You are the content you publish.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Cómo ya sabrás nos gusta aprovechar cualquier ocasión que tenemos para hablar con los mejores profesionales, aprender de sus errores, escuchar sus consejos y compartirlos contigo.
Juan Rezzónico es el director creativo de la Agencia Don, en Buenos Aires. Conoce todo a cerca de la profesión de los creativos en este post.
Are you sure you want to delete this scoop?
Are gadgets making us dumber? Two new studies suggest they might be. One found that people who are interrupted by technology score 20...
According to the research, people interrupted by technology score 20% lower on standard cognition tests. Additionally, it seems we cannot concentrate on any one task without distracting ourselves by using social media, emailing or texting.
"Our days and nights are full of gadgets that ping, buzz and beep their way into our attention, taking us away from whatever we are doing". And according to two recent studies, electronic gadgets may be making us dumber.
Digital natives need these skills need to land a job Daily CometThey claim they lack the proper business skills and other professional abilities that will help make them good employees.
If you are a digital native and you want to land a job you need to know this!
It was a great year for feminism. Let's celebrate.
In 2014, we'll see brands and agencies harness digital advertising in a way that integrates seamlessly with people's busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to use technology to listen more closely and send their messages in an organic and authentic way will succeed.
The future in business branding.
Tis the season for predictions. Scooped this off of @Brian Yanish - MarketingHits.com. Hope to mashup a bunch of predictions.
A good analysis of Ad Tech trends. 2 things to remember for brands: Connect with your customers on their most trusted device (mobile what else?) at the right place (in-store what else?).
Many people miss out on great opportunities, not because they lack skills or education, but because they lack personal posture.
I remember my parents trying to impart wisdom upon my younger self – and my busy little brain was saying something like: "Yeah, yeah, sure, whatever." And now when I do the same with my teenagers, I
Naomi Simson is an entrepreneur, business owner, leader, manager and mother. Inside the post, she talks about advices we didn't pay attention when we were young.
Naomi Simson: She's who she's.
El periodista de investigación "entra por los ojos"; pero, si queremos seguir siendo competitivos, “tiene que haber algo más detrás de la foto”, una labor de documentación y “curación” de contenidos rigurosa y consistente y un equipo de profesionales con la credibilidad y confianza suficiente como para“dar la cara” frente a sus lectores.
Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag."
I was invited to a Twitter chat last week, and was curious as to how this could work for authors. The chat was about writing great headlines, so the hashtag (#) had the word "headline" in it. I wasn't there at that exact time, but I went to Twitter later and searched on the hashtag (#) to read through the comments.
I can see this as being an amazing promotion tool for authors. And it is free! The author could set up weekly or monthly chats to flesh out their readers. Of course, you must first set up a free Twitter account. For book promotions authors could schedule:
o Weekly or monthly chat to answer book questions
o Chats to create excitement leading up to a book launch
o Chat to take suggestions for new books from readers
o Tweet chats after new releases and give away prizes!
This article gives you all the details you need for "How to Listen" and "How to Participate" in Twitter chats. Party time! Let me know of your own unique ideas for holding a Twitter party.
***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***
Link to the original article: http://janetfouts.com/how-to-participate-in-a-tweet-chat/?utm_content=buffer1ca68&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
Have never attended one of those chats in spite of more than 2 years in tweeting. Knew only to put a #hashtag with my name in my tweets (if the chars allowed that) for to enlighten the possible search after me. As a matter of fact, it seems, as I know twitter, impossible to organize more than one to attend something at a proper ordered time and with proper ordered person/avi and compel them to not seek for stunning tweets by some random member of the whole community, be follower or not for their whole time on twitter. Twitter is a lonely bird. The tweeps are cats who lay an ambush for a tweep or the tweet, eager to catch it (RT) and display it on the own TL (play with it until dead), each for self. And the more or less brilliant answers, waken up in own brains from a flying thought seen here and there on a tweet or a chain of tweets on a hot subject of the day, are then those own tweets that the others love from you, just like you love theirs. And, of course, if you have announced that you pertain to some subject, like news, day trading, comedy or so, you take care that your tweets are more or less in that circle that the tweeps expect from you. So long.
Content analytics and the advent of content marketing have given rise to smart services to help marketers understand the needs and desires of readers
Brands today are as much in the game of learning about you as they are about selling to you. They call it 'customer insight' and for brands it's a wonderful thing: it means they can make their marketing message more relevant, more effective and, in turn, increase sales
People post on Twitter or write stories for online news organizations like The Huffington Post or Gawker that spread quickly on the web as if factual, when they really aren’t.
Truth has never been an essential ingredient of viral content on the Internet. But in the stepped-up competition for readers, digital news sites are increasingly blurring the line between fact and fiction, and saying that it is all part of doing business in the rough-and-tumble world of online journalism.
"It is unclear how much readers care whether a fascinating story is true or not".This really annoys me and how folks keep passing on bogus stories without checking them out first. One friend once told me "it doesn't matter that it didn't really happen. It could have."
Despite what you may think, you do not have to be a popular, hilarious, or uber-charismatic person to maintain a positive, useful social media presence. Here are a few tips for how to get there.
El concepto Síndrome de Fatiga Informativa (IFS) o Technostress, aparece formulado por primera vez en un informe de la agencia Reuters titulado Dying for information? elaborado por el psicólogo Davis Lewis en octubre de 1996 tras estudiar a 1.300 directivos de Reino Unido, USA y Hong Kong.
Las redes sociales, la prensa digitalizada, los sistemas de mensajería y correo electrónico facilitan muchas de las tareas de nuestra vida diaria, sin embargo el uso excesivo y la información contenida en ellos pueden derivar en un "Síndoreme de Fatiga Informativa"".
El síndrome se da en personas que tienden a manejar grandes cantidades de información procedente de libros, revistas, periódicos, correos electrónicos, móviles y sobre todo redes sociales. Los síntomas más destacados del mismo son: estrés, ansiedad, confusión, superficialidad y falta de atención, además de daños en las relaciones personales."
How do you know if your blog is successful? Which metrics should you track when there are so many of them? Here are 7 key blog metrics, mostly from Google Analytics you can use to help measure and evaluate the success of your blog.
Apple se está tomando en serio la nueva versión 7.1 de iOS, ayer lanzó la Beta 3 de esta nueva versión y vemos como el diseño de iOS 7 sufre algún que otro cambio estético y adquiere alguna función...
una nueva versiçon de iOS, la 7.1, con pequeños cambios estétivos y alguna función más. Para todos los amantes de IPhone
Dan Gillmor: Even as today's major journalistic institutions struggle to adapt, media startups and investigative outlets carry the torch
We are optimistic too!
In a few ways, notably the rising tide of crap of all kinds in media and the loss of some of the valuable journalism of the past, this is cause for deep worry. Yet there's plenty of reason for optimism, too: amid all the garbage, is more quality information than we've had access to before. Increasingly, the trick will be finding it.
"I'm comfortable saying this: even if every one of today's major journalistic institutions disappeared, journalism would not". Dan Gillmor
NSA whistleblower Edward Snowden has delivered his 'Alternative Christmas Message' via a British TV channel. The whistleblower called for an end to mass spyi...
▶ 'Orwell's 1984 a fairytale compared to reality': #Snowden delivers Xmas message - YouTube
NSA whistleblower Edward Snowden has delivered his 'Alternative Christmas Message' via a British TV channel. The whistleblower called for an end to mass spying by governments, stating that a child born today will have "no conception of privacy."
The Most Unforgettable Ad Campaigns Of 2013 Forbes Truly memorable ad campaigns create a visceral response — one of joy, wonder, shock, inspiration, motivation, compassion or surprise.
Forbes show us the most unforgettable advertisement campaigns of 2013
In certain schools in Stockholm, teachers try not to use terms like “boys” or “girls.” In an effort to reach a greater level of gender equality, the country of Sweden is pushing for gender neutrality.
Gender roles are something we should seek to avoid or escape, never embrace.
Do people really belive thre's no differences between genders? Sweden is fighting for erradicate gender discrimination and create a society in which gender doesn't matter.
A collaborative effort to figure out the future of journalism. A project of Harvard University's Nieman Journalism Lab.
A wonderful diversity of voices, ideas and opnions collected here that is worth a deep read.
Harendra Jani posted on their whiteboard: “The most important thing in communication is hearing what isn't said.” - Peter Drucker... (RT @40billion: "The most important thing in communication is hearing what isn't said." - Peter Drucker...
This week Alice Munro will receive the Nobel prize for literature.
It has suddenly become de rigeur to talk about “brand newsrooms”. I first started noticing this particular phenomena enter the marketing vernacular somewhere around the time when Oreo had its breakout ‘Dunk in the dark’ success. Or perhaps it was Coca-Cola who had first dibs on the practice in light of their peerless Content 20:20 initiative. Either way, ‘brand newsrooms’ as an organisational model seem to be on the up and it turns out journalists aren’t too happy at this misappropriation by marketers. Read more at http://www.business2community.com/content-marketing/brand-newsrooms-need-move-reactive-predictive-0702067#KrBuqpl0ZOY6wDZb.99
Happy people do a lot of things. They spend time expressing gratitude, cultivating optimism, practicing kindness, nurturing loving relationships, committing to meaningful goals, savoring life’s little pleasures, and so on and so forth. But they Never…
by Marc Chernoff
Happy people do a lot of thingss except....
Nuevo rumor afirma que el gigante lanzará un Nexus TV en 2014.
Nexus TV para 2014, el gigante Google amplía sus fronteras