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Where Social Media Will Take Us in 2013

Where Social Media Will Take Us in 2013 | Digital Content Marketing | Scoop.it
These four trends show just has fast technology and social media are evolving -- and how you need to respond.
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20 free ebooks for designers

20 free ebooks for designers | Digital Content Marketing | Scoop.it
We've done some extensive research and found these brilliant free ebooks for you to download and read – but let us know in the comments if you've come across a good book we've missed!
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How to Evoke the Right Emotions With Strategic Color Placement

How to Evoke the Right Emotions With Strategic Color Placement | Digital Content Marketing | Scoop.it
A guide to choosing the right colors for your brand and logo in order to evoke the intended emotions in your audience.
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The Complete Guide to Instagram Marketing

The Complete Guide to Instagram Marketing | Digital Content Marketing | Scoop.it
Learn exactly how to create your Instagram marketing strategy from scratch and optimize an existing strategy for long-term success.
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A Marketer’s Guide to Content Curation

A Marketer’s Guide to Content Curation | Digital Content Marketing | Scoop.it
Here's how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
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21 of the Most Powerful Ways to Use Visual Content on Twitter

21 of the Most Powerful Ways to Use Visual Content on Twitter | Digital Content Marketing | Scoop.it
Not sure how to use visual content on Twitter to get results? We can help. Here's 21 ways you can use visual marketing to captivate your audience.
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10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated) | Digital Content Marketing | Scoop.it
How fresh is this article?

Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO.
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17 Marketing Influencers Share Their Favorite (Little Known) Apps

17 Marketing Influencers Share Their Favorite (Little Known) Apps | Digital Content Marketing | Scoop.it
Millions of Twitter followers, hundreds of thousands of Facebook fans. What’s the one thing that every single marketing influencer has in common? If you thought it was mobs of loyal followers, then…
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Influencing with ad copy: how to truly drive action

Influencing with ad copy: how to truly drive action | Digital Content Marketing | Scoop.it
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions.
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The importance of micro-moments: The mobile customer journey

The importance of micro-moments: The mobile customer journey | Digital Content Marketing | Scoop.it
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
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16 of the Best Landing Page Design Examples You Need to See

16 of the Best Landing Page Design Examples You Need to See | Digital Content Marketing | Scoop.it
Putting together an A+ landing page can be tricky.
There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
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The future of video is vertical, texted & emotional

The future of video is vertical, texted & emotional | Digital Content Marketing | Scoop.it
This week saw Econsultancy's Future of Digital Marketing conference take place in London.
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Facebook and Snapchat: The New Television

Facebook and Snapchat: The New Television | Digital Content Marketing | Scoop.it
The next few years will see a massive shift of ads and attention from TV to mobile. A handful of companies, led by Facebook, are poised to make a killing.
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10 Ways to Use Snapchat for Business : Social Media Examiner

10 Ways to Use Snapchat for Business : Social Media Examiner | Digital Content Marketing | Scoop.it
Wondering how to use Snapchat for your business? Discover how ten brands build an engaged following, increase loyalty, and boost visibility.
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10 Must-Have Tools For Efficient Content Marketing In 2016

10 Must-Have Tools For Efficient Content Marketing In 2016 | Digital Content Marketing | Scoop.it
According to eMarketer, 60% of marketers are producing at least one piece of content everyday. And with the way content marketing is picking up in the digital industry, this number is only going to increase. Thankfully though, there are a number of tools in the industry now, that can help marketers manage their time more…
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Batman, Pokemon, and the heart of marketing

Batman, Pokemon, and the heart of marketing | Digital Content Marketing | Scoop.it
There's lots of lovin' and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing
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Facebook Live Video Map Shows Global Broadcasts: This Week in Social Media : Social Media Examiner

Facebook Live Video Map Shows Global Broadcasts: This Week in Social Media : Social Media Examiner | Digital Content Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Live Map, Twitter Audience Platform, Instagram Analytics)
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Mastercard's famous logo now looks like a hipster tattoo

Mastercard's famous logo now looks like a hipster tattoo | Digital Content Marketing | Scoop.it
The company's wallet-weary symbol gets an upgrade
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Content Shock: Why content marketing is not a sustainable strategy - Schaefer Marketing Solutions: We Help Businesses {grow}

Content Shock: Why content marketing is not a sustainable strategy - Schaefer Marketing Solutions: We Help Businesses {grow} | Digital Content Marketing | Scoop.it
Rising content levels and limited attention will create a content shock making it more difficult for marketers to get their message through.
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Facebook content strategy is a timebomb for inbound marketing

Facebook content strategy is a timebomb for inbound marketing | Digital Content Marketing | Scoop.it
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
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Facebook Live Rolls Out Continuous Streaming: This Week in Social Media : Social Media Examiner

Facebook Live Rolls Out Continuous Streaming: This Week in Social Media : Social Media Examiner | Digital Content Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Live, Twitter Character Count, Instagram Media Buying)
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10 Killer Social Media Advertising Hacks For Content Marketers

10 Killer Social Media Advertising Hacks For Content Marketers | Digital Content Marketing | Scoop.it
Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive com…
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Rebekah Radice's Facebook Wall: Want to communicate with your audience through powerful storytelling? These powerful storytelling tips can help boost your content marketing and reach more people!

Rebekah Radice's Facebook Wall: Want to communicate with your audience through powerful storytelling? These powerful storytelling tips can help boost your content marketing and reach more people! | Digital Content Marketing | Scoop.it
Telling stories is a powerful way to communicate. In today's information-dense world, stories are the difference between being remembered or forgotten.
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How Mobile Today Is Like TV Six Decades Ago

How Mobile Today Is Like TV Six Decades Ago | Digital Content Marketing | Scoop.it
All of the growth in advertising right now is targeted at that little screen people carry with them everywhere.
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The Psychology of Color in Marketing and Branding

The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?
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