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Where Social Media Will Take Us in 2013

Where Social Media Will Take Us in 2013 | Digital Content Marketing | Scoop.it
These four trends show just has fast technology and social media are evolving -- and how you need to respond.
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5 Ways to Increase Your Content Marketing Success Rate | Cision

5 Ways to Increase Your Content Marketing Success Rate | Cision | Digital Content Marketing | Scoop.it
“Content marketing done well does great things for brands. Done poorly, it can create public backlash. Increase your content marketing success with five tactics.”
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Storytelling 101 from the founder of the Moth: Be vulnerable

Storytelling 101 from the founder of the Moth: Be vulnerable | Digital Content Marketing | Scoop.it
The founder of the Moth offers a few tips on how brands can tell their stories better.
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How Google is Taking Over Content Advertising | SEJ

How Google is Taking Over Content Advertising | SEJ | Digital Content Marketing | Scoop.it
Google is the search giant. But are they taking over more than just the online search engine industry? Find out why you need to invest in content marketing.
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The 5 best branded content works from around the world - Marketing magazine Australia (blog)

The 5 best branded content works from around the world - Marketing magazine Australia (blog) | Digital Content Marketing | Scoop.it
Branded content was the talk of Cannes this year. Danielle Long picks her favourites and analyses why these five pieces of branded content from around the world impressed audiences.
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29 Awesome Content Marketing Quotes

29 Awesome Content Marketing Quotes | Digital Content Marketing | Scoop.it
In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape.
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Brand Journalism 101: A Guide for the Freelance Writer

Brand Journalism 101: A Guide for the Freelance Writer | Digital Content Marketing | Scoop.it
Everyone is talking about brand journalism, but what does it really mean for freelance journalists today?
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10 Great Examples of User Generated Content Campaigns | Postano

10 Great Examples of User Generated Content Campaigns | Postano | Digital Content Marketing | Scoop.it
See the best and most creative user generated content campaigns from brands worldwide and learn UGC campaign best practices
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A Simple Content Marketing Strategy for Creative Folks - Copyblogger

A Simple Content Marketing Strategy for Creative Folks - Copyblogger | Digital Content Marketing | Scoop.it
“This is a simple content marketing strategy guide for creative people who understand content marketing's potential, but have no idea how to get started ...”
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5 Storytelling Lessons From Game Of Thrones

5 Storytelling Lessons From Game Of Thrones | Digital Content Marketing | Scoop.it
Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The Game of Thrones. Not only is it just great programming. It’s also an amazing opportunity to learn about the art of st…
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The Weekly Measure: Interactive Content, Native Advertising & Improving SEO with the H1 Tag

The Weekly Measure: Interactive Content, Native Advertising & Improving SEO with the H1 Tag | Digital Content Marketing | Scoop.it
“Weekly round-up of the latest news in content marketing, paid search, SEO, social media, and more!”
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Think like a publisher: Best practices in brand journalism

Think like a publisher: Best practices in brand journalism | Digital Content Marketing | Scoop.it
By adopting publisher practices, companies can create content that builds trust with potential customers and deepens relationships with existing customers.
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Adobe’s Slate Is A Visual Storytelling App For The iPad

Adobe’s Slate Is A Visual Storytelling App For The iPad | Digital Content Marketing | Scoop.it
 With Slate, Adobe is launching a new text- and photo-centric storytelling app for the iPad today.
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How Facebook Fans Can Inform Your Content Marketing Strategies

How Facebook Fans Can Inform Your Content Marketing Strategies | Digital Content Marketing | Scoop.it
“Find out more about how your Facebook fans can inform your content marketing strategies. Here are 3 ways brand marketers can draw insights from Facebook fans.”
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The best Cannes season for content marketers - Marketing

The best Cannes season for content marketers - Marketing | Digital Content Marketing | Scoop.it
“The best Cannes season for content marketers, Cannes Lions 2014 was the year of Kanye West, Courtney Love and Jared Leto. It was also the year that content was most notable for its absence among the top awards winners.”
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7 Seasons of Mad Men in 36 Seconds - Huffington Post

7 Seasons of Mad Men in 36 Seconds - Huffington Post | Digital Content Marketing | Scoop.it
If you watch the main title sequence one more time perhaps you can see the full arc of series and its characters in this brief 36 seconds.
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Go Beyond Infographics: Here’s How to Make a Bigger Impact With 'Gifographics'

Learn what a gifographic is, discover 10 of the best, and learn how to make one for your brand – Content Marketing Institute.

Via Kamal Bennani
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Gina Tucker's curator insight, June 12, 4:59 PM

What a time to be alive! The future is here 

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What People Like to Share More on Social Media [INFOGRAPHIC]

What People Like to Share More on Social Media [INFOGRAPHIC] | Digital Content Marketing | Scoop.it
Everyone is sharing different types of content on social networks with their friends and family. The increase in competition has made internet marketing gurus to rethink on their marketing strategies.
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Avoid these 11 content marketing mishaps

Avoid these 11 content marketing mishaps | Digital Content Marketing | Scoop.it
Simply creating or curating posts is not enough. Feeble headlines, faulty metrics and targeting the wrong audience on the wrong channels can undermine your campaign.
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INFOGRAPHIC: The Secret to Content Marketing

INFOGRAPHIC: The Secret to Content Marketing | Digital Content Marketing | Scoop.it
Wondering how to make your content go viral, getting into several different networks? You might just be making a key mistake, such as lacking a directed strategy.
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How Storytelling Can Create More Buzz For Your Brand - Business 2 Community

How Storytelling Can Create More Buzz For Your Brand - Business 2 Community | Digital Content Marketing | Scoop.it
“Today it’s not about who you are online, but rather how people can relate to you and/or your personal brand. In order to create new leads for your business it is important to recognize that getting…”
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User-Generated Content: How to Get It and Why You Should - Business 2 Community

User-Generated Content: How to Get It and Why You Should - Business 2 Community | Digital Content Marketing | Scoop.it
User-generated content. What do those 3 words mean to you? The phrase tends to get thrown around in the marketing world but a lot of people don’t actually know the purpose or understand what it mea…
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Marco Favero's curator insight, April 20, 4:40 PM

aggiungi la tua intuizione ...

SENAME Interactive's comment, April 21, 12:49 AM
One of the best ways of content creation is user generated content. It actually works.
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Every Brand Is A Story but Does That Make It 'Transmedia'?

Every Brand Is A Story but Does That Make It 'Transmedia'? | Digital Content Marketing | Scoop.it
Every brand has a story but a Transmedia brand story identifies defining principles and archetypes and creates a story-based strategy for consistently developing the storyworld and guiding its direction.

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 20, 2:44 AM


Dr. Pamela Rutledge:  '“Transmedia,” from a psychologist’s perspective, is how we learn about everything–assembling the pieces of what we know from various sources into a whole understanding.'

Dr. Pamela Rutledge's comment, April 20, 11:40 AM
Thanks for the rescoop!
Anna Font Massagué's curator insight, April 26, 1:17 PM

He trobat aquest contingut a través del cercador de Scoop.it, en el qual he escrit: ''Transmedia'', i automàticament m'ha suggerit ''interesting topics about <<transmedia>>''. He fet clic en la primera suggerència que m'ha ofert: '''Transmedia: Storytelling for the Digital Age'', que és una sèrie de continguts curats per l'usuari ''The Digital Rocking Chair''. Aleshores, he seleccionat aquest contingut en concret degut al meu interés.

 

Aquest article prové de la pàgina web de la Dr. Pamela Rutledge (directora del ''Media Psychology Research Center''), la qual es dedica a analitzar la intersecció entre el comportament humà i la tecnologia. En el post ens diu que tota marca explica una història al darrere, i que aquesta història és el resultat de la intersecció entre la passió del creador i la intenció dels objectius que vol assolir. A la vegada, ens diu que aquesta història, es vulgui o no, es transmet a través de múltiples plataformes (TV, web, mòbil, amics...). A partir d'aquí ens explica que, de tota manera, comporta i implica força feina crear una narrativa transmèdia coherent i consistent que tingui l'eficàcia que tota marca busca. Com a conclusió, ens diu que crear una transmèdia en una marca és tota una estratègia de mercat.

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Infographic: What Gen Z Wants From Brands

Infographic: What Gen Z Wants From Brands | Digital Content Marketing | Scoop.it
There's a new generation with buying power on the loose. Here's what they want for you.
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Why The Future Of Online Advertising Looks A Lot Like Television - Forbes

Why The Future Of Online Advertising Looks A Lot Like Television - Forbes | Digital Content Marketing | Scoop.it
As digital video ads drive overall advertising industry growth, it's apparent that online advertising increasingly will look like television.
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Why We're More Likely To Remember Content With Images And Video (Infographic)

Why We're More Likely To Remember Content With Images And Video (Infographic) | Digital Content Marketing | Scoop.it
Without a visual component, your message might not be getting heard.
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