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Agences de communication, auto-promotion & médias sociaux
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Les gens de la pub et les médias sociaux

Les gens de la pub et les médias sociaux | Agences de communication, auto-promotion & médias sociaux | Scoop.it
Les gens de la pub, une espèce à part ? L'agence Heat a choisi de s'attarder sur leur consommation de médias sociaux en les comparant aux gens normaux, le résultat parle de lui-même...
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Quand les agences de webmarketing s’occupent de leur communication digitale

Parmi les agences évoluant dans le domaine du webmarketing, la concurrence fait rage et chacune d’elles essaie de tirer son épingle du jeu pour attirer les clients et se faire remarquer sur la toile.

 

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Picture Marketing : Les réseaux sociaux en image

Picture Marketing : Les réseaux sociaux en image | Agences de communication, auto-promotion & médias sociaux | Scoop.it
Les réseaux sociaux ça nous connait ! On serait presque incollable sur les différentes manières d'appréhender Facebook ou Twitter pour une marque.
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Advantages of Using Social Media to Promote your Business | BigEye Creative | Orlando Advertising Agency

One of the advantages of using social media to promote your business is that it is relatively inexpensive and easier to use than traditional promotional media such as newspapers, television and radio. Therefore anyone with any level of expertise can use social media for self promotion and advertising agencies that do internet marketing are also able to use this to their advantage.

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The Future of Ad Agency Promotion at Events Through Social Media

The Future of Ad Agency Promotion at Events Through Social Media | Agences de communication, auto-promotion & médias sociaux | Scoop.it
  Social media can enhance your special event experience and make networking for new business easier. Without a doubt an industry trade show or conference has been a beneficial professional ne...
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Quand la publicité mêle nouvelle année et créativité

Quand la publicité mêle nouvelle année et créativité | Agences de communication, auto-promotion & médias sociaux | Scoop.it
The Advertising Times, webzine publicitaire et marketing, pour tous les internautes attirés de près ou de loin par la communication.
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Social Media Comes up Short for Agency Prospecting

Social Media Comes up Short for Agency Prospecting | Agences de communication, auto-promotion & médias sociaux | Scoop.it
Email, newsletters top online sources for online lead generation...
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Agencies are lukewarm over social media self-promotion

Agencies are lukewarm over social media self-promotion | Agences de communication, auto-promotion & médias sociaux | Scoop.it
Ad agencies may help their clients set up social media campaigns, but fewer than 20% are using social ads as part of their own promotional marketing, according to a Lonelybrand survey.
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Agency self-promo spams Facebook Places

Agency self-promo spams Facebook Places | Agences de communication, auto-promotion & médias sociaux | Scoop.it
Jung-von-matt Creativity has a mini case study of an "innovative" recruitment program supposedly done by ad agency Jung Von Matt in Stuttgart, Germany.
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Forrester Research

Although most interactive marketers would prefer to have one consolidated agency handling all of their digital needs, the ever-changing landscape requires the use of several agencies. These agencies are key to success because interactive marketers need to outsource certain skill sets, and because agencies help marketers stay ahead of the curve in a fast-changing industry. Moreover, many interactive marketers don't trust their traditional brand agencies with interactive work. Yet the complexity of the interactive landscape is creating a fragmentation of interactive agencies, which in turn is creating a whole new set of challenges to marketers. Interactive marketers should prepare their organization for even more agency partners and educate their procurement teams on the value of these relationships.

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The art of agency self-promotion

The art of agency self-promotion | Agences de communication, auto-promotion & médias sociaux | Scoop.it
As we know, the recession that we have experienced over the last few years has had a profound impact on our industry; trimming any remaining vestiges of fat and hastening the shift away from...
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Advertising agencies self-promotion

Advertising agencies self-promotion | Agences de communication, auto-promotion & médias sociaux | Scoop.it
The following print ads display unique, creative and hilarious ideas of self-promotion advertising, approached by agencies.
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Extrême Sensio fait son autopromotion

Extrême Sensio fait son autopromotion | Agences de communication, auto-promotion & médias sociaux | Scoop.it

L’agence de Communication Interactive lance une campagne d’autopromotion on-line pour valoriser ses services de digitalisation de stratégie proposées aux annonceurs « Excites business / Make it digital ». L’agence est partie du concept créatif d’imaginer un monde sans digital.

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Grégory Pouy - Echanger ses idées !: L'impossible équation des opérationnels chez l'annonceur

Grégory Pouy - Echanger ses idées !: L'impossible équation des opérationnels chez l'annonceur | Agences de communication, auto-promotion & médias sociaux | Scoop.it

On demande donc aux responsables communication chez l'annonceur d'être audacieux, de prendre des risques, de tester…vous le lisez partout et c'est parfois même une politique d'entreprise mais…Ils ont une équation à résoudre : comment faire des choses intelligentes, dans l'ère du temps tout en n'inquiétant pas ma direction, en lui donnant ce qu'elle attend tout en ne brulant pas plus de budget…compliqué voire impossible dans certain cas.

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NetPublic » Bénéfices du Web 2.0 et des réseaux sociaux pour les entreprises (carte heuristique)

RT @weickmann: RT @RevezNexus: Quels bénéfices du Web 2.0 et des réseaux sociaux pour les entreprises ?
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2011 Trends: Content Marketing Is Critical to Ad Agency New Business

2011 Trends: Content Marketing Is Critical to Ad Agency New Business | Agences de communication, auto-promotion & médias sociaux | Scoop.it
Content is the most important asset in using social media for ad agency new business.

In the 2011 RSW/US New Year Outlook Report, 77% of Agency Principals indicate that they plan on getting more...
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16 Signs That Social Media Isn’t Working for Ad Agency New Business

16 Signs That Social Media Isn’t Working for Ad Agency New Business | Agences de communication, auto-promotion & médias sociaux | Scoop.it
If your agency’s social media participation isn’t generating traffic and new business leads, it is important to know why.  How can an agency help a client monetize their social media w...
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When advertising speaks for itself

When advertising speaks for itself | Agences de communication, auto-promotion & médias sociaux | Scoop.it
An idea is worth a thousand words. Advertising, marketing, and communication agencies know this better than anyone. Their job consists of selling creative ideas that help their clients increase sal...
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Agencies Say No to Social Media Ads for Lead Generation

Agencies Say No to Social Media Ads for Lead Generation | Agences de communication, auto-promotion & médias sociaux | Scoop.it
Facebook is the most popular social site when they do purchase ads...
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The Ethics of Self Promotion in Social Media | Convertiv | Social Media Agency

The Ethics of Self Promotion in Social Media | Convertiv | Social Media Agency | Agences de communication, auto-promotion & médias sociaux | Scoop.it
What are the lines in regards to the ethics of self promotion in social media?
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Social Media's Potential Is Drowning in Self-Promotion | Small Agency Diary - Advertising Age

Social Media's Potential Is Drowning in Self-Promotion | Small Agency Diary - Advertising Age | Agences de communication, auto-promotion & médias sociaux | Scoop.it
We've lost the early idealism that social media promised. Technology that promised to change how we talk with each other is now mostly used for self-promotion.
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Agencies Enter Into a "Great Race" For Relevance | Forrester Blogs

Agencies Enter Into a "Great Race" For Relevance | Forrester Blogs | Agences de communication, auto-promotion & médias sociaux | Scoop.it

According to our research, most interactive marrketers don't trust their traditional agencies with digital work and yet most don't believe their interactive agencies are ready to lead yet either. All of this creates somewhat of an agency purgatory - where different agencies try and take on each others' roles but no one type of agency is ready to take over.

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Self-Promotion for Advertising Agencies

Self-Promotion for Advertising Agencies | Agences de communication, auto-promotion & médias sociaux | Scoop.it
Are you making plans to promote your own advertising agency? Have your previous self-promotion pieces been less that extraordinary? You may be encountering the classic problems associated with agency self-promotion.
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