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Content in 2013: What's Next for Creators and Publishers?

Content in 2013: What's Next for Creators and Publishers? | Digital Content Marketing | Scoop.it
Five things writers, creators, and publishers can expect to see happen with content marketing in 2013.
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5 Ways to Add Interactive Content to Marketing - Business 2 Community

5 Ways to Add Interactive Content to Marketing - Business 2 Community | Digital Content Marketing | Scoop.it
Business 2 Community
5 Ways to Add Interactive Content to Marketing
Business 2 Community
Early adopters of interactive content marketing have used online quizzes, calculators, surveys, white papers and infographics.
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How to Get Started With Longform Immersive Storytelling on Wordpress

How to Get Started With Longform Immersive Storytelling on Wordpress | Digital Content Marketing | Scoop.it
Ok, time to let you in on a not-so-secret secret: longform storytelling is making a comeback online.
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Brand Journalism Is a Modern Marketing Imperative - AdAge.com

Brand Journalism Is a Modern Marketing Imperative - AdAge.com | Digital Content Marketing | Scoop.it
Brand Journalism Is a Modern Marketing Imperative
AdAge.com
In June 2004, McDonald's introduced its "brand journalism" plan at an Advertising Age conference.
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Adidas on the new rules of content marketing - Marketing

Adidas on the new rules of content marketing - Marketing | Digital Content Marketing | Scoop.it
Adidas on the new rules of content marketing
Marketing
'All in or nothing' was more than just a World Cup strapline for Adidas, it was a real-time marketing state of mind.
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Transmedia Storytelling: You Need a Plan, Man | Social Media Today

Transmedia Storytelling: You Need a Plan, Man | Social Media Today | Digital Content Marketing | Scoop.it
Since people are natural storytellers, all you need is one good question and you’re in. @BreeBaich http://t.co/rUCjIGKNeK
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Good advertising is good storytelling - Business Standard

Good advertising is good storytelling
Business Standard
First of all, good advertising is good storytelling. Every successful brand or company has a story to tell as to why they should be bought instead of their competitors' offerings.
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Hackastory: a glimpse into the future of digital storytelling ...

Hackastory: a glimpse into the future of digital storytelling ... | Digital Content Marketing | Scoop.it
Created by two journalists and a developer based in the Netherlands (Albertine Piels, Nienke Huitenga and Hay Kranen), Hackastory focuses on pushing the boundaries of storytelling in the digital age. The concept was ...
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Content Is King Again, Just Look Where The Megabucks Are Going - MediaPost Communications

Content Is King Again, Just Look Where The Megabucks Are Going - MediaPost Communications | Digital Content Marketing | Scoop.it
Content Is King Again, Just Look Where The Megabucks Are Going
MediaPost Communications
Even if the latest name in the game had content to offer, this was nearly always made available through a deal with a content creator.
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The Future of Marketing, as Seen at Cannes Lions

The Future of Marketing, as Seen at Cannes Lions | Digital Content Marketing | Scoop.it
Momentum is with brands, not agencies. (Do the dinosaurs of advertising finally understand how their industry is changing? http://t.co/CLp7fGrhpi)
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Marketers Still Struggling To Get Results From Content Marketing - AdAge.com

AdAge.com Marketers Still Struggling To Get Results From Content Marketing AdAge.com Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual...
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Why Every Brand Should Be On Instagram - Fast Company

Why Every Brand Should Be On Instagram - Fast Company | Digital Content Marketing | Scoop.it
Fast Company Why Every Brand Should Be On Instagram Fast Company The reason for this unusually high engagement is driven by the consumer, as they crave to visually share their stories, reactions, and experiences--Instagram offers a platform for...
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Ikea Advertising Miss: Epic For Epic's Sake - Forbes

Ikea Advertising Miss: Epic For Epic's Sake - Forbes | Digital Content Marketing | Scoop.it
Ikea Advertising Miss: Epic For Epic's Sake
Forbes
I give Ikea credit for having a brand idea, taking chances with their advertising, and for avoiding the dreaded “price and item” trap.
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The Art and Science of Content Marketing [Infographic] - MarketingProfs.com (subscription)

The Art and Science of Content Marketing [Infographic] - MarketingProfs.com (subscription) | Digital Content Marketing | Scoop.it
MarketingProfs.com (subscription)
The Art and Science of Content Marketing [Infographic]
MarketingProfs.com (subscription)
Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists).
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Trends in Newsrooms #5: Newspapers begin to challenge broadcasters in video storytelling - World News Publishing Focus by WAN-IFRA

Trends in Newsrooms #5: Newspapers begin to challenge broadcasters in video storytelling - World News Publishing Focus by WAN-IFRA | Digital Content Marketing | Scoop.it
Trends in newsrooms: Newspapers begin to challenge broadcasters in video storytelling, by @julieposetti http://t.co/ZPviMt7Atc
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Why Content and Social Media Marketing are the New SEO - Huffington Post

Why Content and Social Media Marketing are the New SEO - Huffington Post | Digital Content Marketing | Scoop.it
Why Content and Social Media Marketing are the New SEO Huffington Post A critical takeaway for savvy SEO Marketing is understanding SEO is just one strategic part of your overall marketing mix and should be integrated with other strategic marketing...
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The 10 Most Watched Ads on YouTube in June

The 10 Most Watched Ads on YouTube in June | Digital Content Marketing | Scoop.it
The 10 most watched ads on YouTube in June. http://t.co/C5dpTue1Mi http://t.co/Bn2Io3V3F5
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Storytelling Returns to Marketing - Huffington Post

Storytelling Returns to Marketing - Huffington Post | Digital Content Marketing | Scoop.it
Storytelling Returns to Marketing
Huffington Post
I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling.
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Forrester thinks Content Marketing Isn't Working – They're Half Right - Business 2 Community

Forrester thinks Content Marketing Isn't Working – They're Half Right - Business 2 Community | Digital Content Marketing | Scoop.it
Business 2 Community Forrester thinks Content Marketing Isn't Working – They're Half Right Business 2 Community Even then, the data from Forrester's own study seem to suggest that the results from content marketing aren't quite as downbeat as the...
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Master This Storytelling Technique to Create an Irresistible Content ...

Master This Storytelling Technique to Create an Irresistible Content ... | Digital Content Marketing | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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Using Data to Build a More Effective Content Strategy - Smart Data Collective

Using Data to Build a More Effective Content Strategy - Smart Data Collective | Digital Content Marketing | Scoop.it
Smart Data Collective Using Data to Build a More Effective Content Strategy Smart Data Collective Image If you're familiar with online marketing, you've undoubtedly heard the expression “content is king.” Establishing an active business blog,...
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User-Generated Content Is Dead - As Video Evolves - Forbes

User-Generated Content Is Dead - As Video Evolves - Forbes | Digital Content Marketing | Scoop.it
User-Generated Content Is Dead - As Video Evolves
Forbes
It's since been viewed more than fifteen million times. For the next five years, YouTube's growth and traffic were driven by what became known as UGC, User-Generated Content.
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Jeroen Lugtigheid's curator insight, July 22, 12:25 AM
Een interessant artikel over de ontwikkeling van content op YouTube (en Vimeo en de anderen) van user generated naar created content en waarom dit belangrijk is. Goed leesvoer voor iedereen die vaker video in wil zetten.
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Apple and Cadbury still top brands for storytelling - The Drum

Apple and Cadbury still top brands for storytelling - The Drum | Digital Content Marketing | Scoop.it
Apple and Cadbury still top brands for storytelling
The Drum
Apple and Cadbury have been named the top brands for storytelling for the second year running, according to research by creative agency Aesop alongside OnePoll.
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The power of live content: World Cup 2014 social media winners and losers - The Next Web

The power of live content: World Cup 2014 social media winners and losers - The Next Web | Digital Content Marketing | Scoop.it
The power of live content: World Cup 2014 social media winners and losers
The Next Web
The 2014 World Cup has become social media's biggest ever sporting event, with a staggering 35.6 million tweets about the game sent during the Brazil vs.
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Retargeting Is Flawed; the Future Is Pretargeting - AdAge.com

Retargeting Is Flawed; the Future Is Pretargeting
AdAge.com
When more and more behavioral data is overlaid with checkout data, credit card data and recommendation engines, we will soon see a new era of personalized advertising.
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5 Storytelling Tips From Social Introverts - Business 2 Community

5 Storytelling Tips From Social Introverts - Business 2 Community | Digital Content Marketing | Scoop.it
5 Storytelling Tips From Social Introverts
Business 2 Community
Walking alone into a crowded room to mingle with strangers leaves most introverts drenched in flop sweat —which is precisely why many of them are such gifted storytellers.
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