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Drive interest with Pinterest

Drive interest with Pinterest | Digital Communication and Innovations | Scoop.it
If you aren't using Pinterest because you think it's only for quinoa recipes and crafts involving duct tape, think again. Pinterest users are twice as likely to interact with brands than folks on Facebook.
Leo J. Bogee III's insight:

That is pretty cool to finally start seeing Pinterest boards show up in search results

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Free Digital Marketing in 2014 Guide!

Free Digital Marketing in 2014 Guide! | Digital Communication and Innovations | Scoop.it
Make the right choices for your 2014 digital marketing mix. Our Marketing in 2014 guide covers big data, search, social, automation, real-time and more.
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Social Media Demographics: The Surprising Identity Of Each Major Social Network

Social Media Demographics: The Surprising Identity Of Each Major Social Network | Digital Communication and Innovations | Scoop.it
Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging.
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How Authentic Connections are Redefining Marketing | Gigya

How Authentic Connections are Redefining Marketing | Gigya | Digital Communication and Innovations | Scoop.it
Learn how to create authentic connections with your customers.
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Is Foursquare a Waste of Time? - Plus Infographic

Is Foursquare a Waste of Time? - Plus Infographic | Digital Communication and Innovations | Scoop.it
Social media networks sometimes seem a bit schizophrenic. They are both a place to play and socialize and increasingly they are also where you can market your business. Foursquare is one of those social networks that aims to combine work and play.
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Branding With Parallax Design: 5 Questions With The Minnesota Timberwolves

Branding With Parallax Design: 5 Questions With The Minnesota Timberwolves | Digital Communication and Innovations | Scoop.it
A powerful — and meaningful — site design is more important than ever; it takes less than two-tenths of a second for an online visitor to form an opinion about a brand.
Leo J. Bogee III's insight:

It is officially over for the IE browser when you see how this Parallax looks on it, but I am sure that is no suprise in anyones books.

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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | Digital Communication and Innovations | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


Via Antonino Militello
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Emmanuel 'Manny' Gigante's curator insight, September 10, 2013 11:23 AM

pinterest  might be something you want to implement  in your marketing   need help contact me for a free training

Rim Riahi's curator insight, October 9, 2013 9:31 PM

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

Dillon Thomas's curator insight, October 22, 2013 7:01 AM

www.pinterest.com/dillondlite

 

I have multiple boards but one of my favorites is my artists "pincase" board .. whre i invited people to share their art.  It's been a little hard keeping product marketers off the page and i have had to delete a few pins of jewelry and clothes .. etc... BUt when you do get to the art there is some amazing pins..  I also have to keep up and invite all the people who follow board..

 

http://www.pinterest.com/dillondlite/first-artist-pincase-board-calling-all-artist-mode/ 

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Video: How McCormick adjusted their strategy to reach a new audience

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[Infographic] Facebook Ad Performance by Industry

[Infographic] Facebook Ad Performance by Industry | Digital Communication and Innovations | Scoop.it

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?

 

This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.

 

You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.


Via Lauren Moss
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Ana Quillinan's curator insight, July 13, 2013 5:47 AM

How your ads rank on Facebook could have countless other reasons why it performs better or worse, ie - timing, image quality, messaging, target market, etc. Test on a relative basis with multiple ads. 

KOMADOK by D.FRAGUELA's curator insight, July 14, 2013 10:42 AM

Stats très intéressantes. Cela permet de se comparer.

Lee Tonitto's curator insight, July 19, 2013 6:51 AM

Here is a great source of metrics for your next social media campaign

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How To Help Your Content Rise Above The Noise [Infographic]

How To Help Your Content Rise Above The Noise [Infographic] | Digital Communication and Innovations | Scoop.it

Whenever you talk about Content Marketing, you have to start by considering two main obstacles:

 

There is an overload of information on the Internet. Virtually on any topicPeople are busier than ever in history and they are bombarded with thousands of messages each day

 

This infographic provides a few tips you can implement in your content marketing strategy today with the ultimate goal of cutting through the noise to get the attention of your audience...


Via Lauren Moss
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TheSoulfulEMU's curator insight, September 24, 2013 7:09 AM

Truth is right there! Admit & Start working on it! NOW!!!!

TheSoulfulEMU's comment, September 24, 2013 7:13 AM
Truth is right there! Admit & Start working on it! NOW!!!!
Georgianne Hewett's curator insight, September 30, 2013 10:23 AM

Overload is right. You have to make it super easy for someone to stumble upon your story.

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How to Network on Google+ | 【ツ】Hubze Core

How to Network on Google+ | 【ツ】Hubze Core | Digital Communication and Innovations | Scoop.it
Leo J. Bogee III's insight:

Amazing how the simpliest tips can be the most helpful.  Very good article!

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3 Steps To Creating Brand Advocacy With Social Media « Synthesio

3 Steps To Creating Brand Advocacy With Social Media « Synthesio | Digital Communication and Innovations | Scoop.it
Leo J. Bogee III's insight:

There is a major hurdle for trying to implement the "Invite your brand Advocates to share their Stories". Many companies are still unaware of creating profiles of who that target market their trying to reach.   McDonalds failed campaign was more about using the wrong digital channel with the wrong audience than having the wrong mesage and for brands who are in the "research and discovery" phase of their digital planning,finding Advocates is daunting challenge.

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The 5 Best Brands on Vine - HootSuite

The 5 Best Brands on Vine - HootSuite | Digital Communication and Innovations | Scoop.it
Here are five brands on Vine that are capturing people’s attention by taking advantage of one of the hottest new social tools.
Leo J. Bogee III's insight:

6 Secs and "Action ! "  I think Vine and Tout have tapped into those ADD types who feel Youtube's 1min or longer videos may be too much committment to their busy lives.

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11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing

11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing | Digital Communication and Innovations | Scoop.it
Learn the multitude of ways you can use buyer personas to make your marketing more effective.
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6 Essential Tips To Build Your Business Using Instagram

6 Essential Tips To Build Your Business Using Instagram | Digital Communication and Innovations | Scoop.it
6 Essential Ways You Can Use Instagram To Market Your Business Online
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An In-Depth Guide To Developing And Planning Your Quarterly Editorial Calendar For Your Blog - Blog Marketing Academy

An In-Depth Guide To Developing And Planning Your Quarterly Editorial Calendar For Your Blog - Blog Marketing Academy | Digital Communication and Innovations | Scoop.it
A 6-step process to planning your quarterly editorial calendar for your blog, and WHY you might want to plan your blog content that far in advance.
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Do hashtags actually limit engagement & reach?

Do hashtags actually limit engagement & reach? | Digital Communication and Innovations | Scoop.it
A new study shows social media content does not always reach more people when hashtags are included.
Leo J. Bogee III's insight:

Depending on the social media channel would also affect the virality of that message too.   Twitter users have been accustomed to using hashtags since 2006 where searching topics without that anchor hashtag can make it a lot of work.  Facebook unfortunately hasn't quite put it together YET but they will, hashtags being searchable on FB makes it useless in the Timeline where engagements start

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Why mobile is key to an effective multichannel strategy

Why mobile is key to an effective multichannel strategy | Digital Communication and Innovations | Scoop.it
Mobile is often cited as the glue that holds together the multichannel experience as the technology is able to bridge the gap between in-store and online channels.
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How to Snag Criminals, Lost Pets and a Job Using Pinterest - PinLeague

How to Snag Criminals, Lost Pets and a Job Using Pinterest - PinLeague | Digital Communication and Innovations | Scoop.it
Learn how three very unique accounts accomplished amazing things by using Pinterest in unconventional ways.
Leo J. Bogee III's insight:

Never occured to me that police departments could use Pinterest 

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9 Tips For Keeping Your Internet Use Private

9 Tips For Keeping Your Internet Use Private | Digital Communication and Innovations | Scoop.it

Many people are concerned about online privacy. And, conversely, many more are not, freely sharing any and everything on their favorite social networks, paying little attention to their mobile app settings, and happily letting Google track each keyword that they search.

It’s easy to get paranoid about all this stuff, but it does pay to be a little careful when using the internet, particularly when it comes to your personal safety. And while Twitter holds pride of place as one of the safest social networks, by taking the time to educate yourself on the security and privacy settings within your profile, being mindful of which third-party apps you allow access to your account and ensuring that you aren’t making it easy for burglars by constantly telling the world when you’re not at home, you can rest assured that you’re doing everything you can to keep your presence safe on Twitter.


This infographic proposes 9 tips for keeping your internet usage private.


Via Lauren Moss
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Ouida Sparkman's curator insight, August 17, 2013 3:36 PM

Sharing some useful information from the free corner

gregmhagar's curator insight, August 19, 2013 6:03 AM

9 Tips for Keeping Internet Use Private.

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5 Mobile Apps Shaping the Restaurant World - FohBoh

5 Mobile Apps Shaping the Restaurant World - FohBoh | Digital Communication and Innovations | Scoop.it
Mobile devices and smart phones have become an integral part of our society, which for the restaurant and bar industry, the ability to connect with consumers and enhance the overall customer experience like never before.
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Three Cool and Inexpensive Tools to Track Twitter Hashtags

Three Cool and Inexpensive Tools to Track Twitter Hashtags | Digital Communication and Innovations | Scoop.it
Despite Tweetchat seemingly disappearing from Twitter, Twitter chats and hashtag tracking are still hugely popular. Here are three hashtag tracking platforms.
Leo J. Bogee III's insight:

Tagboard supports the top 3 Tag generated sites in Facebook, Google+ and Twitter which makes this my top choice for following a brand campaign.  Thank you for sharing #dannybrown

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Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY

Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY | Digital Communication and Innovations | Scoop.it
Welcome to Day 1 of #SESNY! Whether your company's goal is to make a trillion friends or a trillion dollars, a solid SEM strategy is a serious cornerstone of success. Consider it the well-balanced breakfast of champion marketers.
Leo J. Bogee III's insight:

Although this article is a bit dated in terms of digital strategies, I really like how testing is still vital to running a succesful SEM campiagn

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8 Remarkable (and Stolen) Content Marketing Ideas

8 Remarkable (and Stolen) Content Marketing Ideas | Digital Communication and Innovations | Scoop.it
There are fascinating people who have amazing ideas all around the globe. It makes sense to learn from (and make use of) the thoughts of others. Try out these 8 favorite remarkable (and stolen) con...
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The All-in-One Facebook Hashtag INVASION Guide!

The All-in-One Facebook Hashtag INVASION Guide! | Digital Communication and Innovations | Scoop.it
Hashtags have finally come to Facebook! Soon, you’ll be seeing little blue hashtag links connected to all sorts of posts.
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