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Will 2013 be the year of native advertising? [infographic]

Will 2013 be the year of native advertising? [infographic] | Digital Content Marketing | Scoop.it

Digital channels continue to provide advertisers with an ever-growing number of options for marketing to consumers, but there's a problem: many of their messages don't get through.

Many consumers, bombarded by ads, many of which they see as annoyances, have blinded themselves to certain types of ad units, and some, in an attempt to squash ads altogether, have turned to ad blocking software. Coupled with poorly-placed units, advertisers often have no idea how many of their ads have actually been viewed or were even viewable, prompting calls for viewability standards.


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INFOGRAPHIC: The Secret to Content Marketing

INFOGRAPHIC: The Secret to Content Marketing | Digital Content Marketing | Scoop.it
Wondering how to make your content go viral, getting into several different networks? You might just be making a key mistake, such as lacking a directed strategy.
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How Storytelling Can Create More Buzz For Your Brand - Business 2 Community

How Storytelling Can Create More Buzz For Your Brand - Business 2 Community | Digital Content Marketing | Scoop.it
“Today it’s not about who you are online, but rather how people can relate to you and/or your personal brand. In order to create new leads for your business it is important to recognize that getting…”
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User-Generated Content: How to Get It and Why You Should - Business 2 Community

User-Generated Content: How to Get It and Why You Should - Business 2 Community | Digital Content Marketing | Scoop.it
User-generated content. What do those 3 words mean to you? The phrase tends to get thrown around in the marketing world but a lot of people don’t actually know the purpose or understand what it mea…
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Marco Favero's curator insight, April 20, 4:40 PM

aggiungi la tua intuizione ...

SENAME Interactive's comment, April 21, 12:49 AM
One of the best ways of content creation is user generated content. It actually works.
Rescooped by brandinmind from Transmedia: Storytelling for the Digital Age
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Every Brand Is A Story but Does That Make It 'Transmedia'?

Every Brand Is A Story but Does That Make It 'Transmedia'? | Digital Content Marketing | Scoop.it
Every brand has a story but a Transmedia brand story identifies defining principles and archetypes and creates a story-based strategy for consistently developing the storyworld and guiding its direction.

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The Digital Rocking Chair's curator insight, April 20, 2:44 AM


Dr. Pamela Rutledge:  '“Transmedia,” from a psychologist’s perspective, is how we learn about everything–assembling the pieces of what we know from various sources into a whole understanding.'

Dr. Pamela Rutledge's comment, April 20, 11:40 AM
Thanks for the rescoop!
Anna Font Massagué's curator insight, April 26, 1:17 PM

He trobat aquest contingut a través del cercador de Scoop.it, en el qual he escrit: ''Transmedia'', i automàticament m'ha suggerit ''interesting topics about <<transmedia>>''. He fet clic en la primera suggerència que m'ha ofert: '''Transmedia: Storytelling for the Digital Age'', que és una sèrie de continguts curats per l'usuari ''The Digital Rocking Chair''. Aleshores, he seleccionat aquest contingut en concret degut al meu interés.

 

Aquest article prové de la pàgina web de la Dr. Pamela Rutledge (directora del ''Media Psychology Research Center''), la qual es dedica a analitzar la intersecció entre el comportament humà i la tecnologia. En el post ens diu que tota marca explica una història al darrere, i que aquesta història és el resultat de la intersecció entre la passió del creador i la intenció dels objectius que vol assolir. A la vegada, ens diu que aquesta història, es vulgui o no, es transmet a través de múltiples plataformes (TV, web, mòbil, amics...). A partir d'aquí ens explica que, de tota manera, comporta i implica força feina crear una narrativa transmèdia coherent i consistent que tingui l'eficàcia que tota marca busca. Com a conclusió, ens diu que crear una transmèdia en una marca és tota una estratègia de mercat.

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Infographic: What Gen Z Wants From Brands

Infographic: What Gen Z Wants From Brands | Digital Content Marketing | Scoop.it
There's a new generation with buying power on the loose. Here's what they want for you.
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Why The Future Of Online Advertising Looks A Lot Like Television - Forbes

Why The Future Of Online Advertising Looks A Lot Like Television - Forbes | Digital Content Marketing | Scoop.it
As digital video ads drive overall advertising industry growth, it's apparent that online advertising increasingly will look like television.
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Why We're More Likely To Remember Content With Images And Video (Infographic)

Why We're More Likely To Remember Content With Images And Video (Infographic) | Digital Content Marketing | Scoop.it
Without a visual component, your message might not be getting heard.
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8 Archetypes of Content Marketing Relevance (Audience POV)

8 Archetypes of Content Marketing Relevance (Audience POV) | Digital Content Marketing | Scoop.it
“What does content marketing provide for audiences and customers anyway?Thought Leadership? Storytelling? Trusted Advice? Utility? Relevance? Brand Journalism?”
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You've Heard of Banner Blindness; Get Ready for Content Blindness - AdAge.com

You've Heard of Banner Blindness; Get Ready for Content Blindness - AdAge.com | Digital Content Marketing | Scoop.it
ad age hosted a 4a's transformation panel on content marketing with representatives from ge, huffington post, mec, leo burnett and the economist group.
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Trends + Trendsetters: The Best In Automotive Content Marketing - Business 2 Community

Trends + Trendsetters: The Best In Automotive Content Marketing - Business 2 Community | Digital Content Marketing | Scoop.it
In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased.
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Will interactive storytelling return to the spotlight?

Will interactive storytelling return to the spotlight? | Digital Content Marketing | Scoop.it
Interactive storytelling has entered a phase of negative perception, but transmedia author Michel Reilhac believes that this is just a temporary lull. New media is being perfected in the wings.
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Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West - Search Engine Land

Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West - Search Engine Land | Digital Content Marketing | Scoop.it
Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content.
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5 Ways Businesses Are Using Visual Storytelling on Facebook |

5 Ways Businesses Are Using Visual Storytelling on Facebook | | Digital Content Marketing | Scoop.it
Use visual storytelling to launch clever campaigns, create community, integrate fan generated content and share history with images on Facebook.
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10 Great Examples of User Generated Content Campaigns | Postano

10 Great Examples of User Generated Content Campaigns | Postano | Digital Content Marketing | Scoop.it
See the best and most creative user generated content campaigns from brands worldwide and learn UGC campaign best practices
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A Simple Content Marketing Strategy for Creative Folks - Copyblogger

A Simple Content Marketing Strategy for Creative Folks - Copyblogger | Digital Content Marketing | Scoop.it
“This is a simple content marketing strategy guide for creative people who understand content marketing's potential, but have no idea how to get started ...”
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5 Storytelling Lessons From Game Of Thrones

5 Storytelling Lessons From Game Of Thrones | Digital Content Marketing | Scoop.it
Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The Game of Thrones. Not only is it just great programming. It’s also an amazing opportunity to learn about the art of st…
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The Weekly Measure: Interactive Content, Native Advertising & Improving SEO with the H1 Tag

The Weekly Measure: Interactive Content, Native Advertising & Improving SEO with the H1 Tag | Digital Content Marketing | Scoop.it
“Weekly round-up of the latest news in content marketing, paid search, SEO, social media, and more!”
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Think like a publisher: Best practices in brand journalism

Think like a publisher: Best practices in brand journalism | Digital Content Marketing | Scoop.it
By adopting publisher practices, companies can create content that builds trust with potential customers and deepens relationships with existing customers.
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Adobe’s Slate Is A Visual Storytelling App For The iPad

Adobe’s Slate Is A Visual Storytelling App For The iPad | Digital Content Marketing | Scoop.it
 With Slate, Adobe is launching a new text- and photo-centric storytelling app for the iPad today.
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How Facebook Fans Can Inform Your Content Marketing Strategies

How Facebook Fans Can Inform Your Content Marketing Strategies | Digital Content Marketing | Scoop.it
“Find out more about how your Facebook fans can inform your content marketing strategies. Here are 3 ways brand marketers can draw insights from Facebook fans.”
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8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands

8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands | Digital Content Marketing | Scoop.it
“When it comes to innovation, power, and masterful content marketing, these eight B2B and B2C brands are the ones to watch. Why? So you can learn and imitate.”
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Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW

Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW | Digital Content Marketing | Scoop.it
Hopefully your South by Southwest hangover has eased, and you're ready for a final run-through of the social numbers from the festival.
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Content Creation Vs. Content Sharing - Huffington Post

Content Creation Vs. Content Sharing - Huffington Post | Digital Content Marketing | Scoop.it
There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it....
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6 Ways Virtual Reality Will Change Filmmaking

6 Ways Virtual Reality Will Change Filmmaking | Digital Content Marketing | Scoop.it
"The leap from film to VR is even bigger than the leap from radio to film was."

Via The Digital Rocking Chair
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RENE FIORI's curator insight, March 27, 4:47 AM

réalité virtuelle

Stephen Lee's curator insight, March 27, 9:01 AM

The next step in both the film and video game industries, virtual reality (or VR) provides so many new perspectives and an even deeper layer of immersion. Even training and education will benefit greatly as people will be able to learn and practice more accurately before being put in the field for volatile professions such as heart surgery or the military.

Jesse Studin's curator insight, March 29, 11:27 PM

VR has the potential to change the entertainment sector forever. Virtual reality is a way to put the user in the "entertainment piece". This is backed by face book's two billion dollar investment in Oculus.

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10 Trends Shaping the Future of Branded Content - Adweek

10 Trends Shaping the Future of Branded Content - Adweek | Digital Content Marketing | Scoop.it
As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't.
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