Digital Visibility
1.3K views | +1 today
Follow
Digital Visibility
Digital Visibility
Visibility + Credibility = Profitability
Your new post is loading...
Your new post is loading...
Rescooped by oconnorandkelly from Business: Economics, Marketing, Strategy
Scoop.it!

Programmatic Advertising

Programmatic Advertising | Digital Visibility | Scoop.it

Why is there so much confusion on this obscure discipline? Read our ultimate guide to understand once for all Programmatic Advertising and Programmatic RTB


Via Pantelis Chiotellis
more...
No comment yet.
Rescooped by oconnorandkelly from Curation, Social Business and Beyond
Scoop.it!

5 Tools That Will Help Build Your Business

5 Tools That Will Help Build Your Business | Digital Visibility | Scoop.it
I've put together 5 of the best tools for entrepreneurs and small business owners to help you grow your bottom line - even on a small budget

Via janlgordon
more...
janlgordon's comment, July 20, 2:55 PM
Thank you @BSN @oconnorandkelly & John :-)
janlgordon's comment, July 21, 10:39 AM
Thank you @Micala Wilkins & @malek :-)
janlgordon's comment, July 21, 4:11 PM
Thank you @malek & @BSN :-)
Rescooped by oconnorandkelly from digitalNow
Scoop.it!

Beyond Digital Marketing: Lessons from Digital Business Innovators

Beyond Digital Marketing: Lessons from Digital Business Innovators | Digital Visibility | Scoop.it
Majority of Companies Suffer from Digital Whiplash
Companies like Uber and Venmo were digital-first from the outset. Their entire business is digital. They leverage capabilities like geolocation, process payments online and make useful services utility-like in their accessibility and simplicity. 

For them, digital is more than a great website or app. It’s their heartbeat. Digital drives and improves each function of their offerings. 

The moment this new wave of ‘clean-slate’ online businesses came into the mix, it accelerated the need for others to follow suit. These firms and others, like Netflix, gave traditional businesses digital whiplash (or ran them straight out of town, like Blockbuster). 

Speed matters in this environment. According to IDC, two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategy by the end of 2017. Beyond this, 85 percent of enterprise decision makers think they have two years to get up to speed or else they’ll fall behind their competitors, 55 percent of this group thinks they only have a year and 59 percent think it may be too late. 

So what’s the next move for traditional businesses? Think beyond marketing and commerce, and identify new ways to approach digitalization — use digital to make old processes or products new, or invent completely new processes and products to meet the needs of the market. 

Via Don Dea
more...
No comment yet.
Rescooped by oconnorandkelly from Video Content Marketing Tips
Scoop.it!

The 20 best apps for making videos

The 20 best apps for making videos | Digital Visibility | Scoop.it
Whether you’re a vlogger or a budding Spielberg, it’s never been easier to shoot your own short film. Here, from special effects to filters, are the only apps you’ll need

Via Suvi Salo, Nicholas Bodell
more...
No comment yet.
Rescooped by oconnorandkelly from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

A Beginner's Guide to Creating Video Content

A Beginner's Guide to Creating Video Content | Digital Visibility | Scoop.it

You're scared. How on earth are you going to create quality video content that people are actually going to watch? First off, you don't have a good camera; second, you don't have any idea how to edit video; and third, as if the first two reasons weren't crippling enough, you don't have the slightest clue about what sort of content you would want to create. But you know without a shadow of a doubt that your brand, blog, or business needs to have a video component.


Via Kamal Bennani
more...
No comment yet.
Rescooped by oconnorandkelly from Technology in Business Today
Scoop.it!

8 Social Media Power Tips to Build your Brand and Business 

8 Social Media Power Tips to Build your Brand and Business  | Digital Visibility | Scoop.it
All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a 2-brand strategy – using the power of my personal brand to magnify the company’s brand.

Via TechinBiz
more...
Patricia Lynn's curator insight, July 12, 6:49 PM
8 Social Media Power Tips to Build your Brand and Business
Rescooped by oconnorandkelly from The 21st Century
Scoop.it!

5 Quick and Easy Ways to Double Your Social Media Following

5 Quick and Easy Ways to Double Your Social Media Following | Digital Visibility | Scoop.it
What counts is not the number of followers you have, but how engaged they are.

Via Dr. Susan Bainbridge
more...
No comment yet.
Rescooped by oconnorandkelly from Training, eBook, Social Media & Web Design
Scoop.it!

9 Social Media Marketing Trends That Could Make or Break Your Business in 2017

9 Social Media Marketing Trends That Could Make or Break Your Business in 2017 | Digital Visibility | Scoop.it

Social media is always evolving, so what's next? That's the question I was asked in an interview recently. This kind of question can be really easy since t


Via Ilkka Olander, massimo facchinetti, Marco Favero
more...
No comment yet.
Rescooped by oconnorandkelly from Business: Economics, Marketing, Strategy
Scoop.it!

11 Examples of Facebook Ads That Actually Work (And Why)

11 Examples of Facebook Ads That Actually Work (And Why) | Digital Visibility | Scoop.it

Some of the best Facebook ad examples for each type of Facebook ad -- and what makes them effective.


Via Pantelis Chiotellis
more...
No comment yet.
Rescooped by oconnorandkelly from Technology in Business Today
Scoop.it!

5 more super-common SEO mistakes content marketers make

5 more super-common SEO mistakes content marketers make | Digital Visibility | Scoop.it
In a follow-up to last month's column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
Via TechinBiz
more...
No comment yet.
Rescooped by oconnorandkelly from Training, eBook, Social Media & Web Design
Scoop.it!

Copywriting for SEO - Incredible Formulas for Successful Online Marketing

Copywriting for SEO - Incredible Formulas for Successful Online Marketing | Digital Visibility | Scoop.it
Incredible copywriting formulas to be used by one and all for to make content and online marketing a success. Pick yours and boost sales.
Via Alessandro Rea, Marco Favero
more...
No comment yet.
Rescooped by oconnorandkelly from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Instagram Business Pages are Here. So What? | Agorapulse

Instagram Business Pages are Here. So What? | Agorapulse | Digital Visibility | Scoop.it
There's been talk about Instagram business pages coming to your account soon. How will these pages change your Instagram marketing?

Via Kamal Bennani
more...
No comment yet.
Rescooped by oconnorandkelly from The 21st Century
Scoop.it!

8 Social Media Lessons You Can Learn From The Pros [With Templates]

8 Social Media Lessons You Can Learn From The Pros [With Templates] | Digital Visibility | Scoop.it

Via Dr. Susan Bainbridge
more...
No comment yet.
Rescooped by oconnorandkelly from Public Relations & Social Media Insight
Scoop.it!

How to Use Short Videos for Brand Marketing — Medium

How to Use Short Videos for Brand Marketing — Medium | Digital Visibility | Scoop.it
Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2–3 minutes. Once videos are created, they can also be pinned on Pinterest.


You don’t need expensive camera equipment, though it will add to the quality if you do use something different than you smartphone camera. It should do a decent job until you have the funds to invest in something better. Short videos are like a dessert or snack, just enough to satisfy and not so much that in the middle you’ve had enough and are trying to figure out how to end it sooner rather than later. And getting the story or information visually is almost always preferred to reading about it.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 19, 5:45 PM

Quick tips for producing short videos using apps.

lieshitting's comment, July 20, 4:54 AM
Nice
Pradistiani's curator insight, July 20, 6:35 AM
I need this!
Rescooped by oconnorandkelly from Soup for thought
Scoop.it!

Augmented Reality and Web 3.0

Augmented Reality and Web 3.0 | Digital Visibility | Scoop.it

Augmented reality could open up huge potential for education outside of the classroom and enable students to learn and interact with whatever is in their immediate physical environment at any particular time. It could also transform publishing and the way we interact with books and images by enabling us to transform them into interactive multimedia.


Via Nik Peachey, Miloš Bajčetić, Stephania Savva, malek
more...
Nik Peachey's curator insight, July 19, 4:54 AM

My article on Augmented Reality from back in 2011.

Rescooped by oconnorandkelly from The MarTech Digest
Scoop.it!

Best SEO Tools: Vetted List of Free & Paid Tools for 2016 - Dynamik 365

Best SEO Tools: Vetted List of Free & Paid Tools for 2016 - Dynamik 365 | Digital Visibility | Scoop.it
1 Stop Shop SEO ToolsLocal Business ToolsRank Tracking SoftwaresSEO Analysis Softwares & ToolsKeyword Research ToolsTime Saving AppsSEO WordPress Plugins + ThemesProposal & Invoicing SoftwaresWebsite TrafficContent Marketing ToolsLink Building ToolsEmail MarketingDomain ResearchSocial SEO ToolsSEO Marketing Place for VA's, Content, & Link BuildingBeginner or Local SEO Group PackageAffiliate Group Package

Via marketingIO
more...
marketingIO's curator insight, July 18, 8:36 PM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

Rescooped by oconnorandkelly from Business: Economics, Marketing, Strategy
Scoop.it!

3 common mistakes made in do-it-yourself PPC

3 common mistakes made in do-it-yourself PPC | Digital Visibility | Scoop.it

Trying to manage your business's paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.


Via Pantelis Chiotellis
more...
No comment yet.
Rescooped by oconnorandkelly from Business Improvement
Scoop.it!

26 Ways to Use Video in Social Media Marketing 

26 Ways to Use Video in Social Media Marketing  | Digital Visibility | Scoop.it

Do you want to add video to your social media marketing?

Looking for ways to increase video views and engagement?

In this article, you’ll discover 26 ways to use video to improve your social media marketing....


Via Jeff Domansky, Daniel Watson
more...
Jeff Domansky's curator insight, July 7, 11:37 PM

Here's a great guide to using video in social marketing.

Daniel Watson's curator insight, July 12, 4:11 AM

 

Video marketing has assumed far greater importance for those businesses that wish to rank as highly as possible in the search engines. Every day more people, your prospective customers or clients included, are demonstrating their preference to receive information via video. If you want to meet their expectations and remain relevant to this market, the information contained in this article will be a great help to you.

pham hoat's curator insight, July 12, 5:15 AM

Quy Trình Sản Xuất Cửa Nhựa Lõi Thép Upvc

Rescooped by oconnorandkelly from MarketingHits
Scoop.it!

10 Things Your LinkedIn Profile Should Reveal in 10 Seconds

10 Things Your LinkedIn Profile Should Reveal in 10 Seconds | Digital Visibility | Scoop.it
Your profile should answer these ten questions quickly in order to satisfy employers who don't have a lot of free time to spare.
Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by oconnorandkelly from Training, eBook, Social Media & Web Design
Scoop.it!

9 Secrets To Improving Social Media Content Engagement and Performance

9 Secrets To Improving Social Media Content Engagement and Performance | Digital Visibility | Scoop.it
Nearly all large corporations and small businesses are on social media. Even your kids’ lemonade stand probably has a Facebook page. There’s single explanation for this trend: everyone is on soci…
Via massimo facchinetti, Marco Favero
more...
No comment yet.
Rescooped by oconnorandkelly from MarketingHits
Scoop.it!

4 Conversion-Boosting Tips For Using Landing Page Videos

4 Conversion-Boosting Tips For Using Landing Page Videos | Digital Visibility | Scoop.it

Landing page videos not only boost with conversions, but also help communicate complex messages much more clearly than bulky text-based content.

 

Many marketers confuse the concept of a landing page and a homepage, bundling them up as one.

 

It’s important to see these as two different web pages, which are equally important for your website, but have different functions to perform.

 

Your homepage is designed to serve several purposes in one go, such as introducing your company, and giving a brief overview about your product or services.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by oconnorandkelly from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

8 Old Fashioned Social Media Tactics You Need To Stop Using Now - Locowise Blog

8 Old Fashioned Social Media Tactics You Need To Stop Using Now - Locowise Blog | Digital Visibility | Scoop.it
The old ways are not always the best. Here are eight ‘old ways’ to do social media.

Via Kamal Bennani
more...
No comment yet.
Rescooped by oconnorandkelly from The 21st Century
Scoop.it!

15 Valuable Tips on Running a Successful Social Media Contest

15 Valuable Tips on Running a Successful Social Media Contest | Digital Visibility | Scoop.it
Here's how to run a social media contest that's engaging, effective, and organized.

Via Dr. Susan Bainbridge
more...
No comment yet.
Rescooped by oconnorandkelly from Video Content Marketing Tips
Scoop.it!

10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump

10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump | Digital Visibility | Scoop.it
We've all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two year
Via Level343, Nicholas Bodell
more...
Patricia Lynn's curator insight, June 28, 11:23 AM
SEO Tactics
Louise Quo Vadis's curator insight, June 28, 2:08 PM
So much to learn about SEO. Good info here.
Rescooped by oconnorandkelly from SEO and Social Media Marketing
Scoop.it!

How to speak ‘Search Engine’

How to speak ‘Search Engine’ | Digital Visibility | Scoop.it

Search has changed dramatically since Google first began indexing the web in 1998, both in scale and in nature. Google alone executes more than two trillion searches every year – a scale that we can barely comprehend. 


Search is not just a process for a brand; it’s becoming the number one way that we interact with information generally. 


Read More: https://searchenginewatch.com/2016/06/24/how-to-speak-search-engine/


Via Antonino Militello
more...
No comment yet.