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Eye-Tracking Technologies Are About to Make Advertising Even More Invasive Huffington Post (blog) Advertisers are infamous for their relentless pursuit to learn about even the most mundane details of your life in hopes of selling you something.
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
Tips for Writing Horrifically Effective Content with Stephen King Small Business Trends It's a little strange to acknowledge that someone as famous and prolific as Stephen King is perhaps the ultimate ghostwriter.
Joe Berkowitz: "Filmmakers like Michael Bay are usually interested only in going bigger--trying to top themselves with set pieces and spectacles that succeed through excess. In the technology space, however, there is a constant race to make things smaller."
There are a lot of new terms being used in PR and advertising these days. What do native advertising, brand journalism and sponsored posts have in common? (New post! Is Content-Based Advertising The New Advertorial?
Marketing magazine Australia How Siemens uses storytelling to emotionally engage clients and staff Marketing magazine Australia I think story-telling is an area of expertise that some people have and that isn't necessarily part of corporate comms,...