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5 pillars of Pharma multichannel excellence

5 pillars of Pharma multichannel excellence | Digital communication | Scoop.it
Whilst Pharma companies have realised the importance of developing a multichannel strategy, most are still on the journey to achieving multichannel excellence. This article explains the 5 pillars of a truly effective multichannel strategy.
Letizia Gobbini's insight:

"you’ll be able to achieve so much more with your multichannel strategy"

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Infographic: What the #ePatient can teach #mHealth marketers

Infographic: What the #ePatient can teach #mHealth marketers | Digital communication | Scoop.it
What the #ePatient can teach #mHealth marketers

Via COUCH Medcomms
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The Doctor Will See You Now — On Your Cellphone

The Doctor Will See You Now — On Your Cellphone | Digital communication | Scoop.it
Relief may be just a few touchpad swipes away with Doctor on Demand, a new app that lets you arrange video-based doctor visits on the fly, in the style of Uber. The iOS and Andr...
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Using digital tools to improve patient communication

Using digital tools to improve patient communication | Digital communication | Scoop.it
The real promise, in my opinion, is using digital technology to improve physician-to-patient communications.

Via Marie Ennis-O'Connor
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