5 Things Hollywood Can Teach You About Better Content Marketing ClickZ It's the end of the movie year here in Los Angeles and the studios are calculating their successes and losses from the content they created last year.
The 5 C's of Effective Content Marketing ClickZ If you're not already producing content for your brand, now is the time to start. According to a recent Curata study, 71 percent of marketers will spend more on content marketing this year.
Don't Let It Sink Your Story Before It Leaves the Harbor “Idea” is one of the most dangerous words in storytelling. Every story begins with one, in some form… so what's so dangerous about that, you ask?
Transformation of content marketing Boston.com (blog) Content marketing has been a major trend that's likely to continue into 2014 and beyond as brands hone their content strategy and use it in innovative ways to engage and attract customers.
Klout Pivots, Embraces Content Aggregation Huffington Post The recent news that Klout, one of many social scoring companies, is being sold to the social media company Lithium Technologies, for $100 million has overshadowed the pivot it made in an...
James R. Harris of Design Through Story Telling made an interactive periodic table-style chart of story elements as collected by TV Tropes. The online version links each element to its TV Tropes entry, but you can also buy a print version.
Content is powerful. It helps websites and companies earn traffic, earn amplification through social media, build trust with an audience, all at a cost far lower than traditional or online paid marketing channels.
CMO How marketers can get a grip on content marketing in 2014 CMO Marketers should be increasingly focusing on generating business and problem-oriented content over thought leadership pieces if they want to influence the self-serve customer buying...
Let’s take a look at some of the imaginative ways brands are using visuals to tell compelling stories on Facebook – and how they are generating real engagement. (5 Ways Businesses Are Using Visual Storytelling on #Facebook.
Contentvertising Continues Its Attack On Traditional Advertising Forbes Contentvertising Continues Its Attack On Traditional Advertising. comments, called-out. Comment Now. Follow Comments Following Comments Unfollow Comments.
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ...