For the vast majority of businesses the answer is yes! Your website is important as the hub of your online presence for your business.
But just having a website won’t cut it anymore. Years ago, having any kind of a website meant you were cutting edge. Not so today.
Today, almost all businesses have (or should have) a website and, similar to a retail store front, what visitors see when they arrive at your business website will determine whether they delve deeper into your site or leave right away!
In the days of big data, cookie-based marketing and traditional advertising efforts seem rather dated. Enter CRM retargeting—a technique that uses the power of data to help brands design more penetrative ad campaigns.
CRM retargeting is a relatively new marketing approach that allows brands to send targeted messages to people online using their customer database. It’s different from regular retargeting because it uses customer information that has been collected offline, such as CRM data. You can think of CRM retargeting as a marriage of online and offline marketing for brands to seamlessly communicate with their audience.
A company’s CRM database primarily contains information about people with whom they already have some type of relationship. They may be doing business with them currently or they have done so in the past. CRM retargeting is especially helpful in reengaging those customers who haven’t had any significant interaction with a company for a long time.
Salesforce is now offering retargeting capabilities for marketers that allows CRM database information to be tied to their Facebook and Twitter ad platforms. This will help brands design more informed and better targeted advertisements that will end up in your social streams.
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Whether you're making a collage or just wanting to send a friend some super-awesome marshmallows, there are lots of cool Instagram tools waiting for you. Schedule Grams For Later So often, you get the idea to upload an Instagram photo, but it's just not the right time to post it. Enter Latergramme and TakeOff. They…
"Gathering data is critical for marketers, but in order to act on insights gleaned from all of the information collected, the right tools and skills are necessary. An April 2015 study by the Direct Marketing Association (DMA) and Winterberry Group found that while marketers acknowledged the demand for data integration, they were behind in implementing the technology and training needed to do so.
When asked the extent to which they agreed with certain statements about marketing technology, US marketing professionals were most likely to “strongly agree” or “agree” that aggregating different data sources was a top priority at their firms. However, more than six in 10 also noted that integrating new technology with existing tools—essential for getting data in order—was a challenge for their organization. Fortunately, nearly as many respondents intended to purchase or implement new marketing tech in the coming year, and the majority had already done so and were working toward putting such tools to use."
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