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10 Trends Shaping the Future of Branded Content - Adweek

10 Trends Shaping the Future of Branded Content - Adweek | Digital Content Marketing | Scoop.it
As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't.
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Single-story apps and virtual reality storytelling

Project Syria an example of how virtual reality technology is being applied to news, in this case creating an immersive experience that reconstructs real scenes and events that took place in Syria. Producer Nonny de la Peña explains how the project was created..

 

[To skip directly to this segment in YouTube, go to 3' 19".]


Via mirmilla, Soraia Ferreira
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StoryCode Reports - The Promise and Realities of Creating Immersive Media Projects - Best Practices

StoryCode Reports - The Promise and Realities of Creating Immersive Media Projects - Best Practices | Digital Content Marketing | Scoop.it
This report takes a deep dive into audience numbers and behaviors for a few key immersive media projects, and puts the spotlight on the top practitioners in an emerging craft.
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SXSW: The dawning of a transmedia world? - MediaTel Newsline

SXSW: The dawning of a transmedia world? - MediaTel Newsline | Digital Content Marketing | Scoop.it
This is the year for transmedia, writes Cedar's Kim Willis - where making an impact means giving people a deep, sensory and immersive experience.
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Digital Content Marketing | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
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Transmedia Storytelling: It’s the Story, Stupid

Transmedia Storytelling: It’s the Story, Stupid | Digital Content Marketing | Scoop.it
In transmedia storytelling, the locus of control is with the audience
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Why Should Advertisers Care About Great Journalism? - Huffington Post UK

Why Should Advertisers Care About Great Journalism? - Huffington Post UK | Digital Content Marketing | Scoop.it
A listicle is for laughs but a newspaper is for life.
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The battle between great ads and content? It's a phoney war at best - The Guardian

The battle between great ads and content? It's a phoney war at best - The Guardian | Digital Content Marketing | Scoop.it
As the history of advertising reveals, strong ads and content have coexisted without much conflict for years. But there is a new threat to agencies on the horizon, writes Mark Boyd
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Transmedia Live: The next generation of storytelling

Transmedia Live: The next generation of storytelling | Digital Content Marketing | Scoop.it
Documentary film can be more than an honest film on a giant screen. Discovering the virtually uncharted territory of interactive documentary, artists and journalists Dan Archer, Elaine Sheldon and ...
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5 Digital Marketing Lessons Taught By Transmedia Storytelling

5 Digital Marketing Lessons Taught By Transmedia Storytelling | Digital Content Marketing | Scoop.it
Learn from 6 companies how transmedia storytelling is the (not so) secret ingredient to digital marketing success.
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Should journalism worry about content marketing?

Should journalism worry about content marketing? | Digital Content Marketing | Scoop.it
At a glance, the Daily Growl could be any morning news meeting held in the
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Brand Journalism, Native Advertising and Branded Content

Brand Journalism, Native Advertising and Branded Content | Digital Content Marketing | Scoop.it
What are brand journalism, native advertising and branded content? Are these terms interchangeable and what purposes do these ideas serve?
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Why video game engines may power the future of film and architecture

Epic Games, the company best known for Gears of War, has a very different plan for this generation of video games — one that expands far beyond what games are typically assumed to be.
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5 Ways Businesses Are Using Visual Storytelling on Facebook |

5 Ways Businesses Are Using Visual Storytelling on Facebook | | Digital Content Marketing | Scoop.it
Use visual storytelling to launch clever campaigns, create community, integrate fan generated content and share history with images on Facebook.
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Interactive Docs for the Nonbelievers

Interactive Docs for the Nonbelievers | Digital Content Marketing | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 10, 3:56 PM


Robinder Uppal & Marc Serpa Francoeur:  "A checklist of great interactive documentaries" ...

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Transmedia Storytelling: Protecting your Intellectual Property

Guest Post by Elaine K. Phillips So you’ve shot a film—a gorgeous story that’s haunted you for years. You couldn’t be more proud. Everyone who sees it encourages you to take it to Sundance, and you...

Via Simon Staffans
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Simon Staffans's curator insight, March 17, 2:56 PM

IP protection - pretty important for anyone.

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Why Social Media Advertising Is Set To Explode In The Next 3 Years - Marketing Land

Why Social Media Advertising Is Set To Explode In The Next 3 Years - Marketing Land | Digital Content Marketing | Scoop.it
Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.
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It's Not Enough To Be Fast: How Emulating Human Interaction Is Key To ... - Co.Create

It's Not Enough To Be Fast: How Emulating Human Interaction Is Key To ... - Co.Create | Digital Content Marketing | Scoop.it
Neuromarketing expert Douglas Van Praet says to improve digital messaging, think humans before apps and feelings before words.
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Facebook, Oculus And The Future Of Virtual Reality

Facebook, Oculus And The Future Of Virtual Reality | Digital Content Marketing | Scoop.it
 Editor’s note: Dan Kaplan helps startups tell their stories. He’s done marketing for Twilio, Asana and Salesforce and blogs about marketing, growth, and storytelling at Threadling.
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Transmedia Storytelling: The Heart behind the Hype

Transmedia Storytelling: The Heart behind the Hype | Digital Content Marketing | Scoop.it
Written by Elaine K. Phillips Admit it: You primarily joined Pottermore because of the Sorting Hat. Still, not only because of the Sorting Hat. We join Pottermore to read the new shorts J. K. Rowli...
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3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House Of Cards

It is no secret that storytelling has become the pinnacle practice of 2015. So what can content marketers learn from some of the best stories going right now?
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Brand Journalism: Using Content to Improve Sales

Brand Journalism: Using Content to Improve Sales | Digital Content Marketing | Scoop.it
If you’ve been following the brand journalism debate, you’ll know a lot of wild claims are in play. A recent post on LinkedIn Pulse categorically stated brand journalism activity is only suitable for the upper reaches of the marketing funnel.
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The Best Damn List of Content Marketing Tools...EVER!

The Best Damn List of Content Marketing Tools...EVER! | Digital Content Marketing | Scoop.it
Find the best content marketing tools to use for your website from this list to create highly targeted content that meet your online goals.
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Jeroen Lugtigheid's curator insight, March 10, 7:40 AM

Welke instrumenten kun je het beste gebruiken om je content marketing succesvol op te zetten? Best een hoop volgens dit artikel. Je zult ze nooit allemaal gebruiken of zelfs maar uitproberen. Het zijn er namelijk VEEL. Maar een mooi overzicht is het zeker. Haal hier de juiste tools voor jezelf uit.

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The World's Top 10 Most Innovative Companies of 2015 in Advertising/Marketing

The World's Top 10 Most Innovative Companies of 2015 in Advertising/Marketing | Digital Content Marketing | Scoop.it
From brands dropping cultural truth bombs to Greenpeace razing web clutter, today's best advertising doesn't resemble advertising at all.
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Content Marketing vs Brand Journalism vs SEO

Content Marketing vs Brand Journalism vs SEO | Digital Content Marketing | Scoop.it
Brand JournalismThere is a new buzzword in town: Brand Journalism.When I Google for "Brand Journalism" I see interesting results.#1 is an article on AdAge,com titled Brand Journalism is a Modern Marketing Imperative.#2 is an article on...
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