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Can't Miss Social Media Tips

Can't Miss Social Media Tips | Digital Visibility | Scoop.it
Get the most out of your social media.

Via Bonnie Burns
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SherriSavory's curator insight, August 15, 2013 9:56 PM

dont miss these useful tips

Paul Battaglia's comment, August 15, 2013 10:55 PM
Some great ideas if you are stuck on ideas for your Social Media accounts.
Level343's comment, August 18, 2013 9:14 AM
Hey Hyphenet... all depends on what your goals are. Videos are awesome not just for community building but Google loves them. One tip, make them relevant to your industry, and make sure you tag them properly!
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The Top 7 Online Marketing Trends Dominating 2014 - Forbes

The Top 7 Online Marketing Trends Dominating 2014 - Forbes | Digital Visibility | Scoop.it
The Top 7 Online Marketing Trends Dominating 2014
Forbes
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here.
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5 Steps to Doing Social Media Listening the Right Way - NetBase

5 Steps to Doing Social Media Listening the Right Way - NetBase | Digital Visibility | Scoop.it
Have you heard the old adage: “You’ve got two ears and only one mouth”? It means you should listen twice as much as you talk. This is especially true if you want to understand what your target audience really cares about, and then talk accordingly. Well, as marketers there’s no question that we’re doing a lot of talking. Everyday we have one-sided conversations with our prospects using advertising, email, content marketing, and social media. How about the listening side of the equation? What listening you’re doing isn’t enough Most marketers commission quarterly or annual surveys, but that’s not exactly real-time [...]

Via Thomas Faltin
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Social media marketing is dead - Triangle Business Journal

Social media marketing is dead - Triangle Business Journal | Digital Visibility | Scoop.it
In today’s millennial-inspired economy, social media marketing is dead. I didn’t say social media is dead — just the idea that social media marketing is the most effective approach to win over millennials. Here's how you should react.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 21, 3:35 PM

At our Startup Factory funded startup Cuagami we agree. In fact we believe all tactical online marketing is dead or dying. What's next? Community, Friends-of-Friends Marketing & Content Curation.

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Social Media Is The New Blackhat

Social Media Is The New Blackhat | Digital Visibility | Scoop.it

Just like SEO, Social Media can have its dark side as well. The old trend was to try and scam Google using Black Hat SEO tricks and the new trend is to try and trick Google and users using Social Media as the New Black! And it’s backfiring on companies just like SEO did.

 

Read More:  http://www.forbes.com/sites/johnrampton/2014/07/21/social-media-is-the-new-blackhat/

 


Via Antonino Militello
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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Digital Visibility | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good, Cambridge Marketing Colleges
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ManufacturingStories's curator insight, July 22, 2:05 PM

add your insight...


Caren Taubman Glasser's curator insight, July 25, 7:36 AM

Thanks @Robin Good for sharing this amazing resource. 

Caren Taubman Glasser's curator insight, July 25, 7:38 AM

Thanks @Robin Goodfor a great resource.

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5 Strategies Behind Awesome Social Media Customer Service

5 Strategies Behind Awesome Social Media Customer Service | Digital Visibility | Scoop.it

More and more, consumers are turning to social media platforms for customer service. Now, it's brands' turn to seize this opportunity.


Via Kamal Bennani
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What Is the Future of Email Marketing? - Adweek

What Is the Future of Email Marketing? - Adweek | Digital Visibility | Scoop.it
Adweek
What Is the Future of Email Marketing?
Adweek
Email is increasingly read on mobile devices, but that doesn't mean the desktop is no longer relevant to marketers.

Via Thomas Faltin
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8 YouTube tips for Business Marketing

8 YouTube tips for Business Marketing | Digital Visibility | Scoop.it
8 YouTube Tips for Business Marketing
Business 2 Community
A successful online presence for a business includes more than just Facebook, LinkedIn and Twitter.

Via TechinBiz
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3 Ways Quizzes can drive social traffic back to your site

3 Ways Quizzes can drive social traffic back to your site | Digital Visibility | Scoop.it

Josh Haynam explains how to create quizzes that are highly share-able on social media and also drive traffic to specific pages on your main website.


Via Kamal Bennani
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Insourcing vs Outsourcing for Digital Marketing

Insourcing vs Outsourcing for Digital Marketing | Digital Visibility | Scoop.it
Which digital marketing activities you should keep inhouse or outsource?
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World Cup walloped social-media records - CNN

World Cup walloped social-media records - CNN | Digital Visibility | Scoop.it
CNN
World Cup walloped social-media records
CNN
FIFA, international soccer's ruling body, says that more than 1 billion people engaged with World Cup content through its website, social media accounts and mobile app.
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How to Use Google Analytics Audience Data to Improve Your Marketing

How to Use Google Analytics Audience Data to Improve Your Marketing | Digital Visibility | Scoop.it

Do you need to learn more about the Audience reports in Google Analytics?

 

Do you want to know more about your website visitors?

 

Understanding the demographics, behaviors and interests of your website visitors improves your online marketing.

 

This article shares what data is found in the Google Analytics’ Audience section and how it can apply to your online marketing strategy.


Via Brian Yanish - MarketingHits.com
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11 tips for creating a successful and engaging interactive video

11 tips for creating a successful and engaging interactive video | Digital Visibility | Scoop.it

Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive ideo (IV) is undoubtedly hot this year. IV breaks through the noise, gets people talking, and gets more views. The real value, however, is that those views are longer and more engaged.

But with interactive videos like Pharrell’s and Dylan’s setting the bar high, it’s easy to assume that only rockstar creative teams with monster budgets and months upon months of planning can create an IV, leaving those new to Interactive Video wondering where to even begin.

As one of the first companies in the IV industry, we’ve seen IVs of all types created – some with deep budgets and large production crews, and others with leaner budgets and just a few smart team members – and we know that with the right knowledge and tools, any company can create a powerful IV quickly and easily.


Via Brian Yanish - MarketingHits.com
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Sam's curator insight, July 14, 2:43 AM

Video Marketing is the most successful way of gaining traffic to your websites.

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The Dead Zones: When Not to Post on Social Media

The Dead Zones: When Not to Post on Social Media | Digital Visibility | Scoop.it
Now that everyone knows the best times to post on social media we started thinking about the flip side to the golden hours: the dead zones.

Via Jennifer G. Hanford, Brian Yanish - MarketingHits.com
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How to Build a Strong Pinterest Page for B2B

How to Build a Strong Pinterest Page for B2B | Digital Visibility | Scoop.it

You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...

 

...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome  Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!

 

Here are my top tips for creating a great Pinterest page...


Via Jeff Domansky
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Diane Hite Weidenbenner's curator insight, July 23, 10:46 AM

So many priorities, so little time!

Barbara Vermaas's curator insight, July 25, 9:27 AM

Goede tips hoe je Pinterest kunt inzetten: strategie, B2B (Business to Business) marketing, en hoe je meer volgers kunt krijgen.

Pascal Corbel's curator insight, July 28, 4:27 AM

La présence sur les réseaux sociaux devient un élément clé de la stratégie de communication des entreprises... quand ce n'est pas de leur stratégie tout court.

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Keyword Research: The Definitive Guide

Keyword Research: The Definitive Guide | Digital Visibility | Scoop.it
The most thorough guide to keyword research online. Find untapped, high-volume keywords that your customers search for in this expert-written guide.

Via Neil Ferree
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Neil Ferree's curator insight, July 21, 3:53 PM

Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress. Good onpage optimization will results in more traffic to your site.


I curated All 7 Chapters into this List.ly List in case you want to have a single source to bookmark for reading later.

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Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement | Digital Visibility | Scoop.it

All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"


Via Kamal Bennani
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17 great Tips for Boosting your Website Engagement

17 great Tips for Boosting your Website Engagement | Digital Visibility | Scoop.it
17 Great Tips for Boosting Website Engagement
Business 2 Community
Samsung clearly understands the impact of social media and the influence of user-generated content.

Via Thomas Faltin, TechinBiz
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How to Create a Social Media Marketing Plan From Scratch

How to Create a Social Media Marketing Plan From Scratch | Digital Visibility | Scoop.it
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing.
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Google Analytics: How to Set Up Basic Goals

Google Analytics: How to Set Up Basic Goals | Digital Visibility | Scoop.it

Google Analytics goal tracking provides site owners and marketers with good information about how visitors are using and interacting with pages and content. This information may ultimately help businesses earn more.

In the ecommerce context, it is important to make a distinction between goal tracking and ecommerce tracking in Google Analytics. The latter monitors actual ecommerce transactions and requires relatively more integration with an ecommerce platform. The former, which is this article’s focus, monitors how visitors interact with a site in four general ways.


Via Kamal Bennani
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How You Can Apply SEO to Your Social Media Strategy

How You Can Apply SEO to Your Social Media Strategy | Digital Visibility | Scoop.it
Every day, there are more than 500 million tweets sent out onto Twitter. Approximately 30 billion pieces of content are shared on Facebook each month. On a social networking website that has loads of traffic, how do you attract attention?
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Image App Bonanza: 10 Apps to Spice Up Your Content

Image App Bonanza: 10 Apps to Spice Up Your Content | Digital Visibility | Scoop.it
According to ContentPlus UK, articles with images get 94% more views than those without. We have become scanners, racing through online posts and sifting for useful information.

Via Rami Kantari
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Training in Business's curator insight, July 18, 1:38 AM

Image App Bonanza: 10 Apps to Spice Up Your Content 

Lee Hall's curator insight, July 18, 6:34 AM

Use images when you are trying to get to students to write too. Research shows they write more when they have an image to view.

Darleana McHenry's curator insight, July 18, 10:13 AM

I want to improve my presentations with visuals and teach students to do the same.

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How Can Social Media be Used as a Lead Generation Channel?

How Can Social Media be Used as a Lead Generation Channel? | Digital Visibility | Scoop.it
Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.
Yes, it's increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 16, 8:33 AM

How do you measure the success of your marketing in general and social media in particular? For many businesses, generating leads is probably the best way to justify more investment on social media. This post recaps the different things you can try to achieve this goal.


One thing to note that is worth highlighting is that it all starts by articulating your social channels and your content hub (your blog, your topics, etc...). As I like to say, if you're only tweeting links you're missing out. 

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The Four Big Myths About Copyright And Online Video

The Four Big Myths About Copyright And Online Video | Digital Visibility | Scoop.it
Copyright protection has changed from a practical standpoint since the age of the internet.
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Social Media ‘Rules of Thumb’

Social Media ‘Rules of Thumb’ | Digital Visibility | Scoop.it
Every business, whatever the sector, and whether commercial or not-for-profit, needs to be noticed and needs to attract customers (or in the charity sector, donors). For the past few years social med…

Via The Fish Firm
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RingCentral's curator insight, July 23, 3:53 PM

#socialmedia #community #infographic