Digital Communications in Education
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Aiming Higher: Race, Inequality and Diversity in the Academy (UK HE)

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New collection of essays from The Runnymede Trust on race, diversity and widening participation in UK higher education. 

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Social Media Secrets

Social media tips that will rock your social! Links for more information on HOW to do each of these tips below. Secrets for Twitter, Facebook, Instagram, Linke…
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Tracy Playle's comment, February 4, 2015 12:10 PM
Make sure you view this in Slideshare to be able to access the links properly.
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4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & Engagement - Marketing Land

4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & Engagement - Marketing Land | Digital Communications in Education | Scoop.it
What spells success in content marketing and other digital disciplines? Is it about the format, the distribution or the timing? Contributor Kelsey Libert explores all the important factors.
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Worth a peek - look at massive growth in interest in content marketing in the last year! Our time has come...

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Professors turn Yik Yak into happy space

Professors turn Yik Yak into happy space | Digital Communications in Education | Scoop.it
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I **LOVE** everything about this

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Who loves universities, baby? Google+ users do

Who loves universities, baby? Google+ users do | Digital Communications in Education | Scoop.it
Opinions on campuses worldwide are just a click away
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8 Uplifting Quotes For Discouraged Students | Edudemic

8 Uplifting Quotes For Discouraged Students | Edudemic | Digital Communications in Education | Scoop.it
When students get tired of school, they find all means to take the shortcut. This is why numerours students end up copying their homework and plagiarizing their essays. This is why websites such as Bestessays.com thrive. They offer services that will ease the difficulties of student, making it tempting for them to sign up and buy customized papers. Technology has definitely made cheating a lot easier.

It’s not just in the output that students slack off in school. It’s in their mentality that clearly shows their disinterest to learn and attend classes. When they start to not care about their grades, it must be a cause of concern for teachers.

Instead of lecturing these lost souls, it’s up to educators and mentors to find ways on how to lure them back into learning. It can be through constant motivation and pep talk. Sometimes, it can be a great story that will push them to work harder.

For now, maybe these inspirational quotes on learning and hard work can do the trick.

Via John Evans
Tracy Playle's insight:

Our content work at Pickle Jar shows us just how much students and other audiences seem to love inspirational quotes, so this little list of suggested quotes to inspire students may be handy for your university or college's content plan.

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SLS Guernsey's curator insight, November 29, 2014 7:04 AM

Everyone needs encouragement sometime in their lives. Take a look at these quotes for inspiration.

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Colleges, Recruiting Even the Imaginary Students - New York Times (blog)

Colleges, Recruiting Even the Imaginary Students - New York Times (blog) | Digital Communications in Education | Scoop.it
I wasn’t surprised by the flood of mail my daughter received from colleges her junior year of high school. The amount of mail her nonexistent brother, “William,” received did come as something of a shock.
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Interesting read...

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2014-Higher education and local growth: launch of local profiles data - HEFCE

RT @HEFCE: Higher education and local growth: launch of local profiles data http://t.co/bWbxOBagHW
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Facebook And YouTube Account For Almost 40% Of All Mobile Internet Traffic

Facebook And YouTube Account For Almost 40% Of All Mobile Internet Traffic | Digital Communications in Education | Scoop.it
Two of the biggest social networks dominate the mobile scene.
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How to Create Social Media Images That Support Your Brand

Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable?
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This is really rather useful
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What Higher Education Can Learn From One Direction (yes really).

What Higher Education Can Learn From One Direction (yes really). | Digital Communications in Education | Scoop.it
A blog post about the research I undertook into an online fandom and what it taught me about social media marketing and communications.
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Creating emotional viral content - Smart Insights Digital Marketing Advice

Creating emotional viral content - Smart Insights Digital Marketing Advice | Digital Communications in Education | Scoop.it
What does research show are the emotions that content must create to encouraging sharing? Marketing has forever been about making people aware of one’s bra. Marketing topic(s):Viral & word-of-mouth marketing.

Via Pantelis Chiotellis
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Handy little diagram here for thinking about content planning when your aim is to increase shares and visibility.

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How Game Theory Helped Improve New York City's High School Application ... - New York Times

How Game Theory Helped Improve New York City's High School Application ... - New York Times | Digital Communications in Education | Scoop.it
As bad as many students and parents may think New York’s method of matching students and schools is, it was much worse before economists from Duke, M.I.T. and Stanford tackled it.
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Using a Bengal Booth to Create Authentic Content

Using a Bengal Booth to Create Authentic Content | Digital Communications in Education | Scoop.it
At Idaho State University, our marketing and communications team has been working diligently to increase our social media engagement across platforms.
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A Teenager’s View on Social Media — Backchannel — Medium

A Teenager's View on Social Media - Backchannel - Medium
Written by an actual teen
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Nothing quantifiable in this, but a very good read nevertheless

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How to Maintain Your Digital Identity As An Academic

How to Maintain Your Digital Identity As An Academic | Digital Communications in Education | Scoop.it
If you don’t manage your online presence, then you are allowing search engines to create it for you.
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Is Your School’s Website Driving Inquiries or Stealth Consumers?

Is Your School’s Website Driving Inquiries or Stealth Consumers? | Digital Communications in Education | Scoop.it
Learn how to create early stage conversion points to reach prospective students that are not yet admissions ready.
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HigherEd Live - How to Manage Social Media in Higher Education: A Guide for Campus Administrators

HigherEd Live - How to Manage Social Media in Higher Education: A Guide for Campus Administrators | Digital Communications in Education | Scoop.it
Managing Social Media in Higher Education is no easy task.
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Got A Minute? The power of immersive, short form video (Confab Higher…

Aggregate short form video (2 minutes or less) has the potential to make a more meaningful impact on your higher ed audience than longer formats. When parsed a…
Tracy Playle's insight:

I had the pleasure of attending Ravi's session at ConfabEDU this year. It was a fantastic and insightful session into using short form video in higher education marketing. Here are his slides. You can follow Ravi on Twitter @ravidjain

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HigherEd Live - Help Seniors Say ?Yes!? to Your School with Online Forms

Everyone knows the gist of those wedding dress reality shows. After trying on two or three dresses to no avail, the bride finds THE dress, which is usually accompanied by a few tears.
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Five Pickle Jar Links You Might Have Missed While You Were Putting Up Your Christmas Tree

Five Pickle Jar Links You Might Have Missed While You Were Putting Up Your Christmas Tree | Digital Communications in Education | Scoop.it
It’s beginning to look a lot like Christmas... for the Pickle Jar team, anyway. I decorated my own house on Monday, we’ve put up the Christmas tree in the office, and we’ve dressed Scout as Rudolph. (OK, maybe that last one didn’t happen.
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Why You Need Some New Facebook Content In January

Why You Need Some New Facebook Content In January | Digital Communications in Education | Scoop.it
January sees some changes to the way a brand's Facebook content gets seen by the average user... don't get left behind.
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Some sound advice here from our own @pez_sez on Facebook's changes that you need to bear in mind when creating your content strategy.

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Expert Tips For 9 Social Networks | Simply Measured

Expert Tips For 9 Social Networks | Simply Measured | Digital Communications in Education | Scoop.it
Planning your social media strategy has never involved so many pieces. Last week, I spoke at SMX Social Media in Las Vegas, Nevada. It was my second year speaking at the conference, and third year attending. On my flight home, I did two things: Slept off the effects of three nights in Vegas. Reflected on…
Tracy Playle's insight:

This is a really useful post curating some great slide decks on tips for using different social media sites. Very handy. 

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Showcase | Meet Content

Showcase | Meet Content | Digital Communications in Education | Scoop.it
The Meet Content Showcase highlights great web content work in higher education. Join us here to learn from others or share your own best work.
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Great little showcase of Higher Ed digital comms examples curated by our friends across the pond at Meet Content

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3 Ways Social Media Can Improve School Culture

3 Ways Social Media Can Improve School Culture | Digital Communications in Education | Scoop.it
I was having a great conversation the other day with a good friend, and she was sharing how many boards aren't really worried about "social media" because they are needing to actually focus on impr...
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