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Comment mesurer le trafic et analyser de mon site internet One-Page

Comment mesurer le trafic et analyser de mon site internet One-Page | marketing digital | Scoop.it
Avez-vous des difficultés à comprendre le comportement des utilisateurs sur votre site Internet one-page? voici la solution pour vou
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Voici LA solution a vos problèmes de mesure de trafic sur votre site One-Page. Enjoy!
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L'évolution du référencement et du SEO - Les DIGIVORES

L'évolution du référencement et du SEO - Les DIGIVORES | marketing digital | Scoop.it
Comment le référencement ou SEO (Search Engine Optimisation) a-t-il évolué au fil des années ? Et quelles directions est-il en train de prendre ?
Les DIGIVORES's insight:
Grandeur et décadence du référencement web et plus largement du SEO... Place à l'expérience utilisateur
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Pourquoi faire appel à un community manager ?

Pourquoi faire appel à un community manager ? | marketing digital | Scoop.it
L'agence Les Digivores vous aide à développer votre réseau et votre influence grâce au community manager. Consultez nos packs mensuels !
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How the World Uses Twitter [Infographic]

How the World Uses Twitter [Infographic] | marketing digital | Scoop.it

A staggering 500 million tweets are sent per day, and 80% of active users are on mobile.

Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot.


Via Lauren Moss
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donhornsby's curator insight, May 3, 10:48 AM
Interesting infographic...
Craig Broadbent's curator insight, May 3, 8:12 PM
If you are looking to use twitter to drive business then this info is important!
La pluma digital's curator insight, October 28, 3:01 AM
¿Sabes cómo se utiliza Twitter alredor del mundo? 
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Chiffres réseaux sociaux - 2015 - Blog du Modérateur

Chiffres réseaux sociaux - 2015 - Blog du Modérateur | marketing digital | Scoop.it
Il est toujours intéressant de disposer de chiffres en rapport avec les réseaux sociaux. Fréquentation, nombre de membres, utilisateurs actifs, activité su
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Top 100 Social Media Tools & Resources You Can Benefit From Today

Top 100 Social Media Tools & Resources You Can Benefit From Today | marketing digital | Scoop.it
Top 100 Social Media Tools & Resources You Can Benefit From Today   http://www.postcontrolmarketing.com/top-100-social-media-tools-resources-you-can-benefit-from-today/ "Social Media News & Insights Social Media Examiner: www.socialmediaexaminer.com Social Media Explorer: www.socialmediaexplorer.com Social Media Today: socialmediatoday.com Social Media Marketing Magazine: www.smmmagazine.com Chris Brogan: http://chrisbrogan.com/blog Hubspot’s Inbound Hub: blog.hubspot.com RazerSocial: www.razors

Via Tom D'Amico (@TDOttawa)
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Tony Guzman's curator insight, July 23, 2015 8:07 AM

This article lists various tools to help any person or organization using social media.

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The Ultimate Directory Of Free Image Sources

The Ultimate Directory Of Free Image Sources | marketing digital | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Tom D'Amico (@TDOttawa)
Les DIGIVORES's insight:

Des millions d'images pour vos contenus Web ...

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Lee Hall's curator insight, July 17, 2015 9:02 AM

This article will be a great resource for student projects. 

Sue Alexander's curator insight, July 18, 2015 2:15 PM

Oh boy! All the resources in one place! Happy Dancin'

Aris P. Louvris's curator insight, July 28, 2015 7:24 AM

Παρότι στ' Αγγλικά, χρησιμότατο για τα ιστολόγια ή τα sites!

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Do You REALLY Need A Business Website?

Do You REALLY Need A Business Website? | marketing digital | Scoop.it
For the vast majority of businesses the answer is yes! Your website is important as the hub of your online presence for your business.

But just having a website won’t cut it anymore. Years ago, having any kind of a website meant you were cutting edge. Not so today.

Today, almost all businesses have (or should have) a website and, similar to a retail store front, what visitors see when they arrive at your business website will determine whether they delve deeper into your site or leave right away!

Via Ivo Nový
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Tendances des réseaux sociaux : que retenir de ...

Tendances des réseaux sociaux : que retenir de ... | marketing digital | Scoop.it
Le cabinet GlobalWebIndex a publié son étude trimestrielle sur les tendances des réseaux sociaux au premier trimestre 2015.
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Les dirigeants français en manque de maitrise des médias sociaux - Blog Talkwalker – Veille et analyse des médias sociaux

Les dirigeants français en manque de maitrise des médias sociaux - Blog Talkwalker – Veille et analyse des médias sociaux | marketing digital | Scoop.it
Zoom sur l activité en ligne des dirigeants des plus grandes entreprises françaises. Quel PDG comprend l intérêt des réseaux sociaux et quel est-il réellement?
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Baromètre consommateur 2015 : Google décrypte les comportements web #ropo #mobile2store #web2store

Baromètre consommateur 2015 : Google décrypte les comportements web #ropo #mobile2store #web2store | marketing digital | Scoop.it

Google vient de mettre à jour les chiffres de son baromètre consommateur réalisé en partenariat avec TNS. Ce site interactif regorge de données inédites, p


Via Nicolas Prigent
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Rescooped by Les DIGIVORES from The MarTech Digest
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CRM Retargeting? The Next Wave Of Big Data Utilization For Marketing - Forbes

CRM Retargeting? The Next Wave Of Big Data Utilization For Marketing - Forbes | marketing digital | Scoop.it
In the days of big data, cookie-based marketing and traditional advertising efforts seem rather dated. Enter CRM retargeting—a technique that uses the power of data to help brands design more penetrative ad campaigns.

CRM retargeting is a relatively new marketing approach that allows brands to send targeted messages to people online using their customer database. It’s different from regular retargeting because it uses customer information that has been collected offline, such as CRM data. You can think of CRM retargeting as a marriage of online and offline marketing for brands to seamlessly communicate with their audience.

A company’s CRM database primarily contains information about people with whom they already have some type of relationship. They may be doing business with them currently or they have done so in the past. CRM retargeting is especially helpful in reengaging those customers who haven’t had any significant interaction with a company for a long time.

Salesforce is now offering retargeting capabilities for marketers that allows CRM database information to be tied to their Facebook and Twitter ad platforms. This will help brands design more informed and better targeted advertisements that will end up in your social streams.

 

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.


Via marketingIO
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If you want your company to become more customer centric well, it's worth it having a look ... 

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marketingIO's curator insight, June 8, 2015 9:00 PM

Any kind of retargeting is needed: CRM, MA, ESPs, whatever.

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Five Things To Remember When Mapping The Customer's Journey - wimrampen.com

Five Things To Remember When Mapping The Customer's Journey - wimrampen.com | marketing digital | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.


Via marketingIO
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Always good to remember ...

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Google AdWords : 5 règles pour optimiser vos dépenses pub - Les DIGIVORES

Google AdWords : 5 règles pour optimiser vos dépenses pub - Les DIGIVORES | marketing digital | Scoop.it
Les bonnes pratiques permettent d’améliorer sa visibilité, d’apporter des ventes, de minimiser le coût par ventes. Cet article vous donner les clés pour éviter de dépenser inutilement une grande somme d’argent.
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Pourquoi les recherches sur internet peuvent apporter des ventes ? - Les DIGIVORES

Pourquoi les recherches sur internet peuvent apporter des ventes ? - Les DIGIVORES | marketing digital | Scoop.it
Les recherches sur internet sont des clés pour augmenter ses ventes et ses parts de marché. Découvrez comment en lisant cet article sur le blog de l'agence.
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Les vrais coûts des réseaux sociaux - Les DIGIVORES

Les vrais coûts des réseaux sociaux - Les DIGIVORES | marketing digital | Scoop.it
Quels sont les vrais coûts des réseaux sociaux ? Même si créer un compte est gratuit il faut encore exploiter celui-ci. Pour quel ROI ?
Les DIGIVORES's insight:

Les réseaux sociaux ce n'est pas gratuit si on cherche un bon retour sur investissement ...

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Talent Vs. Technology: Choosing The Right SEO Solution

Talent Vs. Technology: Choosing The Right SEO Solution | marketing digital | Scoop.it

'The goal of this article is to provide a guide that delivers a breakdown of considerations and help your brand select the best SEO solution to meet your brand’s needs.

 

By asking strategic questions about the benefits and risks of utilizing a platform, agency or mix, you can reach confident decisions based on needs and available resources'.

 

Read More: http://searchengineland.com/talent-vs-technology-choosing-right-seo-solution-225204


Via Antonino Militello
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Marco Favero's curator insight, July 23, 2015 11:59 AM

aggiungere la vostra comprensione ...

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11 Awesome Instagram Tools You Need To Know About

11 Awesome Instagram Tools You Need To Know About | marketing digital | Scoop.it
Whether you're making a collage or just wanting to send a friend some super-awesome marshmallows, there are lots of cool Instagram tools waiting for you. Schedule Grams For Later So often, you get the idea to upload an Instagram photo, but it's just not the right time to post it. Enter Latergramme and TakeOff. They…

Via Tom D'Amico (@TDOttawa)
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Marco Favero's curator insight, July 23, 2015 3:20 AM

aggiungere la vostra comprensione ...

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8 tips to Running an actually successful Social Media Campaign

8 tips to Running an actually successful Social Media Campaign | marketing digital | Scoop.it
Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product

Via TechinBiz
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Tony Guzman's curator insight, July 28, 2015 2:28 PM

This article gives some great ideas on how to have your social media campaign be a success!

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How to use inbound marketing to win B2B sales

How to use inbound marketing to win B2B sales | marketing digital | Scoop.it
Did you know that by the time another business is contacting your business to purchase your product or service, they’re two-thirds to 90 percent of the way through their buying journey?!

Via massimo facchinetti
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Neil Ferree's curator insight, July 15, 2015 3:00 PM

By increasing your online visibility and brand awareness so when your customer is ready to make a purchase, the likelihood of your company making the short list increases significantly.

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Technology and the Future of Digital Marketing

Technology and the Future of Digital Marketing | marketing digital | Scoop.it
Emerging technologies that haven’t yet hit the mainstream potentially have a lot to offer digital and traditional marketing.

Via TechinBiz
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Réseaux sociaux : l’actualité, premier fournisseur de sujets anxiogènes @INfluencialemag

Réseaux sociaux : l’actualité, premier fournisseur de sujets anxiogènes @INfluencialemag | marketing digital | Scoop.it
Réseaux sociaux : l’actualité, premier fournisseur de sujets anxiogènes @INfluencialemag
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Ce que l’alliance Google-Twitter va changer pour votre business

Ce que l’alliance Google-Twitter va changer pour votre business | marketing digital | Scoop.it
Saviez-vous que Google et Twitter avaient conclu un partenariat ? Que ce cache-t-il derrière cette alliance ? Très concrètement, quels sont les impacts sur votre business ?

Via DOLORES FRAGUELA
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Cela devrait doper légèrement l'utilisation de Twitter en Suisse

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20 Email Acronyms To Learn Now So We Don't Feel Dumb Later - Sidekick

This scoop comes to you compliments of ineomarketing.com.                                           


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Can Marketing Tech Adoption Catch Up to Data Adoption? - eMarketer

Can Marketing Tech Adoption Catch Up to Data Adoption? - eMarketer | marketing digital | Scoop.it

"Gathering data is critical for marketers, but in order to act on insights gleaned from all of the information collected, the right tools and skills are necessary. An April 2015 study by the Direct Marketing Association (DMA) and Winterberry Group found that while marketers acknowledged the demand for data integration, they were behind in implementing the technology and training needed to do so.

When asked the extent to which they agreed with certain statements about marketing technology, US marketing professionals were most likely to “strongly agree” or “agree” that aggregating different data sources was a top priority at their firms. However, more than six in 10 also noted that integrating new technology with existing tools—essential for getting data in order—was a challenge for their organization. Fortunately, nearly as many respondents intended to purchase or implement new marketing tech in the coming year, and the majority had already done so and were working toward putting such tools to use."

 

Dark marketing clouds ahead? Let us help you see clearly. Contact us.


Via marketingIO
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Marketing technologist are crucial to help with right implementation of the different tools 

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marketingIO's curator insight, June 8, 2015 9:22 PM

It's a priority, but it's a challenge. If it were easy everyone would be doing it. Point? There's an opportunity if you can overcome the challenges.