Business 2 Community The Connection Between Anecdotes and Storytelling in Business Communications Business 2 Community Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form.
In March 2011 Jake Price, a freelance producer for the BBC, journeyed to Tohoku, Japan to document the devastation left in the wake of the Pacific tsunami. The (RT @countUP: Top story: What's the Future of Storytelling?
How Emotional Storytelling Makes a Good Story Great for Business The Content Standard by Skyword (blog) I found what makes a good story great when I clicked a Google link and landed on a Yahoo! Answers page.
The big problem with storytelling is it's a one-way street, with your brand doing all the talking. The smartest brands are switching to storymaking, in which you gather and spread the tales of your customers.
VentureBeat Broken content marketing? Hint: It's about getting the right leads, not more leads VentureBeat Recently, my business did a purge of contact records we had collected over the years that were never going to convert into clients.
Content Production And The Agency Of The Future MediaPost Communications As the eyeballs of so many influencers and potential consumers continue to turn en masse toward digital content, agencies must embrace new paradigms faster than ever before.
The Past, Present, and Future of Content Discovery Forbes Content is data that's stored on the Internet. It comes in many different forms – articles, videos, audio files, graphics – and it's housed on websites and web pages.
Ten Ways to be a Mythic Content Whisperer Huffington Post Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.
Over at the NY Times, Anna North asks if we can become more creative by using an unusual search engine called Yossarian that purports to help us see things in new ways—ways that go beyond the predictable associations we’re inclined to make when...
When you're talking about leaders of content marketing, Red Bull is one of the first names that come to mind. Read about how the energy drink company's focus on people and stories, rather than its product, helped turn its customers into fans.
Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.
NBCNews.com Heart to Heart: Apple Watch Hints at Future of Digital Flirting NBCNews.com Emoticons may have just been the beginning. The loving messages of the future could be much more intimate — and much stranger.