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The Present and Future of Storytelling.

The Present and Future of Storytelling. | Digital Content Marketing | Scoop.it
Transmedia stories might start on a smartphone app, expand through comics, launch several webisodes or even a TV show, be released as a film, and be explored and experienced through a multiplayer video game.

Via Sylvain Leroux
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Digital Content Marketing
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How Emotional Storytelling Makes a Good Story Great for Business

How Emotional Storytelling Makes a Good Story Great for Business | Digital Content Marketing | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.

Via Kasia Hein-Peters
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Kasia Hein-Peters's curator insight, September 29, 1:04 AM

What is the story about your brand?

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The Connection Between Anecdotes and Storytelling in Business Communications - Business 2 Community

The Connection Between Anecdotes and Storytelling in Business Communications - Business 2 Community | Digital Content Marketing | Scoop.it
Business 2 Community
The Connection Between Anecdotes and Storytelling in Business Communications
Business 2 Community
Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form.
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4 Ways Micro-Content Can Build Your Brand

4 Ways Micro-Content Can Build Your Brand | Digital Content Marketing | Scoop.it
Producing high-quality content to attract and engage your audience is the best, most authentic way to nurture the relationship.
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What's the Future of Storytelling? 'Unknown Spring' Provides Some Answers

What's the Future of Storytelling? 'Unknown Spring' Provides Some Answers | Digital Content Marketing | Scoop.it
In March 2011 Jake Price, a freelance producer for the BBC, journeyed to Tohoku, Japan to document the devastation left in the wake of the Pacific tsunami. The (RT @countUP: Top story: What's the Future of Storytelling?
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4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing - Business 2 Community

4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing - Business 2 Community | Digital Content Marketing | Scoop.it
4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing
Business 2 Community
Storytelling and marketing are closely interrelated.
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Marco Favero's curator insight, September 25, 3:27 AM

aggiungi la tua intuizione ...

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How Emotional Storytelling Makes a Good Story Great for Business - The Content Standard by Skyword (blog)

How Emotional Storytelling Makes a Good Story Great for Business - The Content Standard by Skyword (blog) | Digital Content Marketing | Scoop.it
How Emotional Storytelling Makes a Good Story Great for Business
The Content Standard by Skyword (blog)
I found what makes a good story great when I clicked a Google link and landed on a Yahoo! Answers page.
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Storytelling Is Out: Why Storymaking Is the Future of Brand Marketing

Storytelling Is Out: Why Storymaking Is the Future of Brand Marketing | Digital Content Marketing | Scoop.it
The big problem with storytelling is it's a one-way street, with your brand doing all the talking. The smartest brands are switching to storymaking, in which you gather and spread the tales of your customers.
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Why brands are letting consumers power their advertising - iMediaConnection.com

Why brands are letting consumers power their advertising - iMediaConnection.com | Digital Content Marketing | Scoop.it
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Jeroen Lugtigheid's curator insight, September 22, 3:25 AM
Millennials besteden 30% van hun mediatijd aan content gepubliceerd door hun sociale netwerk. Dat is meer tijd dan aan de traditionele media gezamenlijk (tv, radio, print). Daarnaast is het vertrouwen in deze peer generated content vele malen hoger dan in boodschappen van organisaties. Dit artikel laat zien dat merken en organisaties sterker moeten inzetten op merkambassadeurs.
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Broken content marketing? Hint: It's about getting the right leads, not more leads - VentureBeat

Broken content marketing? Hint: It's about getting the right leads, not more leads - VentureBeat | Digital Content Marketing | Scoop.it
VentureBeat
Broken content marketing? Hint: It's about getting the right leads, not more leads
VentureBeat
Recently, my business did a purge of contact records we had collected over the years that were never going to convert into clients.
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Content Production And The Agency Of The Future - MediaPost Communications

Content Production And The Agency Of The Future - MediaPost Communications | Digital Content Marketing | Scoop.it
Content Production And The Agency Of The Future
MediaPost Communications
As the eyeballs of so many influencers and potential consumers continue to turn en masse toward digital content, agencies must embrace new paradigms faster than ever before.
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The Past, Present, and Future of Content Discovery - Forbes

The Past, Present, and Future of Content Discovery - Forbes | Digital Content Marketing | Scoop.it
The Past, Present, and Future of Content Discovery
Forbes
Content is data that's stored on the Internet. It comes in many different forms – articles, videos, audio files, graphics – and it's housed on websites and web pages.
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Ten Ways to be a Mythic Content Whisperer - Huffington Post

Ten Ways to be a Mythic Content Whisperer - Huffington Post | Digital Content Marketing | Scoop.it
Ten Ways to be a Mythic Content Whisperer
Huffington Post
Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.
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Why brands are un-friending Facebook

Why brands are un-friending Facebook | Digital Content Marketing | Scoop.it
Some giants are now turning away from Facebook. Why?
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Stephen Fry seeking digital makers for global YourFry storytelling project

Stephen Fry seeking digital makers for global YourFry storytelling project | Digital Content Marketing | Scoop.it
Publisher working with WeTransfer to make text, audio and images available for creators alongside new autobiography.
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Can Predictive Technology Make Us Less Predictable?

Can Predictive Technology Make Us Less Predictable? | Digital Content Marketing | Scoop.it
Over at the NY Times, Anna North asks if we can become more creative by using an unusual search engine called Yossarian that purports to help us see things in new ways—ways that go beyond the predictable associations we’re inclined to make when...
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22 rules of User Experience

22 rules of User Experience | Digital Content Marketing | Scoop.it
Pixar’s 22 rules of storytelling adapted for UX — because both are about creating great experiences (RT @UXHow: Pixar’s 22 rules of storytelling adapted for UX: http://t.co/LsANsPfqaz)...
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Red Bull Media House’s Advice for Successful Content Marketing | MarketingSherpa Blog

Red Bull Media House’s Advice for Successful Content Marketing | MarketingSherpa Blog | Digital Content Marketing | Scoop.it
When you're talking about leaders of content marketing, Red Bull is one of the first names that come to mind. Read about how the energy drink company's focus on people and stories, rather than its product, helped turn its customers into fans.
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10 Tips for Managing Your Visual Content (Without Going Crazy) - MarketingProfs.com (subscription)

10 Tips for Managing Your Visual Content (Without Going Crazy) - MarketingProfs.com (subscription) | Digital Content Marketing | Scoop.it
MarketingProfs.com (subscription)
10 Tips for Managing Your Visual Content (Without Going Crazy)
MarketingProfs.com (subscription)
How many visual assets does your organization have?
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The Neurochemistry of Empathy, Storytelling, and the Dramatic Arc, Animated

The Neurochemistry of Empathy, Storytelling, and the Dramatic Arc, Animated | Digital Content Marketing | Scoop.it
What cortisol and oxytocin have to do with a 19th-century German playwright.
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8 Content Campaigns That Have Rocked 2014 (Thus Far)

8 Content Campaigns That Have Rocked 2014 (Thus Far) | Digital Content Marketing | Scoop.it
It says something about our media culture that in a short time the term “native advertising” has gone from industry buzzword to pop culture punch line. The two most memorable references come from HBO.
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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Digital Content Marketing | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.

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Heart to Heart: Apple Watch Hints at Future of Digital Flirting - NBCNews.com

Heart to Heart: Apple Watch Hints at Future of Digital Flirting - NBCNews.com | Digital Content Marketing | Scoop.it
NBCNews.com
Heart to Heart: Apple Watch Hints at Future of Digital Flirting
NBCNews.com
Emoticons may have just been the beginning. The loving messages of the future could be much more intimate — and much stranger.
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20 Amazing Examples Of Brand Content Marketing Hubs

20 Amazing Examples Of Brand Content Marketing Hubs | Digital Content Marketing | Scoop.it
Here are 20 amazing examples of brand content marketing hubs. What’s your favorite?
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Kevin Spacey challenges Content Marketing World 2014 attendees to tell better ... - The Plain Dealer - cleveland.com

Kevin Spacey challenges Content Marketing World 2014 attendees to tell better ... - The Plain Dealer - cleveland.com | Digital Content Marketing | Scoop.it
Kevin Spacey challenges Content Marketing World 2014 attendees to tell better ...
The Plain Dealer - cleveland.com
"The audience has spoken. They want stories.
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The Future of Mobile Phones

The Future of Mobile Phones | Digital Content Marketing | Scoop.it
Here is a look at the most innovative technologies that dropped in 2013 (In a world where scroll-activated animation is somehow a thing, one man dares to stand up to the establishment.
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