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The need for SEO in 2014

The need for SEO in 2014 | Digital Visibility | Scoop.it

SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

 

Read More: http://splashsys.com/blog/how-to-fuel-your-seo-in-2014/


Via Antonino Militello
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Marc Laliat's curator insight, December 19, 2013 5:03 AM

le SEO 2014 : Un vrai challenge

Bart van Maanen's curator insight, December 24, 2013 7:04 AM

Door de vele wijzigingen bij Google (maar ook bij Facebook) is optimalisatie (SEO) van online activiteiten nodig. Zeker als je weinig advertentiebudget hebt en je nog resultaten wil krijgen in de organische zoekresultaten.

 

Hier een opsomming van wijzigingen bij Google dit jaar:

• Panda — January 22, 2013
• Panda — March 14, 2013
• Penguin 2.0 — May 22, 2013
• “Payday Loan” Update — June 11, 2013
• Hummingbird — August 20, 2013
• Penguin 2.1 (#5) — October 4, 2013

 

Dat betekent dat je een consistente strategie moet hebben om te zorgen dat je content en je diensten onder de aandacht blijven komen.

Prerna Thakur's curator insight, January 10, 2014 12:12 AM

Great tips !!

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6 SEO Experiments That Will Blow Your Mind

6 SEO Experiments That Will Blow Your Mind | Digital Visibility | Scoop.it
All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve

Via Stephen Walker, massimo facchinetti, steve batchelder, malek
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SEO Strategy in 2017: What's Most Important?

SEO Strategy in 2017: What's Most Important? | Digital Visibility | Scoop.it

Everyone wants to get a high click-through rate and a good spot in Google's search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites -- and some of these are proven, some are controversial and some are purely nerd-based conjecture -- it can be hard to know which factors to focus on when it comes to your search engine optimization (SEO). 

So, what is most important to Google?


Via Pantelis Chiotellis
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Is social media proficiency really a life skill?

Is social media proficiency really a life skill? | Digital Visibility | Scoop.it
While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?

Via Dr. Susan Bainbridge
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Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right. | Digital Visibility | Scoop.it

Emotions guide nearly every facet of our lives.

And it’s no different when it comes to what we choose to buy.

Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity.

Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.”

In other words, they’re based on emotions.


Via Pantelis Chiotellis
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7 Dreadful Blunders to Avoid in Your Social Media Campaigns - Fourth Source

At first glance, putting together a social media marketing campaign seems like a simple concept. However, as most businesses learn, it turns out to be an extremely difficult and frustrating task.

A well-planned social media strategy is the ticket to broadening your brand’s reach.


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How To Become A Standout Networker On LinkedIn

How To Become A Standout Networker On LinkedIn | Digital Visibility | Scoop.it
As a leader, networking is more than just talking with strangers at an event. It is about creating connections and relationships with others who ca

Via Anita Windisman, massimo facchinetti, Marco Favero
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3 Ways to Connect Video Advertising to the Customer Journey

3 Ways to Connect Video Advertising to the Customer Journey | Digital Visibility | Scoop.it

There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential.

This is mostly due to the fact that video is primarily used for reach and because video advertisements have historically been disconnected from other marketing channels.


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10 SEO Mistakes To Avoid In 2017

10 SEO Mistakes To Avoid In 2017 | Digital Visibility | Scoop.it

'Focusing on social media more than links. There’s no doubt that social media marketing is highly effective. However, it’s not a substitute for intentional link building. 


While there are certainly indirect SEO benefits to social media, links have a proven, dramatic impact on rankings. In fact, according to Moz’s 2015 Search Engine Ranking Factors report, domain and page-level links were shown.


This post will look at 10 SEO mistakes you need to avoid in order to keep your rankings up in 2017 and beyond'.


Read More: http://www.forbes.com/sites/johnrampton/2017/02/01/10-seo-mistakes-to-avoid-in-2017/#3322d6046274


Via Antonino Militello
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Build Your Business with Smarter Online Marketing

Build Your Business with Smarter Online Marketing | Digital Visibility | Scoop.it
12 tips on how to go about smarter online marketing. Being smarter about it means adding value to your digital journey and to that of your customers’ - OC&K
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How to Do Link Building and Not Get Penalized in 2017 - cognitive SEO

How to Do Link Building and Not Get Penalized in 2017 - cognitive SEO | Digital Visibility | Scoop.it
Check out these great link building techniques that will boost your website and will keep you safe from penalties.

Via marketingIO, Nicholas Bodell
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marketingIO's curator insight, January 25, 8:01 PM

Another comprehensive guide. Yeah, you want this.

 

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Why It’s Important to Understand the Expectations of Your Site Visitors

Why It’s Important to Understand the Expectations of Your Site Visitors | Digital Visibility | Scoop.it

You write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site. But how is it possible that still a few of those visitors are converting into leads and clients? That’s the question!

Everyone on the web is in a big rush. Whether they’re browsing on a tablet, computer, smartphone or other device, visitors expects the website to work at lightning speeds, be user-friendly and easy-to-navigate. But an old mantra “if you build a website, the customers will come” is not a true anymore. At the time of intense competition, converting your site visitors into leads and clients demands a specific combination of factors.


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5 Ways Images on Twitter can Put Your Tweets in the Spotlight

5 Ways Images on Twitter can Put Your Tweets in the Spotlight | Digital Visibility | Scoop.it
Twitter is now visual with images getting a lot of attention and retweets. Here's 5 ways to use images on Twitter to shine the spotlight on your tweets!

Via steve batchelder, malek
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Why machine learning might be the saviour of advertising

Why machine learning might be the saviour of advertising | Digital Visibility | Scoop.it
Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over socia
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Google releases new video on how to hire an SEO consultant

Google releases new video on how to hire an SEO consultant | Digital Visibility | Scoop.it
Thinking of hiring an SEO firm or consultant? Watch this video from Google's Maile Ohye on what questions to ask and what to look for during that hiring process.

Via malek
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malek's curator insight, February 15, 11:01 AM

documenting the main points one should look at during this process. She outlines the SEO hiring process

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A Reference Guide to Marketing On All Social Channels [Infographic] 

A Reference Guide to Marketing On All Social Channels [Infographic]  | Digital Visibility | Scoop.it
Our friends over at Ucraft put together this stunning infographic showcasing the core elements of success on any social channel. This is a great reference point for beginners looking to get started on a channel, as...read more

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Free Online SEO Tools - 100% Free

Free Online SEO Tools - 100% Free | Digital Visibility | Scoop.it

SEO Tооlѕ
If уоu аrе lооkіng fоr wауѕ tо іmрrоvе уоur wеbѕіtе’ѕ ѕеаrсh еngіnе rаnkіng, уоu сlеаrlу nееd thе bеѕt SEO tооl thаt саn wоrk wоndеrѕ! Wіth SEO tооlѕ, уоu аrе gіvіng аn еdgе tо уоur buѕіnеѕѕ, оvеr іtѕ соmреtіtоrѕ. Amоng аll thе tесhnіԛuеѕ uѕеd tо ѕtudу аnd dеtеrmіnе thе ѕtаtuѕ оf еvеrу wеbѕіtе, rеѕеаrсhіng hаѕ рrоvеd tо ѕhоw a rаdісаl dеvеlорmеnt іn уоur ѕеаrсh еngіnе rаnkіngѕ. SEO tооlѕ саn rеѕоlvе еасh оf уоur соuntlеѕѕ рrоblеmѕ.

Thе Cоnсерt оf SEO
SEO іѕ a mеthоd uѕеd tо іmрrоvе a wеbѕіtе’ѕ rаnkіng іn ѕеаrсh еngіnеѕ ѕuсh аѕ Google, Bіng, аnd Yаhоо. Thе рrосеѕѕ оf dоіng thіѕ іѕ bу brіngіng hіgh-ԛuаlіtу trаffіс tо thе ѕіtеѕ frоm Gооglе, Bіng, аnd Yаhоо via thеіr ѕеаrсh rеѕultѕ. Yоur ѕіtе’ѕ rаnkіng wіll аlwауѕ dереnd оn thе numbеr оf guеѕtѕ tо уоur ѕіtе, аnd thе SEO tооlѕ wіll hеlр уоu dеtеrmіnе. It іѕ іndееd аn еѕѕеntіаl tооl fоr a wеbѕіtе’ѕ ѕuссеѕѕ.

The Bеnеfіtѕ
Yоur wеbѕіtе саn rulе thе ѕеаrсh еngіnеѕ іnсludіng kіng Gооglе. Evеrуоnе knоwѕ thаt іf уоur ѕіtе саn ѕhоw оn раgе оnе оf Gооglе ѕеаrсh rеѕultѕ, уоu gеt tо еnjоу hіgh vіѕіbіlіtу аnd mоrе trаffіс tо уоur ѕіtе. Yоu wіll bе аblе tо ѕаvе tіmе іn dоmіnаtіng thе rеѕultѕ раgе оf Google аnd оthеr ѕеаrсh еngіnеѕ. Yоu саn thеn uѕе thіѕ tіmе tо dо уоur соrе асtіvіtіеѕ tо іnсrеаѕе уоur рrоduсtіvіtу аnd рrоfіtаbіlіtу. Hіghеr rаnkіng іn Gооglе mеаnѕ mоrе vіѕіbіlіtу fоr уоur wеbѕіtе. Hеnсе, уоu саn ѕау thаt SEO tооlѕ іmрrоvе уоur оnlіnе рrеѕеnсе. Yоu саn gеt hіghеr rеturnѕ fоr уоur іnvеѕtmеnt іn uѕіng SEO tооlѕ. Thе rіght tооlѕ саn ѕаvе уоu vаluаblе rеѕоurсеѕ аnd lеаd tо a wіdеr mаrgіn оf рrоfіtѕ fоr уоur buѕіnеѕѕ....


Via Jeff Domansky, massimo facchinetti, Bhushan THAPLIYAL, SENAME Interactive
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Jeff Domansky's curator insight, February 10, 8:33 PM

Great collection of free SEO tools. Recommended for every blogger, marketer, website creator and PR pro.

Jeff Domansky's curator insight, February 10, 11:23 PM

Great collection of free SEO tools. Recommended for every blogger, marketer, website creator and PR pro.

Flores Marisol's curator insight, February 13, 9:54 AM
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How to use SEO tactics to define your inbound marketing strategy

How to use SEO tactics to define your inbound marketing strategy | Digital Visibility | Scoop.it

Historically, many marketers saw search engine optimization (SEO) as one piece of the inbound marketing puzzle. However, as search algorithms have evolved, it’s hard to imagine any piece of inbound marketing not influenced by SEO. In fact, the future of SEO looks a lot like inbound marketing. It is a key ingredient to the overall success of your inbound marketing strategy.

To demonstrate this, below are a few areas SEO can help to define your inbound marketing plan.


Via Pantelis Chiotellis
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SEO Checklist: 21 Common Mistakes to Avoid

SEO Checklist: 21 Common Mistakes to Avoid | Digital Visibility | Scoop.it
Discover some of the most common SEO mistakes, and get tips for how they can be easily avoided with a little effort, skill and foresight.

Via Stefano Principato
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13 Steps for Running a Successful Contest on Social Media

13 Steps for Running a Successful Contest on Social Media | Digital Visibility | Scoop.it
Are you thinking about running a social media contest? Before you jump in and start giving away prizes, there are several things you need to consider.

Via Stefano Principato
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Why Your Business Needs a Professional Website #websitedesign

Why Your Business Needs a Professional Website #websitedesign | Digital Visibility | Scoop.it
Like most small business owners, you might think that your business does not need a professional website. However, you could not be more wrong. Here is why.

Via Brian Yanish - MarketingHits.com
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How to Create Easy Social Media Marketing Goals

How to Create Easy Social Media Marketing Goals | Digital Visibility | Scoop.it

The accounts are set up, all the profiles are properly branded and the team has been taught how to be good social citizens. The sales should start rolling in, right? Not necessarily.  In order to see a positive ROI, every social media marketing campaign needs to have clearly defined goals.


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High-Quality Landing Pages Are Critical To Content Marketing Success

High-Quality Landing Pages Are Critical To Content Marketing Success | Digital Visibility | Scoop.it
Imagine an organisation using various digital strategies to drive sales leads, only to present outdated solutions or contact information. Landing pages can

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53 Essential Features for Every Local Business Website - Visual Contenting

53 Essential Features for Every Local Business Website - Visual Contenting | Digital Visibility | Scoop.it

You might not realize that having a well-designed website is essential, even for a small local business. It can attract customers and help your business grow. But, setting up a website and putting some product information in it is not enough.


Every successful business website has a set of essential features. According to your type of business, these features can vary. The design principles for a big multinational business is certainly not similar to a local small business site.


Via Catherine Pham, Pantelis Chiotellis
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47 Best Facebook Contest Ideas You Can Use Today

47 Best Facebook Contest Ideas You Can Use Today | Digital Visibility | Scoop.it
Facebook contests are a fun and engaging way to grow your Facebook following and collect valuable leads for your business. Pick a prize, decide on the theme, promote it, and choose a winner. Remember…

Via Stefano Principato
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How to Become a Social Media Marketing Superstar

How to Become a Social Media Marketing Superstar | Digital Visibility | Scoop.it

Social media seems like an easy and appealing career, right? You usually work from home, and all you have to do is be yourself.

Not so fast, buckaroo. Before you go charging off on your quest for social media fame, there are a few things you need to know.


Via Pantelis Chiotellis
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