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3 Steps To Creating Brand Advocacy With Social Media « Synthesio

3 Steps To Creating Brand Advocacy With Social Media « Synthesio | Digital Communication and Innovations | Scoop.it
Leo J. Bogee III's insight:

There is a major hurdle for trying to implement the "Invite your brand Advocates to share their Stories". Many companies are still unaware of creating profiles of who that target market their trying to reach.   McDonalds failed campaign was more about using the wrong digital channel with the wrong audience than having the wrong mesage and for brands who are in the "research and discovery" phase of their digital planning,finding Advocates is daunting challenge.

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The 5 Best Brands on Vine - HootSuite

The 5 Best Brands on Vine - HootSuite | Digital Communication and Innovations | Scoop.it
Here are five brands on Vine that are capturing people’s attention by taking advantage of one of the hottest new social tools.
Leo J. Bogee III's insight:

6 Secs and "Action ! "  I think Vine and Tout have tapped into those ADD types who feel Youtube's 1min or longer videos may be too much committment to their busy lives.

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The Ultimate Pinterest SEO Guide - PinLeague

The Ultimate Pinterest SEO Guide - PinLeague | Digital Communication and Innovations | Scoop.it
You've optimized every part of your website - but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site.
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Rescooped by Leo J. Bogee III from visualizing social media
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[Infographic] Google's 200 Ranking Factors: the Complete List

[Infographic] Google's 200 Ranking Factors: the Complete List | Digital Communication and Innovations | Scoop.it

SEO itself has always been somewhat of a barrier to entry for online success.

In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for. Time, capital, and energy are necessary to rank pages on the world’s most popular search engine.


Via Lauren Moss
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Bart van Maanen's curator insight, June 5, 2013 6:11 AM

Een nogal indrukwekkende lijst, maar waard om te bekijken.

David Duncan's comment, June 6, 2013 4:45 AM
All you need to do is follow that. I am amazed at how many small businesses think they can do it themselves.
Bart van Maanen's comment, June 6, 2013 5:31 AM
They probably wish they could do all of this. ;)
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What should we expect in the next few months in terms of SEO for Google?

What should we expect in the next few months in terms of SEO for Google? Matt Cutts, Mountain View Have a question? Ask it in our Webmaster Help Forum: http:...
Leo J. Bogee III's insight:

 The main target of Google Penguin is spamsdexing and this new update seems to stays in line with that goal.

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Rescooped by Leo J. Bogee III from visualizing social media
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The Social Media Dimensions Blueprint (Infographic)

The Social Media Dimensions Blueprint (Infographic) | Digital Communication and Innovations | Scoop.it

Like all new technology, social media changes fast.

Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.

Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online.

 

The [Ridiculously Exhausitive] Social Media Design Blueprint features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram.


Via Lauren Moss
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MESODEV's curator insight, May 31, 2013 4:01 AM

Voilà une infographie utile plutôt que de rechercher sans cesse les bonnes dimensions !

Therese Matthys's curator insight, June 6, 2013 10:05 AM

Is your company consistent with its brand image online across all channels?

John Thomas's curator insight, February 12, 2014 12:39 PM
The Social Media Dimensions Blueprint (Infographic)
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Incorporate Video Content Into Your Marketing Mix | Business 2 Community

Incorporate Video Content Into Your Marketing Mix | Business 2 Community | Digital Communication and Innovations | Scoop.it
Most of us realize the importance of video content as an integral part of our overall marketing plan, however, implementing a successful video strategy can be (Incorporate Video Content Into Your #Marketing Mix - http://t.co/yGkaUiN4Na)...
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How to Rank: 25 Step SEO Master Blueprint

How to Rank: 25 Step SEO Master Blueprint | Digital Communication and Innovations | Scoop.it
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
Leo J. Bogee III's insight:

#10. Content Qualities you can bank on is a great addition to this article and a very easy way to incorporate those questions into brainstorming on new blog ideas

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Advanced User Tutorial - How (&Why) to Set-Up Google Goals - Maximize Social Media

Advanced User Tutorial - How (&Why) to Set-Up Google Goals - Maximize Social Media | Digital Communication and Innovations | Scoop.it
Google Goals. Okay, admittedly this isn't the most sexy sounding social media tutorial but don't let the title alone fool you...this is heady stuff once you get started. Why?
Leo J. Bogee III's insight:

I like the step by step guide on how to set up the metrics rather than spend time talking about it, good article to share with new clients

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The Evolution Of The Web [Interactive Infographic]

The Evolution Of The Web [Interactive Infographic] | Digital Communication and Innovations | Scoop.it
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Daniel Cheetham's curator insight, August 12, 2013 6:54 AM

infographics get interactive

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26 Social Media Marketing Tips from the Pros | Social Media Examiner

26 Social Media Marketing Tips from the Pros | Social Media Examiner | Digital Communication and Innovations | Scoop.it
Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.
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Rescooped by Leo J. Bogee III from SEO and Social Media Marketing
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Which comes first: SEO or Social Media?

Which comes first: SEO or Social Media? | Digital Communication and Innovations | Scoop.it

Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.

 

SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.

 

Read More Here: http://upstart.bizjournals.com/resources/shama-kabani/2013/04/26/comparing-seo-with-social-media-for.html


Via Antonino Militello
Leo J. Bogee III's insight:

In 3 to 5 years the line will be hard to distinguish but I think 18-24 months SEO will be used interchangeable with Social Media optimization 

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OnlineBizInformation's comment, June 21, 2013 1:26 PM
With the new age of kids coming up social media is going to be a huge aspect companies are going to to need to take a handle. No social media presences is pretty much death of a company. People enjoy being able to read the next persons view on a company, so I think social media presence is going to be a huge must if companies want to survive. As well as SEO .. that is the foundation but social media a must !
OnlineBizInformation's curator insight, June 21, 2013 1:28 PM

With the new age growing up with social media which do you think will come first in the future ?

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How to Use SnapChat as Part of Your Marketing Strategy

How to Use SnapChat as Part of Your Marketing Strategy | Digital Communication and Innovations | Scoop.it
What do you mean you haven’t heard of SnapChat? The app that deletes your images or video, never to be seen again, after a specified time? Still no clue? Let me fill you in. SnapChat is a relativel...
Leo J. Bogee III's insight:

I can see how this helps instant CTR or measuring a campaigns effectiveness but still not seeing the long term effect this has on boosting traffic to landing page or hub.

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The All-in-One Facebook Hashtag INVASION Guide!

The All-in-One Facebook Hashtag INVASION Guide! | Digital Communication and Innovations | Scoop.it
Hashtags have finally come to Facebook! Soon, you’ll be seeing little blue hashtag links connected to all sorts of posts.
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A briefing on Google's latest algorithm changes - Smart Insights Digital Marketing Advice

A briefing on Google's latest algorithm changes - Smart Insights Digital Marketing Advice | Digital Communication and Innovations | Scoop.it
A briefing on how 13 of the most significant algorithm changes impact SEO ranking As you may have heard, Google has released a major update to its algorit. Marketing topic(s):SEO strategy. Advice by Guest Expert.
Leo J. Bogee III's insight:

Not having a G+ account is not an option offically for any business trying to move up the relavency list 

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Why Content Curation and Crowdsourcing Will Change Everything | Internet Billboards

Why Content Curation and Crowdsourcing Will Change Everything | Internet Billboards | Digital Communication and Innovations | Scoop.it
Leo J. Bogee III's insight:

Great comparison between Content Curation and Crowd Sourcing to really see how this topic has quickly evolved into 2013 challenges

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Rescooped by Leo J. Bogee III from visualizing social media
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Billions of Geotagged Tweets Visualized in Twitter's Amazing Maps

Billions of Geotagged Tweets Visualized in Twitter's Amazing Maps | Digital Communication and Innovations | Scoop.it

Ever wonder what it would look like to plot every single geotagged tweet since 2009 on a map? Twitter has done just that.

 

Twitter posted these maps of Europe, New York City, Tokyo and Istanbul on its blog Friday. They use billions of geotagged tweets: Every dot represents a tweet, with the brighter colors showing a higher concentration of tweets. It's pretty amazing how the mapped-out tweets clearly match with population centers, highways and the like — though perhaps that's obvious.


Via Lauren Moss
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Neil Ferree's curator insight, June 2, 2013 1:04 PM

Some smart guy said Twitter is not a Technology • It's a Conversation and will ocurr with or without you and knowing where the conversation is happening can be very useful to online marketers who use Twitter

Robin Martin's curator insight, June 5, 2013 11:25 AM

Wow.

Miles Gibson's curator insight, October 5, 2014 9:41 PM

Unit 1 Nature and Perspectives of Geography.                                 This is a map of all of the geotagged twitter posts from 2009 to now in the United States. Its shows population distribution and points of interest that people like to travel to. It shows dense population centers and highways. You can see the roads in the map because of space in the map not covered. The brighter colors are in higher population and more popular travel destinations. This is a map of many types.                                                                                                          This map is a part of unit 1 because it is a map of a basic geographic concept. This map is a functional map of sorts because it shows points of travel that people go to, but it is not varied by distance so it is not a precise version. This map is a definite example of a thematic map because it shows the story of the travel destinations of five years of their lives.            

Rescooped by Leo J. Bogee III from SEO and Social Media Marketing
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Using Social Media to Build Links

Using Social Media to Build Links | Digital Communication and Innovations | Scoop.it

Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.

 

This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.

 Find Out More: http://socialmediatoday.com/tom-shurville/1505981/link-building-using-social-media


Via Antonino Militello
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Josie's curator insight, June 16, 2013 10:38 AM

Building links is great for SEO and great SEO allows for excellent branding opportunities!

Michael Ehline's comment, August 28, 2013 11:33 PM
This is amazing
ManufacturingStories's curator insight, September 2, 2013 9:35 AM

We are most successful building links with Twitter and Pinterest.  Just learning about how to do it iwth Google+.  Hardest problem is getting folks we Like on FB to Like us back. 

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Future of Content Tips, Teams & Upcoming Trends #whatthefoc

Future of Content Tips, Teams & Upcoming Trends #whatthefoc | Digital Communication and Innovations | Scoop.it
Lee Odden, TopRank CEO, shared his tips and upcoming trends on the Future of Content at a MIMA event. Prepare your business for content marketing success.
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Amy's Baking Company crashes and burns on Facebook after Kitchen Nightmares show | ZDNet

Amy's Baking Company crashes and burns on Facebook after Kitchen Nightmares show | ZDNet | Digital Communication and Innovations | Scoop.it
If there are lessons to be learned about not responding to trolling comments on Facebook, Amy’s Baking Company ignored them – and crashed and burned big time.
Leo J. Bogee III's insight:

What a sad story of a company who was fortunate enough to have Chef Ramsey and his years of experience to least point out the Elephant in the room.  Unfortuanely, Ramsey didn't work out and also the ability to ride and capitalize on the social media wave that Ramsey always generates failed.  Great lesson on taking on a Social Media giant like Ramsey...if you are a sun fish in Lake Facebook you will always get swollowed up by the Pike. 

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Improve SEO: How we increased search traffic by 2600%

Improve SEO: How we increased search traffic by 2600% | Digital Communication and Innovations | Scoop.it
This is a graph of the organic search traffic for my startup, Tint. Copied straight from google webmaster tools. In January, our splash page was getting 602 monthly visits from search. In March, it...
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5 Ways Marketers Can Stay Up to Date on Facebook Guidelines

5 Ways Marketers Can Stay Up to Date on Facebook Guidelines | Digital Communication and Innovations | Scoop.it

Stay current on announcements and blog posts that are written on Facebook marketing so you can create relevant and effective campaigns.

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Rescooped by Leo J. Bogee III from Social Media Content Curation
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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello
Leo J. Bogee III's insight:

Great presentation! I am finding we are in the beginning stages of really discovering the power of shared knowledge and the impact on innovation.  

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Adam Donkus's curator insight, May 9, 2013 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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21 Companies Using Gamification to Get Better Business Results

21 Companies Using Gamification to Get Better Business Results | Digital Communication and Innovations | Scoop.it
 Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Often used in training and human resources, the application of Gamifi...
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