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Storytelling Ideas for Presentations | Ethos3 - A Presentation Design Agency

Storytelling Ideas for Presentations | Ethos3 - A Presentation Design Agency | Digital Content Marketing | Scoop.it
A few creative ways to present your message as a story.
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Quality Content Factors: A List That's Actually Helpful - Search Engine Land

Quality Content Factors: A List That's Actually Helpful - Search Engine Land | Digital Content Marketing | Scoop.it
We’re all chasing “quality content,” but what does that actually look like? Columnist Nate Dame explores 20 concrete characteristics of great content.
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2015 Design Trend to Watch: Responsive Storytelling

2015 Design Trend to Watch: Responsive Storytelling | Digital Content Marketing | Scoop.it
We’ve spent a lot of time here at Propoint thinking about the new year and what it means for the world of information presentation, visualization, and design.
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4 surprising storytelling lessons marketers can learn from Howard Stern

4 surprising storytelling lessons marketers can learn from Howard Stern | Digital Content Marketing | Scoop.it
Marketers can take away some strong tips from the self-proclaimed King of All Media.
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How Lidl used storytelling to alter the brand's perception - Econsultancy (blog)

One of the big news stories in UK retail last year was the massive growth of discount grocery stores Lidl and Aldi.
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The Role of Long-Form Content in Brand Journalism

There are six things to consider when creating long-form content...and several ways for you to do so without having to spend all of your time writing.

Via Nicola Erlich
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"Boyhood" Director Richard Linklater Shares His Keys To Great Storytelling

"Boyhood" Director Richard Linklater Shares His Keys To Great Storytelling | Digital Content Marketing | Scoop.it
The director behind "Boyhood," which earned five Golden Globe nominations, explains why structure is so essential.
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Why Our Brains Crave Storytelling In Marketing

Why Our Brains Crave Storytelling In Marketing | Digital Content Marketing | Scoop.it
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
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Guerilla Content: 30 Growth Hacks For Content Marketing Success On A Limited Budget

Guerilla Content: 30 Growth Hacks For Content Marketing Success On A Limited Budget | Digital Content Marketing | Scoop.it
My journey into content marketing actually started in 2004 when I left The Nielsen Company after nine years to work for a local firm.
They hired me as their first VP of Marketing. My team of one (me) had absolutely zero budget to start.
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Virtual reality breathes life into immersive storytelling - Hypergrid Business

Virtual reality breathes life into immersive storytelling - Hypergrid Business | Digital Content Marketing | Scoop.it
Hypergrid Business
Virtual reality breathes life into immersive storytelling
Hypergrid Business
The craft of storytelling is experiencing a sea-change in its development.
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A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism | Digital Content Marketing | Scoop.it
By James Anderson Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the...
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The 10 Best Infographics To Inspire Your Content Marketing

The 10 Best Infographics To Inspire Your Content Marketing | Digital Content Marketing | Scoop.it
A good infographic requires a creative eye alongside a willingness to stick to messaging. Here are the 10 infographics that combine originality and clarity.
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Storylining: the best-kept secret of successful strategic communication

Storylining: the best-kept secret of successful strategic communication | Digital Content Marketing | Scoop.it
As a rule, every business discipline has tried and tested processes and techniques others can understand, learn, and even apply for themselves. These give credence to that discipline. Communication is often seen as an exception to the rule — its
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Tumblr Announces Creatrs Network, An Agency- Style Platform Matching Brands With User Content

Tumblr Announces Creatrs Network, An Agency- Style Platform Matching Brands With User Content | Digital Content Marketing | Scoop.it
Tumblr, at 420 million monthly uniques, has announced a new program today called Creatrs. Tumblr describes it as a art-meets-content collective but it feels a..
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5 Secrets to Succeed at Video Advertising

5 Secrets to Succeed at Video Advertising | Digital Content Marketing | Scoop.it
“Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.”
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Digital Content Marketing | Scoop.it
“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”
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Mike Donahue's curator insight, January 29, 8:48 AM

A great aspect of storytelling is how well it can convey the emotional state of the user throughout their experience. 

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How To Step Up Your Content Marketing [INFOGRAPHIC]

How To Step Up Your Content Marketing [INFOGRAPHIC] | Digital Content Marketing | Scoop.it
Spread the word about your content marketing by creating a content amplification strategy to build awareness.
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Facebook is a powerhouse, and its video player is about to take over

Facebook is a powerhouse, and its video player is about to take over | Digital Content Marketing | Scoop.it
Facebook's already considerable power in media is about to become dominant.
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How to Dominate Content Marketing in 2015 - Forbes

How to Dominate Content Marketing in 2015 - Forbes | Digital Content Marketing | Scoop.it
This can be the year that you dominate content marketing. 2015 is a year that has some new challenges, but it’s also a year of incredible opportunity. If you know these challenges, then you’ll be able to successfully overcome them.
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Why Social Media Will Never Get the Credit It Deserves | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Why Social Media Will Never Get the Credit It Deserves | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Digital Content Marketing | Scoop.it
Most of the impact of social media is in the form of dark social, a difficult to measure (but no less powerful) force that builds businesses in secret.
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Jeroen Lugtigheid's curator insight, January 26, 3:20 AM

Analytics laten zelden het hele verhaal zien en krijgen geen vinger achter 'dark social' zoals auteur Jay Baer in dit artikel betoogd. 

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From Coke to Burberry: Dynamic or Transmedia Storytelling

From Coke to Burberry: Dynamic or Transmedia Storytelling | Digital Content Marketing | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 13, 12:59 PM


Dr. Pamela Rutledge:  "Are dynamic storytelling and transmedia storytelling the same thing?"

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The State of Content Marketing Heading Into 2015

The State of Content Marketing Heading Into 2015 | Digital Content Marketing | Scoop.it
If 2014 was the year brands got serious about content marketing, then what's in store for 2015? We surveyed 601 content marketers to find out.
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Brands Lost Big With Content Marketing in 2014 -- Here's How to Recover This ... - Forbes

Brands Lost Big With Content Marketing in 2014 -- Here's How to Recover This ... - Forbes | Digital Content Marketing | Scoop.it
The companies that killed it with content this year were smaller, fast-growing businesses while more Fortune 500 brands failed big in 2014. It begs the question: Why do big brands suck at content marketing?
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Content Strategy for Compelling Messaging | Sprout Social

Content Strategy for Compelling Messaging | Sprout Social | Digital Content Marketing | Scoop.it
The VENT Method: a system of checks and balances that fits all aspects of branding and messaging, from content marketing to graphic design any beyond.
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Jeroen Lugtigheid's curator insight, January 13, 3:01 AM

Weer een nieuwe strategische methode rondom content in het woud aan modellen en social theorieën. Wel een interessante dus lees dit vooral eens door en pak eruit wat je kunt gebruiken. 

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5 tips for taking your content from basic to brilliant - allvoices

5 tips for taking your content from basic to brilliant - allvoices | Digital Content Marketing | Scoop.it
If you want your content marketing efforts to succeed, you might want to think like a journalist. More and more businesses are embracing the concept known as brand journalism; Verizon and Wells Fargo are among the recent converts.
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