How Do I Build the Perfectly Optimize Page? If you're in SEO, you probably hear this question a lot. Sadly, there's no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close.
When purchasing new gadgets, house and other times, buyers turn to social media for reviews and opinions. The following infographic shows the growing importance of ecommercse inbound marketing and how social media influence the buying decisions.
If SEO is dead, social media will be, too, in another five years.
In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?
Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.
Did you know that 90% of all organizations use content in their marketing efforts?
Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Google announced today that ad group-level mobile bids will be coming to enhanced campaigns. The added functionality will be available to all advertisers in May. This is a fairly substantial modification.