Digital Content Marketing
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The digital tinkering continues - and that's a good thing

The digital tinkering continues - and that's a good thing | Digital Content Marketing | Scoop.it
Early indications of a tipping point as digital revenues catch up to print at leading brands. As publishers experiment with new products and services, can they continue to turn digital dimes into real dollars?
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Former Aardman and BBC execs launch 'next-generation content incubator' - Wired.co.uk

Former Aardman and BBC execs launch 'next-generation content incubator' - Wired.co.uk | Digital Content Marketing | Scoop.it
Former Aardman and BBC execs launch 'next-generation content incubator' Wired.co.uk Aardman Animations' former head of broadcast Miles Bullough has partnered with former BBC creative executive Jesse Cleverly to launch a "next generation...
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Advertising Symbiosis: The Key To Viral Videos - Forbes

Advertising Symbiosis: The Key To Viral Videos - Forbes | Digital Content Marketing | Scoop.it
Advertising Symbiosis: The Key To Viral Videos
Forbes
The stakes are high for advertisers.
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3 Ways Paid Social Ads Can Explode Your Content

3 Ways Paid Social Ads Can Explode Your Content | Digital Content Marketing | Scoop.it
Check out three paid social ad tools that can dramatically expand visibility for your brand's content.
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Video Content Channels: An Expert View of the Top Options

Video Content Channels: An Expert View of the Top Options | Digital Content Marketing | Scoop.it
Find out where today's popular video distribution channels excel and where they fall short. Video expert Eric Leslie walks us through the video landscape.
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Agencies Compete For Content Dollars - The Holmes Report

Agencies Compete For Content Dollars - The Holmes Report | Digital Content Marketing | Scoop.it
The Holmes Report
Agencies Compete For Content Dollars
The Holmes Report
If the PR industry's experiences managing social media have taught it anything, it is that there will be no clear-cut route to content excellence.
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A Generation's Love Affair with Advertising | In Their Own Words ...

A Generation's Love Affair with Advertising | In Their Own Words ... | Digital Content Marketing | Scoop.it
The Internet Pioneer generation loves advertising. They want advertising to be content.
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Who is driving the social media debate on #NSA? It might surprise you — but ... - Houston Chronicle

Who is driving the social media debate on #NSA? It might surprise you — but ... - Houston Chronicle | Digital Content Marketing | Scoop.it
Who is driving the social media debate on #NSA? It might surprise you — but ...
Houston Chronicle
Welcome to Texas on the Potomac's weekly feature, Driving the Debate.
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How the World's Most Iconic Brand Was Saved From Itself

How the World's Most Iconic Brand Was Saved From Itself | Digital Content Marketing | Scoop.it
David Turner and Dan Wieden, whose agencies have created some of the most memorable creative for Coca-Cola in recent years, actually came close to snubbing the world’s most famous brand.
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What Content Marketing Can Do For Your Business

What Content Marketing Can Do For Your Business | Digital Content Marketing | Scoop.it

Content marketing is no trend, it's an integral part of a successful business model in today's world. If you're seeking the best and most effective ways to p(...)


Via massimo facchinetti, Diaa Thaher
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10 Best Social Media Management Tools

10 Best Social Media Management Tools | Digital Content Marketing | Scoop.it
Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business.
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Advertising Guru Lee Clow Talks Apple, Steve Jobs And More - AppAdvice

Advertising Guru Lee Clow Talks Apple, Steve Jobs And More - AppAdvice | Digital Content Marketing | Scoop.it
AppAdvice Advertising Guru Lee Clow Talks Apple, Steve Jobs And More AppAdvice Chairman and Global Director of TBWA/Media Arts Lee Clow recently gave a talk in which Apple, Steve Jobs, and the consumer electronics industry were subjects of...
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Rich story telling with minimal effort and skill: Q&A with SooMeta founder

Rich story telling with minimal effort and skill: Q&A with SooMeta founder | Digital Content Marketing | Scoop.it
You might not have heard of SooMeta yet but I suspect you will soon. The team that brought us Dragontape has now made a tool that allows anyone to create CNN mini wrap reports (see an example below...
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Getting Visual: Your Secret Weapon For Storytelling & Persuasion

Getting Visual: Your Secret Weapon For Storytelling & Persuasion | Digital Content Marketing | Scoop.it
In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story and persuade people to action. Raw statistics by themselves are fine.
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How to Create Great Content: Start by Creating Content for Yourself - Search Engine Watch

How to Create Great Content: Start by Creating Content for Yourself - Search Engine Watch | Digital Content Marketing | Scoop.it
How to Create Great Content: Start by Creating Content for Yourself
Search Engine Watch
Instead, the right question is "what content would I want to discover if I were looking for information about my company or product?
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Storytelling is overrated: RGA - Campaign India

Storytelling is overrated: RGA - Campaign India | Digital Content Marketing | Scoop.it
Storytelling is overrated: RGA
Campaign India
“I would argue that in the future, agencies will become better at systematic thinking and start to outsource storytelling.
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The Future Of Video Games Is Also The Future Of Storytelling - Forbes

The Future Of Video Games Is Also The Future Of Storytelling - Forbes | Digital Content Marketing | Scoop.it
The Future Of Video Games Is Also The Future Of Storytelling
Forbes
Upper One Games is the first indigenous owned video game company in the United States.
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The PR World's Play For Content Marketing Clout - The Holmes Report

The PR World's Play For Content Marketing Clout - The Holmes Report | Digital Content Marketing | Scoop.it
The Holmes Report
The PR World's Play For Content Marketing Clout
The Holmes Report
It would not be too difficult to dismiss the current fetish for 'content' as little more than a fad.
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The art of corporate storytelling - Livemint

The art of corporate storytelling - Livemint | Digital Content Marketing | Scoop.it
Livemint
The art of corporate storytelling
Livemint
Unfortunately, business schools generally do not offer courses on corporate storytelling, while they offer plenty of programmes on analysis and decision making.
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What Types of Content Actually Drive Leads? | Social Media Today

What Types of Content Actually Drive Leads? | Social Media Today | Digital Content Marketing | Scoop.it
You may come to understand which types of content drive more leads and conversions for your business, but another factor to consider is the time and money that goes into different types of content.
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11 Types of Vine Videos You Haven't Tried

11 Types of Vine Videos You Haven't Tried | Digital Content Marketing | Scoop.it
Experiencing a little Viner's block lately? Consider switching up your game a bit, with these 11 creative types of Vine video.
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Apple's Brilliant TV Strategy: Speak Softly And Carry A Big Content Stick - ReadWrite

Apple's Brilliant TV Strategy: Speak Softly And Carry A Big Content Stick - ReadWrite | Digital Content Marketing | Scoop.it
Apple's Brilliant TV Strategy: Speak Softly And Carry A Big Content Stick
ReadWrite
Where Google and Boxee failed, and upstarts like Fanhattan face a monumental battle, is in getting cable operators and content studios to play ball with them.
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Why Content Curation on Google+ Is Looking More Attractive Than Ever

Why Content Curation on Google+ Is Looking More Attractive Than Ever | Digital Content Marketing | Scoop.it
Here's how use to use Google+ as a curation platform to build your authority and make the most out of your Google+ marketing strategy.
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising

The Rise of Social TV: How Social Media Is Amplifying TV Advertising | Digital Content Marketing | Scoop.it
accounting for a significant percentage of overall social media activity. TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit.
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Digital Storytelling [Apps]

Digital Storytelling [Apps] | Digital Content Marketing | Scoop.it
30hands Mobile is a fun digital storytelling App for the iPad http://t.co/66D06ue2M9 #engchat #english #digitalstorytelling
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Storytelling in Content Creation | Social Media Today

Storytelling in Content Creation | Social Media Today | Digital Content Marketing | Scoop.it
Lately, everyone in advertising has become a “storyteller” specializing in “engaging content.”

This isn’t true, of course.
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