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Cannes Lions: will advertising ever again be about the people it serves?

Cannes Lions: will advertising ever again be about the people it serves? | Digital Content Marketing | Scoop.it
The winners of this year’s festival highlight that advertising, in its rush to prove that it is pro-technology, has become anti-people
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Digital ads + content marketing = PulsePoint's new direction - VentureBeat

Digital ads + content marketing = PulsePoint's new direction - VentureBeat | Digital Content Marketing | Scoop.it
Native ads are, essentially, the offspring of content marketing mating with ads.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

The best Cannes season for content marketers - Marketing

The best Cannes season for content marketers - Marketing | Digital Content Marketing | Scoop.it
“The best Cannes season for content marketers, Cannes Lions 2014 was the year of Kanye West, Courtney Love and Jared Leto. It was also the year that content was most notable for its absence among the top awards winners.”
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

7 Seasons of Mad Men in 36 Seconds - Huffington Post

7 Seasons of Mad Men in 36 Seconds - Huffington Post | Digital Content Marketing | Scoop.it
If you watch the main title sequence one more time perhaps you can see the full arc of series and its characters in this brief 36 seconds.
more...
No comment yet.
Rescooped by brandinmind from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Go Beyond Infographics: Here’s How to Make a Bigger Impact With 'Gifographics'

Learn what a gifographic is, discover 10 of the best, and learn how to make one for your brand – Content Marketing Institute.

Via Kamal Bennani
more...
Gina Tucker's curator insight, June 12, 4:59 PM

What a time to be alive! The future is here 

Scooped by brandinmind
Scoop.it!

What People Like to Share More on Social Media [INFOGRAPHIC]

What People Like to Share More on Social Media [INFOGRAPHIC] | Digital Content Marketing | Scoop.it
Everyone is sharing different types of content on social networks with their friends and family. The increase in competition has made internet marketing gurus to rethink on their marketing strategies.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Avoid these 11 content marketing mishaps

Avoid these 11 content marketing mishaps | Digital Content Marketing | Scoop.it
Simply creating or curating posts is not enough. Feeble headlines, faulty metrics and targeting the wrong audience on the wrong channels can undermine your campaign.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

INFOGRAPHIC: The Secret to Content Marketing

INFOGRAPHIC: The Secret to Content Marketing | Digital Content Marketing | Scoop.it
Wondering how to make your content go viral, getting into several different networks? You might just be making a key mistake, such as lacking a directed strategy.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

How Storytelling Can Create More Buzz For Your Brand - Business 2 Community

How Storytelling Can Create More Buzz For Your Brand - Business 2 Community | Digital Content Marketing | Scoop.it
“Today it’s not about who you are online, but rather how people can relate to you and/or your personal brand. In order to create new leads for your business it is important to recognize that getting…”
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

User-Generated Content: How to Get It and Why You Should - Business 2 Community

User-Generated Content: How to Get It and Why You Should - Business 2 Community | Digital Content Marketing | Scoop.it
User-generated content. What do those 3 words mean to you? The phrase tends to get thrown around in the marketing world but a lot of people don’t actually know the purpose or understand what it mea…
more...
Marco Favero's curator insight, April 20, 4:40 PM

aggiungi la tua intuizione ...

SENAME Interactive's comment, April 21, 12:49 AM
One of the best ways of content creation is user generated content. It actually works.
Scooped by brandinmind
Scoop.it!

Interactive Video: The New Content Marketing Must-Have - SocialTimes

Interactive Video: The New Content Marketing Must-Have - SocialTimes | Digital Content Marketing | Scoop.it
As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use any tool that can give them an edge, and today that edge = video.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

iOS 9 content blocking will transform the mobile Web: I've tried it - The Next Web

iOS 9 content blocking will transform the mobile Web: I've tried it - The Next Web | Digital Content Marketing | Scoop.it
iOS 9 comes with a new feature called 'content blockers' which allow developers to build apps for blocking advertisements. Here's how well it works.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

How To Write Content Marketing Headlines To Improve SEO - Business 2 Community

How To Write Content Marketing Headlines To Improve SEO - Business 2 Community | Digital Content Marketing | Scoop.it
According to CopyBlogger, 80% of readers don’t read beyond the headline. Additionally, over 90% of internet users are turning to search engines on a monthly basis for new information. If you…
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

5 Ways to Increase Your Content Marketing Success Rate | Cision

5 Ways to Increase Your Content Marketing Success Rate | Cision | Digital Content Marketing | Scoop.it
“Content marketing done well does great things for brands. Done poorly, it can create public backlash. Increase your content marketing success with five tactics.”
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Storytelling 101 from the founder of the Moth: Be vulnerable

Storytelling 101 from the founder of the Moth: Be vulnerable | Digital Content Marketing | Scoop.it
The founder of the Moth offers a few tips on how brands can tell their stories better.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

How Google is Taking Over Content Advertising | SEJ

How Google is Taking Over Content Advertising | SEJ | Digital Content Marketing | Scoop.it
Google is the search giant. But are they taking over more than just the online search engine industry? Find out why you need to invest in content marketing.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

The 5 best branded content works from around the world - Marketing magazine Australia (blog)

The 5 best branded content works from around the world - Marketing magazine Australia (blog) | Digital Content Marketing | Scoop.it
Branded content was the talk of Cannes this year. Danielle Long picks her favourites and analyses why these five pieces of branded content from around the world impressed audiences.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

29 Awesome Content Marketing Quotes

29 Awesome Content Marketing Quotes | Digital Content Marketing | Scoop.it
In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape.
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

Brand Journalism 101: A Guide for the Freelance Writer

Brand Journalism 101: A Guide for the Freelance Writer | Digital Content Marketing | Scoop.it
Everyone is talking about brand journalism, but what does it really mean for freelance journalists today?
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

10 Great Examples of User Generated Content Campaigns | Postano

10 Great Examples of User Generated Content Campaigns | Postano | Digital Content Marketing | Scoop.it
See the best and most creative user generated content campaigns from brands worldwide and learn UGC campaign best practices
more...
No comment yet.
Scooped by brandinmind
Scoop.it!

A Simple Content Marketing Strategy for Creative Folks - Copyblogger

A Simple Content Marketing Strategy for Creative Folks - Copyblogger | Digital Content Marketing | Scoop.it
“This is a simple content marketing strategy guide for creative people who understand content marketing's potential, but have no idea how to get started ...”
more...
No comment yet.