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A Future for the News Industry

A Future for the News Industry | Digital Content Marketing | Scoop.it
The decline of the news business is not inevitable, if we connect to our best customers.
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Instagram Rolls Out Live Video: This Week in Social Media : Social Media Examiner

Instagram Rolls Out Live Video: This Week in Social Media : Social Media Examiner | Digital Content Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Twitter Live Broadcast, Facebook Live 360, Instagram Live Video)
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8 Eye-Catching Digital Marketing Stats From This Week

8 Eye-Catching Digital Marketing Stats From This Week | Digital Content Marketing | Scoop.it
Pokemon Go lifts up the hood, Pespi’s fiasco explained and do Snapchat ads work?
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How blockchain could soon affect everyday lives

How blockchain could soon affect everyday lives | Digital Content Marketing | Scoop.it
Could 2017 be the year of blockchain, when the digital transaction system breaks free from computer geeks to make an impact on ordinary households?
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Written by a robot: Will algorithms kill journalism?

Written by a robot: Will algorithms kill journalism? | Digital Content Marketing | Scoop.it
Israeli startup Articoolo claims its AI engine can create original content on any topic in just minutes – and we won't know the difference.
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10 mega digital marketing stats from this week

10 mega digital marketing stats from this week | Digital Content Marketing | Scoop.it
We’ve got stats on just about everything this week. The roundup ranges from news about data privacy to Mother’s Day spend and so much more.
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Four things brands must do to overcome content shock

Four things brands must do to overcome content shock | Digital Content Marketing | Scoop.it
If you haven't yet heard of 'content shock' then you may be an unknowing victim of its effects. Here is what you need to know about it - and how you can avoid it.
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Vice CEO: Brands are investing too much in platforms and not enough in exclusive content

Vice CEO: Brands are investing too much in platforms and not enough in exclusive content | Digital Content Marketing | Scoop.it
Shane Smith says brands are investing in platforms but not thinking about the content to “fill the pipe” as it announces a series of mobile content deals
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The digital deluge is making a case for just-in-time marketing

The digital deluge is making a case for just-in-time marketing | Digital Content Marketing | Scoop.it
Some of today’s most successful marketers can attribute their achievements to decade-old wisdom dating back to post-war Japan’s ‘just-in-time’ approach.
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5 Thought-Provoking Statistics about Digital | Digital Marketing Blog

5 Thought-Provoking Statistics about Digital | Digital Marketing Blog | Digital Content Marketing | Scoop.it
Source: 5 Thought-Provoking Statistics about Digital | Digital Marketing Blog Digital is everywhere, and therefore we no longer need barriers between the physical and digital worlds. What matters is no longer the website, the mobile application, or the web content; rather, it’s the experience offered by the brand, and the role of digital in this…
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How to Use Pinterest to Understand Your Niche

How to Use Pinterest to Understand Your Niche | Digital Content Marketing | Scoop.it
You can use Pinterest to understand your customers, analyze your competitors and brainstorm new product and content ideas. We show you how to do it.
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Snapchat to create its own original series as it expands 'Shows' platform

Snapchat to create its own original series as it expands 'Shows' platform | Digital Content Marketing | Scoop.it
Snapchat has announced a deal with a US media company to make its first original series for its Shows platform.
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The luckiest person on Earth? Meet the man who films the world's most beautiful places for a living

The luckiest person on Earth? Meet the man who films the world's most beautiful places for a living | Digital Content Marketing | Scoop.it
The luckiest person on Earth? Meet the man who films the world's most beautiful places for a living https://t.co/b41W4wqd5F
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Introducing Ad Age's 25 Marketing Technology Trailblazers 2017

Introducing Ad Age's 25 Marketing Technology Trailblazers 2017 | Digital Content Marketing | Scoop.it
From challenging the digital duopoly to promoting marketing tech itself, these innovators are redefining the way brands succeed.
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Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Constant Content: The Silver Bullet for Failing Content Marketing Strategy | Digital Content Marketing | Scoop.it
The State of Content Marketing Survey told us that 92% of marketers don't have a clear plan for content marketing. The only answer: the constant content approach.
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Google's video recognition robots are easily deceived, research shows

Google's video recognition robots are easily deceived, research shows | Digital Content Marketing | Scoop.it
Google's ability to use its computer systems to spot extremist videos online has been called into question after researchers managed to easily deceive software that the internet giant uses to identify clips.
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Mobileye-Intel: The good, the bad and the ugly

Mobileye-Intel: The good, the bad and the ugly | Digital Content Marketing | Scoop.it
The $15.3 billion sale proves that Israeli technology is unstoppable, but it also shows how little Israelis really profit from it. Meanwhile, the BDS movement should just throw in the towel.
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Digital Marketing Strategy: An A to Z Glossary

Digital Marketing Strategy: An A to Z Glossary | Digital Content Marketing | Scoop.it
Building a digital marketing strategy? This glossary explains many of the terms used by top digital marketers, and gives hands-on tips to use them.
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Red Bull’s Gall On The Perfect Formula For Branded Content |

Red Bull’s Gall On The Perfect Formula For Branded Content | | Digital Content Marketing | Scoop.it
BARCELONA -- Most people in the media and marketing industries know that Red Bull is amongst the most celebrated of pioneer companies when it comes to branded content.

Th
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Telcos better source of data insights than Google, say digital marketers

Telcos better source of data insights than Google, say digital marketers | Digital Content Marketing | Scoop.it
A new study finds that 67 percent of brands consider telecoms operators to be a better original source of data insights than Google, Apple and Samsung. Despite this 48 percent of the companies surv…
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10 epic digital marketing stats from this week

10 epic digital marketing stats from this week | Digital Content Marketing | Scoop.it
We’ve got a myriad of digital marketing stats for you this week.
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Content Marketing Is Dead: 2017 Is All About Storytelling

Content Marketing Is Dead: 2017 Is All About Storytelling | Digital Content Marketing | Scoop.it
Storytelling: Content marketing has changed. The experts say it is all about the story. Read about the 5 points to consider when crafting your content.
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Stop Creating For The Algorithms

Stop Creating For The Algorithms | Digital Content Marketing | Scoop.it
Too many people feel compelled to only create what will make the robot's algorithms happy. Stop it!
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5 Ways to Persuade Via Social Media : Social Media Examiner

5 Ways to Persuade Via Social Media : Social Media Examiner | Digital Content Marketing | Scoop.it
Do you want to build trust and influence on social media? Discover five ways to use social proof to give customers a more authentic view of your business.
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How Red Bull Became a Media Company

How Red Bull Became a Media Company | Digital Content Marketing | Scoop.it
Amid the rise of digital video, Red Bull has strategically positioned itself as a media company that just happens to sell energy drinks.
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