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Marketing digital : tendances à suivre en 2016

Marketing digital : tendances à suivre en 2016 | Digital | Scoop.it
Quelles seront les tendances à suivre en matière de marketing digital en 2016 ? C'est à cette question qu'essaie de répondre l'étude réalisée par Adobe.

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Liste des intervenants

Liste des intervenants | Digital | Scoop.it
Courrier, colis, bureaux de poste, tarifs... Découvrez tous les services de La Poste, à destination des particuliers, des professionnels et des entreprises. Réalisez en quelques clics vos envois de courrier, lettres recommandées

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La Poste's curator insight, September 14, 2015 12:27 PM

Le programme de La Poste au salon e-commerce ! Stay tuned ;)

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[Tribune] Le shopper n'est pas le consommateur et il n'appartient à personne !

[Tribune] Le shopper n'est pas le consommateur et il n'appartient à personne ! | Digital | Scoop.it
Pour que la promotion soit efficace, nous devons changer de paradigmes et accepter que le shopper soit libre de décider.
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À la poursuite de l'attention des consommateurs

À la poursuite de l'attention des consommateurs | Digital | Scoop.it
Plus le format est petit, plus l'attention des consommateurs est grande ! C'est ce que révèle l'étude de YuMe en partenariat avec IPG Media Lab sur la réceptivité de l'audience.
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Les PME de l’agroalimentaire pas encore assez présentes sur Internet | Les Echos.fr

Les TPE/PME de l’agroalimentaire sont peu présentes sur le Net. Sur les 44 % d’entre elles qui ont une vitrine digitale, seules 10 % vendent en ligne. La deuxième édition de la conférence Food is Social organisée mardi sous le haut patronnage de la secrétaire d’Etat au Numérique, Axelle Lemaire, veut les convaincre de se lancer...


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Are The #Customer #Experience Stakes Higher on #Mobile?

Are The #Customer #Experience Stakes Higher on #Mobile? | Digital | Scoop.it
With many companies treating their mobile interactions with customers as an 'afterthought', we wonder whether they recognize the risks they are taking with their customers base.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 17, 2014 7:43 PM

The stakes are higher in #Mobile.


In 2013, there were 102 billion app downloads.  


1/4 of them were used just once and never touched again!


3 important points to consider:


  • Buyers see mobile customer experience as an 'elite' capability and make quick judgements based on early experiences ('they just don't have it")
  • The very nature of mobile is that customers are looking for quick results when they are short on time and have less tolerance for hiccups on mobile than on other platforms or brick and mortar environments
  • The difference between bad and good #CX is magnified on mobile with the best retailers having extremely well thought out and executed mobile sites


Once a customer downloads your #App, make sure you develop an engagement strategy that offers value and incentives, in order to strengthen your customer relationships.


Is #gamification a possible solution to keep your customers engaged, share your thoughts?


Apptimate's curator insight, November 22, 2014 4:04 AM

Yes the stakes are much higher in mobile, and it's  not only about user interface, They want immediate response. They need security and privacy protection. And this will put enormous pressure on corporate IT departments to deliver the same experience in internal systems and apps

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The Old SEO Versus The New SEO [INFOGRAPHIC]

The Old SEO Versus The New SEO [INFOGRAPHIC] | Digital | Scoop.it

Neil PAtel has created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.


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David Duncan's curator insight, November 8, 2014 6:22 AM

Wise words on this simple graphic to follow for great SEO results

Pauline Mwangi's curator insight, November 9, 2014 4:08 PM

For those of us more relational than techy, the new SEO is more flavorable. Being relational is the best way to retain old clients and at the same time attract new ones.And by creating more user relevant content the you stand a better chance of connecting with the right prospects.

 

 

 

 

Matthew Lenz's curator insight, November 18, 2014 9:40 AM

This was an interesting graphic. I think that using these graphics made it easier to understand the comparison between the new and the old SEO (Search Engine Optimization). We have been learning about this in class recently, so I thought it was interesting to conduct further research.

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15 Critical Mistakes You’re Making With Content Marketing

15 Critical Mistakes You’re Making With Content Marketing | Digital | Scoop.it

Are you getting the results you want from content marketing? If not, you could be making one of 15 common mistakes that directly affect your bottom line.


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Rotem Banai's curator insight, November 13, 2014 12:15 PM

It is important to make sure your content is easily found and make viewers want to read. This article discusses 15 mistakes you can make with your content. 1. writing content that is too short. You dont want content that takes forever to read, but you need to have enough to get your point across. 2. Make sure your content is shareable. Make it content that people want to retweet or share the website on different platforms. 3. Make sure your content is grammar free! if your content has poor language and many grammatical errors the reader is not going to continue reading or share your content with anyone. 4.make sure you break up your content into paragraphs that are easily readable. Having page long paragraphs distracts the reader from wanting to read. 5.Dont just post stuff that is interesting for your company or industry. Write content that will engage the audience and peak their interests. 6.A reader can decide not to read your content just based off the Title. If you dont have a solid intriguing title a reader will not want to read what else you have to offer. 7.Milk all your content for what it is worth. 8. Write your content as if youre talking to one specific person, your ideal client. Do not write to a group because the reader will not feel connected to your content. 9. Make sure you write your content in a tone that your audience will understand and appreciate. If you write in the wrong tone your audience can get a wrong understanding. 10. It is important to keep changing up your style. Sticking to the same kind of stuff can become boring and stale. 11. when you post your content, post it on the platform you know will reach the most people in certain cities and locations. 12.  increase the opportunity for you to show up in organic searches, and use keywords. Become more visible to a larger audience. 13. Be careful with keywords and dont over do it. Too many key words will distract the reader. 14. Share your reach to promote others content and it will pay off when promoting your own. 15. It is important to understand your audience and the platform you share your information on. 

Katie Joll's curator insight, November 13, 2014 1:40 PM

Who is that one person, that ideal client that you are writing for?

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Don't Make These 9 Social Media Marketing Mistakes

Don't Make These 9 Social Media Marketing Mistakes | Digital | Scoop.it

Make the most of your social media marketing efforts by avoiding these basic missteps.


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Cassandra Roderick's curator insight, November 10, 2014 12:09 AM

This article discusses 9 social media marketing mistakes. One of the main focuses is on how some companies tend to be more worried about who is following them than posting engaging content. Creating engaging content is a major part of social media marketing, because a lot of marketers just want to post about the company and promotions they have happening at the moment. When they should be posting content relating to current events, and encouraging fans to comment, by asking a question. 

Another mistake is having too many social media platforms. Not only is it time consuming to keep up with them all, but they also should create different content for each page. Some people may follow them on multiple pages, and it could get repetitive if its the same exact content. They should tailor to their content to the demographics of the social media platforms. It's not enough to just have a profile on these sites if they don't post anything on it, because it will look bad on the company to be inactive.

Finally, also pertaining to content, companies should not be posting so much that they start spamming their followers. They won't want to follow them if they get too many posts from one company, too often. 

Matthew Lenz's curator insight, November 10, 2014 10:26 AM

Most of the articles that I have read are about strategies that businesses can use to improve there social media. This article is stating some of the things that businesses doing wrong when it comes to social media. Recognizing the problem is often the first step in improving your strategy. This article was interesting and helpful to read. I mainly agree that many businesses aren't posting engaging content and some post the same content across all of their platforms.

Ashley Brown's curator insight, November 11, 2014 11:18 AM

Social media has become the most popular online activity and with this many businesses have taken up social networking in an attempt to increase sales. However you can't just set up an account and hope it works. This article discusses 9 mistakes that businesses make on social media. These mistakes are;

1. Not having a strategy

-you can't just dive in head first

-always have a plan/strategy in order to succeed

2. Focusing on the quantity of social media followers instead of quality

-you could have thousands of followers but they aren't useful if they aren't interested in what you have

-target people who are interested

3. Failing to create and post engaging content on a regular basis

-make sure you continuously update and post relevant content in order to keep your audience's attention

4. Not converting followers into paying customers

-it's important to create posts that are engaging and capture the attention of people that your products will benefit

5. Having too many social media channels

- people who have too many channels tend to spread themselves to thin

-don't engage/ update their content often because they have too many to manage

-causes people to believe your disorganized and by association that your products are as well

6. Having no brand voice

- all updates should be communicated in the same voice to build engagement

-make sure all things are consistent otherwise people may become confused

7. Spamming your audience

--don't continuously post things that are only about selling your product people will think you're spamming them

-make sure to mix up the content you share

8. Handling everything manually

-posting things manually is time-consuming

-utilize dashboards that manage all of your activities, schedule posts, and track metrics

9. Publishing the same message across all your channels

-important to mix things up

-many people follow you on multiple channels and they don't want to be seeing the same things all the time

 

I thought this article was useful and relevant to what we have been discussing in class. When completing our social media audit assignments many of the groups recognized some of these mistakes that big brand names were making. The most common one was posting the same content on all of their social media channels, and like this article said the viewer grows tired of seeing the same things continuously. We also talked about not pushing your product consistently. You want to first engage/capture your audience's attention with comedic/engaging content before hitting them with the "right hook". Finally we also noticed on some platforms brands had gone long periods of time with no new content posted to their site. This leads the viewer to believe that they abandon their account and simply don't care anymore which ultimately will lead to a loss of followers.

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Content Marketing Strategy: Are You Generating Content Variety?

Content Marketing Strategy: Are You Generating Content Variety? | Digital | Scoop.it
Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements. I crafted several helpful posts detailing how you can succeed across these elements, including the importance of consistency in creating content, how to optimize your content marketing, how to craft the perfect post, tips for creating content, and measuring the success of your content marketing. But, are you getting the most from your content marketing strategy by crafting a variety of content?
Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 13, 2014 4:50 PM

A great content marketing planning matrix by Angela Hausman that classifies the type of content by desired response. The article goes into some detail in providing a rationale behind the matrix with an explanation of three reasons why variety is important for a successful content marketing program. Definitely a keeper. 

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Become a Google+ Power User with These 15 Tricks, Features, and Tools

Become a Google+ Power User with These 15 Tricks, Features, and Tools | Digital | Scoop.it
The hidden and little-known tricks, features, and tools that will make you a power user of Google+.

Via B.L. Ochman, Dawn Jensen, robosheauk, Cendrine Marrouat - cendrinemarrouat.com
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Michelle Gilstrap's curator insight, October 6, 2014 12:48 PM

Google + is still with us and it is a unique circle of users that many of us are using. Check out these tips

Helen Stark's curator insight, October 7, 2014 10:19 AM

Nice infographic.

THE *OFFICIAL ANDREASCY*'s curator insight, October 21, 2014 8:53 PM

Expand your social networkHere are some great Google+ page recommendations to follow.


MUST READ: Four phenomenal SEO tips about Google+, that will increase your authority and boost your rankings



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L'Oréal déclenche son offensive mondiale dans le e-business - iRevolution - Digital Accelerator

L'Oréal déclenche son offensive mondiale dans le e-business - iRevolution - Digital Accelerator | Digital | Scoop.it
La direction de l'Oréal, comme celles d'autres grands groupes, vient de donner un formidable coup d'accélérateur pour sa transformation digitale.
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Marketing cross-canal : une réponse adaptée au consommateur d'aujourd'hui

Marketing cross-canal : une réponse adaptée au consommateur d'aujourd'hui | Digital | Scoop.it
Imposé par l'évolution des marchés et des consommateurs, le marketing cross-canal est encore complexe à mettre en place. C'est que que révèle le nouveau panorama européen d'Experian Marketing services.
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M-commerce : en 2016, 1 achat en ligne sur 4 se fera sur un smartphone [Infographie]

M-commerce : en 2016, 1 achat en ligne sur 4 se fera sur un smartphone [Infographie] | Digital | Scoop.it
M-commerce :
Le m-commerce va poursuivre sa croissance en 2016. D’après une étude publiée le 2 mars 2016 par RetailMeNot, leader de la... Sujets liés Commerce connecté Consommateurs, Etudes de consommation - Dossiers LSA Conso

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La Poste lance l'application 'Quoty' pour simplifier les parcours d'achat

La Poste lance l'application 'Quoty' pour simplifier les parcours d'achat | Digital | Scoop.it
Promotions, cartes de fidélité, listes de courses et prospectus rassemblés en une application : telle est la philosophie de Quoty, application téléchargeable à partir du 15 juin.
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5 conseils pour prendre la vague de la transformation numérique

5 conseils pour prendre la vague de la transformation numérique | Digital | Scoop.it

Via Laurent Fiard, Frederic Patry, Jérôme MONANGE
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Laurent Fiard's curator insight, April 5, 2015 10:58 AM
Innovation : 5 conseils pour surfer sur la transformation numérique.Passer d'un rapport distancié à l'innovation à un modèle pragmatique et ouvert est nécessaire dans ce contexte de transformation numérique. Voici cinq clés d'actions opérationnelles.

La tendance actuelle serait pour les entreprises de tenter un rapprochement avec l’univers de start-ups, à grand renfort de concours, incubateurs et opérations de communication. La démarche aurait le mérite de tenter de capter l'innovation dans un univers proche de compétence, mais aussi et surtout de chercher à modifier en profondeur la culture interne. C'est ce dernier point qui doit faire l'objet de toute notre attention.

Il faut passer d'un rapport distancié à l'innovation, rangé dans la case études & prospectives, à un modèle pragmatique et ouvert pour capter les innovations qui feront la croissance de demain. De la forteresse à l'agora.

Et ce changement n'est pas simple, car le modèle de la forteresse a l'avantage de garantir la confidentialité,  de ne pas bouleverser l'organisation établie et d'inscrire l'innovation dans un cycle long apte à être digéré progressivement par l'entreprise.

L'agora demande une tout autre agilité tout en ayant potentiellement un impact très important sur l'avenir de l'entreprise : il s'agit de concevoir les services et produits, portés par la transformation digitale, qui seront des relais de croissance demain. Cinq clés d’actions opérationnelles, pour mieux cerner ce modèle de l'agora, peuvent être identifiées.

1) On ne peut plus penser de manière cloisonnée

L'innovation exige une approche transdisciplinaire pragmatique. Les dirigeants d'entreprise ont compris qu’ils devaient associer des compétences business, des compétences marketing et des compétences technologiques rassemblées pour mener à bien des projets d’innovation.

Étrangement, les conseils des entreprises qui tous les jours accompagnent leurs clients sur la transformation digitale semblent avoir plus de mal à le concevoir, tant cette mutation remettrait en cause leur propre ADN. Ils raisonnent encore par famille d’appartenance, les conseils en stratégie s’adressant aux directions générales, les conseils en communication aux directions marketing et les conseils technologiques aux directions des systèmes d’information.

2) Il n'y a d'équipes que de compétences adaptées à un projet

C’est en fonction d’une problématique donnée que l’on peut réunir les meilleurs praticiens issus des trois univers précités. Il ne s’agit plus de devoir être confronté aux mêmes experts imposés de tel ou tel secteur d’activité, mais bien de chercher à ouvrir le cercle des compétences pour composer la meilleure équipe possible, celle qui va, par le croisement de ses différentes visions, apporter le plus de valeur ajoutée au projet.

3) Il faut mêler interne et externe autour d’un projet donné

La meilleure façon de bénéficier de l’expérience de l’interne et de l’ouverture de l’externe, c’est de les mêler dans un groupe projet, avec un objectif donné et un temps limité. Ce modèle de co-conception a de multiples avantages pour modifier la culture interne : il développe la fierté de porter un projet à fort impact pour l’évolution de l’entreprise ; il est la plupart du temps source d’enthousiasme que l’on cherchera à propager au sein de toute l’entreprise ; il facilite enfin l’appropriation et la mise en œuvre, puisque ceux qui en ont la charge ont été au cœur de sa conception. L’entreprise doit célébrer ses projets d’innovation, petits ou grands, pour marquer et favoriser la mutation en marche.

4) Il faut intégrer toute la chaîne depuis la stratégie amont jusqu’à la mise en œuvre opérationnelle

L’équipe projet constituée doit gérer le projet dans sa globalité depuis la définition de la stratégie amont avec l’ensemble des impacts sur le nouveau modèle d’affaires, la mise sur le marché et la mutation technologique exigée, jusqu’à l’accompagnement de sa mise en œuvre opérationnelle.

Cela peut prendre différentes formes, comme par exemple un comité de pilotage projet qui perdure après le lancement effectif du projet, s’assure que son exécution est conforme aux prévisions, réalise les ajustements nécessaires et reporte au sponsor du projet issu du comité de direction de l’entreprise. Sinon, le risque est fort que des silos se reconstituent à peine la conception du projet achevée, avec le risque que l’exécution diverge fortement suivant les différents départements de l’entreprise.

5) Il faut agir vite quitte à se tromper

Combien de temps allez-vous attendre pour innover, tester de nouvelles idées de services et de produits, associer vos clients privilégiés à cette démarche, planifier les évolutions de votre nouveauté, etc. ?

"Se tromper" est volontairement provocateur. Ce qui compte, c’est de tester, optimiser, apprendre de ses erreurs, valoriser le parcours d’innovation autant que le résultat final.

D’autres clés d’actions opérationnelles existent sans doute et le modèle va continuer à évoluer, pour que cette vision de l’innovation enthousiaste, audacieuse et pragmatique irrigue l’ensemble de nos entreprises, bien au-delà de la dynamique start-up.

Olivier Debin est membre de MY EXTRAORDINARY PROJECT

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Baromobile 2014 ! la barometre du mobile et de la tablette

Les devices de la mobilité nous offrent désormais une temporalité Média


Via dbtmobile, Celine Sportisse, Emmanuel Capitaine , Fabrice Vezin, Mobiwalk, highcodata
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MMA France's curator insight, December 2, 2014 3:32 AM

Ce que le smartphone et la tablette changent dans la vie des marques

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[Exclusif] Taux de transformation des sites E-commerce français : Capitaine Commerce 3.6

[Exclusif] Taux de transformation des sites E-commerce français : Capitaine Commerce 3.6 | Digital | Scoop.it
“ Le Blog du Commerce Digital”
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Jean-Maurice Roy's curator insight, November 26, 2014 1:08 AM

La taux de transformation moyen est moins de 2%.

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There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? [Infographic]

There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? [Infographic] | Digital | Scoop.it

You’ve seen the logo thousands of times. It’s there as you drop off a package, it’s the place you get late-night ice cream, it's the network you turn on to watch your favorite Thursday night show.

But do you know what's hidden within those iconic logos you think you are so familiar with?

 

The infographic below shows 40 brand logos and the little-known messages their creators cleverly hid within the image. See how many you can spot.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 16, 2014 1:05 PM

An interesting review of how 40 brands are using #logo designs to communicate attributes of their #brand to consumers. A very useful compilation for brand managers looking for inspiration.

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Réseaux sociaux et marques high-tech favoris des discussions sur le Web

Réseaux sociaux et marques high-tech favoris des discussions sur le Web | Digital | Scoop.it
Twitter, Facebook et Google sont les marques dont parlent le plus les internautes français, selon une étude Bolero Web Intelligence. Réseaux sociaux et marques high-tech occupent les huit premières places du classement.
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The Old SEO Versus The New SEO [INFOGRAPHIC]

The Old SEO Versus The New SEO [INFOGRAPHIC] | Digital | Scoop.it
Neil PAtel has created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.
Via Antonino Militello
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David Duncan's curator insight, November 8, 2014 6:22 AM

Wise words on this simple graphic to follow for great SEO results

Pauline Mwangi's curator insight, November 9, 2014 4:08 PM

For those of us more relational than techy, the new SEO is more flavorable. Being relational is the best way to retain old clients and at the same time attract new ones.And by creating more user relevant content the you stand a better chance of connecting with the right prospects.

 

 

 

 

Matthew Lenz's curator insight, November 18, 2014 9:40 AM

This was an interesting graphic. I think that using these graphics made it easier to understand the comparison between the new and the old SEO (Search Engine Optimization). We have been learning about this in class recently, so I thought it was interesting to conduct further research.

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B2B Content Marketing Trends for 2015 [Infographic]

B2B Content Marketing Trends for 2015 [Infographic] | Digital | Scoop.it

What does the next year hold for B2B content marketing?

 

The following Uberflip infographic offers a glimpse at B2B content marketing's future.

 

The infographic is based on MarketingProfs' and Content Marketing Institute's B2B Content Marketing Benchmarks, Budgets, and Trends—North America report.

 

A whopping "70% of content marketers are creating more content than they did one year," states the report. Unfortunately, only 21% say they are successful at tracking ROI.

 

The top five organizational goals for B2B content marketing are brand awareness (84%), lead generation (83%), engagement (81%), sales (75%), and lead nurturing (74%).

 

To find out more about B2B content marketing trends, check out the following infographic. (You can also read the full report from MarketingProfs and the Content Marketing Institute.)

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 2, 2014 7:03 PM

Looking for some guidelines about what 2015 will bring to the world of #B2B #contentmarketing? Here's a nice summary of some of the top trends, challenges and goals cited by B2B marketers in a recent survey.

Markit Strategies & PR's curator insight, November 8, 2014 2:34 PM

Top 2 goals of #B2B content #marketing is #brand awareness and #lead generation.  Absolutely agree!

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Why You Need a Modern SEO Strategy [Infographic]

Why You Need a Modern SEO Strategy [Infographic] | Digital | Scoop.it

Modern SEO doesn’t end with attending to your website. You also need to develop your offsite presence on social media sites, local listings and directories that can help amplify your site's SEO.

 

A presence on social media sites and local directories increases the amount of information that consumers can find about your business when they search.

 

Read More: http://www.entrepreneur.com/article/237681


Via Antonino Militello
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Marco Favero's curator insight, October 7, 2014 6:41 PM

aggiungi la tua intuizione ...

Jeri Denniston, SMP's curator insight, October 8, 2014 1:48 PM

Ensuring your website is mobile friendly is key to success since 70% of internet users access the web via a mobile device.

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La Fédération du commerce associé fait le point sur le cross canal

La Fédération du commerce associé fait le point sur le cross canal | Digital | Scoop.it
La Fédération des enseignes du commerce associé (FCA) a diligenté une étude sur les pratiques digitales des enseignes de son réseau. Verdict? Les technologies digitales (site, mobile) font bel et bien partie du quotidien des commerçants pour générer du business et dynamiser leur relation client.
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6 Steps to Measure Social Media ROI [INFOGRAPHIC] - AllTwitter

6 Steps to Measure Social Media ROI [INFOGRAPHIC] - AllTwitter | Digital | Scoop.it
6 Steps to Measure Social Media ROI [INFOGRAPHIC]

Via Pierre Bizollon
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Pierre Bizollon's curator insight, September 19, 2014 3:41 AM

#social #ROI: comment calculer le ROI de votre social marketing...@linkingbrand accélérateur de croissance online