According to the research, people interrupted by technology score 20% lower on standard cognition tests. Additionally, it seems we cannot concentrate on any one task without distracting ourselves by using social media, emailing or texting.
In 2014, we'll see brands and agencies harness digital advertising in a way that integrates seamlessly with people's busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to use technology to listen more closely and send their messages in an organic and authentic way will succeed.
El periodista de investigación "entra por los ojos"; pero, si queremos seguir siendo competitivos, “tiene que haber algo más detrás de la foto”, una labor de documentación y “curación” de contenidos rigurosa y consistente y un equipo de profesionales con la credibilidad y confianza suficiente como para“dar la cara” frente a sus lectores.
Truth has never been an essential ingredient of viral content on the Internet. But in the stepped-up competition for readers, digital news sites are increasingly blurring the line between fact and fiction, and saying that it is all part of doing business in the rough-and-tumble world of online journalism.
El concepto Síndrome de Fatiga Informativa (IFS) o Technostress, aparece formulado por primera vez en un informe de la agencia Reuters titulado Dying for information? elaborado por el psicólogo Davis Lewis en octubre de 1996 tras estudiar a 1.300 directivos de Reino Unido, USA y Hong Kong.
How do you know if your blog is successful? Which metrics should you track when there are so many of them? Here are 7 key blog metrics, mostly from Google Analytics you can use to help measure and evaluate the success of your blog.
Harendra Jani posted on their whiteboard: “The most important thing in communication is hearing what isn't said.” - Peter Drucker... (RT @40billion: "The most important thing in communication is hearing what isn't said." - Peter Drucker...
It has suddenly become de rigeur to talk about “brand newsrooms”. I first started noticing this particular phenomena enter the marketing vernacular somewhere around the time when Oreo had its breakout ‘Dunk in the dark’ success. Or perhaps it was Coca-Cola who had first dibs on the practice in light of their peerless Content 20:20 initiative. Either way, ‘brand newsrooms’ as an organisational model seem to be on the up and it turns out journalists aren’t too happy at this misappropriation by marketers. Read more at http://www.business2community.com/content-marketing/brand-newsrooms-need-move-reactive-predictive-0702067#KrBuqpl0ZOY6wDZb.99
Happy people do a lot of things. They spend time expressing gratitude, cultivating optimism, practicing kindness, nurturing loving relationships, committing to meaningful goals, savoring life’s little pleasures, and so on and so forth. But they Never…
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