Digital Content & Influence
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Digital Content & Influence
How businesses and individuals can create brand identity and promote thought leadership through effective digital content marketing.
Curated by Wes Bleed
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The Most Important Content for Small Business

The Most Important Content for Small Business | Digital Content & Influence | Scoop.it
The point of content is to get people to understand you have something that makes sense for them and that your approach can be trusted above all others.
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An Inside Job: How Web Video Can Improve Internal Communications

An Inside Job: How Web Video Can Improve Internal Communications | Digital Content & Influence | Scoop.it
Video is a great way to communicate your company's message, and the best part is, it can always be accessed later when someone has questions.
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10 Ways To Find Inspiration To Develop Content For Your Blog | Jeffbullas's Blog

10 Ways To Find Inspiration To Develop Content For Your Blog | Jeffbullas's Blog | Digital Content & Influence | Scoop.it
It is something all bloggers battle with..coming up with topics, ideas and content for your next post.

I am certainly not immune from this constant challenge of finding inspiration and it continues to be a never ending battle every day.
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How to Create a Killer Personal Branding Campaign

How to Create a Killer Personal Branding Campaign | Digital Content & Influence | Scoop.it
The lessons of traditional marketing can apply to how you present yourself online.
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5 (More) Reasons You Must Use Video in Your Social Media

5 (More) Reasons You Must Use Video in Your Social Media | Digital Content & Influence | Scoop.it
You must use Video for blogging and business success. Let me be blunt. I think its madness - complete madness - to NOT include online video when you try to make your mark online. But yet...some folks don't.
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What Is Thought Leadership? 5 Steps To Get It Right - Forbes

What Is Thought Leadership? 5 Steps To Get It Right - Forbes | Digital Content & Influence | Scoop.it
What is thought leadership? Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do you need to consider developing and publishing thought leadership.
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How to Transform Yourself Into an Agile Business Blogger

How to Transform Yourself Into an Agile Business Blogger | Digital Content & Influence | Scoop.it
Learn how you can become a successful agile business blogger.
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7 Ways to Increase Your Creativity

7 Ways to Increase Your Creativity | Digital Content & Influence | Scoop.it
Editor’s note: This is a contributed post by Jordan Driediger, an entrepreneur, public speaker, and writer from Toronto, Canada. He is the CEO of his own company DM2 Studios LLC.

Via Mark Strozier
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Barbara Monica Pérez Moo's curator insight, February 26, 2013 6:51 PM

Definitivamente un artículo, claro, concreto y preciso acerca de la creatividad.

michel verstrepen's curator insight, February 27, 2013 2:19 AM

reminder ;-)

Fanny Pantoja Zepeda's curator insight, March 23, 2013 11:07 AM
"No hay formula específica que nos de creatividad, pero sí hay caminos para llegar a ella"
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The Secret Sauce Of A Great Blog Post

The Secret Sauce Of A Great Blog Post | Digital Content & Influence | Scoop.it
The secret sauce of blogging is the ability to connect with people on a deep, emotional level.
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Why Your Company Needs - Content Marketing Institute

Why Your Company Needs - Content Marketing Institute | Digital Content & Influence | Scoop.it
A blog and a book helped launch and grow what is now the Content Marketing Institute. Your company needs a book. Here are 8 tips to help you make it happen.
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How to Make Money with Content Marketing | Jeffbullas's Blog

There's been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to generate revenue, it's important to understand how information spreads on the internet.
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Inbound Marketing vs. Outbound Marketing

An overview of new internet marketing strategy, inbound marketing, and its differences from old strategy, outbound marketing.
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New Media: The Same Old Story of ‘Dumb Content’ - Business 2 Community

New Media: The Same Old Story of ‘Dumb Content’ - Business 2 Community | Digital Content & Influence | Scoop.it
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5 Simple Ways Content Builds Trust

5 Simple Ways Content Builds Trust | Digital Content & Influence | Scoop.it
When you offer samples, you showcase your knowledge and how you think. Here are a few ways that content builds trust.
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Creativity in PR: Three Ways to Feed the Inner Beast | Spin Sucks

Creativity in PR: Three Ways to Feed the Inner Beast | Spin Sucks | Digital Content & Influence | Scoop.it
A recent Holmes Report study showed PR professionals think creativity in the industry is ordinary or worse. There are three ways you can feed your inner beast.
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Crap: the single biggest threat to B2B content marketing

Crap: the single biggest threat to B2B content marketing | Digital Content & Influence | Scoop.it
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
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10 Tips and Tricks to Maximize Twitter Use

10 Tips and Tricks to Maximize Twitter Use | Digital Content & Influence | Scoop.it
Here are 10 ways to make the most out of your Twitter experience, whether for social or business purposes.
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8 Ways to Instantly Improve the Quality of Your Marketing Content

8 Ways to Instantly Improve the Quality of Your Marketing Content | Digital Content & Influence | Scoop.it
Learn how to instantly amplify the quality of your content, with tips that don't add much time to the content creation process.
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9 Tactics To Achieve Social Media Marketing Success | Heidi Cohen

9 Tactics To Achieve Social Media Marketing Success | Heidi Cohen | Digital Content & Influence | Scoop.it
With the proliferation of new platforms, expanded content needs and related marketing support, marketers can find social media overwhelming.
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7 Habits of Web-Savvy Entrepreneurs

7 Habits of Web-Savvy Entrepreneurs | Digital Content & Influence | Scoop.it
Web-savvy entrepreneurs are a step ahead of the game. They know tech trends, they try new tools, and they drive major online conversations.If that doesn't sound like you, it's time to adopt these new

Via The Fish Firm
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Kenneth J. Later's comment, December 29, 2012 7:23 PM
The trend is growing, grow your business with it!
asnal abbas's comment, December 31, 2012 8:01 AM
http://www.feceboo.com
Wes Bleed's curator insight, January 6, 2013 7:56 AM

These apply to just about anybody who's active online.

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10 Steps For Building A Content Marketing Strategy - Business 2 Community

10 Steps For Building A Content Marketing Strategy - Business 2 Community | Digital Content & Influence | Scoop.it
Business 2 Community
10 Steps For Building A Content Marketing Strategy
Business 2 Community
Building Content Marketing Strategy As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing.
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7 Unique Content Marketing Ideas to Shake Up Your Campaign

7 Unique Content Marketing Ideas to Shake Up Your Campaign | Digital Content & Influence | Scoop.it
Sometimes your sites content can get stale. Check out our list of 7 unique content marketing ideas to stimulate your content marketing. (Try live streaming your videos to spruce up your content!
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How to Pick the Perfect CTA for Every Blog Post

How to Pick the Perfect CTA for Every Blog Post | Digital Content & Influence | Scoop.it
Learn the methodology to use to select the perfect call-to-action for your blog content.
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10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013 | Digital Content & Influence | Scoop.it
Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013.
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