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Eating My (Key)Words: Changing The Way We Think About SEO

Eating My (Key)Words: Changing The Way We Think About SEO | Digital Content Marketing - Bassett | Scoop.it
I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words.
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Fifteen years on—and we’re just getting started - Inside Search

Fifteen years on—and we’re just getting started - Inside Search | Digital Content Marketing - Bassett | Scoop.it
Inside Search
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Meet Hummingbird: Google Just Revamped Search To Handle Your Long Questions Better

Meet Hummingbird: Google Just Revamped Search To Handle Your Long Questions Better | Digital Content Marketing - Bassett | Scoop.it
Google has updated its core algorithm that controls the answers we get to queries on its search engine in a bid to make them work better for longer, more complex questions.
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6 Digital Metrics You Should Be Watching

6 Digital Metrics You Should Be Watching | Digital Content Marketing - Bassett | Scoop.it
There are other metrics you should watch -- not just for their absolute value or monthly change, but for the story tell about your brand at a deep level.
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How to Make a Customized Google Map

How to Make a Customized Google Map | Digital Content Marketing - Bassett | Scoop.it
Did you know you can create a totally customizable Google Map?
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Perfecting Keyword Targeting & On-Page Optimization

Perfecting Keyword Targeting & On-Page Optimization | Digital Content Marketing - Bassett | Scoop.it
How Do I Build the Perfectly Optimize Page?
If you're in SEO, you probably hear this question a lot. Sadly, there's no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close.
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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Digital Content Marketing - Bassett | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
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Hans Börjesson's curator insight, September 27, 2013 6:50 AM

Digital marknadsföring

Progressive training's curator insight, November 18, 2013 7:25 AM

The Ultimate Guide To Understanding Digital Marketing 

 

http://goo.gl/ivsB2S

 

Roberto Nocera's curator insight, January 7, 9:24 AM

Digital Marketing Infographic

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Study: The Most Popular Brand Boards on Pinterest

Study: The Most Popular Brand Boards on Pinterest | Digital Content Marketing - Bassett | Scoop.it
A look at Pinterest boards that are the most popular, and receive the most comments.
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SEO Basics: 8 Essentials When Optimizing Your Site

SEO Basics: 8 Essentials When Optimizing Your Site | Digital Content Marketing - Bassett | Scoop.it

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake.

 

Without it, your cake is tasteless, boring, and gets thrown in the trash.


Via Antonino Militello
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Colleen Gray's comment, April 13, 2013 10:16 AM
Love the comparison. It does simplify it all.
Natalie Gallagher's comment, April 13, 2013 11:37 AM
Yep, I thought that too! I'm very graphically orientated, so that pic works for me :-).
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Yelp Now Shows Businesses How Much Money They Make From Yelp

Yelp Now Shows Businesses How Much Money They Make From Yelp | Digital Content Marketing - Bassett | Scoop.it
Yelp released a new tool on Monday that helps local businesses estimate how much revenue they make through the review site.
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Study Finds Google's Penguin Update Getting Stricter Over Time

Study Finds Google's Penguin Update Getting Stricter Over Time | Digital Content Marketing - Bassett | Scoop.it
A study by Portent, an Internet marketing company, shows that Google’s tolerance of spammy links to trigger a Penguin algorithm ranking drop has declined by 30% since the Penguin algorithm launched.
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I’m a Google Glass skeptic and think it’ll be the next Apple Newton

I’m a Google Glass skeptic and think it’ll be the next Apple Newton | Digital Content Marketing - Bassett | Scoop.it
Turns out nerds are crazy about Google GlassRecently I tweeted the following:
i’m a google glass skeptic. Who’s with me?
Turns out most people think Google Glass is going to be awesome.
Sandra Bassett's insight:

This reminds me of that Simpsons episode where Jimbo asks Curly to take a memo on their newton. "Eat up Martha"

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How Does Social Media Affect Purchase Decisions [INFOGRAPHIC]

How Does Social Media Affect Purchase Decisions [INFOGRAPHIC] | Digital Content Marketing - Bassett | Scoop.it

When purchasing new gadgets, house and other times, buyers turn to social media for reviews and opinions. The following infographic shows the growing importance of ecommercse inbound marketing and how social media influence the buying decisions.

 

Source: http://ijustdid.org/2013/02/social-media-and-ecommerce/


Via Jonha Revesencio, Brian Yanish - MarketingHits.com
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healincomfort's curator insight, February 20, 2013 10:30 PM

add your insight...Get Ready it's heeeerrrrreeee

 
Virakboth Hang's comment, March 22, 2013 4:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
Virakboth Hang's comment, March 22, 2013 4:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
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How Will Google Hummingbird Impact Links? Here Are 6 Ways

How Will Google Hummingbird Impact Links? Here Are 6 Ways | Digital Content Marketing - Bassett | Scoop.it
So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?
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Fifteen years on—and we’re just getting started - Inside Search

Fifteen years on—and we’re just getting started - Inside Search | Digital Content Marketing - Bassett | Scoop.it
Inside Search
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SIMS 141 - Search Advertising: Dr. Hal Varian

Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer ...
Sandra Bassett's insight:

This is hilariously old (read: AOL is relevant). However, if you want an overview of how Google search works this is a good tutorial and most of it applies today.

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Google Billion Dollar Adword Auction Secrets Revealed | Infographics

Google Billion Dollar Adword Auction Secrets Revealed | Infographics | Digital Content Marketing - Bassett | Scoop.it
Infographic on Google Adword Secrets on registering and starting a campaign with Promotional PPC keywords and descriptions with title to rank Page one on Google Search
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The best—and worst—times to post to social media | Articles | Home

The best—and worst—times to post to social media | Articles | Home | Digital Content Marketing - Bassett | Scoop.it
Make sure as many fans as possible see your updates. Follow these general time guidelines.
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The Future Of SEO in a Socially Driven World

The Future Of SEO in a Socially Driven World | Digital Content Marketing - Bassett | Scoop.it

If SEO is dead, social media will be, too, in another five years.

 

In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?

 

Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.

 

Read More: http://searchengineland.com/the-future-of-seo-157803


Via Antonino Militello
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Kaye Blum's curator insight, May 19, 2013 5:27 AM

More on the impact of Social Media on SEO

ibs's comment, May 30, 2013 5:21 AM
amazing stuff!!
Media Street Apps's comment, May 30, 2013 6:17 AM
It is
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90% of Organizations Use Content in Marketing [INFOGRAPHIC]

90% of Organizations Use Content in Marketing [INFOGRAPHIC] | Digital Content Marketing - Bassett | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio
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Steven Mallach's curator insight, May 15, 2013 2:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 1:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 8:43 AM

90% of organizations use #Content Marketing....its not the future.

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Maximizing Your Meta Tags for SEO and CTR - Search Engine Journal

Maximizing Your Meta Tags for SEO and CTR - Search Engine Journal | Digital Content Marketing - Bassett | Scoop.it
While it’s true that you no longer need to optimize your meta description and meta keyword tags in order to get your individual webpages ranked highly in t
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Ad Group-Level Mobile Bids Coming to Enhanced Campaigns

Ad Group-Level Mobile Bids Coming to Enhanced Campaigns | Digital Content Marketing - Bassett | Scoop.it
Google announced today that ad group-level mobile bids will be coming to enhanced campaigns. The added functionality will be available to all advertisers in May. This is a fairly substantial modification.
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Will Pongr Be the Next Social Media Giant?

Will Pongr Be the Next Social Media Giant? | Digital Content Marketing - Bassett | Scoop.it
Pongr, a photo-marketing social media tool, connects people with the brands they use and love by asking its users to take and submit photos with a brand’s product or ad.
Sandra Bassett's insight:

It will be interesting to see if this is successful. Social media sites are typically not geared towards marketing ... or at least they used to not be

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Seo Checklist for 2013 (Infographic) - Strategies and Practices to Follow - Seo Sandwitch Blog

Seo Checklist for 2013 (Infographic) - Strategies and Practices to Follow - Seo Sandwitch Blog | Digital Content Marketing - Bassett | Scoop.it
Seo Checklist for 2013 (Infographic) - Which are the out of date seo tactics that needs to be avoided and the newer tactics that needs to be followed.
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Media Creation; Unchained | Visual.ly

Media Creation; Unchained | Visual.ly | Digital Content Marketing - Bassett | Scoop.it
Mobile devices, with the help of social media, are taking over media creation.
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