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New Mobile Phone Video Production Platform from YouTube Co-Founders

New Mobile Phone Video Production Platform from YouTube Co-Founders | Digital Marketing | Scoop.it
Geek YouTube Co-Founders Introduce Mobile Phone Video Production Platform Deadline.com They're offering a free mobile phone app (initially for iPhones, one for Android coming soon).
Monica Martinez's insight:
Exciting prospects of budding film makers at the touch of a button. Will film studios take note of the possible competition? "It enables users to shoot 16-second clips and then drag and drop as many as 256 of them into a sequence to create a video lasting up to an hour, which can then be published."
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Foursquare Selling Its Location Data Through Ad Targeting Firm Turn

Foursquare Selling Its Location Data Through Ad Targeting Firm Turn | Digital Marketing | Scoop.it
partnership with ad-tech firm turn allows advertisers to use foursquare location data to retarget consumers on other websites.
Monica Martinez's insight:

Advertisers will serve display and video ads to the desired audience - Foursquare users' desktops, smartphones and tablets via Turn's ad exchange partners including Facebook Exchange

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Google Warns Against Large-Scale Guest Posting, Advertorials & "Optimized Anchor Text" In Press Releases

Google Warns Against Large-Scale Guest Posting, Advertorials & "Optimized Anchor Text" In Press Releases | Digital Marketing | Scoop.it
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines.
Monica Martinez's insight:

SEO tips: Google warns about going against their guidelines by including contextual links in Press Releases

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Monica Martinez's comment, July 29, 2013 12:59 PM
Happy to be of assistance :)
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Mobile marketers must reach for the stars

Mobile marketers must reach for the stars | Digital Marketing | Scoop.it
The success of mobile as an advertising medium depends on shifting people’s perceptions about what advertising looks like.
Monica Martinez's insight:

Rising stars are rising high in Mobile Advertising - How brands can increase engagement

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Facebook Banks on Video Ads in Chase for TV Dollars

facebook plans to sell tv-style commercials on its site for as much as $2.5 million a day, two people said.
Monica Martinez's insight:

Facebook will sell one video ad space per 20 timeline posts - is this going to annoy Facebook users to the point that will result in resentment towards the advertising brands?

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The Conversation Prism v4.0 by Brian Solis and JESS3 (2013)

The Conversation Prism v4.0 by Brian Solis and JESS3 (2013) | Digital Marketing | Scoop.it

The Conversation Prism is a living representation of Social Media and evolves as channels emerge, fuse, and dissipate.

Monica Martinez's insight:

An interesting snapshot of the landscape in the history and evolution of Social Media

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Monica Martinez's comment, July 29, 2013 5:37 PM
:) :) :)
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Science & Art of PR

Science & Art of PR | Digital Marketing | Scoop.it
Monica Martinez's insight:

Infographic: Is Twitter being underrated for B2B companies? - Study shows 82% of all social media originated leads for B2B companies come from Twitter.  

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