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15 Social Media Companies To Watch In 2015 - Forbes

15 Social Media Companies To Watch In 2015 - Forbes | Digital Content Marketing | Scoop.it
This was an exciting year for social. About 300,000 apps were added to the Apple App Store. Eighty-five billion apps have been downloaded since October. Instagram’s active use grew by 23 percent.
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Mobile Will Revive and Redefine Content Marketing - Adweek

Mobile Will Revive and Redefine Content Marketing - Adweek | Digital Content Marketing | Scoop.it
Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global media company.
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Not All Viral Videos Are Good Content Marketing - Entrepreneur

Not All Viral Videos Are Good Content Marketing - Entrepreneur | Digital Content Marketing | Scoop.it
Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
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What are the Top 10 Most Popular Posts of 2014? #smlondon - Social Media London Social Media London

What are the Top 10 Most Popular Posts of 2014? #smlondon - Social Media London Social Media London | Digital Content Marketing | Scoop.it
What are the Top 10 Most Popular Posts of 2014? #smlondon - Social Media London Social Media London http://t.co/EfHfgRXljr
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Storytelling for Brands: How Blockbuster Should I Be?

Storytelling for Brands: How Blockbuster Should I Be? | Digital Content Marketing | Scoop.it
Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what effective storytelling will cost your business.
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Is it content or is it just an ad? - Marketing

Is it content or is it just an ad? - Marketing | Digital Content Marketing | Scoop.it
Is it content or is it just an ad?, What must a brand do to create content as opposed to ads - and does it matter anyway, asks Andy Bryant, director, creative, Red Bee Media. | Marketing Magazine
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How Visual Content On Social Media Is Going To Evolve In 2015 - Business 2 Community

How Visual Content On Social Media Is Going To Evolve In 2015 - Business 2 Community | Digital Content Marketing | Scoop.it
Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social…
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Cinderella 2.0: Transmedia Storytelling - YouTube

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia. It illustrates Draftfcb's commitment to creating...
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How A Forgetful Mind Can Be A More Creative Mind - Co.Design

How A Forgetful Mind Can Be A More Creative Mind - Co.Design | Digital Content Marketing | Scoop.it
Inhibiting old ideas may have an "essential role" in developing new ones.
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Can Content Be Great If It's Never Read? - Forbes

Can Content Be Great If It's Never Read? - Forbes | Digital Content Marketing | Scoop.it
If content is king, distribution is queen. Start thinking about how you'll get the word out about the content you worked so hard to create.
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Jeroen Lugtigheid's curator insight, December 8, 4:27 AM

Wellicht een interessant artikel, alleen met een nogal brede kwast. Heel breed wordt de praktijk van contentdistributie over het voetlicht gebracht en uiteengezet. Zeker interessant voor een ieder die overtuigd is van het belang van een consistent overtuigend verhaal maar nog twijfelt over hoe dit verhaal bij de doelgroep komt. 

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How to Explain Content Marketing to Non-Content People - The Content Standard by Skyword (blog)

How to Explain Content Marketing to Non-Content People - The Content Standard by Skyword (blog) | Digital Content Marketing | Scoop.it
How do you explain content marketing? Do you slip into marketing jargon, or stutter through a long-winded reply? Try these tactics instead.
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The 10 Best Ads of 2014

The 10 Best Ads of 2014 | Digital Content Marketing | Scoop.it
Adweek's 10 best ads of 2014- http://t.co/uuFl30p4rr -@bookingcom's booking.yeah ads should have made it.. they were booking genius. @Adweek
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4 Content Curation Tools to Boost Your Content Marketing - Business 2 Community

4 Content Curation Tools to Boost Your Content Marketing - Business 2 Community | Digital Content Marketing | Scoop.it
Time is of the essence when it comes to life, the web and even content curation and content marketing. It’s a fast moving web and content should be in the right place at the right time. Content cur…
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5 trends that could change how businesses use social media in 2015 - Fortune

5 trends that could change how businesses use social media in 2015 - Fortune | Digital Content Marketing | Scoop.it
Staying relevant on Facebook could cost companies more and executives will be better positioned to tell if Tweets actually produce sales, says Hootsuite CEO Ryan Holmes.
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10 predictions for content marketing in 2015 - Mashable

10 predictions for content marketing in 2015 - Mashable | Digital Content Marketing | Scoop.it
2015 will be the year of ROI, but also the year that the power shifts, once and for all, to the consumer as people decide what content to engage with and share.
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- BLOG - 2014: Thoughts on Transmedia

- BLOG - 2014: Thoughts on Transmedia | Digital Content Marketing | Scoop.it
For the past couple of years I’ve been asked to contribute to year-end round-ups of the ...

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 8, 1:06 PM


Nick DeMartino:  "For the past couple of years I’ve been asked to contribute to year-end round-ups of the year in media, curated by transmedia producer and blogger Simon Staffans. I’ll post the link to the 2014 edition in a subsequent post, but for now, here’s a version of his questions and my answers."

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The complete guide to Transmedia Storytelling - State of Digital

The complete guide to Transmedia Storytelling - State of Digital | Digital Content Marketing | Scoop.it
Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed in a multi device world?
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The best and worst brands on social media in 2014 - Digiday

The best and worst brands on social media in 2014 - Digiday | Digital Content Marketing | Scoop.it
Social media management firm Sprinklr reveals the brands that improved the most-- and the least-- on social media.
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Facebook Video Is Driving YouTube Off Facebook

Facebook Video Is Driving YouTube Off Facebook | Digital Content Marketing | Scoop.it
Facebook page owners uploaded more videos direct to Facebook than posting YouTube videos for the first time ever in November.
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Marco Favero's curator insight, December 10, 8:09 AM

aggiungi la tua intuizione ...

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10 digital trends you have to know about for 2015 - Memeburn

10 digital trends you have to know about for 2015 - Memeburn | Digital Content Marketing | Scoop.it
Memeburn 10 digital trends you have to know about for 2015 Memeburn The challenge will come in managing multiple creative formats and getting a cohesive brand narration across with limited resources, while ensuring call to action and the generation...
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Does Brand Journalism Suffer From Integrity Issues? | Cision

Does Brand Journalism Suffer From Integrity Issues? | Cision | Digital Content Marketing | Scoop.it
When it comes to brand journalism, can companies resist serving up endless pitches and maintain editorial integrity? Yes, see how Red Bull and others do it.
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10 Nearly Perfect Movies, And What They Teach Us About Storytelling - io9

10 Nearly Perfect Movies, And What They Teach Us About Storytelling - io9 | Digital Content Marketing | Scoop.it
Maybe there's no such thing as a perfect movie. It's usually enough of a miracle that a movie gets made. But every once in a while, a movie manages to tell a great story without a brush stroke noticeably out of place.
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How brands can create great content - The Guardian

How brands can create great content - The Guardian | Digital Content Marketing | Scoop.it
Lessons in outstanding content marketing from Outbrain’s last Content Conversation
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Is Vagueness Killing Advertising? - Adweek

Is Vagueness Killing Advertising? - Adweek | Digital Content Marketing | Scoop.it
The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are?
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