VentureBeat Broken content marketing? Hint: It's about getting the right leads, not more leads VentureBeat Recently, my business did a purge of contact records we had collected over the years that were never going to convert into clients.
Content Production And The Agency Of The Future MediaPost Communications As the eyeballs of so many influencers and potential consumers continue to turn en masse toward digital content, agencies must embrace new paradigms faster than ever before.
The Past, Present, and Future of Content Discovery Forbes Content is data that's stored on the Internet. It comes in many different forms – articles, videos, audio files, graphics – and it's housed on websites and web pages.
Ten Ways to be a Mythic Content Whisperer Huffington Post Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.
Wall Street Journal As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside Wall Street Journal The shift has spawned antitrust investigations world-wide as some online publishers complain Google wields its extensive influence over...
The Top 10 Benefits Of Social Media Marketing Forbes To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it's still in the spotlight.
Interactive video ads offer engagement between viewer and advertiser. The format is relatively new but growing fast, according to a new eMarketer report, and there are best practices for how to approach this ad unit with potentially big payoff.
It seems only yesterday the world was discussing how brands could shape public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing. The theory behind content marketing is quite straightforward: people like good content, so why [...]
10. Chat app Kik could be the future of advertising, The Wall Street Journal argues. The app uses "chat bots" to interact with users and apparently, four in 10 U.S. teens are said to use the app. Essentially, brands can use Kik ...
Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.
NBCNews.com Heart to Heart: Apple Watch Hints at Future of Digital Flirting NBCNews.com Emoticons may have just been the beginning. The loving messages of the future could be much more intimate — and much stranger.
How Hyperlocal Mobile Advertising Changes Everything Marketing Land If the app also happens to be supported by ads, it's highly likely that these coordinates will be passed along to the ad network or ad exchange that sells the ad space to...
The Guardian (blog) Five content marketing lessons you can learn from magazines The Guardian (blog) With an increasing number of companies embarking on content marketing, the media landscape is becoming exceptionally noisy.
Entrepreneur Marketing 101: The Art of Storytelling Entrepreneur In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell.