This post originally appeared in the December 2011 edition of The Social Media Monthly. Author Julie Brannon is a marketing specialist with a focus on book apps.
Readers of online newspapers are accustomed to finding interactive media interspersed with their daily reading which can now include videos, interactive graphs, social feedback and other enhancements. Publishers of digital books are beginning to experiment with mixing various media into their books as well. A great place to glimpse existing innovations that move toward this digital future is in iOS children’s book apps.
Parents love the guilt-free relief of turning over an entertaining yet educational iPhone book app to a child to keep them quiet while waiting in line at the grocery store or enduring a long road trip. Many apps are specifically suited to be bedtime stories and can be read aloud by the child, the parent, or the device in read-to-me mode. Some apps even have the capability of recording a parent’s voice as the narrator so that when they are absent their child still has the comfort of hearing their parent’s voice read the story.
There is a wealth of apps targeted to the preschool and early reader set. Now there is a trend to develop apps for older children, tweens, and teens. Children delight in the interactivity of children’s book apps and as parents purchase more smartphones and tablets the market will grow exponentially ...
Via Carisa Kluver