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Why brands are letting consumers power their advertising - iMediaConnection.com

Why brands are letting consumers power their advertising - iMediaConnection.com | Digital Content Marketing | Scoop.it
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Broken content marketing? Hint: It's about getting the right leads, not more leads - VentureBeat

Broken content marketing? Hint: It's about getting the right leads, not more leads - VentureBeat | Digital Content Marketing | Scoop.it
VentureBeat
Broken content marketing? Hint: It's about getting the right leads, not more leads
VentureBeat
Recently, my business did a purge of contact records we had collected over the years that were never going to convert into clients.
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Content Production And The Agency Of The Future - MediaPost Communications

Content Production And The Agency Of The Future - MediaPost Communications | Digital Content Marketing | Scoop.it
Content Production And The Agency Of The Future
MediaPost Communications
As the eyeballs of so many influencers and potential consumers continue to turn en masse toward digital content, agencies must embrace new paradigms faster than ever before.
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The Past, Present, and Future of Content Discovery - Forbes

The Past, Present, and Future of Content Discovery - Forbes | Digital Content Marketing | Scoop.it
The Past, Present, and Future of Content Discovery
Forbes
Content is data that's stored on the Internet. It comes in many different forms – articles, videos, audio files, graphics – and it's housed on websites and web pages.
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Ten Ways to be a Mythic Content Whisperer - Huffington Post

Ten Ways to be a Mythic Content Whisperer - Huffington Post | Digital Content Marketing | Scoop.it
Ten Ways to be a Mythic Content Whisperer
Huffington Post
Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.
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Why brands are un-friending Facebook

Why brands are un-friending Facebook | Digital Content Marketing | Scoop.it
Some giants are now turning away from Facebook. Why?
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As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside - Wall Street Journal

As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside - Wall Street Journal | Digital Content Marketing | Scoop.it
Wall Street Journal As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside Wall Street Journal The shift has spawned antitrust investigations world-wide as some online publishers complain Google wields its extensive influence over...
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The Top 10 Benefits Of Social Media Marketing - Forbes

The Top 10 Benefits Of Social Media Marketing - Forbes | Digital Content Marketing | Scoop.it
The Top 10 Benefits Of Social Media Marketing
Forbes
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it's still in the spotlight.
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Interactive Video Ads Create Two-Way Communication

Interactive Video Ads Create Two-Way Communication | Digital Content Marketing | Scoop.it
Interactive video ads offer engagement between viewer and advertiser. The format is relatively new but growing fast, according to a new eMarketer report, and there are best practices for how to approach this ad unit with potentially big payoff.
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How Effective Is Content Marketing?

How Effective Is Content Marketing? | Digital Content Marketing | Scoop.it
It seems only yesterday the world was discussing how brands could shape public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing. The theory behind content marketing is quite straightforward: people like good content, so why [...]
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Jeroen Lugtigheid's curator insight, August 4, 4:29 AM

Een interessant artikel op Forbes waar Dan Matthews zeer kritisch kijkt naar het 'nieuwe' concept van content marketing. Zijn conclusie lijkt te zijn dat als je het niet kwalitatief goed doet je net zo goed en voor een stuk minder budget een banner of ad kunt plaatsen.

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If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic) - Entrepreneur

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic) - Entrepreneur | Digital Content Marketing | Scoop.it
Entrepreneur
If You Publish Content and Don't Promote It, Will Anyone See It?
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10 Things To Know In Advertising - Business Insider

10 Things To Know In Advertising - Business Insider | Digital Content Marketing | Scoop.it
10. Chat app Kik could be the future of advertising, The Wall Street Journal argues. The app uses "chat bots" to interact with users and apparently, four in 10 U.S. teens are said to use the app. Essentially, brands can use Kik ...
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The Science of Viral Content: Which Emotions Make Us Share?

The Science of Viral Content: Which Emotions Make Us Share? | Digital Content Marketing | Scoop.it
Men, women, Millennials and Baby Boomers all have different emotional responses to viral content, according to a new study by Frac.tl. (The Science of Viral Content: Which Emotions Make Us Share?
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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Digital Content Marketing | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.

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Heart to Heart: Apple Watch Hints at Future of Digital Flirting - NBCNews.com

Heart to Heart: Apple Watch Hints at Future of Digital Flirting - NBCNews.com | Digital Content Marketing | Scoop.it
NBCNews.com
Heart to Heart: Apple Watch Hints at Future of Digital Flirting
NBCNews.com
Emoticons may have just been the beginning. The loving messages of the future could be much more intimate — and much stranger.
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20 Amazing Examples Of Brand Content Marketing Hubs

20 Amazing Examples Of Brand Content Marketing Hubs | Digital Content Marketing | Scoop.it
Here are 20 amazing examples of brand content marketing hubs. What’s your favorite?
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Kevin Spacey challenges Content Marketing World 2014 attendees to tell better ... - The Plain Dealer - cleveland.com

Kevin Spacey challenges Content Marketing World 2014 attendees to tell better ... - The Plain Dealer - cleveland.com | Digital Content Marketing | Scoop.it
Kevin Spacey challenges Content Marketing World 2014 attendees to tell better ...
The Plain Dealer - cleveland.com
"The audience has spoken. They want stories.
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The Future of Mobile Phones

The Future of Mobile Phones | Digital Content Marketing | Scoop.it
Here is a look at the most innovative technologies that dropped in 2013 (In a world where scroll-activated animation is somehow a thing, one man dares to stand up to the establishment.
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How Hyperlocal Mobile Advertising Changes Everything - Marketing Land

How Hyperlocal Mobile Advertising Changes Everything - Marketing Land | Digital Content Marketing | Scoop.it
How Hyperlocal Mobile Advertising Changes Everything Marketing Land If the app also happens to be supported by ads, it's highly likely that these coordinates will be passed along to the ad network or ad exchange that sells the ad space to...
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Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO] | Digital Content Marketing | Scoop.it
In the wake of John Oliver’s epic rant against native advertising on his show, "Last Week Tonight" (second video, below), Robin Carey and I sat down to discuss the implications.
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How To Transform Your Brand Into A Movement - Forbes

How To Transform Your Brand Into A Movement - Forbes | Digital Content Marketing | Scoop.it
How To Transform Your Brand Into A Movement
Forbes
Digital technology has changed marketing to such an extent that most brands still struggle to adapt.
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How To Stop Failing At Content Marketing

How To Stop Failing At Content Marketing | Digital Content Marketing | Scoop.it
Content is not a long-form version of advertising, but an extension of publishing
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Five content marketing lessons you can learn from magazines - The Guardian (blog)

Five content marketing lessons you can learn from magazines - The Guardian (blog) | Digital Content Marketing | Scoop.it
The Guardian (blog)
Five content marketing lessons you can learn from magazines
The Guardian (blog)
With an increasing number of companies embarking on content marketing, the media landscape is becoming exceptionally noisy.
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Marketing 101: The Art of Storytelling - Entrepreneur

Marketing 101: The Art of Storytelling - Entrepreneur | Digital Content Marketing | Scoop.it
Entrepreneur
Marketing 101: The Art of Storytelling
Entrepreneur
In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell.
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The Top 15 Social Media Mistakes to Avoid - Jeffbullas's Blog

The Top 15 Social Media Mistakes to Avoid - Jeffbullas's Blog | Digital Content Marketing | Scoop.it
Social media is now the most popular online activity, but how should businesses do it right? Here are the top 15 social media mistakes to avoid.
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