There is a major hurdle for trying to implement the "Invite your brand Advocates to share their Stories". Many companies are still unaware of creating profiles of who that target market their trying to reach. McDonalds failed campaign was more about using the wrong digital channel with the wrong audience than having the wrong mesage and for brands who are in the "research and discovery" phase of their digital planning,finding Advocates is daunting challenge.
SEO itself has always been somewhat of a barrier to entry for online success.
In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for. Time, capital, and energy are necessary to rank pages on the world’s most popular search engine.
Like all new technology, social media changes fast.
Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.
Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online.
The [Ridiculously Exhausitive] Social Media Design Blueprint features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram.
Most of us realize the importance of video content as an integral part of our overall marketing plan, however, implementing a successful video strategy can be (Incorporate Video Content Into Your #Marketing Mix - http://t.co/yGkaUiN4Na)...
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
Leo J. Bogee III's insight:
#10. Content Qualities you can bank on is a great addition to this article and a very easy way to incorporate those questions into brainstorming on new blog ideas
Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.
SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.
A briefing on how 13 of the most significant algorithm changes impact SEO ranking As you may have heard, Google has released a major update to its algorit. Marketing topic(s):SEO strategy. Advice by Guest Expert.
Leo J. Bogee III's insight:
Not having a G+ account is not an option offically for any business trying to move up the relavency list
Ever wonder what it would look like to plot every single geotagged tweet since 2009 on a map? Twitter has done just that.
Twitter posted these maps of Europe, New York City, Tokyo and Istanbul on its blog Friday. They use billions of geotagged tweets: Every dot represents a tweet, with the brighter colors showing a higher concentration of tweets. It's pretty amazing how the mapped-out tweets clearly match with population centers, highways and the like — though perhaps that's obvious.
Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.
This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.
If there are lessons to be learned about not responding to trolling comments on Facebook, Amy’s Baking Company ignored them – and crashed and burned big time.
Leo J. Bogee III's insight:
What a sad story of a company who was fortunate enough to have Chef Ramsey and his years of experience to least point out the Elephant in the room. Unfortuanely, Ramsey didn't work out and also the ability to ride and capitalize on the social media wave that Ramsey always generates failed. Great lesson on taking on a Social Media giant like Ramsey...if you are a sun fish in Lake Facebook you will always get swollowed up by the Pike.
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.