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Rescooped by brandinmind from Transmedia: Storytelling for the Digital Age
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Every Brand Is A Story but Does That Make It 'Transmedia'?

Every Brand Is A Story but Does That Make It 'Transmedia'? | Digital Content Marketing | Scoop.it
Every brand has a story but a Transmedia brand story identifies defining principles and archetypes and creates a story-based strategy for consistently developing the storyworld and guiding its direction.

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 20, 2:44 AM


Dr. Pamela Rutledge:  '“Transmedia,” from a psychologist’s perspective, is how we learn about everything–assembling the pieces of what we know from various sources into a whole understanding.'

Dr. Pamela Rutledge's comment, April 20, 11:40 AM
Thanks for the rescoop!
Anna Font Massagué's curator insight, April 26, 1:17 PM

He trobat aquest contingut a través del cercador de Scoop.it, en el qual he escrit: ''Transmedia'', i automàticament m'ha suggerit ''interesting topics about <<transmedia>>''. He fet clic en la primera suggerència que m'ha ofert: '''Transmedia: Storytelling for the Digital Age'', que és una sèrie de continguts curats per l'usuari ''The Digital Rocking Chair''. Aleshores, he seleccionat aquest contingut en concret degut al meu interés.

 

Aquest article prové de la pàgina web de la Dr. Pamela Rutledge (directora del ''Media Psychology Research Center''), la qual es dedica a analitzar la intersecció entre el comportament humà i la tecnologia. En el post ens diu que tota marca explica una història al darrere, i que aquesta història és el resultat de la intersecció entre la passió del creador i la intenció dels objectius que vol assolir. A la vegada, ens diu que aquesta història, es vulgui o no, es transmet a través de múltiples plataformes (TV, web, mòbil, amics...). A partir d'aquí ens explica que, de tota manera, comporta i implica força feina crear una narrativa transmèdia coherent i consistent que tingui l'eficàcia que tota marca busca. Com a conclusió, ens diu que crear una transmèdia en una marca és tota una estratègia de mercat.

Rescooped by brandinmind from Transmedia: Storytelling for the Digital Age
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- BLOG - 2014: Thoughts on Transmedia

- BLOG - 2014: Thoughts on Transmedia | Digital Content Marketing | Scoop.it
For the past couple of years I’ve been asked to contribute to year-end round-ups of the ...

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The Digital Rocking Chair's curator insight, December 8, 2014 1:06 PM


Nick DeMartino:  "For the past couple of years I’ve been asked to contribute to year-end round-ups of the year in media, curated by transmedia producer and blogger Simon Staffans. I’ll post the link to the 2014 edition in a subsequent post, but for now, here’s a version of his questions and my answers."

Michael Kosmides's curator insight, January 24, 7:12 AM

How do you call yourself? And how does that relate to journalism narratives?

Rescooped by brandinmind from How to find and tell your story
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Transmedia Storytelling 101 | Jen Begeal

An overview of transmedia storytelling.  What's now, what's next and how to do it.


Via Kim Zinke (aka Gimli Goose)
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Rescooped by brandinmind from Transmedia: Storytelling for the Digital Age
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From Coke to Burberry: Dynamic or Transmedia Storytelling

From Coke to Burberry: Dynamic or Transmedia Storytelling | Digital Content Marketing | Scoop.it

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The Digital Rocking Chair's curator insight, January 13, 12:59 PM


Dr. Pamela Rutledge:  "Are dynamic storytelling and transmedia storytelling the same thing?"

Rescooped by brandinmind from Transmedia: Storytelling for the Digital Age
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Toy makers use transmedia storytelling to drive sales

Toy makers use transmedia storytelling to drive sales | Digital Content Marketing | Scoop.it

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The Digital Rocking Chair's curator insight, November 29, 2014 12:06 PM


Jordan England-Nelson:  "Rather than rely on popular films to generate buzz for new products, toy companies are creating in-house studios to produce their own video content to get kids excited about new toy lines."

Rescooped by brandinmind from Transmedia content & storytelling
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The Present and Future of Storytelling.

The Present and Future of Storytelling. | Digital Content Marketing | Scoop.it
Transmedia stories might start on a smartphone app, expand through comics, launch several webisodes or even a TV show, be released as a film, and be explored and experienced through a multiplayer video game.

Via Sylvain Leroux
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